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LPLA vs. RKT: LPL Financial vs. Rocket Stock Comparison

How do LPL Financial (LPLA) and Rocket (RKT) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

LPL Financial (LPLA) and Rocket (RKT) both fall under the Financial Services industry group, but LPLA is classified in Capital Markets while RKT is classified in Financial Services.

Company profile comparison for LPL Financial (LPLA) and Rocket (RKT)
Profile ItemLPLARKT
NameLPL Financial Holdings Inc.Rocket Companies Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorFinancialsFinancials
GICS Industry GroupFinancial ServicesFinancial Services
GICS IndustryCapital MarketsFinancial Services
GICS Sub-IndustryInvestment Banking & BrokerageCommercial & Residential Mortgage Finance
Market Capitalization23.01 billion USD42.74 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateNovember 18, 2010August 6, 2020
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

LPLA
RKT
GSPC
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LPL Financial (LPLA) vs. Rocket (RKT), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for LPL Financial (LPLA) and Rocket (RKT). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for LPL Financial (LPLA) and Rocket (RKT). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
Total Return (1Y)-17.27%-7.27%
Total Return (3Y, Annualized)11.10%26.30%
Total Return (5Y, Annualized)13.92%0.22%

Risk Profile

Drawdown History

LPLA
RKT
GSPC
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LPL Financial (LPLA) vs. Rocket (RKT), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for LPL Financial (LPLA) and Rocket (RKT). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Rocket (RKT) has a highly aggressive beta of 2.19, indicating much higher sensitivity to broad-market moves, while LPL Financial (LPLA) is defensive at 0.52 and tends to be less market-sensitive — a wide gap in beta profiles.

Rocket (RKT) is heavily traded at around 34.27M shares per day, whereas LPL Financial (LPLA) sees a more moderate 855.76K — larger orders in the latter may require more patience and tighter control over order sizing.

Risk profile metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
Volatility (1Y, Annualized)39.22%58.88%
Beta (5Y)0.522.19
Max Drawdown (5Y)-33.18%-59.90%
Avg. Volume (3M)855.76K34.27M

Risk-Adjusted Performance

Risk-Return Positioning

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LPLA and RKT are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
Sharpe Ratio (1Y)-0.55-0.20
Sortino Ratio (1Y)-0.70-0.29

Profitability

ROE (TTM)

LPL Financial (LPLA) at 25.66% sits in the top ROE quartile, while Rocket (RKT) at 7.86% is closer to the peer norm — stronger capital efficiency for LPLA.

LPLA

Financial Services industry group

25.66%

Max
44.78%
LPLA
25.66%
Q3
21.85%
Median
12.91%
Q1
4.48%
Min
-18.71%

RKT

Financial Services industry group

7.86%

Max
44.78%
Q3
21.85%
Median
12.91%
RKT
7.86%
Q1
4.48%
Min
-18.71%
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

Both LPL Financial (LPLA) at 6.97% and Rocket (RKT) at 11.02% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

LPLA

Financial Services industry group

6.97%

Max
62.84%
Q3
28.05%
Median
15.36%
LPLA
6.97%
Q1
4.82%
Min
-28.52%

RKT

Financial Services industry group

11.02%

Max
62.84%
Q3
28.05%
Median
15.36%
RKT
11.02%
Q1
4.82%
Min
-28.52%
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Rocket (RKT) at 43.54% runs core operations around its industry’s norm, while LPL Financial (LPLA) at 10.85% operates in the bottom quartile.

LPLA

Financial Services industry group

10.85%

Max
107.33%
Q3
55.90%
Median
30.09%
Q1
14.60%
LPLA
10.85%
Min
-44.34%

RKT

Financial Services industry group

43.54%

Max
107.33%
Q3
55.90%
RKT
43.54%
Median
30.09%
Q1
14.60%
Min
-44.34%
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
ROE (TTM)25.66%7.86%
ROA (TTM)7.35%4.45%
Net Margin (TTM)6.97%11.02%
Operating Margin (TTM)10.85%43.54%
Gross Margin (TTM)----

Growth

Revenue Growth

Both LPL Financial (LPLA) at 37.18% and Rocket (RKT) at 26.87% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their Revenue Growth across different time periods.

