GME vs. ULTA: GameStop vs. Ulta Beauty Stock Comparison

November 11, 2026

How do GameStop (GME) and Ulta Beauty (ULTA) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

GameStop (GME) and Ulta Beauty (ULTA) both belong to the Specialty Retail industry, though GME is classified under Computer & Electronics Retail while ULTA falls under Other Specialty Retail.

Company profile comparison for GameStop (GME) and Ulta Beauty (ULTA)
Profile Item	GME	ULTA
Name	GameStop Corp. Class A	Ulta Beauty, Inc.
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Discretionary Distribution & Retail	Consumer Discretionary Distribution & Retail
GICS Industry	Specialty Retail	Specialty Retail
GICS Sub-Industry	Computer & Electronics Retail	Other Specialty Retail
Market Capitalization	12.67 billion USD	27.57 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	February 13, 2002	October 25, 2007
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GME

ULTA

GSPC

GameStop (GME) vs. Ulta Beauty (ULTA), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for GameStop (GME) and Ulta Beauty (ULTA). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for GameStop (GME) and Ulta Beauty (ULTA). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
Total Return (1Y)	18.74%	29.08%
Total Return (3Y, Annualized)	26.21%	19.79%
Total Return (5Y, Annualized)	-13.14%	11.09%

Risk Profile

Drawdown History

GME

ULTA

GSPC

GameStop (GME) vs. Ulta Beauty (ULTA), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for GameStop (GME) and Ulta Beauty (ULTA). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
Volatility (1Y, Annualized)	39.09%	36.05%
Beta (5Y)	1.63	0.82
Max Drawdown (5Y)	-83.83%	-44.56%
Avg. Volume (3M)	8.56M	548.94K

Risk-Adjusted Performance

Risk-Return Positioning

GME and ULTA are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
Sharpe Ratio (1Y)	0.37	0.69
Sortino Ratio (1Y)	0.53	1.01

Profitability

ROE (TTM)

Ulta Beauty (ULTA) at 46.12% sits in the top ROE quartile, while GameStop (GME) at 15.79% is closer to the peer norm — stronger capital efficiency for ULTA.

GME

Consumer Discretionary Distribution & Retail industry group

15.79%

Max: 62.17%
Q3: 29.44%
GME: 15.79%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

ULTA

Consumer Discretionary Distribution & Retail industry group

46.12%

Max: 62.17%
ULTA: 46.12%
Q3: 29.44%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

GameStop (GME) at 25.16% keeps the most of each sales dollar — above its industry’s net margin range — and Ulta Beauty (ULTA) at 9.34% also retains a top-quartile share.

GME

Consumer Discretionary Distribution & Retail industry group

25.16%

GME: 25.16%
Max: 16.94%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

ULTA

Consumer Discretionary Distribution & Retail industry group

9.34%

Max: 16.94%
ULTA: 9.34%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Both GameStop (GME) at 19.98% and Ulta Beauty (ULTA) at 12.51% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

GME

Consumer Discretionary Distribution & Retail industry group

19.98%

Max: 21.45%
GME: 19.98%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

ULTA

Consumer Discretionary Distribution & Retail industry group

12.51%

Max: 21.45%
ULTA: 12.51%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
ROE (TTM)	15.79%	46.12%
ROA (TTM)	2.87%	14.84%
Net Margin (TTM)	25.16%	9.34%
Operating Margin (TTM)	19.98%	12.51%
Gross Margin (TTM)	37.89%	43.10%

Growth

Revenue Growth

Ulta Beauty (ULTA) at 9.71% is around its peer norm for revenue growth, while GameStop (GME) at -5.05% drops into the bottom quartile, signaling weaker demand or pricing momentum.

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their Revenue Growth across different time periods.

EPS Growth

GameStop (GME) at 133.33% clears its industry range for EPS growth, a much stronger earnings trajectory than Ulta Beauty (ULTA) at 1.18%, which is closer to a typical peer reading.

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
Revenue Growth (YoY)	-5.05%	9.71%
Revenue Growth (3Y CAGR)	-15.08%	6.68%
EPS Growth (YoY)	133.33%	1.18%
EPS Growth (3Y CAGR)	--	2.21%

Financial Strength

Current Ratio (MRQ)

Ulta Beauty (ULTA) at 1.35 keeps current ratio within its industry’s typical mid-range, while GameStop (GME) at 8.72 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

GME

Consumer Discretionary Distribution & Retail industry group

8.72

GME: 8.72
Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
Min: 0.48

ULTA

Consumer Discretionary Distribution & Retail industry group

1.35

Max: 2.62
Q3: 1.75
Median: 1.35
ULTA: 1.35
Q1: 1.00
Min: 0.48

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

GameStop (GME) at 0.71 keeps leverage in the lower industry quartile, while Ulta Beauty (ULTA) at 0.95 runs a more typical debt-to-equity mix.

GME

Consumer Discretionary Distribution & Retail industry group

0.71

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
GME: 0.71
Min: 0.01

ULTA

Consumer Discretionary Distribution & Retail industry group

0.95

Max: 3.93
Q3: 2.14
Median: 1.25
ULTA: 0.95
Q1: 0.73
Min: 0.01

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
Current Ratio (MRQ)	8.72	1.35
Debt / Equity (MRQ)	0.71	0.95
Net Debt / EBITDA	-1.44	1.19

Dividends

Dividend Yield (TTM)

Neither GameStop (GME) nor Ulta Beauty (ULTA) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

GME

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
GME: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ULTA

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
ULTA: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

Neither GameStop (GME) nor Ulta Beauty (ULTA) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

GME

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
GME: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

ULTA

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
ULTA: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

Both GameStop (GME) at 16.53 and Ulta Beauty (ULTA) at 23.50 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

GME

Consumer Discretionary Distribution & Retail industry group

16.53

Max: 40.50
Q3: 24.26
Median: 19.23
GME: 16.53
Q1: 12.64
Min: 4.67

ULTA

Consumer Discretionary Distribution & Retail industry group

23.50

Max: 40.50
Q3: 24.26
ULTA: 23.50
Median: 19.23
Q1: 12.64
Min: 4.67

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

Both GameStop (GME) at 3.57 and Ulta Beauty (ULTA) at 2.13 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

GME

Consumer Discretionary Distribution & Retail industry group

3.57

Max: 4.32
GME: 3.57
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

ULTA

Consumer Discretionary Distribution & Retail industry group

2.13

Max: 4.32
ULTA: 2.13
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

GameStop (GME) at 1.84 is valued about in line with its industry on P/B ratio, while Ulta Beauty (ULTA) at 10.44 carries an above-peer premium to book — ULTA is pricier on assets.

GME

Consumer Discretionary Distribution & Retail industry group

1.84

Max: 10.96
Q3: 5.26
Median: 2.16
GME: 1.84
Q1: 1.08
Min: -4.45

ULTA

Consumer Discretionary Distribution & Retail industry group

10.44

Max: 10.96
ULTA: 10.44
Q3: 5.26
Median: 2.16
Q1: 1.08
Min: -4.45

GameStop (GME) vs. Ulta Beauty (ULTA): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for GameStop (GME) and Ulta Beauty (ULTA)
Metric	GME	ULTA
P/E Ratio (TTM)	16.53	23.50
P/S Ratio (TTM)	3.57	2.13
P/B Ratio (MRQ)	1.84	10.44
Free Cash Flow Yield (TTM)	0.67%	3.32%