LPLA vs. RKT: LPL Financial vs. Rocket Stock Comparison
How do LPL Financial (LPLA) and Rocket (RKT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
LPL Financial (LPLA) and Rocket (RKT) both fall under the Financial Services industry group, but LPLA is classified in Capital Markets while RKT is classified in Financial Services.
| Profile Item | LPLA | RKT |
|---|---|---|
| Name | LPL Financial Holdings Inc. | Rocket Companies Inc. Class A Common Stock |
| Country/Region | United States | United States |
| GICS Sector | Financials | Financials |
| GICS Industry Group | Financial Services | Financial Services |
| GICS Industry | Capital Markets | Financial Services |
| GICS Sub-Industry | Investment Banking & Brokerage | Commercial & Residential Mortgage Finance |
| Market Capitalization | 23.01 billion USD | 42.74 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | NYSE |
| Listing Date | November 18, 2010 | August 6, 2020 |
| Security Type | Common Stock | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | LPLA | RKT |
|---|---|---|
| Total Return (1Y) | -17.27% | -7.27% |
| Total Return (3Y, Annualized) | 11.10% | 26.30% |
| Total Return (5Y, Annualized) | 13.92% | 0.22% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
Rocket (RKT) has a highly aggressive beta of 2.19, indicating much higher sensitivity to broad-market moves, while LPL Financial (LPLA) is defensive at 0.52 and tends to be less market-sensitive — a wide gap in beta profiles.
Rocket (RKT) is heavily traded at around 34.27M shares per day, whereas LPL Financial (LPLA) sees a more moderate 855.76K — larger orders in the latter may require more patience and tighter control over order sizing.
| Metric | LPLA | RKT |
|---|---|---|
| Volatility (1Y, Annualized) | 39.22% | 58.88% |
| Beta (5Y) | 0.52 | 2.19 |
| Max Drawdown (5Y) | -33.18% | -59.90% |
| Avg. Volume (3M) | 855.76K | 34.27M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | LPLA | RKT |
|---|---|---|
| Sharpe Ratio (1Y) | -0.55 | -0.20 |
| Sortino Ratio (1Y) | -0.70 | -0.29 |
Profitability
ROE (TTM)
LPL Financial (LPLA) at 25.66% sits in the top ROE quartile, while Rocket (RKT) at 7.86% is closer to the peer norm — stronger capital efficiency for LPLA.
LPLA
Financial Services industry group
25.66%
- Max
- 44.78%
- LPLA
- 25.66%
- Q3
- 21.85%
- Median
- 12.91%
- Q1
- 4.48%
- Min
- -18.71%
RKT
Financial Services industry group
7.86%
- Max
- 44.78%
- Q3
- 21.85%
- Median
- 12.91%
- RKT
- 7.86%
- Q1
- 4.48%
- Min
- -18.71%
Net Margin (TTM)
Both LPL Financial (LPLA) at 6.97% and Rocket (RKT) at 11.02% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.
LPLA
Financial Services industry group
6.97%
- Max
- 62.84%
- Q3
- 28.05%
- Median
- 15.36%
- LPLA
- 6.97%
- Q1
- 4.82%
- Min
- -28.52%
RKT
Financial Services industry group
11.02%
- Max
- 62.84%
- Q3
- 28.05%
- Median
- 15.36%
- RKT
- 11.02%
- Q1
- 4.82%
- Min
- -28.52%
Operating Margin (TTM)
Rocket (RKT) at 43.54% runs core operations around its industry’s norm, while LPL Financial (LPLA) at 10.85% operates in the bottom quartile.
LPLA
Financial Services industry group
10.85%
- Max
- 107.33%
- Q3
- 55.90%
- Median
- 30.09%
- Q1
- 14.60%
- LPLA
- 10.85%
- Min
- -44.34%
RKT
Financial Services industry group
43.54%
- Max
- 107.33%
- Q3
- 55.90%
- RKT
- 43.54%
- Median
- 30.09%
- Q1
- 14.60%
- Min
- -44.34%
Profitability Metrics
| Metric | LPLA | RKT |
|---|---|---|
| ROE (TTM) | 25.66% | 7.86% |
| ROA (TTM) | 7.35% | 4.45% |
| Net Margin (TTM) | 6.97% | 11.02% |
| Operating Margin (TTM) | 10.85% | 43.54% |
| Gross Margin (TTM) | -- | -- |
Growth
Revenue Growth
Both LPL Financial (LPLA) at 37.18% and Rocket (RKT) at 26.87% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.
