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FMX vs. GIS: Fomento Económico Mexicano vs. General Mills Stock Comparison

How do Fomento Económico Mexicano (FMX) and General Mills (GIS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Fomento Económico Mexicano (FMX) and General Mills (GIS) both fall under the Food, Beverage & Tobacco industry group, but FMX is classified in Beverages while GIS is classified in Food Products.

General Mills (GIS) trades as ordinary local shares, while Fomento Económico Mexicano (FMX) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Fomento Económico Mexicano (FMX) and General Mills (GIS)
Profile ItemFMXGIS
NameFomento Economico Mexicano S.A.B. de C.V. ADRGeneral Mills Inc.
Country/RegionMexicoUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesFood Products
GICS Sub-IndustrySoft Drinks & Non-alcoholic BeveragesPackaged Foods & Meats
Market Capitalization44.24 billion USD18.99 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMay 11, 1998March 17, 1980
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

FMX
GIS
GSPC
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Fomento Económico Mexicano (FMX) and General Mills (GIS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Fomento Económico Mexicano (FMX) and General Mills (GIS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
Total Return (1Y)42.35%-20.22%
Total Return (3Y, Annualized)7.41%-14.80%
Total Return (5Y, Annualized)13.51%-7.41%

Risk Profile

Drawdown History

FMX
GIS
GSPC
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Fomento Económico Mexicano (FMX) and General Mills (GIS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

General Mills (GIS) reports a negative beta of -0.01, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. Fomento Económico Mexicano (FMX) has a non-negative beta of 0.41.

Risk profile metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
Volatility (1Y, Annualized)24.53%30.85%
Beta (5Y)0.41-0.01
Max Drawdown (5Y)-41.28%-59.63%
Avg. Volume (3M)526.12K9.41M

Risk-Adjusted Performance

Risk-Return Positioning

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FMX and GIS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
Sharpe Ratio (1Y)1.55-0.79
Sortino Ratio (1Y)2.44-1.14

Profitability

ROE (TTM)

General Mills (GIS) reports a negative ROE of -10.50%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Fomento Económico Mexicano (FMX) reports 14.96%, ranking against industry peers normally.

FMX

Food, Beverage & Tobacco industry group

14.96%

Max
32.02%
Q3
16.61%
FMX
14.96%
Median
10.05%
Q1
4.10%
Min
-10.50%

GIS

Food, Beverage & Tobacco industry group

-10.50%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
GIS
-10.50%
Min
-10.50%
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

General Mills (GIS) reports a negative net margin of -4.89%, usually indicating a net loss over the period. Meanwhile Fomento Económico Mexicano (FMX) reports 3.99%, ranking against industry peers normally.

FMX

Food, Beverage & Tobacco industry group

3.99%

Max
24.83%
Q3
11.22%
Median
5.94%
FMX
3.99%
Q1
2.05%
Min
-11.49%

GIS

Food, Beverage & Tobacco industry group

-4.89%

Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
GIS
-4.89%
Min
-11.49%
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Fomento Económico Mexicano (FMX) at 8.17% and General Mills (GIS) at 15.24% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

FMX

Food, Beverage & Tobacco industry group

8.17%

Max
34.91%
Q3
17.57%
Median
11.06%
FMX
8.17%
Q1
4.15%
Min
-15.06%

GIS

Food, Beverage & Tobacco industry group

15.24%

Max
34.91%
Q3
17.57%
GIS
15.24%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
ROE (TTM)14.96%-10.50%
ROA (TTM)6.56%5.65%
Net Margin (TTM)3.99%-4.89%
Operating Margin (TTM)8.17%15.24%
Gross Margin (TTM)40.49%33.73%

Growth

Revenue Growth

Fomento Económico Mexicano (FMX) at 7.60% is around its peer norm for revenue growth, while General Mills (GIS) at -5.45% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Fomento Económico Mexicano (FMX) at -49.50% and General Mills (GIS) at -103.90% post bottom-quartile EPS growth versus peers, pointing to weaker earnings momentum than typical rivals.

