GNRC vs. MAS: Generac vs. Masco Stock Comparison

November 11, 2026

How do Generac (GNRC) and Masco (MAS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Generac (GNRC) and Masco (MAS) both fall under the Capital Goods industry group, but GNRC is classified in Electrical Equipment while MAS is classified in Building Products.

Company profile comparison for Generac (GNRC) and Masco (MAS)
Profile Item	GNRC	MAS
Name	Generac Holdings Inc.	Masco Corporation
Country/Region	United States	United States
GICS Sector	Industrials	Industrials
GICS Industry Group	Capital Goods	Capital Goods
GICS Industry	Electrical Equipment	Building Products
GICS Sub-Industry	Electrical Components & Equipment	Building Products
Market Capitalization	10.43 billion USD	15.85 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	February 11, 2010	March 17, 1980
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

GNRC

MAS

GSPC

Generac (GNRC) vs. Masco (MAS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Generac (GNRC) and Masco (MAS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Generac (GNRC) and Masco (MAS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
Total Return (1Y)	23.38%	40.92%
Total Return (3Y, Annualized)	23.05%	17.66%
Total Return (5Y, Annualized)	-15.31%	7.57%

Risk Profile

Drawdown History

GNRC

MAS

GSPC

Generac (GNRC) vs. Masco (MAS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Generac (GNRC) and Masco (MAS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
Volatility (1Y, Annualized)	59.48%	36.68%
Beta (5Y)	1.84	1.19
Max Drawdown (5Y)	-81.73%	-37.95%
Avg. Volume (3M)	1.22M	2.20M

Risk-Adjusted Performance

Risk-Return Positioning

GNRC and MAS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
Sharpe Ratio (1Y)	0.32	1.00
Sortino Ratio (1Y)	0.50	1.60

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Generac (GNRC) earns 10.64% on shareholders’ equity, ranked against its industry; Masco (MAS) has no ROE this period.

GNRC

Capital Goods industry group

10.64%

Max: 40.55%
Q3: 19.29%
Median: 12.12%
GNRC: 10.64%
Q1: 4.08%
Min: -17.12%

MAS

Capital Goods industry group

Max: 40.55%
Q3: 19.29%
Median: 12.12%
Q1: 4.08%
Min: -17.12%
MAS: --

Generac (GNRC) vs. Masco (MAS): MAS does not report ROE, so it has no value marker; GNRC is benchmarked against the Capital Goods industry group.

Net Margin (TTM)

Both Generac (GNRC) at 6.52% and Masco (MAS) at 12.08% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

GNRC

Capital Goods industry group

6.52%

Max: 27.47%
Q3: 12.10%
GNRC: 6.52%
Median: 6.30%
Q1: 1.40%
Min: -12.89%

MAS

Capital Goods industry group

12.08%

Max: 27.47%
Q3: 12.10%
MAS: 12.08%
Median: 6.30%
Q1: 1.40%
Min: -12.89%

Generac (GNRC) vs. Masco (MAS): A comparison of their net margin against the Capital Goods industry group benchmark.

Operating Margin (TTM)

Both Generac (GNRC) at 11.67% and Masco (MAS) at 17.24% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

GNRC

Capital Goods industry group

11.67%

Max: 36.60%
Q3: 18.33%
GNRC: 11.67%
Median: 11.12%
Q1: 5.14%
Min: -12.63%

MAS

Capital Goods industry group

17.24%

Max: 36.60%
Q3: 18.33%
MAS: 17.24%
Median: 11.12%
Q1: 5.14%
Min: -12.63%

Generac (GNRC) vs. Masco (MAS): A comparison of their operating margin against the Capital Goods industry group benchmark.

Profitability Metrics

Profitability metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
ROE (TTM)	10.64%	--
ROA (TTM)	4.24%	15.25%
Net Margin (TTM)	6.52%	12.08%
Operating Margin (TTM)	11.67%	17.24%
Gross Margin (TTM)	38.18%	36.61%

Growth

Revenue Growth

Both Generac (GNRC) at -2.02% and Masco (MAS) at -3.40% post bottom-quartile revenue growth versus peers, pointing to weaker demand or pricing momentum than typical rivals.

Generac (GNRC) vs. Masco (MAS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Masco (MAS) at 2.66% is around its peer norm for EPS growth, while Generac (GNRC) at -50.09% drops into the bottom quartile, signaling weaker earnings momentum.

Generac (GNRC) vs. Masco (MAS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
Revenue Growth (YoY)	-2.02%	-3.40%
Revenue Growth (3Y CAGR)	-2.67%	-4.49%
EPS Growth (YoY)	-50.09%	2.66%
EPS Growth (3Y CAGR)	-20.83%	2.07%

Financial Strength

Current Ratio (MRQ)

Both Generac (GNRC) at 1.97 and Masco (MAS) at 1.83 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

GNRC

Capital Goods industry group

1.97

Max: 5.22
Q3: 2.95
Median: 2.08
GNRC: 1.97
Q1: 1.43
Min: 0.36

MAS

Capital Goods industry group

1.83

Max: 5.22
Q3: 2.95
Median: 2.08
MAS: 1.83
Q1: 1.43
Min: 0.36

Generac (GNRC) vs. Masco (MAS): A comparison of their current ratio against the Capital Goods industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Generac (GNRC) carries debt-to-equity ratio of 0.47 against its industry range, while Masco (MAS) reports no figure this period.

