KO vs. V: Coca-Cola vs. Visa Stock Comparison

November 11, 2026

How do Coca-Cola (KO) and Visa (V) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Coca-Cola (KO) is classified in the Consumer Staples sector (Food, Beverage & Tobacco), whereas Visa (V) belongs to Financials (Financial Services) — their GICS classifications point to very different parts of the market.

Company profile comparison for Coca-Cola (KO) and Visa (V)
Profile Item	KO	V
Name	The Coca-Cola Company	Visa Inc. Class A
Country/Region	United States	United States
GICS Sector	Consumer Staples	Financials
GICS Industry Group	Food, Beverage & Tobacco	Financial Services
GICS Industry	Beverages	Financial Services
GICS Sub-Industry	Soft Drinks & Non-alcoholic Beverages	Transaction & Payment Processing Services
Market Capitalization	411.56 billion USD	788.58 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	January 2, 1962	March 19, 2008
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GSPC

Coca-Cola (KO) vs. Visa (V), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Coca-Cola (KO) and Visa (V). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Coca-Cola (KO) and Visa (V). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
Total Return (1Y)	39.33%	27.50%
Total Return (3Y, Annualized)	22.59%	21.55%
Total Return (5Y, Annualized)	14.43%	15.65%

Risk Profile

Drawdown History

GSPC

Coca-Cola (KO) vs. Visa (V), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Coca-Cola (KO) and Visa (V). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
Volatility (1Y, Annualized)	18.90%	22.99%
Beta (5Y)	0.27	0.78
Max Drawdown (5Y)	-17.27%	-24.14%
Avg. Volume (3M)	16.05M	6.56M

Risk-Adjusted Performance

Risk-Return Positioning

KO and V are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
Sharpe Ratio (1Y)	1.85	1.01
Sortino Ratio (1Y)	3.17	1.64

Profitability

ROE (TTM)

Both Coca-Cola (KO) at 40.59% and Visa (V) at 63.51% turn shareholders’ equity into profit at rates above their industry benchmark ranges for ROE. That is a strong capital-efficiency signal, though leverage and the equity base still matter.

KO

Food, Beverage & Tobacco industry group

40.59%

KO: 40.59%
Max: 32.02%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

V

Financial Services industry group

63.51%

V: 63.51%
Max: 44.78%
Q3: 21.85%
Median: 12.91%
Q1: 4.48%
Min: -18.71%

Coca-Cola (KO) vs. Visa (V): A comparison of their ROE against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

Net Margin (TTM)

Coca-Cola (KO) at 28.65% keeps the most of each sales dollar — above its industry’s net margin range — and Visa (V) at 51.20% also retains a top-quartile share.

KO

Food, Beverage & Tobacco industry group

28.65%

KO: 28.65%
Max: 24.83%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

V

Financial Services industry group

51.20%

Max: 62.84%
V: 51.20%
Q3: 28.05%
Median: 15.36%
Q1: 4.82%
Min: -28.52%

Coca-Cola (KO) vs. Visa (V): A comparison of their net margin against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

Operating Margin (TTM)

Both Coca-Cola (KO) at 33.36% and Visa (V) at 63.73% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

KO

Food, Beverage & Tobacco industry group

33.36%

Max: 34.91%
KO: 33.36%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

V

Financial Services industry group

63.73%

Max: 107.33%
V: 63.73%
Q3: 55.90%
Median: 30.09%
Q1: 14.60%
Min: -44.34%

Coca-Cola (KO) vs. Visa (V): A comparison of their operating margin against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

Profitability Metrics

Profitability metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
ROE (TTM)	40.59%	63.51%
ROA (TTM)	9.59%	19.61%
Net Margin (TTM)	28.65%	51.20%
Operating Margin (TTM)	33.36%	63.73%
Gross Margin (TTM)	62.32%	--

Growth

Revenue Growth

Both Coca-Cola (KO) at 1.87% and Visa (V) at 14.76% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Coca-Cola (KO) vs. Visa (V): A comparison of their Revenue Growth across different time periods.

EPS Growth

Coca-Cola (KO) at 23.58% sits in the top EPS growth quartile, while Visa (V) at 20.78% is closer to the peer norm — faster per-share earnings growth for KO.

Coca-Cola (KO) vs. Visa (V): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
Revenue Growth (YoY)	1.87%	14.76%
Revenue Growth (3Y CAGR)	3.69%	12.02%
EPS Growth (YoY)	23.58%	20.78%
EPS Growth (3Y CAGR)	11.55%	14.16%

Financial Strength

Current Ratio (MRQ)

Coca-Cola (KO) shows current ratio of 1.38; Visa (V) doesn’t get one — Financial Services balance sheets aren’t split into current and non-current buckets, so short-term liquidity there is judged through regulatory measures instead.

