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DOCU vs. SHOP: DocuSign vs. Shopify Stock Comparison

How do DocuSign (DOCU) and Shopify (SHOP) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

DocuSign (DOCU) and Shopify (SHOP) both fall under the Software & Services industry group, but DOCU is classified in Software while SHOP is classified in IT Services.

Company profile comparison for DocuSign (DOCU) and Shopify (SHOP)
Profile ItemDOCUSHOP
NameDocuSign Inc.Shopify Inc.
Country/RegionUnited StatesCanada
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareIT Services
GICS Sub-IndustryApplication SoftwareInternet Services & Infrastructure
Market Capitalization14.51 billion USD191.58 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateApril 27, 2018May 20, 2015
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

DOCU
SHOP
GSPC
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DocuSign (DOCU) vs. Shopify (SHOP), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for DocuSign (DOCU) and Shopify (SHOP). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for DocuSign (DOCU) and Shopify (SHOP). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
Total Return (1Y)12.03%-0.87%
Total Return (3Y, Annualized)24.94%35.77%
Total Return (5Y, Annualized)-22.27%-0.57%

Risk Profile

Drawdown History

DOCU
SHOP
GSPC
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DocuSign (DOCU) vs. Shopify (SHOP), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for DocuSign (DOCU) and Shopify (SHOP). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Shopify (SHOP) carries a highly aggressive beta of 2.65, indicating much higher sensitivity to broad-market moves, whereas DocuSign (DOCU) is closer to market-like at 0.79 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
Volatility (1Y, Annualized)48.32%59.71%
Beta (5Y)0.792.65
Max Drawdown (5Y)-86.00%-84.82%
Avg. Volume (3M)2.99M8.79M

Risk-Adjusted Performance

Risk-Return Positioning

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DOCU and SHOP are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
Sharpe Ratio (1Y)0.16-0.09
Sortino Ratio (1Y)0.23-0.12

Profitability

ROE (TTM)

Both DocuSign (DOCU) at 17.80% and Shopify (SHOP) at 16.83% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DOCU

Software & Services industry group

17.80%

Max
53.85%
Q3
17.90%
DOCU
17.80%
Median
6.59%
Q1
-9.59%
Min
-50.52%

SHOP

Software & Services industry group

16.83%

Max
53.85%
Q3
17.90%
SHOP
16.83%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Both DocuSign (DOCU) at 9.82% and Shopify (SHOP) at 15.01% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DOCU

Software & Services industry group

9.82%

Max
41.17%
Q3
15.28%
DOCU
9.82%
Median
4.63%
Q1
-5.42%
Min
-33.17%

SHOP

Software & Services industry group

15.01%

Max
41.17%
Q3
15.28%
SHOP
15.01%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Shopify (SHOP) at 18.39% operates in the top operating margin quartile, ahead of DocuSign (DOCU) at 13.43%, which runs around its industry’s norm.

DOCU

Software & Services industry group

13.43%

Max
46.89%
Q3
17.64%
DOCU
13.43%
Median
8.73%
Q1
-2.13%
Min
-30.45%

SHOP

Software & Services industry group

18.39%

Max
46.89%
SHOP
18.39%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
ROE (TTM)17.80%16.83%
ROA (TTM)6.35%10.77%
Net Margin (TTM)9.82%15.01%
Operating Margin (TTM)13.43%18.39%
Gross Margin (TTM)79.61%47.49%

Growth

Revenue Growth

Shopify (SHOP) at 30.14% sits in the top revenue growth quartile, while DocuSign (DOCU) at 8.16% is closer to the peer norm — faster top-line expansion for SHOP.

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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their Revenue Growth across different time periods.

EPS Growth

Shopify (SHOP) at -39.47% is around its peer norm for EPS growth, while DocuSign (DOCU) at -70.87% drops into the bottom quartile, signaling weaker earnings momentum.

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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
Revenue Growth (YoY)8.16%30.14%
Revenue Growth (3Y CAGR)8.57%27.31%
EPS Growth (YoY)-70.87%-39.47%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

Shopify (SHOP) at 4.86 carries current ratio above its industry’s typical mid-range, while DocuSign (DOCU) at 0.64 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

DOCU

Software & Services industry group

0.64

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
DOCU
0.64
Min
0.03

SHOP

Software & Services industry group

4.86

Max
5.11
SHOP
4.86
Q3
2.77
Median
1.67
Q1
1.01
Min
0.03
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Shopify (SHOP) at 0.01 keeps leverage in the lower industry quartile, while DocuSign (DOCU) at 0.11 runs a more typical debt-to-equity mix.

DOCU

Software & Services industry group

0.11

Max
2.52
Q3
1.13
Median
0.40
DOCU
0.11
Q1
0.07
Min
0.00

SHOP

Software & Services industry group

0.01

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
SHOP
0.01
Min
0.00
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
Current Ratio (MRQ)0.644.86
Debt / Equity (MRQ)0.110.01
Net Debt / EBITDA-1.35-1.75

Dividends

Dividend Yield (TTM)

Neither DocuSign (DOCU) nor Shopify (SHOP) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

DOCU

Software & Services industry group

0.00%

DOCU
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SHOP

Software & Services industry group

0.00%

SHOP
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither DocuSign (DOCU) nor Shopify (SHOP) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

DOCU

Software & Services industry group

0.00%

DOCU
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

SHOP

Software & Services industry group

0.00%

SHOP
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

DocuSign (DOCU) at 47.32 is near its industry’s usual P/E ratio, while Shopify (SHOP) at 91.36 sits in the richer quartile — SHOP needs stronger growth or earnings quality to justify the premium.

DOCU

Software & Services industry group

47.32

Max
112.94
Q3
60.32
DOCU
47.32
Median
32.91
Q1
18.77
Min
6.69

SHOP

Software & Services industry group

91.36

Max
112.94
SHOP
91.36
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

DocuSign (DOCU) at 4.32 is priced about in line with its industry on P/S ratio, while Shopify (SHOP) at 13.52 sits in the pricier quartile — SHOP costs more per dollar of sales.

DOCU

Software & Services industry group

4.32

Max
17.91
Q3
8.78
DOCU
4.32
Median
4.25
Q1
2.23
Min
0.02

SHOP

Software & Services industry group

13.52

Max
17.91
SHOP
13.52
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

DocuSign (DOCU) at 8.50 is valued about in line with its industry on P/B ratio, while Shopify (SHOP) at 15.02 carries an above-peer premium to book — SHOP is pricier on assets.

DOCU

Software & Services industry group

8.50

Max
16.63
DOCU
8.50
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90

SHOP

Software & Services industry group

15.02

Max
16.63
SHOP
15.02
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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DocuSign (DOCU) vs. Shopify (SHOP): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for DocuSign (DOCU) and Shopify (SHOP)
MetricDOCUSHOP
P/E Ratio (TTM)47.3291.36
P/S Ratio (TTM)4.3213.52
P/B Ratio (MRQ)8.5015.02
Free Cash Flow Yield (TTM)9.05%0.86%