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MNST vs. MO: Monster Beverage vs. Altria Stock Comparison

How do Monster Beverage (MNST) and Altria (MO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Monster Beverage (MNST) and Altria (MO) both fall under the Food, Beverage & Tobacco industry group, but MNST is classified in Beverages while MO is classified in Tobacco.

Company profile comparison for Monster Beverage (MNST) and Altria (MO)
Profile ItemMNSTMO
NameMonster Beverage CorporationAltria Group, Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesTobacco
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesTobacco
Market Capitalization85.85 billion USD115.01 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateDecember 9, 1985January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

MNST
MO
GSPC
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Monster Beverage (MNST) vs. Altria (MO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Monster Beverage (MNST) and Altria (MO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Monster Beverage (MNST) and Altria (MO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
Total Return (1Y)38.12%10.46%
Total Return (3Y, Annualized)15.72%25.20%
Total Return (5Y, Annualized)12.43%14.74%

Risk Profile

Drawdown History

MNST
MO
GSPC
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Monster Beverage (MNST) vs. Altria (MO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Monster Beverage (MNST) and Altria (MO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
Volatility (1Y, Annualized)26.59%25.92%
Beta (5Y)0.480.43
Max Drawdown (5Y)-26.03%-25.83%
Avg. Volume (3M)11.24M8.60M

Risk-Adjusted Performance

Risk-Return Positioning

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MNST and MO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
Sharpe Ratio (1Y)1.280.24
Sortino Ratio (1Y)2.110.33

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Monster Beverage (MNST) earns 25.70% on shareholders’ equity, ranked against its industry; Altria (MO) has no ROE this period.

MNST

Food, Beverage & Tobacco industry group

25.70%

Max
34.02%
MNST
25.70%
Q3
17.19%
Median
10.87%
Q1
3.87%
Min
-16.01%

MO

Food, Beverage & Tobacco industry group

--

Max
34.02%
Q3
17.19%
Median
10.87%
Q1
3.87%
Min
-16.01%
MO
--
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Monster Beverage (MNST) vs. Altria (MO): MO does not report ROE, so it has no value marker; MNST is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Altria (MO) at 39.00% keeps the most of each sales dollar — above its industry’s net margin range — and Monster Beverage (MNST) at 23.08% also retains a top-quartile share.

MNST

Food, Beverage & Tobacco industry group

23.08%

Max
25.56%
MNST
23.08%
Q3
11.22%
Median
4.88%
Q1
1.19%
Min
-13.81%

MO

Food, Beverage & Tobacco industry group

39.00%

MO
39.00%
Max
25.56%
Q3
11.22%
Median
4.88%
Q1
1.19%
Min
-13.81%
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Altria (MO) at 61.46% shows unusually strong operating efficiency — above its industry’s operating margin range — and Monster Beverage (MNST) at 29.18% also operates in the top quartile.

MNST

Food, Beverage & Tobacco industry group

29.18%

Max
35.93%
MNST
29.18%
Q3
17.10%
Median
11.06%
Q1
3.99%
Min
-11.04%

MO

Food, Beverage & Tobacco industry group

61.46%

MO
61.46%
Max
35.93%
Q3
17.10%
Median
11.06%
Q1
3.99%
Min
-11.04%
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
ROE (TTM)25.70%--
ROA (TTM)17.48%29.55%
Net Margin (TTM)23.08%39.00%
Operating Margin (TTM)29.18%61.46%
Gross Margin (TTM)55.55%87.17%

Growth

Revenue Growth

Monster Beverage (MNST) at 10.70% sits in the top revenue growth quartile, while Altria (MO) at -1.49% is in the bottom quartile, showing a clear gap in revenue momentum.

