IOT vs. NOW: Samsara vs. ServiceNow Stock Comparison

November 11, 2026

How do Samsara (IOT) and ServiceNow (NOW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Samsara (IOT) and ServiceNow (NOW) both belong to the Software industry, though IOT is classified under Application Software while NOW falls under Systems Software.

Company profile comparison for Samsara (IOT) and ServiceNow (NOW)
Profile Item	IOT	NOW
Name	Samsara Inc. Class A Common Stock	ServiceNow Inc.
Country/Region	United States	United States
GICS Sector	Information Technology	Information Technology
GICS Industry Group	Software & Services	Software & Services
GICS Industry	Software	Software
GICS Sub-Industry	Application Software	Systems Software
Market Capitalization	24.00 billion USD	105.84 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	December 15, 2021	June 29, 2012
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

IOT

NOW

GSPC

Samsara (IOT) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Samsara (IOT) and ServiceNow (NOW). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Samsara (IOT) and ServiceNow (NOW). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
Total Return (1Y)	9.09%	-39.72%
Total Return (3Y, Annualized)	21.60%	-5.71%
Total Return (5Y, Annualized)	--	-5.55%

Risk Profile

Drawdown History

IOT

NOW

GSPC

Samsara (IOT) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Samsara (IOT) and ServiceNow (NOW). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
Volatility (1Y, Annualized)	59.96%	64.49%
Beta (5Y)	1.32	0.98
Max Drawdown (5Y)	-70.38%	-64.54%
Avg. Volume (3M)	5.41M	15.74M

Risk-Adjusted Performance

Risk-Return Positioning

IOT and NOW are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
Sharpe Ratio (1Y)	0.08	-0.68
Sortino Ratio (1Y)	0.13	-0.89

Profitability

ROE (TTM)

Both Samsara (IOT) at 6.43% and ServiceNow (NOW) at 11.85% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

IOT

Software & Services industry group

6.43%

Max: 53.85%
Q3: 17.90%
Median: 6.59%
IOT: 6.43%
Q1: -9.59%
Min: -50.52%

NOW

Software & Services industry group

11.85%

Max: 53.85%
Q3: 17.90%
NOW: 11.85%
Median: 6.59%
Q1: -9.59%
Min: -50.52%

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Both Samsara (IOT) at 4.90% and ServiceNow (NOW) at 9.36% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

IOT

Software & Services industry group

4.90%

Max: 41.17%
Q3: 15.28%
IOT: 4.90%
Median: 4.63%
Q1: -5.42%
Min: -33.17%

NOW

Software & Services industry group

9.36%

Max: 41.17%
Q3: 15.28%
NOW: 9.36%
Median: 4.63%
Q1: -5.42%
Min: -33.17%

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Both Samsara (IOT) at 0.96% and ServiceNow (NOW) at 17.39% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

IOT

Software & Services industry group

0.96%

Max: 46.89%
Q3: 17.64%
Median: 8.73%
IOT: 0.96%
Q1: -2.13%
Min: -30.45%

NOW

Software & Services industry group

17.39%

Max: 46.89%
Q3: 17.64%
NOW: 17.39%
Median: 8.73%
Q1: -2.13%
Min: -30.45%

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
ROE (TTM)	6.43%	11.85%
ROA (TTM)	0.49%	4.59%
Net Margin (TTM)	4.90%	9.36%
Operating Margin (TTM)	0.96%	17.39%
Gross Margin (TTM)	76.43%	73.08%

Growth

Revenue Growth

Samsara (IOT) at 29.57% sits in the top revenue growth quartile, while ServiceNow (NOW) at 20.88% is closer to the peer norm — faster top-line expansion for IOT.

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: ServiceNow (NOW) reports EPS growth of 22.08%, ranked against its industry; Samsara (IOT) has no EPS growth figure this period.

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
Revenue Growth (YoY)	29.57%	20.88%
Revenue Growth (3Y CAGR)	35.37%	22.38%
EPS Growth (YoY)	--	22.08%
EPS Growth (3Y CAGR)	--	73.46%

Financial Strength

Current Ratio (MRQ)

Samsara (IOT) at 1.63 keeps current ratio within its industry’s typical mid-range, while ServiceNow (NOW) at 0.72 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for NOW.

IOT

Software & Services industry group

1.63

Max: 5.11
Q3: 2.77
Median: 1.67
IOT: 1.63
Q1: 1.01
Min: 0.03

NOW

Software & Services industry group

0.72

Max: 5.11
Q3: 2.77
Median: 1.67
Q1: 1.01
NOW: 0.72
Min: 0.03

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Samsara (IOT) at 0.04 keeps leverage in the lower industry quartile, while ServiceNow (NOW) at 0.64 runs a more typical debt-to-equity mix.

IOT

Software & Services industry group

0.04

Max: 2.52
Q3: 1.13
Median: 0.40
Q1: 0.07
IOT: 0.04
Min: 0.00

NOW

Software & Services industry group

0.64

Max: 2.52
Q3: 1.13
NOW: 0.64
Median: 0.40
Q1: 0.07
Min: 0.00

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
Current Ratio (MRQ)	1.63	0.72
Debt / Equity (MRQ)	0.04	0.64
Net Debt / EBITDA	-24.18	1.18

Dividends

Dividend Yield (TTM)

Neither Samsara (IOT) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

IOT

Software & Services industry group

0.00%

IOT: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW

Software & Services industry group

0.00%

NOW: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Samsara (IOT) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

IOT

Software & Services industry group

0.00%

IOT: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW

Software & Services industry group

0.00%

NOW: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

Both look expensive on trailing earnings: ServiceNow (NOW) at 73.36 sits in the richer P/E ratio quartile, and Samsara (IOT) at 292.71 is richer still, above its industry range.

IOT

Software & Services industry group

292.71

IOT: 292.71
Max: 112.94
Q3: 60.32
Median: 32.91
Q1: 18.77
Min: 6.69

NOW

Software & Services industry group

73.36

Max: 112.94
NOW: 73.36
Q3: 60.32
Median: 32.91
Q1: 18.77
Min: 6.69

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

ServiceNow (NOW) at 6.86 is priced about in line with its industry on P/S ratio, while Samsara (IOT) at 12.99 sits in the pricier quartile — IOT costs more per dollar of sales.

IOT

Software & Services industry group

12.99

Max: 17.91
IOT: 12.99
Q3: 8.78
Median: 4.25
Q1: 2.23
Min: 0.02

NOW

Software & Services industry group

6.86

Max: 17.91
Q3: 8.78
NOW: 6.86
Median: 4.25
Q1: 2.23
Min: 0.02

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

ServiceNow (NOW) at 8.08 is valued about in line with its industry on P/B ratio, while Samsara (IOT) at 14.97 carries an above-peer premium to book — IOT is pricier on assets.

IOT

Software & Services industry group

14.97

Max: 16.63
IOT: 14.97
Q3: 8.50
Median: 4.30
Q1: 1.92
Min: -3.90

NOW

Software & Services industry group

8.08

Max: 16.63
Q3: 8.50
NOW: 8.08
Median: 4.30
Q1: 1.92
Min: -3.90

Samsara (IOT) vs. ServiceNow (NOW): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Samsara (IOT) and ServiceNow (NOW)
Metric	IOT	NOW
P/E Ratio (TTM)	292.71	73.36
P/S Ratio (TTM)	12.99	6.86
P/B Ratio (MRQ)	14.97	8.08
Free Cash Flow Yield (TTM)	1.09%	5.44%