KO

Food, Beverage & Tobacco industry group

1.38

Max: 4.01
Q3: 2.35
Median: 1.53
KO: 1.38
Q1: 1.02
Min: 0.33

V

Financial Services industry group

V: --
Max: --
Q3: --
Median: --
Q1: --
Min: --

Coca-Cola (KO) vs. Visa (V): V’s current ratio is not assessed under the Financial Services industry convention, so the chart shows available visual context for KO only.

Debt / Equity (MRQ)

Coca-Cola (KO) shows debt-to-equity ratio of 1.07; for Visa (V) the ratio is set aside — in Financial Services, balance-sheet leverage is part of the business model itself, so capital-adequacy measures do the job this ratio does elsewhere.

KO

Food, Beverage & Tobacco industry group

1.07

Max: 2.19
Q3: 1.11
KO: 1.07
Median: 0.68
Q1: 0.33
Min: 0.00

V

Financial Services industry group

V: --
Max: --
Q3: --
Median: --
Q1: --
Min: --

Coca-Cola (KO) vs. Visa (V): V’s debt-to-equity ratio is not assessed under the Financial Services industry convention, so the chart shows available visual context for KO only.

Financial Strength Metrics

Financial strength metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
Current Ratio (MRQ)	1.38	--
Debt / Equity (MRQ)	1.07	--
Net Debt / EBITDA	1.48	--

Dividends

Dividend Yield (TTM)

Both Coca-Cola (KO) at 2.19% and Visa (V) at 0.66% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

KO

Food, Beverage & Tobacco industry group

2.19%

Max: 9.38%
Q3: 3.77%
KO: 2.19%
Median: 1.76%
Q1: 0.00%
Min: 0.00%

V

Financial Services industry group

0.66%

Max: 9.77%
Q3: 3.92%
Median: 1.09%
V: 0.66%
Q1: 0.00%
Min: 0.00%

Coca-Cola (KO) vs. Visa (V): A comparison of their dividend yield against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

Dividend Payout Ratio (TTM)

Both Coca-Cola (KO) at 61.95% and Visa (V) at 21.75% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

KO

Food, Beverage & Tobacco industry group

61.95%

Max: 199.19%
Q3: 81.03%
KO: 61.95%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

V

Financial Services industry group

21.75%

Max: 241.07%
Q3: 97.36%
Median: 25.77%
V: 21.75%
Q1: 0.00%
Min: 0.00%

Coca-Cola (KO) vs. Visa (V): A comparison of their payout ratio against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

Dividend Metrics

Dividend metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
Dividend Yield (TTM)	2.19%	0.66%
Dividend Payout Ratio (TTM)	61.95%	21.75%

Valuation

P/E Ratio (TTM)

Coca-Cola (KO) at 28.22 is near its industry’s usual P/E ratio, while Visa (V) at 34.31 sits in the richer quartile — V needs stronger growth or earnings quality to justify the premium.

KO

Food, Beverage & Tobacco industry group

28.22

Max: 52.52
Q3: 30.78
KO: 28.22
Median: 18.76
Q1: 12.77
Min: 4.72

V

Financial Services industry group

34.31

Max: 45.85
V: 34.31
Q3: 24.64
Median: 15.37
Q1: 9.68
Min: 0.16

Coca-Cola (KO) vs. Visa (V): A comparison of their P/E ratio against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

P/S Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Coca-Cola (KO) at 8.06 and Visa (V) at 17.18 — each P/S ratio clears its industry’s benchmark range.

KO

Food, Beverage & Tobacco industry group

8.06

KO: 8.06
Max: 4.64
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

V

Financial Services industry group

17.18

V: 17.18
Max: 9.23
Q3: 4.57
Median: 2.72
Q1: 1.28
Min: -0.55

Coca-Cola (KO) vs. Visa (V): A comparison of their P/S ratio against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

P/B Ratio (MRQ)

Measured against book value, both Coca-Cola (KO) at 11.01 and Visa (V) at 22.05 look expensive — each P/B ratio sits above its industry’s benchmark range.

KO

Food, Beverage & Tobacco industry group

11.01

KO: 11.01
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

V

Financial Services industry group

22.05

V: 22.05
Max: 7.79
Q3: 3.63
Median: 1.57
Q1: 0.81
Min: -0.39

Coca-Cola (KO) vs. Visa (V): A comparison of their P/B ratio against their respective Food, Beverage & Tobacco and Financial Services industry group benchmarks.

Valuation Metrics

Valuation metrics for Coca-Cola (KO) and Visa (V)
Metric	KO	V
P/E Ratio (TTM)	28.22	34.31
P/S Ratio (TTM)	8.06	17.18
P/B Ratio (MRQ)	11.01	22.05
Free Cash Flow Yield (TTM)	1.06%	--