Seek Returns

GIS vs. KHC: General Mills vs. Kraft Heinz Stock Comparison

How do General Mills (GIS) and Kraft Heinz (KHC) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

General Mills (GIS) and Kraft Heinz (KHC) are both classified in the Packaged Foods & Meats sub-industry within the broader Food Products industry, placing them in the closest GICS peer bucket.

Company profile comparison for General Mills (GIS) and Kraft Heinz (KHC)
Profile ItemGISKHC
NameGeneral Mills Inc.The Kraft Heinz Company
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryFood ProductsFood Products
GICS Sub-IndustryPackaged Foods & MeatsPackaged Foods & Meats
Market Capitalization18.99 billion USD29.13 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateMarch 17, 1980July 6, 2015
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GIS
KHC
GSPC
Loading price history…
General Mills (GIS) vs. Kraft Heinz (KHC), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for General Mills (GIS) and Kraft Heinz (KHC). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for General Mills (GIS) and Kraft Heinz (KHC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
Total Return (1Y)-20.22%7.82%
Total Return (3Y, Annualized)-14.80%-4.22%
Total Return (5Y, Annualized)-7.41%-3.33%

Risk Profile

Drawdown History

GIS
KHC
GSPC
Loading price history…
General Mills (GIS) vs. Kraft Heinz (KHC), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for General Mills (GIS) and Kraft Heinz (KHC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

General Mills (GIS) reports a negative beta of -0.01, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. Kraft Heinz (KHC) has a non-negative beta of 0.11.

Risk profile metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
Volatility (1Y, Annualized)30.85%28.10%
Beta (5Y)-0.010.11
Max Drawdown (5Y)-59.63%-41.69%
Avg. Volume (3M)9.41M16.72M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
GIS and KHC are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
Sharpe Ratio (1Y)-0.790.13
Sortino Ratio (1Y)-1.140.18

Profitability

ROE (TTM)

Both General Mills (GIS) at -10.50% and Kraft Heinz (KHC) at -8.95% report negative ROE values. Negative ROE can reflect losses or negative shareholders’ equity, so both readings need extra context.

GIS

Food, Beverage & Tobacco industry group

-10.50%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
GIS
-10.50%
Min
-10.50%

KHC

Food, Beverage & Tobacco industry group

-8.95%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
KHC
-8.95%
Min
-10.50%
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both General Mills (GIS) at -4.89% and Kraft Heinz (KHC) at -13.99% report negative net margin values, usually indicating net losses over the period.

GIS

Food, Beverage & Tobacco industry group

-4.89%

Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
GIS
-4.89%
Min
-11.49%

KHC

Food, Beverage & Tobacco industry group

-13.99%

Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
KHC
-13.99%
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both General Mills (GIS) at 15.24% and Kraft Heinz (KHC) at 16.47% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

GIS

Food, Beverage & Tobacco industry group

15.24%

Max
34.91%
Q3
17.57%
GIS
15.24%
Median
11.06%
Q1
4.15%
Min
-15.06%

KHC

Food, Beverage & Tobacco industry group

16.47%

Max
34.91%
Q3
17.57%
KHC
16.47%
Median
11.06%
Q1
4.15%
Min
-15.06%
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
ROE (TTM)-10.50%-8.95%
ROA (TTM)5.65%3.56%
Net Margin (TTM)-4.89%-13.99%
Operating Margin (TTM)15.24%16.47%
Gross Margin (TTM)33.73%33.65%

Growth

Revenue Growth

Both General Mills (GIS) at -5.45% and Kraft Heinz (KHC) at -3.50% post bottom-quartile revenue growth versus peers, pointing to weaker demand or pricing momentum than typical rivals.

Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their Revenue Growth across different time periods.

EPS Growth

Neither side shows strong earnings momentum: General Mills (GIS) at -103.90% sits in the bottom EPS growth quartile, and Kraft Heinz (KHC) at -318.14% is weaker still, below its industry range.

Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
Revenue Growth (YoY)-5.45%-3.50%
Revenue Growth (3Y CAGR)-2.85%-1.98%
EPS Growth (YoY)-103.90%-318.14%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

Both General Mills (GIS) at 0.70 and Kraft Heinz (KHC) at 1.02 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

GIS

Food, Beverage & Tobacco industry group

0.70

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
GIS
0.70
Min
0.33

KHC

Food, Beverage & Tobacco industry group

1.02

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
KHC
1.02
Min
0.33
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Kraft Heinz (KHC) at 0.50 carries an industry-typical debt-to-equity mix, while General Mills (GIS) at 1.82 uses more debt funding than most peers.

GIS

Food, Beverage & Tobacco industry group

1.82

Max
2.19
GIS
1.82
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

KHC

Food, Beverage & Tobacco industry group

0.50

Max
2.19
Q3
1.11
Median
0.68
KHC
0.50
Q1
0.33
Min
0.00
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
Current Ratio (MRQ)0.701.02
Debt / Equity (MRQ)1.820.50
Net Debt / EBITDA3.862.98

Dividends

Dividend Yield (TTM)

Both General Mills (GIS) at 6.69% and Kraft Heinz (KHC) at 6.32% offer top-quartile dividend income relative to share price within their industries.

GIS

Food, Beverage & Tobacco industry group

6.69%

Max
9.38%
GIS
6.69%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%

KHC

Food, Beverage & Tobacco industry group

6.32%

Max
9.38%
KHC
6.32%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both General Mills (GIS) at 59.41% and Kraft Heinz (KHC) at 73.06% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

GIS

Food, Beverage & Tobacco industry group

59.41%

Max
199.19%
Q3
81.03%
GIS
59.41%
Median
41.52%
Q1
0.00%
Min
0.00%

KHC

Food, Beverage & Tobacco industry group

73.06%

Max
199.19%
Q3
81.03%
KHC
73.06%
Median
41.52%
Q1
0.00%
Min
0.00%
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
Dividend Yield (TTM)6.69%6.32%
Dividend Payout Ratio (TTM)59.41%73.06%

Valuation

P/E Ratio (TTM)

Neither General Mills (GIS) nor Kraft Heinz (KHC) reports a P/E ratio value for this period, so a direct comparison isn’t possible.

GIS

Food, Beverage & Tobacco industry group

--

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
GIS
--

KHC

Food, Beverage & Tobacco industry group

--

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
KHC
--
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): Neither stock reports P/E ratio, so the chart shows available benchmark boxes without value markers.

P/S Ratio (TTM)

On P/S ratio, both General Mills (GIS) at 1.04 and Kraft Heinz (KHC) at 1.18 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

GIS

Food, Beverage & Tobacco industry group

1.04

Max
4.64
Q3
2.27
Median
1.17
GIS
1.04
Q1
0.52
Min
0.00

KHC

Food, Beverage & Tobacco industry group

1.18

Max
4.64
Q3
2.27
KHC
1.18
Median
1.17
Q1
0.52
Min
0.00
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Kraft Heinz (KHC) at 0.81 sits in the lower P/B ratio quartile against book while General Mills (GIS) at 2.55 is valued near its industry’s middle — KHC is cheaper on assets, though weigh it against ROE and asset quality.

GIS

Food, Beverage & Tobacco industry group

2.55

Max
6.35
Q3
3.07
GIS
2.55
Median
1.58
Q1
0.82
Min
0.00

KHC

Food, Beverage & Tobacco industry group

0.81

Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
KHC
0.81
Min
0.00
Loading chart…
General Mills (GIS) vs. Kraft Heinz (KHC): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for General Mills (GIS) and Kraft Heinz (KHC)
MetricGISKHC
P/E Ratio (TTM)----
P/S Ratio (TTM)1.041.18
P/B Ratio (MRQ)2.550.81
Free Cash Flow Yield (TTM)6.86%10.95%