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AFRM vs. FUTU: Affirm vs. Futu Stock Comparison

How do Affirm (AFRM) and Futu (FUTU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Affirm (AFRM) and Futu (FUTU) both fall under the Financial Services industry group, but AFRM is classified in Financial Services while FUTU is classified in Capital Markets.

Affirm (AFRM) trades as ordinary local shares, while Futu (FUTU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Affirm (AFRM) and Futu (FUTU)
Profile ItemAFRMFUTU
NameAffirm Holdings, Inc.Futu Holdings Ltd. ADR
Country/RegionUnited StatesHong Kong
GICS SectorFinancialsFinancials
GICS Industry GroupFinancial ServicesFinancial Services
GICS IndustryFinancial ServicesCapital Markets
GICS Sub-IndustryTransaction & Payment Processing ServicesInvestment Banking & Brokerage
Market Capitalization23.09 billion USD13.75 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateJanuary 13, 2021March 8, 2019
Security TypeCommon StockADR

Price Performance

Cumulative Growth

AFRM
FUTU
GSPC
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Affirm (AFRM) vs. Futu (FUTU), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Affirm (AFRM) and Futu (FUTU). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Affirm (AFRM) and Futu (FUTU). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
Total Return (1Y)-6.89%-45.15%
Total Return (3Y, Annualized)40.23%22.02%
Total Return (5Y, Annualized)-15.36%13.70%

Risk Profile

Drawdown History

AFRM
FUTU
GSPC
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Affirm (AFRM) vs. Futu (FUTU), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Affirm (AFRM) and Futu (FUTU). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Affirm (AFRM) has a highly aggressive beta of 3.70, indicating much higher sensitivity to broad-market moves, while Futu (FUTU) is defensive at 0.68 and tends to be less market-sensitive — a wide gap in beta profiles.

Risk profile metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
Volatility (1Y, Annualized)58.20%59.94%
Beta (5Y)3.700.68
Max Drawdown (5Y)-94.35%-60.17%
Avg. Volume (3M)4.46M1.18M

Risk-Adjusted Performance

Risk-Return Positioning

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AFRM and FUTU are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
Sharpe Ratio (1Y)-0.19-0.82
Sortino Ratio (1Y)-0.28-1.10

Profitability

ROE (TTM)

Both Affirm (AFRM) at 44.49% and Futu (FUTU) at 30.52% sit in the top peer quartile for ROE, suggesting each generates more profit from shareholders’ equity than typical industry peers.

AFRM

Financial Services industry group

44.49%

Max
44.78%
AFRM
44.49%
Q3
21.85%
Median
12.91%
Q1
4.48%
Min
-18.71%

FUTU

Financial Services industry group

30.52%

Max
44.78%
FUTU
30.52%
Q3
21.85%
Median
12.91%
Q1
4.48%
Min
-18.71%
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

For every dollar of sales, both Affirm (AFRM) at 43.86% and Futu (FUTU) at 46.20% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

AFRM

Financial Services industry group

43.86%

Max
62.84%
AFRM
43.86%
Q3
28.05%
Median
15.36%
Q1
4.82%
Min
-28.52%

FUTU

Financial Services industry group

46.20%

Max
62.84%
FUTU
46.20%
Q3
28.05%
Median
15.36%
Q1
4.82%
Min
-28.52%
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Futu (FUTU) at 66.75% operates in the top operating margin quartile, ahead of Affirm (AFRM) at 14.82%, which runs around its industry’s norm.

AFRM

Financial Services industry group

14.82%

Max
107.33%
Q3
55.90%
Median
30.09%
AFRM
14.82%
Q1
14.60%
Min
-44.34%

FUTU

Financial Services industry group

66.75%

Max
107.33%
FUTU
66.75%
Q3
55.90%
Median
30.09%
Q1
14.60%
Min
-44.34%
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
ROE (TTM)44.49%30.52%
ROA (TTM)2.42%4.51%
Net Margin (TTM)43.86%46.20%
Operating Margin (TTM)14.82%66.75%
Gross Margin (TTM)----

Growth

Revenue Growth

Both companies are growing quickly, but Futu (FUTU) at 68.11% is the standout with revenue growth above its industry range; Affirm (AFRM) at 32.15% also sits in the top quartile.

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Affirm (AFRM) vs. Futu (FUTU): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both companies show strong earnings momentum, but Affirm (AFRM) at 3,586.67% is the standout with EPS growth above its industry range; Futu (FUTU) at 106.38% also sits in the top quartile.

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Affirm (AFRM) vs. Futu (FUTU): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
Revenue Growth (YoY)32.15%68.11%
Revenue Growth (3Y CAGR)38.96%44.24%
EPS Growth (YoY)3,586.67%106.38%
EPS Growth (3Y CAGR)--58.06%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Affirm (AFRM) in Financial Services and Futu (FUTU) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Affirm (AFRM) in Financial Services and Futu (FUTU) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Neither Affirm (AFRM) nor Futu (FUTU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

AFRM

Financial Services industry group

0.00%

Max
9.77%
Q3
3.92%
Median
1.09%
AFRM
0.00%
Q1
0.00%
Min
0.00%

FUTU

Financial Services industry group

0.00%

Max
9.77%
Q3
3.92%
Median
1.09%
FUTU
0.00%
Q1
0.00%
Min
0.00%
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Affirm (AFRM) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Futu (FUTU) reports a payout of 25.80%, ranking against industry peers normally.

AFRM

Financial Services industry group

0.00%

Max
241.07%
Q3
97.36%
Median
25.77%
AFRM
0.00%
Q1
0.00%
Min
0.00%

FUTU

Financial Services industry group

25.80%

Max
241.07%
Q3
97.36%
FUTU
25.80%
Median
25.77%
Q1
0.00%
Min
0.00%
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%25.80%

Valuation

P/E Ratio (TTM)

Both Affirm (AFRM) at 11.80 and Futu (FUTU) at 9.73 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AFRM

Financial Services industry group

11.80

Max
45.85
Q3
24.64
Median
15.37
AFRM
11.80
Q1
9.68
Min
0.16

FUTU

Financial Services industry group

9.73

Max
45.85
Q3
24.64
Median
15.37
FUTU
9.73
Q1
9.68
Min
0.16
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their P/E ratio against the Financial Services industry group benchmark.

P/S Ratio (TTM)

Futu (FUTU) at 0.57 looks cheap on sales in the lower P/S ratio quartile, while Affirm (AFRM) at 5.03 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

AFRM

Financial Services industry group

5.03

Max
9.23
AFRM
5.03
Q3
4.57
Median
2.72
Q1
1.28
Min
-0.55

FUTU

Financial Services industry group

0.57

Max
9.23
Q3
4.57
Median
2.72
Q1
1.28
FUTU
0.57
Min
-0.55
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

Futu (FUTU) at 2.75 is valued about in line with its industry on P/B ratio, while Affirm (AFRM) at 4.01 carries an above-peer premium to book — AFRM is pricier on assets.

AFRM

Financial Services industry group

4.01

Max
7.79
AFRM
4.01
Q3
3.63
Median
1.57
Q1
0.81
Min
-0.39

FUTU

Financial Services industry group

2.75

Max
7.79
Q3
3.63
FUTU
2.75
Median
1.57
Q1
0.81
Min
-0.39
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Affirm (AFRM) vs. Futu (FUTU): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for Affirm (AFRM) and Futu (FUTU)
MetricAFRMFUTU
P/E Ratio (TTM)11.809.73
P/S Ratio (TTM)5.030.57
P/B Ratio (MRQ)4.012.75
Free Cash Flow Yield (TTM)----