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GDDY vs. NOW: GoDaddy vs. ServiceNow Stock Comparison

How do GoDaddy (GDDY) and ServiceNow (NOW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

GoDaddy (GDDY) and ServiceNow (NOW) both fall under the Software & Services industry group, but GDDY is classified in IT Services while NOW is classified in Software.

Company profile comparison for GoDaddy (GDDY) and ServiceNow (NOW)
Profile ItemGDDYNOW
NameGoDaddy Inc. Class A Common StockServiceNow Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustryIT ServicesSoftware
GICS Sub-IndustryInternet Services & InfrastructureSystems Software
Market Capitalization13.87 billion USD105.84 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 31, 2015June 29, 2012
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

GDDY
NOW
GSPC
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GoDaddy (GDDY) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for GoDaddy (GDDY) and ServiceNow (NOW). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for GoDaddy (GDDY) and ServiceNow (NOW). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
Total Return (1Y)-13.82%-39.72%
Total Return (3Y, Annualized)9.45%-5.71%
Total Return (5Y, Annualized)9.67%-5.55%

Risk Profile

Drawdown History

GDDY
NOW
GSPC
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GoDaddy (GDDY) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for GoDaddy (GDDY) and ServiceNow (NOW). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
Volatility (1Y, Annualized)51.12%64.49%
Beta (5Y)0.940.98
Max Drawdown (5Y)-65.02%-64.54%
Avg. Volume (3M)2.01M15.74M

Risk-Adjusted Performance

Risk-Return Positioning

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GDDY and NOW are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
Sharpe Ratio (1Y)-0.35-0.68
Sortino Ratio (1Y)-0.49-0.89

Profitability

ROE (TTM)

Capital efficiency shows on one side only: ServiceNow (NOW) earns 11.85% on shareholders’ equity, ranked against its industry; GoDaddy (GDDY) has no ROE this period.

GDDY

Software & Services industry group

--

Max
53.85%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%
GDDY
--

NOW

Software & Services industry group

11.85%

Max
53.85%
Q3
17.90%
NOW
11.85%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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GoDaddy (GDDY) vs. ServiceNow (NOW): GDDY does not report ROE, so it has no value marker; NOW is benchmarked against the Software & Services industry group.

Net Margin (TTM)

GoDaddy (GDDY) at 18.56% retains a top-quartile share of revenue as profit, ahead of ServiceNow (NOW) at 9.36%, which keeps about the industry-typical share.

GDDY

Software & Services industry group

18.56%

Max
41.17%
GDDY
18.56%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

NOW

Software & Services industry group

9.36%

Max
41.17%
Q3
15.28%
NOW
9.36%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

GoDaddy (GDDY) at 27.24% operates in the top operating margin quartile, ahead of ServiceNow (NOW) at 17.39%, which runs around its industry’s norm.

GDDY

Software & Services industry group

27.24%

Max
46.89%
GDDY
27.24%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

NOW

Software & Services industry group

17.39%

Max
46.89%
Q3
17.64%
NOW
17.39%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
ROE (TTM)--11.85%
ROA (TTM)10.62%4.59%
Net Margin (TTM)18.56%9.36%
Operating Margin (TTM)27.24%17.39%
Gross Margin (TTM)63.75%73.08%

Growth

Revenue Growth

Both GoDaddy (GDDY) at 8.26% and ServiceNow (NOW) at 20.88% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both GoDaddy (GDDY) at -3.57% and ServiceNow (NOW) at 22.08% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
Revenue Growth (YoY)8.26%20.88%
Revenue Growth (3Y CAGR)6.56%22.38%
EPS Growth (YoY)-3.57%22.08%
EPS Growth (3Y CAGR)41.62%73.46%

Financial Strength

Current Ratio (MRQ)

Both GoDaddy (GDDY) at 0.61 and ServiceNow (NOW) at 0.72 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

GDDY

Software & Services industry group

0.61

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
GDDY
0.61
Min
0.03

NOW

Software & Services industry group

0.72

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
NOW
0.72
Min
0.03
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: ServiceNow (NOW) carries debt-to-equity ratio of 0.64 against its industry range, while GoDaddy (GDDY) reports no figure this period.

GDDY

Software & Services industry group

--

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
Min
0.00
GDDY
--

NOW

Software & Services industry group

0.64

Max
2.52
Q3
1.13
NOW
0.64
Median
0.40
Q1
0.07
Min
0.00
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GoDaddy (GDDY) vs. ServiceNow (NOW): GDDY does not report debt-to-equity ratio, so it has no value marker; NOW is benchmarked against the Software & Services industry group.

Financial Strength Metrics

Financial strength metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
Current Ratio (MRQ)0.610.72
Debt / Equity (MRQ)--0.64
Net Debt / EBITDA1.881.18

Dividends

Dividend Yield (TTM)

Neither GoDaddy (GDDY) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

GDDY

Software & Services industry group

0.00%

GDDY
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NOW

Software & Services industry group

0.00%

NOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither GoDaddy (GDDY) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

GDDY

Software & Services industry group

0.00%

GDDY
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

NOW

Software & Services industry group

0.00%

NOW
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

GoDaddy (GDDY) at 15.73 sits in the cheaper P/E ratio quartile, while ServiceNow (NOW) at 73.36 sits in the richer quartile — a clear split in what investors pay for each dollar of trailing earnings.

GDDY

Software & Services industry group

15.73

Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
GDDY
15.73
Min
6.69

NOW

Software & Services industry group

73.36

Max
112.94
NOW
73.36
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both GoDaddy (GDDY) at 2.68 and ServiceNow (NOW) at 6.86 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

GDDY

Software & Services industry group

2.68

Max
17.91
Q3
8.78
Median
4.25
GDDY
2.68
Q1
2.23
Min
0.02

NOW

Software & Services industry group

6.86

Max
17.91
Q3
8.78
NOW
6.86
Median
4.25
Q1
2.23
Min
0.02
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

GoDaddy (GDDY) reports a negative P/B ratio of -100.78, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile ServiceNow (NOW) reports 8.08, ranking against industry peers normally.

GDDY

Software & Services industry group

-100.78

Max
16.63
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
GDDY
-100.78

NOW

Software & Services industry group

8.08

Max
16.63
Q3
8.50
NOW
8.08
Median
4.30
Q1
1.92
Min
-3.90
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GoDaddy (GDDY) vs. ServiceNow (NOW): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for GoDaddy (GDDY) and ServiceNow (NOW)
MetricGDDYNOW
P/E Ratio (TTM)15.7373.36
P/S Ratio (TTM)2.686.86
P/B Ratio (MRQ)-100.788.08
Free Cash Flow Yield (TTM)8.75%5.44%