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DEO vs. KDP: Diageo vs. Keurig Dr Pepper Stock Comparison

How do Diageo (DEO) and Keurig Dr Pepper (KDP) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and Keurig Dr Pepper (KDP) both belong to the Beverages industry, though DEO is classified under Distillers & Vintners while KDP falls under Soft Drinks & Non-alcoholic Beverages.

Keurig Dr Pepper (KDP) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Diageo (DEO) and Keurig Dr Pepper (KDP)
Profile ItemDEOKDP
NameDiageo plc Sponsored ADRKeurig Dr Pepper Inc.
Country/RegionUnited KingdomUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesBeverages
GICS Sub-IndustryDistillers & VintnersSoft Drinks & Non-alcoholic Beverages
Market Capitalization55.56 billion USD49.85 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateMarch 14, 1991May 7, 2008
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

DEO
KDP
GSPC
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Diageo (DEO) vs. Keurig Dr Pepper (KDP), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and Keurig Dr Pepper (KDP). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and Keurig Dr Pepper (KDP). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
Total Return (1Y)13.51%46.21%
Total Return (3Y, Annualized)-11.57%9.12%
Total Return (5Y, Annualized)-10.73%3.26%

Risk Profile

Drawdown History

DEO
KDP
GSPC
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Diageo (DEO) vs. Keurig Dr Pepper (KDP), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and Keurig Dr Pepper (KDP). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
Volatility (1Y, Annualized)33.21%26.92%
Beta (5Y)0.520.34
Max Drawdown (5Y)-63.41%-31.20%
Avg. Volume (3M)1.07M12.79M

Risk-Adjusted Performance

Risk-Return Positioning

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DEO and KDP are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
Sharpe Ratio (1Y)0.281.56
Sortino Ratio (1Y)0.382.46

Profitability

ROE (TTM)

Both Diageo (DEO) at 14.99% and Keurig Dr Pepper (KDP) at 6.01% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%

KDP

Food, Beverage & Tobacco industry group

6.01%

Max
32.02%
Q3
16.61%
Median
10.05%
KDP
6.01%
Q1
4.10%
Min
-10.50%
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Diageo (DEO) at 8.84% and Keurig Dr Pepper (KDP) at 7.12% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%

KDP

Food, Beverage & Tobacco industry group

7.12%

Max
24.83%
Q3
11.22%
KDP
7.12%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Diageo (DEO) at 27.04% and Keurig Dr Pepper (KDP) at 18.82% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

KDP

Food, Beverage & Tobacco industry group

18.82%

Max
34.91%
KDP
18.82%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
ROE (TTM)14.99%6.01%
ROA (TTM)7.48%3.62%
Net Margin (TTM)8.84%7.12%
Operating Margin (TTM)27.04%18.82%
Gross Margin (TTM)59.82%49.58%

Growth

Revenue Growth

Keurig Dr Pepper (KDP) at 8.16% sits in the top revenue growth quartile, while Diageo (DEO) at -2.97% is in the bottom quartile, showing a clear gap in revenue momentum.

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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their Revenue Growth across different time periods.

EPS Growth

Keurig Dr Pepper (KDP) at 45.71% sits in the top EPS growth quartile, while Diageo (DEO) at -26.30% is closer to the peer norm — faster per-share earnings growth for KDP.

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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
Revenue Growth (YoY)-2.97%8.16%
Revenue Growth (3Y CAGR)-1.50%5.71%
EPS Growth (YoY)-26.30%45.71%
EPS Growth (3Y CAGR)-27.84%14.85%

Financial Strength

Current Ratio (MRQ)

Diageo (DEO) at 1.60 keeps current ratio within its industry’s typical mid-range, while Keurig Dr Pepper (KDP) at 0.52 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for KDP.

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33

KDP

Food, Beverage & Tobacco industry group

0.52

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
KDP
0.52
Min
0.33
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Keurig Dr Pepper (KDP) at 0.96 carries an industry-typical debt-to-equity mix, while Diageo (DEO) at 1.71 uses more debt funding than most peers.

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

KDP

Food, Beverage & Tobacco industry group

0.96

Max
2.19
Q3
1.11
KDP
0.96
Median
0.68
Q1
0.33
Min
0.00
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
Current Ratio (MRQ)1.600.52
Debt / Equity (MRQ)1.710.96
Net Debt / EBITDA3.186.01

Dividends

Dividend Yield (TTM)

Both Diageo (DEO) at 0.50% and Keurig Dr Pepper (KDP) at 2.49% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%

KDP

Food, Beverage & Tobacco industry group

2.49%

Max
9.38%
Q3
3.77%
KDP
2.49%
Median
1.76%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Keurig Dr Pepper (KDP) reports 92.93%, ranking against industry peers normally.

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

KDP

Food, Beverage & Tobacco industry group

92.93%

Max
199.19%
KDP
92.93%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
Dividend Yield (TTM)0.50%2.49%
Dividend Payout Ratio (TTM)106.52%92.93%

Valuation

P/E Ratio (TTM)

Both Diageo (DEO) at 31.97 and Keurig Dr Pepper (KDP) at 33.00 sit in the richer earnings-multiple quartile for P/E ratio, so investors are paying more for TTM earnings than they pay for typical peers.

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

KDP

Food, Beverage & Tobacco industry group

33.00

Max
52.52
KDP
33.00
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Keurig Dr Pepper (KDP) at 2.16 is priced about in line with its industry on P/S ratio, while Diageo (DEO) at 2.83 sits in the pricier quartile — DEO costs more per dollar of sales.

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

KDP

Food, Beverage & Tobacco industry group

2.16

Max
4.64
Q3
2.27
KDP
2.16
Median
1.17
Q1
0.52
Min
0.00
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Keurig Dr Pepper (KDP) at 1.96 sits near its industry’s typical P/B ratio, while Diageo (DEO) at 91.95 prices above its benchmark range — DEO looks rich relative to book.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

KDP

Food, Beverage & Tobacco industry group

1.96

Max
6.35
Q3
3.07
KDP
1.96
Median
1.58
Q1
0.82
Min
0.00
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Diageo (DEO) vs. Keurig Dr Pepper (KDP): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and Keurig Dr Pepper (KDP)
MetricDEOKDP
P/E Ratio (TTM)31.9733.00
P/S Ratio (TTM)2.832.16
P/B Ratio (MRQ)91.951.96
Free Cash Flow Yield (TTM)4.62%9.52%