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KEY vs. WF: KeyCorp vs. Woori Financial Stock Comparison

How do KeyCorp (KEY) and Woori Financial (WF) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

KeyCorp (KEY) and Woori Financial (WF) are both classified in the Diversified Banks sub-industry within the broader Banks industry, placing them in the closest GICS peer bucket.

KeyCorp (KEY) trades as ordinary local shares, while Woori Financial (WF) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for KeyCorp (KEY) and Woori Financial (WF)
Profile ItemKEYWF
NameKeyCorpWoori Financial Group Inc. Sponsored ADR
Country/RegionUnited StatesSouth Korea
GICS SectorFinancialsFinancials
GICS Industry GroupBanksBanks
GICS IndustryBanksBanks
GICS Sub-IndustryDiversified BanksDiversified Banks
Market Capitalization22.02 billion USD16.87 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateNovember 5, 1987October 1, 2003
Security TypeCommon StockADR

Price Performance

Cumulative Growth

KEY
WF
GSPC
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KeyCorp (KEY) vs. Woori Financial (WF), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for KeyCorp (KEY) and Woori Financial (WF). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for KeyCorp (KEY) and Woori Financial (WF). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
Total Return (1Y)24.10%29.84%
Total Return (3Y, Annualized)31.53%43.68%
Total Return (5Y, Annualized)3.00%22.77%

Risk Profile

Drawdown History

KEY
WF
GSPC
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KeyCorp (KEY) vs. Woori Financial (WF), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for KeyCorp (KEY) and Woori Financial (WF). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

KeyCorp (KEY) is heavily traded at around 14.36M shares per day, whereas Woori Financial (WF) is thinly traded at only 85.96K — larger orders in the latter may face more price impact or wider spreads, depending on market conditions.

Risk profile metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
Volatility (1Y, Annualized)23.07%35.97%
Beta (5Y)1.060.99
Max Drawdown (5Y)-65.23%-43.52%
Avg. Volume (3M)14.36M85.96K

Risk-Adjusted Performance

Risk-Return Positioning

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KEY and WF are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
Sharpe Ratio (1Y)0.860.71
Sortino Ratio (1Y)1.251.08

Profitability

ROE (TTM)

KeyCorp (KEY) at 11.17% is around its peer norm for ROE, while Woori Financial (WF) at 7.93% drops into the bottom quartile, signaling weaker returns on shareholders’ equity.

KEY

Banks industry group

11.17%

Max
19.84%
Q3
13.67%
Median
11.49%
KEY
11.17%
Q1
9.50%
Min
3.64%

WF

Banks industry group

7.93%

Max
19.84%
Q3
13.67%
Median
11.49%
Q1
9.50%
WF
7.93%
Min
3.64%
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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their ROE against the Banks industry group benchmark.

Net Margin (TTM)

KeyCorp (KEY) at 27.99% keeps about the industry-typical share of revenue as profit, while Woori Financial (WF) at 27.06% retains only a bottom-quartile share.

KEY

Banks industry group

27.99%

Max
47.19%
Q3
35.25%
Median
31.21%
KEY
27.99%
Q1
27.11%
Min
14.93%

WF

Banks industry group

27.06%

Max
47.19%
Q3
35.25%
Median
31.21%
Q1
27.11%
WF
27.06%
Min
14.93%
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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their net margin against the Banks industry group benchmark.

Operating Margin (TTM)

Neither side reports a meaningful operating margin: for KeyCorp (KEY) in Banks and Woori Financial (WF) in Banks, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.

Profitability Metrics

Profitability metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
ROE (TTM)11.17%7.93%
ROA (TTM)1.11%0.51%
Net Margin (TTM)27.99%27.06%
Operating Margin (TTM)----
Gross Margin (TTM)----

Growth

Revenue Growth

KeyCorp (KEY) at 65.72% delivers above-range revenue growth, while Woori Financial (WF) at 5.30% falls into the bottom quartile — a wide split in revenue momentum.

