JD vs. ULTA: JD.com vs. Ulta Beauty Stock Comparison

November 11, 2026

How do JD.com (JD) and Ulta Beauty (ULTA) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

JD.com (JD) and Ulta Beauty (ULTA) both fall under the Consumer Discretionary Distribution & Retail industry group, but JD is classified in Broadline Retail while ULTA is classified in Specialty Retail.

Ulta Beauty (ULTA) trades as ordinary local shares, while JD.com (JD) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for JD.com (JD) and Ulta Beauty (ULTA)
Profile Item	JD	ULTA
Name	JD.com, Inc. Sponsored ADR	Ulta Beauty, Inc.
Country/Region	China	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Broadline Retail	Specialty Retail
GICS Sub-Industry	Broadline Retail	Other Specialty Retail
Market Capitalization	39.31 billion USD	27.57 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	May 22, 2014	October 25, 2007
Security Type	ADR	Common Stock

Price Performance

Cumulative Growth

ULTA

GSPC

JD.com (JD) vs. Ulta Beauty (ULTA), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for JD.com (JD) and Ulta Beauty (ULTA). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for JD.com (JD) and Ulta Beauty (ULTA). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
Total Return (1Y)	-7.92%	29.08%
Total Return (3Y, Annualized)	6.38%	19.79%
Total Return (5Y, Annualized)	-16.01%	11.09%

Risk Profile

Drawdown History

ULTA

GSPC

JD.com (JD) vs. Ulta Beauty (ULTA), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for JD.com (JD) and Ulta Beauty (ULTA). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
Volatility (1Y, Annualized)	30.03%	36.05%
Beta (5Y)	0.27	0.82
Max Drawdown (5Y)	-75.63%	-44.56%
Avg. Volume (3M)	7.88M	548.94K

Risk-Adjusted Performance

Risk-Return Positioning

JD and ULTA are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
Sharpe Ratio (1Y)	-0.41	0.69
Sortino Ratio (1Y)	-0.63	1.01

Profitability

ROE (TTM)

Ulta Beauty (ULTA) at 46.12% sits in the top ROE quartile, while JD.com (JD) at 6.79% is closer to the peer norm — stronger capital efficiency for ULTA.

JD

Consumer Discretionary Distribution & Retail industry group

6.79%

Max: 62.17%
Q3: 29.44%
Median: 15.69%
JD: 6.79%
Q1: 6.73%
Min: -12.16%

ULTA

Consumer Discretionary Distribution & Retail industry group

46.12%

Max: 62.17%
ULTA: 46.12%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

Ulta Beauty (ULTA) at 9.34% keeps a top-quartile share of each sales dollar as profit, while JD.com (JD) at 1.13% keeps a bottom-quartile share.

JD

Consumer Discretionary Distribution & Retail industry group

1.13%

Max: 16.94%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
JD: 1.13%
Min: -9.41%

ULTA

Consumer Discretionary Distribution & Retail industry group

9.34%

Max: 16.94%
ULTA: 9.34%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Ulta Beauty (ULTA) at 12.51% carries a top-quartile operating margin, while JD.com (JD) at 1.20% operates in the bottom quartile.

JD

Consumer Discretionary Distribution & Retail industry group

1.20%

Max: 21.45%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
JD: 1.20%
Min: -7.12%

ULTA

Consumer Discretionary Distribution & Retail industry group

12.51%

Max: 21.45%
ULTA: 12.51%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
ROE (TTM)	6.79%	46.12%
ROA (TTM)	0.19%	14.84%
Net Margin (TTM)	1.13%	9.34%
Operating Margin (TTM)	1.20%	12.51%
Gross Margin (TTM)	9.42%	43.10%

Growth

Revenue Growth

JD.com (JD) at 12.97% sits in the top revenue growth quartile, while Ulta Beauty (ULTA) at 9.71% is closer to the peer norm — faster top-line expansion for JD.

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their Revenue Growth across different time periods.

EPS Growth

Ulta Beauty (ULTA) at 1.18% is around its peer norm for EPS growth, while JD.com (JD) at -51.97% drops into the bottom quartile, signaling weaker earnings momentum.

