HIMS vs. NOW: A Head-to-Head Stock Comparison
UpdatedHere’s a clear look at HIMS and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
NOW’s market capitalization of 209.11 billion USD is significantly greater than HIMS’s 12.80 billion USD, highlighting its more substantial market valuation.
HIMS’s beta of 2.10 points to significantly higher volatility compared to NOW (beta: 0.96), suggesting HIMS has greater potential for both gains and losses relative to market movements.
| Symbol | HIMS | NOW |
|---|---|---|
| Company Name | Hims & Hers Health, Inc. | ServiceNow, Inc. |
| Country | US | US |
| Sector | Consumer Defensive | Technology |
| Industry | Household & Personal Products | Software - Application |
| CEO | Mr. Andrew Dudum | Mr. William R. McDermott |
| Price | 59.41 USD | 1,009.44 USD |
| Market Cap | 12.80 billion USD | 209.11 billion USD |
| Beta | 2.10 | 0.96 |
| Exchange | NYSE | NYSE |
| IPO Date | September 13, 2019 | June 29, 2012 |
| ADR | No | No |
Historical Performance
This chart compares the performance of HIMS and NOW over the past year by tracking the growth of an initial $10,000 investment in each (starting one year ago).
Data is adjusted for dividends and splits.
Profitability
Return on Equity
HIMS
35.97%
Household & Personal Products Industry
- Max
- 38.00%
- Q3
- 30.58%
- Median
- 13.16%
- Q1
- -4.35%
- Min
- -47.28%
HIMS’s Return on Equity of 35.97% is in the upper quartile for the Household & Personal Products industry, signaling a highly effective use of shareholder capital to drive profitability compared to most of its peers.
NOW
16.32%
Software - Application Industry
- Max
- 96.58%
- Q3
- 12.42%
- Median
- -4.58%
- Q1
- -49.15%
- Min
- -131.05%
NOW’s Return on Equity of 16.32% is in the upper quartile for the Software - Application industry, signaling a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Return on Invested Capital
HIMS
24.52%
Household & Personal Products Industry
- Max
- 34.47%
- Q3
- 17.16%
- Median
- 7.29%
- Q1
- 0.18%
- Min
- -10.49%
HIMS’s Return on Invested Capital of 24.52% is in the upper quartile for the Household & Personal Products industry, signifying a highly effective use of its capital to generate profits when compared to its peers.
NOW
9.53%
Software - Application Industry
- Max
- 59.59%
- Q3
- 6.23%
- Median
- -4.95%
- Q1
- -33.90%
- Min
- -88.85%
NOW’s Return on Invested Capital of 9.53% is in the upper quartile for the Software - Application industry, signifying a highly effective use of its capital to generate profits when compared to its peers.
Net Profit Margin
HIMS
9.21%
Household & Personal Products Industry
- Max
- 25.30%
- Q3
- 9.91%
- Median
- 5.14%
- Q1
- -4.56%
- Min
- -16.78%
HIMS’s Net Profit Margin of 9.21% is within the central 50% of the Household & Personal Products industry, indicating its ability to convert sales into profit is typical for the sector.
NOW
13.41%
Software - Application Industry
- Max
- 65.39%
- Q3
- 6.16%
- Median
- -8.31%
- Q1
- -45.64%
- Min
- -118.00%
NOW’s Net Profit Margin of 13.41% is in the upper quartile for the Software - Application industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin
HIMS
6.16%
Household & Personal Products Industry
- Max
- 33.32%
- Q3
- 15.61%
- Median
- 7.17%
- Q1
- -0.21%
- Min
- -19.48%
HIMS’s Operating Profit Margin of 6.16% hovers around the midpoint for the Household & Personal Products industry, indicating that its efficiency in managing core business operations is characteristic of the sector.
