BF.A vs. COKE: Brown-Forman vs. Coca-Cola Consolidated Stock Comparison

November 11, 2026

How do Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE) both belong to the Beverages industry, though BF.A is classified under Distillers & Vintners while COKE falls under Soft Drinks & Non-alcoholic Beverages.

Company profile comparison for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Profile Item	BF.A	COKE
Name	Brown-Forman Corporation Class A Common Stock	Coca-Cola Consolidated Inc.
Country/Region	United States	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Beverages	Beverages
GICS Sub-Industry	Distillers & Vintners	Soft Drinks & Non-alcoholic Beverages
Market Capitalization	14.44 billion USD	13.84 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	May 3, 1973	February 21, 1973
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

BF.A

COKE

GSPC

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
Total Return (1Y)	21.31%	46.60%
Total Return (3Y, Annualized)	-17.39%	45.46%
Total Return (5Y, Annualized)	-12.15%	37.59%

Risk Profile

Drawdown History

BF.A

COKE

GSPC

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
Volatility (1Y, Annualized)	38.10%	37.13%
Beta (5Y)	0.26	0.63
Max Drawdown (5Y)	-67.09%	-35.52%
Avg. Volume (3M)	138.95K	510.01K

Risk-Adjusted Performance

Risk-Return Positioning

BF.A and COKE are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
Sharpe Ratio (1Y)	0.45	1.14
Sortino Ratio (1Y)	0.68	1.56

Profitability

ROE (TTM)

Both companies show strong equity returns, but Coca-Cola Consolidated (COKE) at 90.03% is the standout with ROE above its industry range; Brown-Forman (BF.A) at 18.12% also sits in the top quartile.

BF.A

Food, Beverage & Tobacco industry group

18.12%

Max: 32.02%
BF.A: 18.12%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

COKE

Food, Beverage & Tobacco industry group

90.03%

COKE: 90.03%
Max: 32.02%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Brown-Forman (BF.A) at 18.42% retains a top-quartile share of revenue as profit, ahead of Coca-Cola Consolidated (COKE) at 7.49%, which keeps about the industry-typical share.

BF.A

Food, Beverage & Tobacco industry group

18.42%

Max: 24.83%
BF.A: 18.42%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

COKE

Food, Beverage & Tobacco industry group

7.49%

Max: 24.83%
Q3: 11.22%
COKE: 7.49%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Brown-Forman (BF.A) at 27.55% operates in the top operating margin quartile, ahead of Coca-Cola Consolidated (COKE) at 13.65%, which runs around its industry’s norm.

BF.A

Food, Beverage & Tobacco industry group

27.55%

Max: 34.91%
BF.A: 27.55%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

COKE

Food, Beverage & Tobacco industry group

13.65%

Max: 34.91%
Q3: 17.57%
COKE: 13.65%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
ROE (TTM)	18.12%	90.03%
ROA (TTM)	8.63%	12.41%
Net Margin (TTM)	18.42%	7.49%
Operating Margin (TTM)	27.55%	13.65%
Gross Margin (TTM)	60.66%	38.90%

Growth

Revenue Growth

Both Brown-Forman (BF.A) at -1.18% and Coca-Cola Consolidated (COKE) at 4.76% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Brown-Forman (BF.A) at -16.85% and Coca-Cola Consolidated (COKE) at -2.63% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
Revenue Growth (YoY)	-1.18%	4.76%
Revenue Growth (3Y CAGR)	-2.42%	5.24%
EPS Growth (YoY)	-16.85%	-2.63%
EPS Growth (3Y CAGR)	-2.09%	14.19%

Financial Strength

Current Ratio (MRQ)

Coca-Cola Consolidated (COKE) at 1.33 keeps current ratio within its industry’s typical mid-range, while Brown-Forman (BF.A) at 3.26 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

BF.A

Food, Beverage & Tobacco industry group

3.26

Max: 4.01
BF.A: 3.26
Q3: 2.35
Median: 1.53
Q1: 1.02
Min: 0.33

COKE

Food, Beverage & Tobacco industry group

1.33

Max: 4.01
Q3: 2.35
Median: 1.53
COKE: 1.33
Q1: 1.02
Min: 0.33

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Brown-Forman (BF.A) carries debt-to-equity ratio of 0.62 against its industry range, while Coca-Cola Consolidated (COKE) reports no figure this period.

