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BF.A vs. FMX: Brown-Forman vs. Fomento Económico Mexicano Stock Comparison

How do Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX) both belong to the Beverages industry, though BF.A is classified under Distillers & Vintners while FMX falls under Soft Drinks & Non-alcoholic Beverages.

Brown-Forman (BF.A) trades as ordinary local shares, while Fomento Económico Mexicano (FMX) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
Profile ItemBF.AFMX
NameBrown-Forman Corporation Class A Common StockFomento Economico Mexicano S.A.B. de C.V. ADR
Country/RegionUnited StatesMexico
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesBeverages
GICS Sub-IndustryDistillers & VintnersSoft Drinks & Non-alcoholic Beverages
Market Capitalization14.44 billion USD44.24 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMay 3, 1973May 11, 1998
Security TypeCommon StockADR

Price Performance

Cumulative Growth

BF.A
FMX
GSPC
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
Total Return (1Y)21.31%42.35%
Total Return (3Y, Annualized)-17.39%7.41%
Total Return (5Y, Annualized)-12.15%13.51%

Risk Profile

Drawdown History

BF.A
FMX
GSPC
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
Volatility (1Y, Annualized)38.10%24.53%
Beta (5Y)0.260.41
Max Drawdown (5Y)-67.09%-41.28%
Avg. Volume (3M)138.95K526.12K

Risk-Adjusted Performance

Risk-Return Positioning

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BF.A and FMX are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
Sharpe Ratio (1Y)0.451.55
Sortino Ratio (1Y)0.682.44

Profitability

ROE (TTM)

Brown-Forman (BF.A) at 18.12% sits in the top ROE quartile, while Fomento Económico Mexicano (FMX) at 14.96% is closer to the peer norm — stronger capital efficiency for BF.A.

BF.A

Food, Beverage & Tobacco industry group

18.12%

Max
32.02%
BF.A
18.12%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%

FMX

Food, Beverage & Tobacco industry group

14.96%

Max
32.02%
Q3
16.61%
FMX
14.96%
Median
10.05%
Q1
4.10%
Min
-10.50%
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Brown-Forman (BF.A) at 18.42% retains a top-quartile share of revenue as profit, ahead of Fomento Económico Mexicano (FMX) at 3.99%, which keeps about the industry-typical share.

BF.A

Food, Beverage & Tobacco industry group

18.42%

Max
24.83%
BF.A
18.42%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%

FMX

Food, Beverage & Tobacco industry group

3.99%

Max
24.83%
Q3
11.22%
Median
5.94%
FMX
3.99%
Q1
2.05%
Min
-11.49%
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Brown-Forman (BF.A) at 27.55% operates in the top operating margin quartile, ahead of Fomento Económico Mexicano (FMX) at 8.17%, which runs around its industry’s norm.

BF.A

Food, Beverage & Tobacco industry group

27.55%

Max
34.91%
BF.A
27.55%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

FMX

Food, Beverage & Tobacco industry group

8.17%

Max
34.91%
Q3
17.57%
Median
11.06%
FMX
8.17%
Q1
4.15%
Min
-15.06%
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
ROE (TTM)18.12%14.96%
ROA (TTM)8.63%6.56%
Net Margin (TTM)18.42%3.99%
Operating Margin (TTM)27.55%8.17%
Gross Margin (TTM)60.66%40.49%

Growth

Revenue Growth

Both Brown-Forman (BF.A) at -1.18% and Fomento Económico Mexicano (FMX) at 7.60% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their Revenue Growth across different time periods.

EPS Growth

Brown-Forman (BF.A) at -16.85% is around its peer norm for EPS growth, while Fomento Económico Mexicano (FMX) at -49.50% drops into the bottom quartile, signaling weaker earnings momentum.