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
Revenue Growth (YoY)	12.97%	9.71%
Revenue Growth (3Y CAGR)	7.76%	6.68%
EPS Growth (YoY)	-51.97%	1.18%
EPS Growth (3Y CAGR)	26.19%	2.21%

Financial Strength

Current Ratio (MRQ)

Both JD.com (JD) at 1.14 and Ulta Beauty (ULTA) at 1.35 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

JD

Consumer Discretionary Distribution & Retail industry group

1.14

Max: 2.62
Q3: 1.75
Median: 1.35
JD: 1.14
Q1: 1.00
Min: 0.48

ULTA

Consumer Discretionary Distribution & Retail industry group

1.35

Max: 2.62
Q3: 1.75
Median: 1.35
ULTA: 1.35
Q1: 1.00
Min: 0.48

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

JD.com (JD) at 0.37 keeps leverage in the lower industry quartile, while Ulta Beauty (ULTA) at 0.95 runs a more typical debt-to-equity mix.

JD

Consumer Discretionary Distribution & Retail industry group

0.37

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
JD: 0.37
Min: 0.01

ULTA

Consumer Discretionary Distribution & Retail industry group

0.95

Max: 3.93
Q3: 2.14
Median: 1.25
ULTA: 0.95
Q1: 0.73
Min: 0.01

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
Current Ratio (MRQ)	1.14	1.35
Debt / Equity (MRQ)	0.37	0.95
Net Debt / EBITDA	-9.86	1.19

Dividends

Dividend Yield (TTM)

Ulta Beauty (ULTA) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile JD.com (JD) reports a yield of 24.42%, ranking against industry peers normally.

JD

Consumer Discretionary Distribution & Retail industry group

24.42%

JD: 24.42%
Max: 5.84%
Q3: 2.50%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ULTA

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
ULTA: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Ulta Beauty (ULTA) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile JD.com (JD) reports a payout of 70.39%, ranking against industry peers normally.

JD

Consumer Discretionary Distribution & Retail industry group

70.39%

Max: 72.73%
JD: 70.39%
Q3: 32.44%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ULTA

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
ULTA: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
Dividend Yield (TTM)	24.42%	0.00%
Dividend Payout Ratio (TTM)	70.39%	0.00%

Valuation

P/E Ratio (TTM)

Both JD.com (JD) at 20.36 and Ulta Beauty (ULTA) at 23.50 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

JD

Consumer Discretionary Distribution & Retail industry group

20.36

Max: 40.50
Q3: 24.26
JD: 20.36
Median: 19.23
Q1: 12.64
Min: 4.67

ULTA

Consumer Discretionary Distribution & Retail industry group

23.50

Max: 40.50
Q3: 24.26
ULTA: 23.50
Median: 19.23
Q1: 12.64
Min: 4.67

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

JD.com (JD) at 0.03 looks cheap on sales in the lower P/S ratio quartile, while Ulta Beauty (ULTA) at 2.13 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

JD

Consumer Discretionary Distribution & Retail industry group

0.03

Max: 4.32
Q3: 1.99
Median: 0.70
Q1: 0.26
JD: 0.03
Min: 0.03

ULTA

Consumer Discretionary Distribution & Retail industry group

2.13

Max: 4.32
ULTA: 2.13
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

JD.com (JD) at 1.19 is valued about in line with its industry on P/B ratio, while Ulta Beauty (ULTA) at 10.44 carries an above-peer premium to book — ULTA is pricier on assets.

JD

Consumer Discretionary Distribution & Retail industry group

1.19

Max: 10.96
Q3: 5.26
Median: 2.16
JD: 1.19
Q1: 1.08
Min: -4.45

ULTA

Consumer Discretionary Distribution & Retail industry group

10.44

Max: 10.96
ULTA: 10.44
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

JD.com (JD) vs. Ulta Beauty (ULTA): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for JD.com (JD) and Ulta Beauty (ULTA)
Metric	JD	ULTA
P/E Ratio (TTM)	20.36	23.50
P/S Ratio (TTM)	0.03	2.13
P/B Ratio (MRQ)	1.19	10.44
Free Cash Flow Yield (TTM)	41.03%	3.32%