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PG vs. PLTR: Procter & Gamble vs. Palantir Stock Comparison

How do Procter & Gamble (PG) and Palantir (PLTR) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Procter & Gamble (PG) is classified in the Consumer Staples sector (Household & Personal Products), whereas Palantir (PLTR) belongs to Information Technology (Software & Services) — their GICS classifications point to very different parts of the market.

Procter & Gamble (PG) has more than two decades of public-market history since January 2, 1962, whereas Palantir (PLTR) listed on September 30, 2020 and has a much shorter record to draw on.

Company profile comparison for Procter & Gamble (PG) and Palantir (PLTR)
Profile ItemPGPLTR
NameThe Procter & Gamble CompanyPalantir Technologies Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesInformation Technology
GICS Industry GroupHousehold & Personal ProductsSoftware & Services
GICS IndustryHousehold ProductsSoftware
GICS Sub-IndustryHousehold ProductsApplication Software
Market Capitalization383.36 billion USD386.44 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateJanuary 2, 1962September 30, 2020
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

PG
PLTR
GSPC
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Procter & Gamble (PG) vs. Palantir (PLTR), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Procter & Gamble (PG) and Palantir (PLTR). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Procter & Gamble (PG) and Palantir (PLTR). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
Total Return (1Y)17.45%-4.94%
Total Return (3Y, Annualized)6.50%109.97%
Total Return (5Y, Annualized)5.59%47.47%

Risk Profile

Drawdown History

PG
PLTR
GSPC
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Procter & Gamble (PG) vs. Palantir (PLTR), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Procter & Gamble (PG) and Palantir (PLTR). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Palantir (PLTR) has an aggressive beta of 1.63, indicating higher sensitivity to broad-market moves, while Procter & Gamble (PG) is defensive at 0.35 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
Volatility (1Y, Annualized)21.15%60.50%
Beta (5Y)0.351.63
Max Drawdown (5Y)-23.77%-75.26%
Avg. Volume (3M)9.19M27.20M

Risk-Adjusted Performance

Risk-Return Positioning

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PG and PLTR are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
Sharpe Ratio (1Y)0.62-0.15
Sortino Ratio (1Y)0.96-0.24

Profitability

ROE (TTM)

Palantir (PLTR) at 40.91% sits in the top ROE quartile, while Procter & Gamble (PG) at 29.61% is closer to the peer norm — stronger capital efficiency for PLTR.

PG

Household & Personal Products industry group

29.61%

Max
42.18%
Q3
31.87%
PG
29.61%
Median
17.80%
Q1
9.28%
Min
-14.64%

PLTR

Software & Services industry group

40.91%

Max
53.85%
PLTR
40.91%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their ROE against their respective Household & Personal Products and Software & Services industry group benchmarks.

Net Margin (TTM)

Palantir (PLTR) at 50.34% keeps the most of each sales dollar — above its industry’s net margin range — and Procter & Gamble (PG) at 18.23% also retains a top-quartile share.

PG

Household & Personal Products industry group

18.23%

Max
23.47%
PG
18.23%
Q3
12.19%
Median
8.50%
Q1
3.08%
Min
-9.74%

PLTR

Software & Services industry group

50.34%

PLTR
50.34%
Max
41.17%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their net margin against their respective Household & Personal Products and Software & Services industry group benchmarks.

Operating Margin (TTM)

Procter & Gamble (PG) at 26.87% shows unusually strong operating efficiency — above its industry’s operating margin range — and Palantir (PLTR) at 46.89% also operates in the top quartile.

PG

Household & Personal Products industry group

26.87%

PG
26.87%
Max
23.94%
Q3
17.03%
Median
13.15%
Q1
10.58%
Min
1.87%

PLTR

Software & Services industry group

46.89%

PLTR
46.89%
Max
46.89%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their operating margin against their respective Household & Personal Products and Software & Services industry group benchmarks.

Profitability Metrics

Profitability metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
ROE (TTM)29.61%40.91%
ROA (TTM)10.49%19.31%
Net Margin (TTM)18.23%50.34%
Operating Margin (TTM)26.87%46.89%
Gross Margin (TTM)50.59%84.74%

Growth

Revenue Growth

Both companies are growing quickly, but Palantir (PLTR) at 56.18% is the standout with revenue growth above its industry range; Procter & Gamble (PG) at 3.26% also sits in the top quartile.

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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their Revenue Growth across different time periods.

EPS Growth

Palantir (PLTR) at 231.06% clears its industry range for EPS growth, a much stronger earnings trajectory than Procter & Gamble (PG) at 1.69%, which is closer to a typical peer reading.