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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
Revenue Growth (YoY)7.60%-5.45%
Revenue Growth (3Y CAGR)12.10%-2.85%
EPS Growth (YoY)-49.50%-103.90%
EPS Growth (3Y CAGR)-6.47%--

Financial Strength

Current Ratio (MRQ)

Fomento Económico Mexicano (FMX) at 1.15 keeps current ratio within its industry’s typical mid-range, while General Mills (GIS) at 0.70 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for GIS.

FMX

Food, Beverage & Tobacco industry group

1.15

Max
4.01
Q3
2.35
Median
1.53
FMX
1.15
Q1
1.02
Min
0.33

GIS

Food, Beverage & Tobacco industry group

0.70

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
GIS
0.70
Min
0.33
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Fomento Económico Mexicano (FMX) at 0.82 carries an industry-typical debt-to-equity mix, while General Mills (GIS) at 1.82 uses more debt funding than most peers.

FMX

Food, Beverage & Tobacco industry group

0.82

Max
2.19
Q3
1.11
FMX
0.82
Median
0.68
Q1
0.33
Min
0.00

GIS

Food, Beverage & Tobacco industry group

1.82

Max
2.19
GIS
1.82
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
Current Ratio (MRQ)1.150.70
Debt / Equity (MRQ)0.821.82
Net Debt / EBITDA1.343.86

Dividends

Dividend Yield (TTM)

Fomento Económico Mexicano (FMX) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile General Mills (GIS) reports a yield of 6.69%, ranking against industry peers normally.

FMX

Food, Beverage & Tobacco industry group

0.00%

Max
9.38%
Q3
3.77%
Median
1.76%
FMX
0.00%
Q1
0.00%
Min
0.00%

GIS

Food, Beverage & Tobacco industry group

6.69%

Max
9.38%
GIS
6.69%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Fomento Económico Mexicano (FMX) at 39.05% and General Mills (GIS) at 59.41% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

FMX

Food, Beverage & Tobacco industry group

39.05%

Max
199.19%
Q3
81.03%
Median
41.52%
FMX
39.05%
Q1
0.00%
Min
0.00%

GIS

Food, Beverage & Tobacco industry group

59.41%

Max
199.19%
Q3
81.03%
GIS
59.41%
Median
41.52%
Q1
0.00%
Min
0.00%
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
Dividend Yield (TTM)0.00%6.69%
Dividend Payout Ratio (TTM)39.05%59.41%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Fomento Económico Mexicano (FMX) trades at 8.40 times trailing earnings, ranked against its peers, while General Mills (GIS) has no P/E ratio this period.

FMX

Food, Beverage & Tobacco industry group

8.40

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
FMX
8.40
Min
4.72

GIS

Food, Beverage & Tobacco industry group

--

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
GIS
--
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): GIS does not report P/E ratio, so it has no value marker; FMX is benchmarked against the Food, Beverage & Tobacco industry group.

P/S Ratio (TTM)

Fomento Económico Mexicano (FMX) at 0.05 sits in the cheaper P/S ratio quartile while General Mills (GIS) at 1.04 prices around its industry’s middle — FMX costs less per dollar of sales, though read it alongside growth and margins.

FMX

Food, Beverage & Tobacco industry group

0.05

Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
FMX
0.05
Min
0.00

GIS

Food, Beverage & Tobacco industry group

1.04

Max
4.64
Q3
2.27
Median
1.17
GIS
1.04
Q1
0.52
Min
0.00
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

General Mills (GIS) at 2.55 is valued about in line with its industry on P/B ratio, while Fomento Económico Mexicano (FMX) at 3.71 carries an above-peer premium to book — FMX is pricier on assets.

FMX

Food, Beverage & Tobacco industry group

3.71

Max
6.35
FMX
3.71
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

GIS

Food, Beverage & Tobacco industry group

2.55

Max
6.35
Q3
3.07
GIS
2.55
Median
1.58
Q1
0.82
Min
0.00
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Fomento Económico Mexicano (FMX) vs. General Mills (GIS): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Fomento Económico Mexicano (FMX) and General Mills (GIS)
MetricFMXGIS
P/E Ratio (TTM)8.40--
P/S Ratio (TTM)0.051.04
P/B Ratio (MRQ)3.712.55
Free Cash Flow Yield (TTM)200.25%6.86%