BF.A

Food, Beverage & Tobacco industry group

0.62

Max: 2.19
Q3: 1.11
Median: 0.68
BF.A: 0.62
Q1: 0.33
Min: 0.00

COKE

Food, Beverage & Tobacco industry group

Max: 2.19
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00
COKE: --

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): COKE does not report debt-to-equity ratio, so it has no value marker; BF.A is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
Current Ratio (MRQ)	3.26	1.33
Debt / Equity (MRQ)	0.62	--
Net Debt / EBITDA	1.80	1.85

Dividends

Dividend Yield (TTM)

Both Brown-Forman (BF.A) at 2.89% and Coca-Cola Consolidated (COKE) at 0.47% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BF.A

Food, Beverage & Tobacco industry group

2.89%

Max: 9.38%
Q3: 3.77%
BF.A: 2.89%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

COKE

Food, Beverage & Tobacco industry group

0.47%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
COKE: 0.47%
Q1: 0.00%
Min: 0.00%

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Brown-Forman (BF.A) at 59.32% and Coca-Cola Consolidated (COKE) at 11.74% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

BF.A

Food, Beverage & Tobacco industry group

59.32%

Max: 199.19%
Q3: 81.03%
BF.A: 59.32%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

COKE

Food, Beverage & Tobacco industry group

11.74%

Max: 199.19%
Q3: 81.03%
Median: 41.52%
COKE: 11.74%
Q1: 0.00%
Min: 0.00%

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
Dividend Yield (TTM)	2.89%	0.47%
Dividend Payout Ratio (TTM)	59.32%	11.74%

Valuation

P/E Ratio (TTM)

Both Brown-Forman (BF.A) at 20.30 and Coca-Cola Consolidated (COKE) at 24.40 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

BF.A

Food, Beverage & Tobacco industry group

20.30

Max: 52.52
Q3: 30.78
BF.A: 20.30
Median: 18.76
Q1: 12.77
Min: 4.72

COKE

Food, Beverage & Tobacco industry group

24.40

Max: 52.52
Q3: 30.78
COKE: 24.40
Median: 18.76
Q1: 12.77
Min: 4.72

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Coca-Cola Consolidated (COKE) at 1.78 is priced about in line with its industry on P/S ratio, while Brown-Forman (BF.A) at 3.69 sits in the pricier quartile — BF.A costs more per dollar of sales.

BF.A

Food, Beverage & Tobacco industry group

3.69

Max: 4.64
BF.A: 3.69
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

COKE

Food, Beverage & Tobacco industry group

1.78

Max: 4.64
Q3: 2.27
COKE: 1.78
Median: 1.17
Q1: 0.52
Min: 0.00

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Coca-Cola Consolidated (COKE) reports a negative P/B ratio of -40.73, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Brown-Forman (BF.A) reports 3.64, ranking against industry peers normally.

BF.A

Food, Beverage & Tobacco industry group

3.64

Max: 6.35
BF.A: 3.64
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

COKE

Food, Beverage & Tobacco industry group

-40.73

Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00
COKE: -40.73

Brown-Forman (BF.A) vs. Coca-Cola Consolidated (COKE): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Brown-Forman (BF.A) and Coca-Cola Consolidated (COKE)
Metric	BF.A	COKE
P/E Ratio (TTM)	20.30	24.40
P/S Ratio (TTM)	3.69	1.78
P/B Ratio (MRQ)	3.64	-40.73
Free Cash Flow Yield (TTM)	4.75%	2.66%