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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
Revenue Growth (YoY)3.26%56.18%
Revenue Growth (3Y CAGR)2.00%32.92%
EPS Growth (YoY)1.69%231.06%
EPS Growth (3Y CAGR)3.91%--

Financial Strength

Current Ratio (MRQ)

Palantir (PLTR) at 7.10 carries current ratio above its industry’s typical mid-range, while Procter & Gamble (PG) at 0.72 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

PG

Household & Personal Products industry group

0.72

Max
4.26
Q3
2.82
Median
1.84
Q1
0.92
PG
0.72
Min
0.65

PLTR

Software & Services industry group

7.10

PLTR
7.10
Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
Min
0.03
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their current ratio against their respective Household & Personal Products and Software & Services industry group benchmarks.

Debt / Equity (MRQ)

Palantir (PLTR) at 0.02 keeps leverage in the lower industry quartile, while Procter & Gamble (PG) at 0.70 runs a more typical debt-to-equity mix.

PG

Household & Personal Products industry group

0.70

Max
2.30
Q3
2.12
Median
0.81
PG
0.70
Q1
0.50
Min
0.01

PLTR

Software & Services industry group

0.02

Max
2.52
Q3
1.13
Median
0.40
Q1
0.07
PLTR
0.02
Min
0.00
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their debt-to-equity ratio against their respective Household & Personal Products and Software & Services industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
Current Ratio (MRQ)0.727.10
Debt / Equity (MRQ)0.700.02
Net Debt / EBITDA0.94-3.08

Dividends

Dividend Yield (TTM)

Palantir (PLTR) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Procter & Gamble (PG) reports a yield of 2.57%, ranking against industry peers normally.

PG

Household & Personal Products industry group

2.57%

Max
5.00%
PG
2.57%
Q3
2.47%
Median
1.30%
Q1
0.00%
Min
0.00%

PLTR

Software & Services industry group

0.00%

PLTR
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their dividend yield against their respective Household & Personal Products and Software & Services industry group benchmarks.

Dividend Payout Ratio (TTM)

Palantir (PLTR) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Procter & Gamble (PG) reports a payout of 64.62%, ranking against industry peers normally.

PG

Household & Personal Products industry group

64.62%

Max
140.00%
Q3
73.75%
PG
64.62%
Median
46.43%
Q1
0.00%
Min
0.00%

PLTR

Software & Services industry group

0.00%

PLTR
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their payout ratio against their respective Household & Personal Products and Software & Services industry group benchmarks.

Dividend Metrics

Dividend metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
Dividend Yield (TTM)2.57%0.00%
Dividend Payout Ratio (TTM)64.62%0.00%

Valuation

P/E Ratio (TTM)

Procter & Gamble (PG) at 24.91 is near its industry’s usual P/E ratio, while Palantir (PLTR) at 112.94 sits in the richer quartile — PLTR needs stronger growth or earnings quality to justify the premium.

PG

Household & Personal Products industry group

24.91

Max
37.57
Q3
33.54
PG
24.91
Median
20.03
Q1
15.76
Min
6.45

PLTR

Software & Services industry group

112.94

PLTR
112.94
Max
112.94
Q3
60.32
Median
32.91
Q1
18.77
Min
6.69
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their P/E ratio against their respective Household & Personal Products and Software & Services industry group benchmarks.

P/S Ratio (TTM)

Both look expensive on sales: Procter & Gamble (PG) at 4.36 sits in the upper P/S ratio quartile, and Palantir (PLTR) at 53.02 prices even higher, above its industry range.

PG

Household & Personal Products industry group

4.36

PG
4.36
Max
4.36
Q3
3.57
Median
1.68
Q1
0.76
Min
0.30

PLTR

Software & Services industry group

53.02

PLTR
53.02
Max
17.91
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their P/S ratio against their respective Household & Personal Products and Software & Services industry group benchmarks.

P/B Ratio (MRQ)

Procter & Gamble (PG) at 7.05 sits near its industry’s typical P/B ratio, while Palantir (PLTR) at 34.41 prices above its benchmark range — PLTR looks rich relative to book.

PG

Household & Personal Products industry group

7.05

Max
12.30
Q3
7.43
PG
7.05
Median
3.44
Q1
1.30
Min
-3.91

PLTR

Software & Services industry group

34.41

PLTR
34.41
Max
16.63
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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Procter & Gamble (PG) vs. Palantir (PLTR): A comparison of their P/B ratio against their respective Household & Personal Products and Software & Services industry group benchmarks.

Valuation Metrics

Valuation metrics for Procter & Gamble (PG) and Palantir (PLTR)
MetricPGPLTR
P/E Ratio (TTM)24.91112.94
P/S Ratio (TTM)4.3653.02
P/B Ratio (MRQ)7.0534.41
Free Cash Flow Yield (TTM)3.30%0.69%