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INTU vs. NOW: Intuit vs. ServiceNow Stock Comparison

How do Intuit (INTU) and ServiceNow (NOW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Intuit (INTU) and ServiceNow (NOW) both belong to the Software industry, though INTU is classified under Application Software while NOW falls under Systems Software.

Company profile comparison for Intuit (INTU) and ServiceNow (NOW)
Profile ItemINTUNOW
NameIntuit Inc.ServiceNow Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareSystems Software
Market Capitalization91.26 billion USD105.84 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMarch 12, 1993June 29, 2012
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

INTU
NOW
GSPC
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Intuit (INTU) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Intuit (INTU) and ServiceNow (NOW). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Intuit (INTU) and ServiceNow (NOW). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
Total Return (1Y)-46.81%-39.72%
Total Return (3Y, Annualized)-12.10%-5.71%
Total Return (5Y, Annualized)-10.39%-5.55%

Risk Profile

Drawdown History

INTU
NOW
GSPC
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Intuit (INTU) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Intuit (INTU) and ServiceNow (NOW). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
Volatility (1Y, Annualized)51.18%64.49%
Beta (5Y)0.910.98
Max Drawdown (5Y)-68.19%-64.54%
Avg. Volume (3M)3.60M15.74M

Risk-Adjusted Performance

Risk-Return Positioning

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INTU and NOW are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
Sharpe Ratio (1Y)-1.00-0.68
Sortino Ratio (1Y)-1.28-0.89

Profitability

ROE (TTM)

Intuit (INTU) at 23.60% sits in the top ROE quartile, while ServiceNow (NOW) at 11.85% is closer to the peer norm — stronger capital efficiency for INTU.

INTU

Software & Services industry group

23.60%

Max
53.85%
INTU
23.60%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

NOW

Software & Services industry group

11.85%

Max
53.85%
Q3
17.90%
NOW
11.85%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Intuit (INTU) at 21.29% retains a top-quartile share of revenue as profit, ahead of ServiceNow (NOW) at 9.36%, which keeps about the industry-typical share.

INTU

Software & Services industry group

21.29%

Max
41.17%
INTU
21.29%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

NOW

Software & Services industry group

9.36%

Max
41.17%
Q3
15.28%
NOW
9.36%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Both Intuit (INTU) at 17.64% and ServiceNow (NOW) at 17.39% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

INTU

Software & Services industry group

17.64%

Max
46.89%
INTU
17.64%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

NOW

Software & Services industry group

17.39%

Max
46.89%
Q3
17.64%
NOW
17.39%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
ROE (TTM)23.60%11.85%
ROA (TTM)10.47%4.59%
Net Margin (TTM)21.29%9.36%
Operating Margin (TTM)17.64%17.39%
Gross Margin (TTM)80.98%73.08%

Growth

Revenue Growth

Both Intuit (INTU) at 13.90% and ServiceNow (NOW) at 20.88% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Intuit (INTU) at 20.41% and ServiceNow (NOW) at 22.08% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
Revenue Growth (YoY)13.90%20.88%
Revenue Growth (3Y CAGR)14.29%22.38%
EPS Growth (YoY)20.41%22.08%
EPS Growth (3Y CAGR)25.04%73.46%

Financial Strength

Current Ratio (MRQ)

Intuit (INTU) at 1.51 keeps current ratio within its industry’s typical mid-range, while ServiceNow (NOW) at 0.72 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for NOW.

INTU

Software & Services industry group

1.51

Max
5.11
Q3
2.77
Median
1.67
INTU
1.51
Q1
1.01
Min
0.03

NOW

Software & Services industry group

0.72

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
NOW
0.72
Min
0.03
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both Intuit (INTU) at 0.44 and ServiceNow (NOW) at 0.64 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

INTU

Software & Services industry group

0.44

Max
2.52
Q3
1.13
INTU
0.44
Median
0.40
Q1
0.07
Min
0.00

NOW

Software & Services industry group

0.64

Max
2.52
Q3
1.13
NOW
0.64
Median
0.40
Q1
0.07
Min
0.00
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
Current Ratio (MRQ)1.510.72
Debt / Equity (MRQ)0.440.64
Net Debt / EBITDA0.181.18

Dividends

Dividend Yield (TTM)

ServiceNow (NOW) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Intuit (INTU) reports a yield of 1.35%, ranking against industry peers normally.

INTU

Software & Services industry group

1.35%

INTU
1.35%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NOW

Software & Services industry group

0.00%

NOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

ServiceNow (NOW) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Intuit (INTU) reports a payout of 29.16%, ranking against industry peers normally.

INTU

Software & Services industry group

29.16%

INTU
29.16%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NOW

Software & Services industry group

0.00%

NOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
Dividend Yield (TTM)1.35%0.00%
Dividend Payout Ratio (TTM)29.16%0.00%

Valuation

P/E Ratio (TTM)

Intuit (INTU) at 20.75 is near its industry’s usual P/E ratio, while ServiceNow (NOW) at 73.36 sits in the richer quartile — NOW needs stronger growth or earnings quality to justify the premium.

INTU

Software & Services industry group

20.75

Max
112.94
Q3
60.32
Median
32.91
INTU
20.75
Q1
18.77
Min
6.69

NOW

Software & Services industry group

73.36

Max
112.94
NOW
73.36
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Intuit (INTU) at 4.25 and ServiceNow (NOW) at 6.86 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

INTU

Software & Services industry group

4.25

Max
17.91
Q3
8.78
INTU
4.25
Median
4.25
Q1
2.23
Min
0.02

NOW

Software & Services industry group

6.86

Max
17.91
Q3
8.78
NOW
6.86
Median
4.25
Q1
2.23
Min
0.02
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Intuit (INTU) at 4.83 and ServiceNow (NOW) at 8.08 are valued close to their industries’ norm against book — neither stands out from peers.

INTU

Software & Services industry group

4.83

Max
16.63
Q3
8.50
INTU
4.83
Median
4.30
Q1
1.92
Min
-3.90

NOW

Software & Services industry group

8.08

Max
16.63
Q3
8.50
NOW
8.08
Median
4.30
Q1
1.92
Min
-3.90
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Intuit (INTU) vs. ServiceNow (NOW): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Intuit (INTU) and ServiceNow (NOW)
MetricINTUNOW
P/E Ratio (TTM)20.7573.36
P/S Ratio (TTM)4.256.86
P/B Ratio (MRQ)4.838.08
Free Cash Flow Yield (TTM)6.96%5.44%