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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
Revenue Growth (YoY)-1.18%7.60%
Revenue Growth (3Y CAGR)-2.42%12.10%
EPS Growth (YoY)-16.85%-49.50%
EPS Growth (3Y CAGR)-2.09%-6.47%

Financial Strength

Current Ratio (MRQ)

Fomento Económico Mexicano (FMX) at 1.15 keeps current ratio within its industry’s typical mid-range, while Brown-Forman (BF.A) at 3.26 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

BF.A

Food, Beverage & Tobacco industry group

3.26

Max
4.01
BF.A
3.26
Q3
2.35
Median
1.53
Q1
1.02
Min
0.33

FMX

Food, Beverage & Tobacco industry group

1.15

Max
4.01
Q3
2.35
Median
1.53
FMX
1.15
Q1
1.02
Min
0.33
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Both Brown-Forman (BF.A) at 0.62 and Fomento Económico Mexicano (FMX) at 0.82 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BF.A

Food, Beverage & Tobacco industry group

0.62

Max
2.19
Q3
1.11
Median
0.68
BF.A
0.62
Q1
0.33
Min
0.00

FMX

Food, Beverage & Tobacco industry group

0.82

Max
2.19
Q3
1.11
FMX
0.82
Median
0.68
Q1
0.33
Min
0.00
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
Current Ratio (MRQ)3.261.15
Debt / Equity (MRQ)0.620.82
Net Debt / EBITDA1.801.34

Dividends

Dividend Yield (TTM)

Fomento Económico Mexicano (FMX) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Brown-Forman (BF.A) reports a yield of 2.89%, ranking against industry peers normally.

BF.A

Food, Beverage & Tobacco industry group

2.89%

Max
9.38%
Q3
3.77%
BF.A
2.89%
Median
1.76%
Q1
0.00%
Min
0.00%

FMX

Food, Beverage & Tobacco industry group

0.00%

Max
9.38%
Q3
3.77%
Median
1.76%
FMX
0.00%
Q1
0.00%
Min
0.00%
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Brown-Forman (BF.A) at 59.32% and Fomento Económico Mexicano (FMX) at 39.05% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BF.A

Food, Beverage & Tobacco industry group

59.32%

Max
199.19%
Q3
81.03%
BF.A
59.32%
Median
41.52%
Q1
0.00%
Min
0.00%

FMX

Food, Beverage & Tobacco industry group

39.05%

Max
199.19%
Q3
81.03%
Median
41.52%
FMX
39.05%
Q1
0.00%
Min
0.00%
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
Dividend Yield (TTM)2.89%0.00%
Dividend Payout Ratio (TTM)59.32%39.05%

Valuation

P/E Ratio (TTM)

Fomento Económico Mexicano (FMX) at 8.40 sits in the cheaper P/E ratio quartile, while Brown-Forman (BF.A) at 20.30 is closer to its industry’s usual earnings multiple — a discount for FMX, though growth and earnings durability still matter.

BF.A

Food, Beverage & Tobacco industry group

20.30

Max
52.52
Q3
30.78
BF.A
20.30
Median
18.76
Q1
12.77
Min
4.72

FMX

Food, Beverage & Tobacco industry group

8.40

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
FMX
8.40
Min
4.72
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Fomento Económico Mexicano (FMX) at 0.05 looks cheap on sales in the lower P/S ratio quartile, while Brown-Forman (BF.A) at 3.69 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BF.A

Food, Beverage & Tobacco industry group

3.69

Max
4.64
BF.A
3.69
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

FMX

Food, Beverage & Tobacco industry group

0.05

Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
FMX
0.05
Min
0.00
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Both Brown-Forman (BF.A) at 3.64 and Fomento Económico Mexicano (FMX) at 3.71 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.

BF.A

Food, Beverage & Tobacco industry group

3.64

Max
6.35
BF.A
3.64
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

FMX

Food, Beverage & Tobacco industry group

3.71

Max
6.35
FMX
3.71
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
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Brown-Forman (BF.A) vs. Fomento Económico Mexicano (FMX): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Brown-Forman (BF.A) and Fomento Económico Mexicano (FMX)
MetricBF.AFMX
P/E Ratio (TTM)20.308.40
P/S Ratio (TTM)3.690.05
P/B Ratio (MRQ)3.643.71
Free Cash Flow Yield (TTM)4.75%200.25%