NOW
12.93%
Software - Application Industry
- Max
- 57.34%
- Q3
- 5.79%
- Median
- -6.64%
- Q1
- -43.83%
- Min
- -112.98%
NOW’s Operating Profit Margin of 12.93% is in the upper quartile for the Software - Application industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | HIMS | NOW |
|---|---|---|
| Return on Equity (TTM) | 35.97% | 16.32% |
| Return on Assets (TTM) | 18.44% | 7.33% |
| Return on Invested Capital (TTM) | 24.52% | 9.53% |
| Net Profit Margin (TTM) | 9.21% | 13.41% |
| Operating Profit Margin (TTM) | 6.16% | 12.93% |
| Gross Profit Margin (TTM) | 77.04% | 78.92% |
Financial Strength
Current Ratio
HIMS
1.59
Household & Personal Products Industry
- Max
- 3.05
- Q3
- 2.01
- Median
- 1.45
- Q1
- 0.85
- Min
- 0.28
HIMS’s Current Ratio of 1.59 aligns with the median group of the Household & Personal Products industry, indicating that its short-term liquidity is in line with its sector peers.
NOW
1.12
Software - Application Industry
- Max
- 5.62
- Q3
- 2.89
- Median
- 1.62
- Q1
- 0.91
- Min
- 0.00
NOW’s Current Ratio of 1.12 aligns with the median group of the Software - Application industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio
HIMS
0.12
Household & Personal Products Industry
- Max
- 2.16
- Q3
- 1.96
- Median
- 0.92
- Q1
- 0.40
- Min
- 0.04
HIMS’s Debt-to-Equity Ratio of 0.12 is in the lower quartile for the Household & Personal Products industry. This points to a conservative financing strategy with low reliance on debt, resulting in lower financial risk but potentially limiting the scale of its strategic investments compared to more leveraged competitors.
NOW
0.24
Software - Application Industry
- Max
- 1.86
- Q3
- 0.77
- Median
- 0.18
- Q1
- 0.04
- Min
- 0.00
NOW’s Debt-to-Equity Ratio of 0.24 is typical for the Software - Application industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio
HIMS
--
Household & Personal Products Industry
- Max
- 21.84
- Q3
- 10.62
- Median
- 2.47
- Q1
- -0.94
- Min
- -6.36
Interest Coverage Ratio data for HIMS is currently unavailable.
NOW
64.48
Software - Application Industry
- Max
- 44.50
- Q3
- 2.82
- Median
- -3.47
- Q1
- -28.47
- Min
- -72.42
NOW’s Interest Coverage Ratio of 64.48 is exceptionally high, placing it well above the typical range for the Software - Application industry. This indicates a superior capacity to service its debt, stemming from either robust earnings or a very conservative debt load.
Financial Strength at a Glance
| Symbol | HIMS | NOW |
|---|---|---|
| Current Ratio (TTM) | 1.59 | 1.12 |
| Quick Ratio (TTM) | 1.32 | 1.12 |
| Debt-to-Equity Ratio (TTM) | 0.12 | 0.24 |
| Debt-to-Asset Ratio (TTM) | 0.07 | 0.11 |
| Net Debt-to-EBITDA Ratio (TTM) | -1.59 | -0.42 |
| Interest Coverage Ratio (TTM) | -- | 64.48 |
Growth
The following charts compare key year-over-year (YoY) growth metrics for HIMS and NOW. These metrics are based on the companies’ annual financial reports.
Revenue Growth (YoY)
EPS Growth (YoY)
Free Cash Flow Growth (YoY)
Dividend
Dividend Yield
HIMS
0.00%
Household & Personal Products Industry
- Max
- 5.16%
- Q3
- 2.49%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
HIMS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting all earnings back into the business, though it may be less typical in mature, income-oriented sectors.
NOW
0.00%
Software - Application Industry
- Max
- 2.20%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting all earnings back into the business, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio
HIMS
0.00%
Household & Personal Products Industry
- Max
- 147.82%
- Q3
- 62.17%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
HIMS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This typically means all profits are being reinvested for growth.