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Monster Beverage (MNST) vs. Altria (MO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Monster Beverage (MNST) at 19.75% and Altria (MO) at -37.00% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Monster Beverage (MNST) vs. Altria (MO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
Revenue Growth (YoY)10.70%-1.49%
Revenue Growth (3Y CAGR)9.54%-0.89%
EPS Growth (YoY)19.75%-37.00%
EPS Growth (3Y CAGR)20.28%8.90%

Financial Strength

Current Ratio (MRQ)

Monster Beverage (MNST) at 3.73 carries current ratio above its industry’s typical mid-range, while Altria (MO) at 0.52 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

MNST

Food, Beverage & Tobacco industry group

3.73

Max
4.39
MNST
3.73
Q3
2.48
Median
1.53
Q1
1.00
Min
0.43

MO

Food, Beverage & Tobacco industry group

0.52

Max
4.39
Q3
2.48
Median
1.53
Q1
1.00
MO
0.52
Min
0.43
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Monster Beverage (MNST) carries debt-to-equity ratio of 0.01 against its industry range, while Altria (MO) reports no figure this period.

MNST

Food, Beverage & Tobacco industry group

0.01

Max
2.21
Q3
1.13
Median
0.71
Q1
0.31
MNST
0.01
Min
0.00

MO

Food, Beverage & Tobacco industry group

--

Max
2.21
Q3
1.13
Median
0.71
Q1
0.31
Min
0.00
MO
--
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Monster Beverage (MNST) vs. Altria (MO): MO does not report debt-to-equity ratio, so it has no value marker; MNST is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
Current Ratio (MRQ)3.730.52
Debt / Equity (MRQ)0.01--
Net Debt / EBITDA-1.131.41

Dividends

Dividend Yield (TTM)

Monster Beverage (MNST) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Altria (MO) reports a yield of 6.10%, ranking against industry peers normally.

MNST

Food, Beverage & Tobacco industry group

0.00%

Max
8.96%
Q3
3.75%
Median
2.35%
MNST
0.00%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

6.10%

Max
8.96%
MO
6.10%
Q3
3.75%
Median
2.35%
Q1
0.00%
Min
0.00%
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Monster Beverage (MNST) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Altria (MO) reports a payout of 89.26%, ranking against industry peers normally.

MNST

Food, Beverage & Tobacco industry group

0.00%

Max
188.31%
Q3
81.68%
Median
46.29%
MNST
0.00%
Q1
0.00%
Min
0.00%

MO

Food, Beverage & Tobacco industry group

89.26%

Max
188.31%
MO
89.26%
Q3
81.68%
Median
46.29%
Q1
0.00%
Min
0.00%
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
Dividend Yield (TTM)0.00%6.10%
Dividend Payout Ratio (TTM)0.00%89.26%

Valuation

P/E Ratio (TTM)

Altria (MO) at 14.50 is near its industry’s usual P/E ratio, while Monster Beverage (MNST) at 40.57 sits in the richer quartile — MNST needs stronger growth or earnings quality to justify the premium.

MNST

Food, Beverage & Tobacco industry group

40.57

Max
45.24
MNST
40.57
Q3
30.64
Median
18.56
Q1
14.03
Min
2.48

MO

Food, Beverage & Tobacco industry group

14.50

Max
45.24
Q3
30.64
Median
18.56
MO
14.50
Q1
14.03
Min
2.48
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Monster Beverage (MNST) at 9.31 and Altria (MO) at 5.63 — each P/S ratio clears its industry’s benchmark range.

MNST

Food, Beverage & Tobacco industry group

9.31

MNST
9.31
Max
4.63
Q3
2.26
Median
1.03
Q1
0.54
Min
0.00

MO

Food, Beverage & Tobacco industry group

5.63

MO
5.63
Max
4.63
Q3
2.26
Median
1.03
Q1
0.54
Min
0.00
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Altria (MO) reports a negative P/B ratio of -43.10, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Monster Beverage (MNST) reports 9.17, ranking against industry peers normally.

MNST

Food, Beverage & Tobacco industry group

9.17

MNST
9.17
Max
4.89
Q3
3.16
Median
1.77
Q1
0.99
Min
0.00

MO

Food, Beverage & Tobacco industry group

-43.10

Max
4.89
Q3
3.16
Median
1.77
Q1
0.99
Min
0.00
MO
-43.10
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Monster Beverage (MNST) vs. Altria (MO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Monster Beverage (MNST) and Altria (MO)
MetricMNSTMO
P/E Ratio (TTM)40.5714.50
P/S Ratio (TTM)9.315.63
P/B Ratio (MRQ)9.17-43.10
Free Cash Flow Yield (TTM)1.96%7.86%