EPS Growth

LPL Financial (LPLA) at -22.17% is around its peer norm for EPS growth, while Rocket (RKT) at -123.81% drops into the bottom quartile, signaling weaker earnings momentum.

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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
Revenue Growth (YoY)37.18%26.87%
Revenue Growth (3Y CAGR)25.47%3.25%
EPS Growth (YoY)-22.17%-123.81%
EPS Growth (3Y CAGR)1.64%--

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: LPL Financial (LPLA) in Financial Services and Rocket (RKT) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: LPL Financial (LPLA) in Financial Services and Rocket (RKT) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Rocket (RKT) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile LPL Financial (LPLA) reports a yield of 0.40%, ranking against industry peers normally.

LPLA

Financial Services industry group

0.40%

Max
9.77%
Q3
3.92%
Median
1.09%
LPLA
0.40%
Q1
0.00%
Min
0.00%

RKT

Financial Services industry group

0.00%

Max
9.77%
Q3
3.92%
Median
1.09%
RKT
0.00%
Q1
0.00%
Min
0.00%
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Rocket (RKT) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile LPL Financial (LPLA) reports a payout of 6.88%, ranking against industry peers normally.

LPLA

Financial Services industry group

6.88%

Max
241.07%
Q3
97.36%
Median
25.77%
LPLA
6.88%
Q1
0.00%
Min
0.00%

RKT

Financial Services industry group

0.00%

Max
241.07%
Q3
97.36%
Median
25.77%
RKT
0.00%
Q1
0.00%
Min
0.00%
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
Dividend Yield (TTM)0.40%0.00%
Dividend Payout Ratio (TTM)6.88%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: LPL Financial (LPLA) trades at 16.93 times trailing earnings, ranked against its peers, while Rocket (RKT) has no P/E ratio this period.

LPLA

Financial Services industry group

16.93

Max
45.85
Q3
24.64
LPLA
16.93
Median
15.37
Q1
9.68
Min
0.16

RKT

Financial Services industry group

--

Max
45.85
Q3
24.64
Median
15.37
Q1
9.68
Min
0.16
RKT
--
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LPL Financial (LPLA) vs. Rocket (RKT): RKT does not report P/E ratio, so it has no value marker; LPLA is benchmarked against the Financial Services industry group.

P/S Ratio (TTM)

LPL Financial (LPLA) at 1.15 sits in the cheaper P/S ratio quartile while Rocket (RKT) at 3.61 prices around its industry’s middle — LPLA costs less per dollar of sales, though read it alongside growth and margins.

LPLA

Financial Services industry group

1.15

Max
9.23
Q3
4.57
Median
2.72
Q1
1.28
LPLA
1.15
Min
-0.55

RKT

Financial Services industry group

3.61

Max
9.23
Q3
4.57
RKT
3.61
Median
2.72
Q1
1.28
Min
-0.55
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

Rocket (RKT) at 1.76 is valued about in line with its industry on P/B ratio, while LPL Financial (LPLA) at 3.98 carries an above-peer premium to book — LPLA is pricier on assets.

LPLA

Financial Services industry group

3.98

Max
7.79
LPLA
3.98
Q3
3.63
Median
1.57
Q1
0.81
Min
-0.39

RKT

Financial Services industry group

1.76

Max
7.79
Q3
3.63
RKT
1.76
Median
1.57
Q1
0.81
Min
-0.39
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LPL Financial (LPLA) vs. Rocket (RKT): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for LPL Financial (LPLA) and Rocket (RKT)
MetricLPLARKT
P/E Ratio (TTM)16.93--
P/S Ratio (TTM)1.153.61
P/B Ratio (MRQ)3.981.76
Free Cash Flow Yield (TTM)----