EPS Growth
LPL Financial (LPLA) at -22.17% is around its peer norm for EPS growth, while Rocket (RKT) at -123.81% drops into the bottom quartile, signaling weaker earnings momentum.
Growth Metrics
| Metric | LPLA | RKT |
|---|---|---|
| Revenue Growth (YoY) | 37.18% | 26.87% |
| Revenue Growth (3Y CAGR) | 25.47% | 3.25% |
| EPS Growth (YoY) | -22.17% | -123.81% |
| EPS Growth (3Y CAGR) | 1.64% | -- |
Financial Strength
Current Ratio (MRQ)
current ratio doesn’t apply on either side: LPL Financial (LPLA) in Financial Services and Rocket (RKT) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.
Debt / Equity (MRQ)
debt-to-equity ratio is set aside for both: LPL Financial (LPLA) in Financial Services and Rocket (RKT) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.
Financial Strength Metrics
| Metric | LPLA | RKT |
|---|---|---|
| Current Ratio (MRQ) | -- | -- |
| Debt / Equity (MRQ) | -- | -- |
| Net Debt / EBITDA | -- | -- |
Dividends
Dividend Yield (TTM)
Rocket (RKT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile LPL Financial (LPLA) reports a yield of 0.40%, ranking against industry peers normally.
LPLA
Financial Services industry group
0.40%
- Max
- 9.77%
- Q3
- 3.92%
- Median
- 1.09%
- LPLA
- 0.40%
- Q1
- 0.00%
- Min
- 0.00%
RKT
Financial Services industry group
0.00%
- Max
- 9.77%
- Q3
- 3.92%
- Median
- 1.09%
- RKT
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Rocket (RKT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile LPL Financial (LPLA) reports a payout of 6.88%, ranking against industry peers normally.
LPLA
Financial Services industry group
6.88%
- Max
- 241.07%
- Q3
- 97.36%
- Median
- 25.77%
- LPLA
- 6.88%
- Q1
- 0.00%
- Min
- 0.00%
RKT
Financial Services industry group
0.00%
- Max
- 241.07%
- Q3
- 97.36%
- Median
- 25.77%
- RKT
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | LPLA | RKT |
|---|---|---|
| Dividend Yield (TTM) | 0.40% | 0.00% |
| Dividend Payout Ratio (TTM) | 6.88% | 0.00% |
Valuation
P/E Ratio (TTM)
An earnings multiple is available for just one side: LPL Financial (LPLA) trades at 16.93 times trailing earnings, ranked against its peers, while Rocket (RKT) has no P/E ratio this period.
LPLA
Financial Services industry group
16.93
- Max
- 45.85
- Q3
- 24.64
- LPLA
- 16.93
- Median
- 15.37
- Q1
- 9.68
- Min
- 0.16
RKT
Financial Services industry group
--
- Max
- 45.85
- Q3
- 24.64
- Median
- 15.37
- Q1
- 9.68
- Min
- 0.16
- RKT
- --
P/S Ratio (TTM)
LPL Financial (LPLA) at 1.15 sits in the cheaper P/S ratio quartile while Rocket (RKT) at 3.61 prices around its industry’s middle — LPLA costs less per dollar of sales, though read it alongside growth and margins.
LPLA
Financial Services industry group
1.15
- Max
- 9.23
- Q3
- 4.57
- Median
- 2.72
- Q1
- 1.28
- LPLA
- 1.15
- Min
- -0.55
RKT
Financial Services industry group
3.61
- Max
- 9.23
- Q3
- 4.57
- RKT
- 3.61
- Median
- 2.72
- Q1
- 1.28
- Min
- -0.55
P/B Ratio (MRQ)
Rocket (RKT) at 1.76 is valued about in line with its industry on P/B ratio, while LPL Financial (LPLA) at 3.98 carries an above-peer premium to book — LPLA is pricier on assets.
LPLA
Financial Services industry group
3.98
- Max
- 7.79
- LPLA
- 3.98
- Q3
- 3.63
- Median
- 1.57
- Q1
- 0.81
- Min
- -0.39
RKT
Financial Services industry group
1.76
- Max
- 7.79
- Q3
- 3.63
- RKT
- 1.76
- Median
- 1.57
- Q1
- 0.81
- Min
- -0.39
Valuation Metrics
| Metric | LPLA | RKT |
|---|---|---|
| P/E Ratio (TTM) | 16.93 | -- |
| P/S Ratio (TTM) | 1.15 | 3.61 |
| P/B Ratio (MRQ) | 3.98 | 1.76 |
| Free Cash Flow Yield (TTM) | -- | -- |