GNRC

Capital Goods industry group

0.47

Max: 2.33
Q3: 1.12
Median: 0.60
GNRC: 0.47
Q1: 0.29
Min: 0.00

MAS

Capital Goods industry group

Max: 2.33
Q3: 1.12
Median: 0.60
Q1: 0.29
Min: 0.00
MAS: --

Generac (GNRC) vs. Masco (MAS): MAS does not report debt-to-equity ratio, so it has no value marker; GNRC is benchmarked against the Capital Goods industry group.

Financial Strength Metrics

Financial strength metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
Current Ratio (MRQ)	1.97	1.83
Debt / Equity (MRQ)	0.47	--
Net Debt / EBITDA	1.65	1.98

Dividends

Dividend Yield (TTM)

Generac (GNRC) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Masco (MAS) reports a yield of 1.52%, ranking against industry peers normally.

GNRC

Capital Goods industry group

0.00%

Max: 2.66%
Q3: 1.14%
Median: 0.24%
GNRC: 0.00%
Q1: 0.00%
Min: 0.00%

MAS

Capital Goods industry group

1.52%

Max: 2.66%
MAS: 1.52%
Q3: 1.14%
Median: 0.24%
Q1: 0.00%
Min: 0.00%

Generac (GNRC) vs. Masco (MAS): A comparison of their dividend yield against the Capital Goods industry group benchmark.

Dividend Payout Ratio (TTM)

Generac (GNRC) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Masco (MAS) reports a payout of 27.55%, ranking against industry peers normally.

GNRC

Capital Goods industry group

0.00%

Max: 67.39%
Q3: 28.02%
Median: 6.86%
GNRC: 0.00%
Q1: 0.00%
Min: 0.00%

MAS

Capital Goods industry group

27.55%

Max: 67.39%
Q3: 28.02%
MAS: 27.55%
Median: 6.86%
Q1: 0.00%
Min: 0.00%

Generac (GNRC) vs. Masco (MAS): A comparison of their payout ratio against the Capital Goods industry group benchmark.

Dividend Metrics

Dividend metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
Dividend Yield (TTM)	0.00%	1.52%
Dividend Payout Ratio (TTM)	0.00%	27.55%

Valuation

P/E Ratio (TTM)

Masco (MAS) at 17.84 sits in the cheaper P/E ratio quartile, while Generac (GNRC) at 34.87 is closer to its industry’s usual earnings multiple — a discount for MAS, though growth and earnings durability still matter.

GNRC

Capital Goods industry group

34.87

Max: 59.38
Q3: 35.92
GNRC: 34.87
Median: 25.41
Q1: 19.47
Min: 3.03

MAS

Capital Goods industry group

17.84

Max: 59.38
Q3: 35.92
Median: 25.41
Q1: 19.47
MAS: 17.84
Min: 3.03

Generac (GNRC) vs. Masco (MAS): A comparison of their P/E ratio against the Capital Goods industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Generac (GNRC) at 2.26 and Masco (MAS) at 2.07 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

GNRC

Capital Goods industry group

2.26

Max: 7.54
Q3: 3.76
GNRC: 2.26
Median: 2.15
Q1: 1.03
Min: 0.03

MAS

Capital Goods industry group

2.07

Max: 7.54
Q3: 3.76
Median: 2.15
MAS: 2.07
Q1: 1.03
Min: 0.03

Generac (GNRC) vs. Masco (MAS): A comparison of their P/S ratio against the Capital Goods industry group benchmark.

P/B Ratio (MRQ)

Masco (MAS) reports a negative P/B ratio of -35.38, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Generac (GNRC) reports 3.46, ranking against industry peers normally.

GNRC

Capital Goods industry group

3.46

Max: 9.66
Q3: 5.00
GNRC: 3.46
Median: 3.12
Q1: 1.81
Min: -1.08

MAS

Capital Goods industry group

-35.38

Max: 9.66
Q3: 5.00
Median: 3.12
Q1: 1.81
Min: -1.08
MAS: -35.38

Generac (GNRC) vs. Masco (MAS): A comparison of their P/B ratio against the Capital Goods industry group benchmark.

Valuation Metrics

Valuation metrics for Generac (GNRC) and Masco (MAS)
Metric	GNRC	MAS
P/E Ratio (TTM)	34.87	17.84
P/S Ratio (TTM)	2.26	2.07
P/B Ratio (MRQ)	3.46	-35.38
Free Cash Flow Yield (TTM)	3.21%	5.15%