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AFRM vs. SYF: Affirm vs. Synchrony Financial Stock Comparison

How do Affirm (AFRM) and Synchrony Financial (SYF) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Affirm (AFRM) and Synchrony Financial (SYF) both fall under the Financial Services industry group, but AFRM is classified in Financial Services while SYF is classified in Consumer Finance.

Company profile comparison for Affirm (AFRM) and Synchrony Financial (SYF)
Profile ItemAFRMSYF
NameAffirm Holdings, Inc.Synchrony Financial
Country/RegionUnited StatesUnited States
GICS SectorFinancialsFinancials
GICS Industry GroupFinancial ServicesFinancial Services
GICS IndustryFinancial ServicesConsumer Finance
GICS Sub-IndustryTransaction & Payment Processing ServicesConsumer Finance
Market Capitalization23.09 billion USD23.99 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJanuary 13, 2021July 31, 2014
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AFRM
SYF
GSPC
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Affirm (AFRM) vs. Synchrony Financial (SYF), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Affirm (AFRM) and Synchrony Financial (SYF). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Affirm (AFRM) and Synchrony Financial (SYF). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
Total Return (1Y)-6.89%2.84%
Total Return (3Y, Annualized)40.23%39.02%
Total Return (5Y, Annualized)-15.36%10.89%

Risk Profile

Drawdown History

AFRM
SYF
GSPC
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Affirm (AFRM) vs. Synchrony Financial (SYF), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Affirm (AFRM) and Synchrony Financial (SYF). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
Volatility (1Y, Annualized)58.20%31.32%
Beta (5Y)3.701.40
Max Drawdown (5Y)-94.35%-44.60%
Avg. Volume (3M)4.46M3.37M

Risk-Adjusted Performance

Risk-Return Positioning

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AFRM and SYF are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
Sharpe Ratio (1Y)-0.19-0.05
Sortino Ratio (1Y)-0.28-0.06

Profitability

ROE (TTM)

Affirm (AFRM) at 44.49% sits in the top ROE quartile, while Synchrony Financial (SYF) at 19.83% is closer to the peer norm — stronger capital efficiency for AFRM.

AFRM

Financial Services industry group

44.49%

Max
44.78%
AFRM
44.49%
Q3
21.85%
Median
12.91%
Q1
4.48%
Min
-18.71%

SYF

Financial Services industry group

19.83%

Max
44.78%
Q3
21.85%
SYF
19.83%
Median
12.91%
Q1
4.48%
Min
-18.71%
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both Affirm (AFRM) at 43.86% and Synchrony Financial (SYF) at 34.07% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

AFRM

Financial Services industry group

43.86%

Max
62.84%
AFRM
43.86%
Q3
28.05%
Median
15.36%
Q1
4.82%
Min
-28.52%

SYF

Financial Services industry group

34.07%

Max
62.84%
SYF
34.07%
Q3
28.05%
Median
15.36%
Q1
4.82%
Min
-28.52%
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Both Affirm (AFRM) at 14.82% and Synchrony Financial (SYF) at 49.84% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

AFRM

Financial Services industry group

14.82%

Max
107.33%
Q3
55.90%
Median
30.09%
AFRM
14.82%
Q1
14.60%
Min
-44.34%

SYF

Financial Services industry group

49.84%

Max
107.33%
Q3
55.90%
SYF
49.84%
Median
30.09%
Q1
14.60%
Min
-44.34%
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
ROE (TTM)44.49%19.83%
ROA (TTM)2.42%2.78%
Net Margin (TTM)43.86%34.07%
Operating Margin (TTM)14.82%49.84%
Gross Margin (TTM)----

Growth

Revenue Growth

Affirm (AFRM) at 32.15% sits in the top revenue growth quartile, while Synchrony Financial (SYF) at -0.50% is in the bottom quartile, showing a clear gap in revenue momentum.

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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their Revenue Growth across different time periods.

EPS Growth

Affirm (AFRM) at 3,586.67% clears its industry range for EPS growth, a much stronger earnings trajectory than Synchrony Financial (SYF) at 8.54%, which is closer to a typical peer reading.

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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
Revenue Growth (YoY)32.15%-0.50%
Revenue Growth (3Y CAGR)38.96%8.67%
EPS Growth (YoY)3,586.67%8.54%
EPS Growth (3Y CAGR)--14.70%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Affirm (AFRM) in Financial Services and Synchrony Financial (SYF) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Affirm (AFRM) in Financial Services and Synchrony Financial (SYF) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Affirm (AFRM) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Synchrony Financial (SYF) reports a yield of 1.67%, ranking against industry peers normally.

AFRM

Financial Services industry group

0.00%

Max
9.77%
Q3
3.92%
Median
1.09%
AFRM
0.00%
Q1
0.00%
Min
0.00%

SYF

Financial Services industry group

1.67%

Max
9.77%
Q3
3.92%
SYF
1.67%
Median
1.09%
Q1
0.00%
Min
0.00%
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Affirm (AFRM) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Synchrony Financial (SYF) reports a payout of 12.94%, ranking against industry peers normally.

AFRM

Financial Services industry group

0.00%

Max
241.07%
Q3
97.36%
Median
25.77%
AFRM
0.00%
Q1
0.00%
Min
0.00%

SYF

Financial Services industry group

12.94%

Max
241.07%
Q3
97.36%
Median
25.77%
SYF
12.94%
Q1
0.00%
Min
0.00%
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
Dividend Yield (TTM)0.00%1.67%
Dividend Payout Ratio (TTM)0.00%12.94%

Valuation

P/E Ratio (TTM)

Synchrony Financial (SYF) at 7.70 sits in the cheaper P/E ratio quartile, while Affirm (AFRM) at 11.80 is closer to its industry’s usual earnings multiple — a discount for SYF, though growth and earnings durability still matter.

AFRM

Financial Services industry group

11.80

Max
45.85
Q3
24.64
Median
15.37
AFRM
11.80
Q1
9.68
Min
0.16

SYF

Financial Services industry group

7.70

Max
45.85
Q3
24.64
Median
15.37
Q1
9.68
SYF
7.70
Min
0.16
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their P/E ratio against the Financial Services industry group benchmark.

P/S Ratio (TTM)

Synchrony Financial (SYF) at 2.45 is priced about in line with its industry on P/S ratio, while Affirm (AFRM) at 5.03 sits in the pricier quartile — AFRM costs more per dollar of sales.

AFRM

Financial Services industry group

5.03

Max
9.23
AFRM
5.03
Q3
4.57
Median
2.72
Q1
1.28
Min
-0.55

SYF

Financial Services industry group

2.45

Max
9.23
Q3
4.57
Median
2.72
SYF
2.45
Q1
1.28
Min
-0.55
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

Synchrony Financial (SYF) at 1.55 is valued about in line with its industry on P/B ratio, while Affirm (AFRM) at 4.01 carries an above-peer premium to book — AFRM is pricier on assets.

AFRM

Financial Services industry group

4.01

Max
7.79
AFRM
4.01
Q3
3.63
Median
1.57
Q1
0.81
Min
-0.39

SYF

Financial Services industry group

1.55

Max
7.79
Q3
3.63
Median
1.57
SYF
1.55
Q1
0.81
Min
-0.39
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Affirm (AFRM) vs. Synchrony Financial (SYF): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for Affirm (AFRM) and Synchrony Financial (SYF)
MetricAFRMSYF
P/E Ratio (TTM)11.807.70
P/S Ratio (TTM)5.032.45
P/B Ratio (MRQ)4.011.55
Free Cash Flow Yield (TTM)----