BTI vs. CPB: British American Tobacco vs. Campbell's Stock Comparison

November 11, 2026

How do British American Tobacco (BTI) and Campbell's (CPB) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

British American Tobacco (BTI) and Campbell's (CPB) both fall under the Food, Beverage & Tobacco industry group, but BTI is classified in Tobacco while CPB is classified in Food Products.

Campbell's (CPB) trades as ordinary local shares, while British American Tobacco (BTI) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for British American Tobacco (BTI) and Campbell's (CPB)
Profile Item	BTI	CPB
Name	British American Tobacco plc ADR	The Campbell's Company Common Stock
Country/Region	United Kingdom	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Tobacco	Food Products
GICS Sub-Industry	Tobacco	Packaged Foods & Meats
Market Capitalization	130.83 billion USD	6.90 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	April 14, 1980	February 21, 1973
Security Type	ADR	Common Stock

Price Performance

Cumulative Growth

BTI

CPB

GSPC

British American Tobacco (BTI) vs. Campbell's (CPB), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for British American Tobacco (BTI) and Campbell's (CPB). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for British American Tobacco (BTI) and Campbell's (CPB). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
Total Return (1Y)	16.59%	-21.62%
Total Return (3Y, Annualized)	34.31%	-13.83%
Total Return (5Y, Annualized)	20.24%	-7.67%

Risk Profile

Drawdown History

BTI

CPB

GSPC

British American Tobacco (BTI) vs. Campbell's (CPB), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for British American Tobacco (BTI) and Campbell's (CPB). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
Volatility (1Y, Annualized)	26.28%	34.04%
Beta (5Y)	0.29	0.04
Max Drawdown (5Y)	-29.84%	-61.11%
Avg. Volume (3M)	5.01M	7.29M

Risk-Adjusted Performance

Risk-Return Positioning

BTI and CPB are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
Sharpe Ratio (1Y)	0.47	-0.76
Sortino Ratio (1Y)	0.71	-1.05

Profitability

ROE (TTM)

Both British American Tobacco (BTI) at 13.42% and Campbell's (CPB) at 10.05% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

BTI

Food, Beverage & Tobacco industry group

13.42%

Max: 32.02%
Q3: 16.61%
BTI: 13.42%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

CPB

Food, Beverage & Tobacco industry group

10.05%

Max: 32.02%
Q3: 16.61%
CPB: 10.05%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

British American Tobacco (BTI) at 24.99% converts revenue to bottom-line profit above its industry’s benchmark range, while Campbell's (CPB) at 4.14% keeps roughly the typical share for its industry.

BTI

Food, Beverage & Tobacco industry group

24.99%

BTI: 24.99%
Max: 24.83%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

CPB

Food, Beverage & Tobacco industry group

4.14%

Max: 24.83%
Q3: 11.22%
Median: 5.94%
CPB: 4.14%
Q1: 2.05%
Min: -11.49%

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

British American Tobacco (BTI) at 34.91% operates in the top operating margin quartile, ahead of Campbell's (CPB) at 10.20%, which runs around its industry’s norm.

BTI

Food, Beverage & Tobacco industry group

34.91%

BTI: 34.91%
Max: 34.91%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

CPB

Food, Beverage & Tobacco industry group

10.20%

Max: 34.91%
Q3: 17.57%
Median: 11.06%
CPB: 10.20%
Q1: 4.15%
Min: -15.06%

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
ROE (TTM)	13.42%	10.05%
ROA (TTM)	5.12%	4.94%
Net Margin (TTM)	24.99%	4.14%
Operating Margin (TTM)	34.91%	10.20%
Gross Margin (TTM)	82.72%	28.54%

Growth

Revenue Growth

British American Tobacco (BTI) at -0.99% is around its peer norm for revenue growth, while Campbell's (CPB) at -4.96% drops into the bottom quartile, signaling weaker demand or pricing momentum.

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their Revenue Growth across different time periods.

EPS Growth

British American Tobacco (BTI) at 156.69% clears its industry range for EPS growth, a much stronger earnings trajectory than Campbell's (CPB) at -34.83%, which is closer to a typical peer reading.

