HUBS vs. OKTA: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at HUBS and OKTA, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | HUBS | OKTA |
|---|---|---|
| Company Name | HubSpot, Inc. | Okta, Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Information Technology |
| GICS Industry | Software | IT Services |
| Market Capitalization | 27.28 billion USD | 16.07 billion USD |
| Exchange | NYSE | NasdaqGS |
| Listing Date | October 9, 2014 | April 7, 2017 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of HUBS and OKTA by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | HUBS | OKTA |
|---|---|---|
| 5-Day Price Return | -13.11% | 2.04% |
| 13-Week Price Return | -21.08% | -8.27% |
| 26-Week Price Return | -25.81% | -19.58% |
| 52-Week Price Return | -17.18% | 23.94% |
| Month-to-Date Return | -5.89% | -1.15% |
| Year-to-Date Return | -36.82% | 16.37% |
| 10-Day Avg. Volume | 1.05M | 2.98M |
| 3-Month Avg. Volume | 0.88M | 3.97M |
| 3-Month Volatility | 43.50% | 32.47% |
| Beta | 1.47 | 0.84 |
Profitability
Return on Equity (TTM)
HUBS
-0.62%
Software Industry
- Max
- 66.28%
- Q3
- 21.28%
- Median
- 9.33%
- Q1
- -8.77%
- Min
- -48.16%
HUBS has a negative Return on Equity of -0.62%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
OKTA
2.59%
IT Services Industry
- Max
- 32.78%
- Q3
- 19.28%
- Median
- 13.86%
- Q1
- 5.50%
- Min
- -10.00%
OKTA’s Return on Equity of 2.59% is in the lower quartile for the IT Services industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.
Net Profit Margin (TTM)
HUBS
-0.42%
Software Industry
- Max
- 51.92%
- Q3
- 19.23%
- Median
- 6.98%
- Q1
- -7.14%
- Min
- -41.00%
HUBS has a negative Net Profit Margin of -0.42%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
OKTA
6.08%
IT Services Industry
- Max
- 19.71%
- Q3
- 11.01%
- Median
- 6.66%
- Q1
- 2.96%
- Min
- -6.22%
OKTA’s Net Profit Margin of 6.08% is aligned with the median group of its peers in the IT Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
HUBS
-2.59%
Software Industry
- Max
- 60.40%
- Q3
- 21.25%
- Median
- 9.90%
- Q1
- -4.97%
- Min
- -43.50%
HUBS has a negative Operating Profit Margin of -2.59%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
OKTA
3.18%
IT Services Industry
- Max
- 22.44%
- Q3
- 14.90%
- Median
- 8.82%
- Q1
- 4.91%
- Min
- -9.89%
OKTA’s Operating Profit Margin of 3.18% is in the lower quartile for the IT Services industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
Profitability at a Glance
| Symbol | HUBS | OKTA |
|---|---|---|
| Return on Equity (TTM) | -0.62% | 2.59% |
| Return on Assets (TTM) | -0.32% | 1.80% |
| Net Profit Margin (TTM) | -0.42% | 6.08% |
| Operating Profit Margin (TTM) | -2.59% | 3.18% |
| Gross Profit Margin (TTM) | 84.55% | 76.91% |
Financial Strength
Current Ratio (MRQ)
HUBS
1.79
Software Industry
- Max
- 4.29
- Q3
- 2.37
- Median
- 1.40
- Q1
- 1.03
- Min
- 0.25
HUBS’s Current Ratio of 1.79 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.
OKTA
1.35
IT Services Industry
- Max
- 3.17
- Q3
- 2.00
- Median
- 1.47
- Q1
- 1.05
- Min
- 0.52
OKTA’s Current Ratio of 1.35 aligns with the median group of the IT Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
HUBS
0.00
Software Industry
- Max
- 2.16
- Q3
- 0.86
- Median
- 0.31
- Q1
- 0.00
- Min
- 0.00
HUBS’s Debt-to-Equity Ratio of 0.00 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
OKTA
0.13
IT Services Industry
- Max
- 3.11
- Q3
- 1.55
- Median
- 0.55
- Q1
- 0.17
- Min
- 0.00
Falling into the lower quartile for the IT Services industry, OKTA’s Debt-to-Equity Ratio of 0.13 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
HUBS
-2.05
Software Industry
- Max
- 89.65
- Q3
- 32.64
- Median
- 1.00
- Q1
- -9.84
- Min
- -71.23
HUBS has a negative Interest Coverage Ratio of -2.05. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
OKTA
-9.31
IT Services Industry
- Max
- 129.00
- Q3
- 56.00
- Median
- 11.69
- Q1
- 0.77
- Min
- -28.15
OKTA has a negative Interest Coverage Ratio of -9.31. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | HUBS | OKTA |
|---|---|---|
| Current Ratio (MRQ) | 1.79 | 1.35 |
| Quick Ratio (MRQ) | 1.70 | 1.30 |
| Debt-to-Equity Ratio (MRQ) | 0.00 | 0.13 |
| Interest Coverage Ratio (TTM) | -2.05 | -9.31 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
HUBS
0.00%
Software Industry
- Max
- 0.22%
- Q3
- 0.11%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
HUBS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
OKTA
0.00%
IT Services Industry
- Max
- 2.79%
- Q3
- 1.76%
- Median
- 0.58%
- Q1
- 0.00%
- Min
- 0.00%
OKTA currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
HUBS
0.00%
Software Industry
- Max
- 3.29%
- Q3
- 2.41%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
HUBS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
OKTA
0.00%
IT Services Industry
- Max
- 107.85%
- Q3
- 52.62%
- Median
- 22.53%
- Q1
- 0.00%
- Min
- 0.00%
OKTA has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | HUBS | OKTA |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
HUBS
--
Software Industry
- Max
- 145.74
- Q3
- 94.88
- Median
- 45.35
- Q1
- 26.66
- Min
- 8.80
P/E Ratio data for HUBS is currently unavailable.
OKTA
95.72
IT Services Industry
- Max
- 56.41
- Q3
- 33.17
- Median
- 23.17
- Q1
- 16.18
- Min
- 6.62
At 95.72, OKTA’s P/E Ratio is exceptionally high, exceeding the typical maximum for the IT Services industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
HUBS
8.66
Software Industry
- Max
- 25.67
- Q3
- 13.68
- Median
- 8.28
- Q1
- 4.95
- Min
- 0.90
HUBS’s P/S Ratio of 8.66 aligns with the market consensus for the Software industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
OKTA
5.82
IT Services Industry
- Max
- 5.99
- Q3
- 4.26
- Median
- 1.93
- Q1
- 0.97
- Min
- 0.12
OKTA’s P/S Ratio of 5.82 is in the upper echelon for the IT Services industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
HUBS
14.22
Software Industry
- Max
- 30.67
- Q3
- 14.92
- Median
- 8.52
- Q1
- 3.89
- Min
- 0.38
HUBS’s P/B Ratio of 14.22 is within the conventional range for the Software industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
OKTA
2.54
IT Services Industry
- Max
- 12.34
- Q3
- 7.54
- Median
- 3.84
- Q1
- 2.52
- Min
- 0.88
OKTA’s P/B Ratio of 2.54 is within the conventional range for the IT Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | HUBS | OKTA |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | -- | 95.72 |
| Price-to-Sales Ratio (TTM) | 8.66 | 5.82 |
| Price-to-Book Ratio (MRQ) | 14.22 | 2.54 |
| Price-to-Free Cash Flow Ratio (TTM) | 48.10 | 19.19 |