NOW
0.00%
Software - Application Industry
- Max
- 105.87%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This typically means all profits are being reinvested for growth.
Dividend at a Glance
| Symbol | HIMS | NOW |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio
HIMS
80.22
Household & Personal Products Industry
- Max
- 77.32
- Q3
- 40.92
- Median
- 23.89
- Q1
- 15.57
- Min
- 0.07
HIMS’s P/E Ratio of 80.22 is exceptionally high, placing it well outside the typical range for the Household & Personal Products industry. This can signal strong market confidence and high growth expectations, or it could suggest potential overvaluation.
NOW
135.74
Software - Application Industry
- Max
- 202.48
- Q3
- 97.06
- Median
- 47.19
- Q1
- 19.93
- Min
- 0.01
NOW’s P/E Ratio of 135.74 is in the upper quartile for the Software - Application industry. This indicates investors are assigning it a premium valuation compared to its peers, likely due to strong confidence in its growth trajectory or competitive advantages.
Forward P/E to Growth Ratio
HIMS
2.16
Household & Personal Products Industry
- Max
- 5.76
- Q3
- 3.83
- Median
- 1.97
- Q1
- 0.46
- Min
- 0.00
HIMS’s Forward PEG Ratio of 2.16 is typical for the Household & Personal Products industry, suggesting its valuation is reasonably aligned with its growth prospects, consistent with sector norms.
NOW
7.25
Software - Application Industry
- Max
- 9.59
- Q3
- 4.04
- Median
- 0.58
- Q1
- 0.06
- Min
- 0.00
NOW’s Forward PEG Ratio of 7.25 is in the upper quartile for the Software - Application industry, indicating that investors are paying a premium for its expected growth compared to many of its competitors.
Price-to-Book Ratio
HIMS
24.01
Household & Personal Products Industry
- Max
- 18.92
- Q3
- 9.09
- Median
- 3.98
- Q1
- 0.93
- Min
- 0.00
HIMS’s P/B Ratio of 24.01 is exceptionally high, placing it well beyond the typical valuation range for the Household & Personal Products industry. This suggests that investors are willing to pay a significant premium over its book value, likely due to high expectations for future growth and profitability.
NOW
20.59
Software - Application Industry
- Max
- 18.25
- Q3
- 8.18
- Median
- 3.39
- Q1
- 1.25
- Min
- 0.00
The P/B Ratio isn’t typically a primary valuation metric for companies in the Software - Application industry.
Price-to-Sales Ratio
HIMS
7.17
Household & Personal Products Industry
- Max
- 6.91
- Q3
- 3.30
- Median
- 2.00
- Q1
- 0.51
- Min
- 0.01
HIMS’s P/S Ratio of 7.17 is exceptionally high, placing it well beyond the typical range for the Household & Personal Products industry. This reflects a significant premium on its sales, likely driven by strong investor expectations for future growth and market share gains.
NOW
18.23
Software - Application Industry
- Max
- 19.22
- Q3
- 8.63
- Median
- 3.59
- Q1
- 1.07
- Min
- 0.00
NOW’s P/S Ratio of 18.23 is in the upper quartile for the Software - Application industry. This suggests investors are paying a premium for each dollar of the company’s sales compared to its peers, indicating optimism about its growth prospects.
Valuation at a Glance
| Symbol | HIMS | NOW |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | 80.22 | 135.74 |
| Forward PEG Ratio (TTM) | 2.16 | 7.25 |
| Price-to-Sales Ratio (P/S, TTM) | 7.17 | 18.23 |
| Price-to-Book Ratio (P/B, TTM) | 24.01 | 20.59 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | 53.29 | 56.95 |
| EV-to-EBITDA (TTM) | 95.19 | 89.10 |
| EV-to-Sales (TTM) | 7.06 | 18.15 |