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
Revenue Growth (YoY)	-0.99%	-4.96%
Revenue Growth (3Y CAGR)	-2.53%	1.36%
EPS Growth (YoY)	156.69%	-34.83%
EPS Growth (3Y CAGR)	6.15%	-22.83%

Financial Strength

Current Ratio (MRQ)

Both British American Tobacco (BTI) at 0.84 and Campbell's (CPB) at 0.82 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

BTI

Food, Beverage & Tobacco industry group

0.84

Max: 4.01
Q3: 2.35
Median: 1.53
Q1: 1.02
BTI: 0.84
Min: 0.33

CPB

Food, Beverage & Tobacco industry group

0.82

Max: 4.01
Q3: 2.35
Median: 1.53
Q1: 1.02
CPB: 0.82
Min: 0.33

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

British American Tobacco (BTI) at 0.72 carries an industry-typical debt-to-equity mix, while Campbell's (CPB) at 1.79 uses more debt funding than most peers.

BTI

Food, Beverage & Tobacco industry group

0.72

Max: 2.19
Q3: 1.11
BTI: 0.72
Median: 0.68
Q1: 0.33
Min: 0.00

CPB

Food, Beverage & Tobacco industry group

1.79

Max: 2.19
CPB: 1.79
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
Current Ratio (MRQ)	0.84	0.82
Debt / Equity (MRQ)	0.72	1.79
Net Debt / EBITDA	2.90	4.36

Dividends

Dividend Yield (TTM)

Both British American Tobacco (BTI) at 3.88% and Campbell's (CPB) at 6.66% offer top-quartile dividend income relative to share price within their industries.

BTI

Food, Beverage & Tobacco industry group

3.88%

Max: 9.38%
BTI: 3.88%
Q3: 3.77%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

CPB

Food, Beverage & Tobacco industry group

6.66%

Max: 9.38%
CPB: 6.66%
Q3: 3.77%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Campbell's (CPB) reports payout ratio above 100% at 119.08%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile British American Tobacco (BTI) reports 83.97%, ranking against industry peers normally.

BTI

Food, Beverage & Tobacco industry group

83.97%

Max: 199.19%
BTI: 83.97%
Q3: 81.03%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

CPB

Food, Beverage & Tobacco industry group

119.08%

Max: 199.19%
CPB: 119.08%
Q3: 81.03%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
Dividend Yield (TTM)	3.88%	6.66%
Dividend Payout Ratio (TTM)	83.97%	119.08%

Valuation

P/E Ratio (TTM)

Both British American Tobacco (BTI) at 15.61 and Campbell's (CPB) at 17.66 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BTI

Food, Beverage & Tobacco industry group

15.61

Max: 52.52
Q3: 30.78
Median: 18.76
BTI: 15.61
Q1: 12.77
Min: 4.72

CPB

Food, Beverage & Tobacco industry group

17.66

Max: 52.52
Q3: 30.78
Median: 18.76
CPB: 17.66
Q1: 12.77
Min: 4.72

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Campbell's (CPB) at 0.71 prices around its industry’s typical P/S ratio, while British American Tobacco (BTI) at 5.08 clears its benchmark range — BTI looks notably rich on sales.

BTI

Food, Beverage & Tobacco industry group

5.08

BTI: 5.08
Max: 4.64
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

CPB

Food, Beverage & Tobacco industry group

0.71

Max: 4.64
Q3: 2.27
Median: 1.17
CPB: 0.71
Q1: 0.52
Min: 0.00

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Campbell's (CPB) at 1.79 sits near its industry’s typical P/B ratio, while British American Tobacco (BTI) at 10.59 prices above its benchmark range — BTI looks rich relative to book.

BTI

Food, Beverage & Tobacco industry group

10.59

BTI: 10.59
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

CPB

Food, Beverage & Tobacco industry group

1.79

Max: 6.35
Q3: 3.07
CPB: 1.79
Median: 1.58
Q1: 0.82
Min: 0.00

British American Tobacco (BTI) vs. Campbell's (CPB): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for British American Tobacco (BTI) and Campbell's (CPB)
Metric	BTI	CPB
P/E Ratio (TTM)	15.61	17.66
P/S Ratio (TTM)	5.08	0.71
P/B Ratio (MRQ)	10.59	1.79
Free Cash Flow Yield (TTM)	2.69%	9.20%