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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Woori Financial (WF) reports EPS growth of 2.58%, ranked against its industry; KeyCorp (KEY) has no EPS growth figure this period.

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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
Revenue Growth (YoY)65.72%5.30%
Revenue Growth (3Y CAGR)1.21%5.16%
EPS Growth (YoY)--2.58%
EPS Growth (3Y CAGR)-7.65%-1.12%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: KeyCorp (KEY) in Banks and Woori Financial (WF) in Banks both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: KeyCorp (KEY) in Banks and Woori Financial (WF) in Banks run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

KeyCorp (KEY) at 3.91% earns its spot in the top quartile of its industry’s yields; Woori Financial (WF) at 1,108.19% is past the top of its own peer range — territory where a dividend-safety check matters more than the headline number.

KEY

Banks industry group

3.91%

Max
5.79%
KEY
3.91%
Q3
3.18%
Median
2.39%
Q1
1.20%
Min
0.00%

WF

Banks industry group

1,108.19%

WF
1,108.19%
Max
5.79%
Q3
3.18%
Median
2.39%
Q1
1.20%
Min
0.00%
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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their dividend yield against the Banks industry group benchmark.

Dividend Payout Ratio (TTM)

Woori Financial (WF) at 32.85% pays out a band-typical share of earnings, while KeyCorp (KEY) at 45.05% distributes more than its industry norm — less retained, thinner cover.

KEY

Banks industry group

45.05%

Max
70.75%
KEY
45.05%
Q3
41.28%
Median
29.26%
Q1
18.98%
Min
0.00%

WF

Banks industry group

32.85%

Max
70.75%
Q3
41.28%
WF
32.85%
Median
29.26%
Q1
18.98%
Min
0.00%
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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their payout ratio against the Banks industry group benchmark.

Dividend Metrics

Dividend metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
Dividend Yield (TTM)3.91%1,108.19%
Dividend Payout Ratio (TTM)45.05%32.85%

Valuation

P/E Ratio (TTM)

Woori Financial (WF) at 8.04 sits in the cheaper P/E ratio quartile, while KeyCorp (KEY) at 11.46 is closer to its industry’s usual earnings multiple — a discount for WF, though growth and earnings durability still matter.

KEY

Banks industry group

11.46

Max
18.16
Q3
13.75
Median
11.81
KEY
11.46
Q1
10.64
Min
6.49

WF

Banks industry group

8.04

Max
18.16
Q3
13.75
Median
11.81
Q1
10.64
WF
8.04
Min
6.49
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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their P/E ratio against the Banks industry group benchmark.

P/S Ratio (TTM)

P/S ratio is set aside for both KeyCorp (KEY) in Banks and Woori Financial (WF) in Banks: without a conventional revenue line, pricing per dollar of sales isn’t meaningful, and book- or earnings-based multiples make the better comparison.

P/B Ratio (MRQ)

Woori Financial (WF) at 0.63 sits in the lower P/B ratio quartile against book while KeyCorp (KEY) at 1.39 is valued near its industry’s middle — WF is cheaper on assets, though weigh it against ROE and asset quality.

KEY

Banks industry group

1.39

Max
2.28
Q3
1.58
KEY
1.39
Median
1.32
Q1
1.10
Min
0.59

WF

Banks industry group

0.63

Max
2.28
Q3
1.58
Median
1.32
Q1
1.10
WF
0.63
Min
0.59
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KeyCorp (KEY) vs. Woori Financial (WF): A comparison of their P/B ratio against the Banks industry group benchmark.

Valuation Metrics

Valuation metrics for KeyCorp (KEY) and Woori Financial (WF)
MetricKEYWF
P/E Ratio (TTM)11.468.04
P/S Ratio (TTM)----
P/B Ratio (MRQ)1.390.63
Free Cash Flow Yield (TTM)----