ELF vs. PG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at ELF and PG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | ELF | PG |
|---|---|---|
| Company Name | e.l.f. Beauty, Inc. | The Procter & Gamble Company |
| Country | United States | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry | Personal Care Products | Household Products |
| Market Capitalization | 4.46 billion USD | 340.77 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | September 22, 2016 | January 2, 1962 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of ELF and PG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | ELF | PG |
|---|---|---|
| 5-Day Price Return | -7.94% | 1.49% |
| 13-Week Price Return | -36.83% | -4.33% |
| 26-Week Price Return | -6.01% | -6.97% |
| 52-Week Price Return | -40.22% | -11.35% |
| Month-to-Date Return | -39.82% | -1.80% |
| Year-to-Date Return | -41.45% | -11.92% |
| 10-Day Avg. Volume | 5.31M | 9.01M |
| 3-Month Avg. Volume | 2.20M | 7.52M |
| 3-Month Volatility | 86.94% | 14.43% |
| Beta | 1.80 | 0.39 |
Profitability
Return on Equity (TTM)
ELF
9.43%
Personal Care Products Industry
- Max
- 33.29%
- Q3
- 19.04%
- Median
- 10.69%
- Q1
- 3.43%
- Min
- -10.59%
ELF’s Return on Equity of 9.43% is on par with the norm for the Personal Care Products industry, indicating its profitability relative to shareholder equity is typical for the sector.
PG
32.09%
Household Products Industry
- Max
- 173.33%
- Q3
- 128.99%
- Median
- 18.47%
- Q1
- 9.92%
- Min
- -6.34%
PG’s Return on Equity of 32.09% is on par with the norm for the Household Products industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
ELF
5.90%
Personal Care Products Industry
- Max
- 14.65%
- Q3
- 11.09%
- Median
- 9.29%
- Q1
- 6.24%
- Min
- -0.14%
Falling into the lower quartile for the Personal Care Products industry, ELF’s Net Profit Margin of 5.90% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
PG
19.74%
Household Products Industry
- Max
- 14.68%
- Q3
- 12.48%
- Median
- 9.30%
- Q1
- 8.70%
- Min
- 5.05%
PG’s Net Profit Margin of 19.74% is exceptionally high, placing it well beyond the typical range for the Household Products industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
Operating Profit Margin (TTM)
ELF
9.75%
Personal Care Products Industry
- Max
- 19.64%
- Q3
- 16.48%
- Median
- 13.50%
- Q1
- 8.68%
- Min
- 2.98%
ELF’s Operating Profit Margin of 9.75% is around the midpoint for the Personal Care Products industry, indicating that its efficiency in managing core business operations is typical for the sector.
PG
24.13%
Household Products Industry
- Max
- 21.46%
- Q3
- 16.57%
- Median
- 14.01%
- Q1
- 12.86%
- Min
- 12.78%
PG’s Operating Profit Margin of 24.13% is exceptionally high, placing it well above the typical range for the Household Products industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
Profitability at a Glance
| Symbol | ELF | PG |
|---|---|---|
| Return on Equity (TTM) | 9.43% | 32.09% |
| Return on Assets (TTM) | 5.32% | 13.45% |
| Net Profit Margin (TTM) | 5.90% | 19.74% |
| Operating Profit Margin (TTM) | 9.75% | 24.13% |
| Gross Profit Margin (TTM) | 70.27% | 51.23% |
Financial Strength
Current Ratio (MRQ)
ELF
2.70
Personal Care Products Industry
- Max
- 4.03
- Q3
- 2.54
- Median
- 1.54
- Q1
- 1.16
- Min
- 0.76
ELF’s Current Ratio of 2.70 is in the upper quartile for the Personal Care Products industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
PG
0.71
Household Products Industry
- Max
- 2.79
- Q3
- 1.98
- Median
- 1.21
- Q1
- 0.76
- Min
- 0.50
PG’s Current Ratio of 0.71 falls into the lower quartile for the Household Products industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
ELF
0.75
Personal Care Products Industry
- Max
- 1.80
- Q3
- 0.78
- Median
- 0.41
- Q1
- 0.07
- Min
- 0.00
ELF’s Debt-to-Equity Ratio of 0.75 is typical for the Personal Care Products industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
PG
0.67
Household Products Industry
- Max
- 1.47
- Q3
- 1.47
- Median
- 0.49
- Q1
- 0.16
- Min
- 0.01
PG’s Debt-to-Equity Ratio of 0.67 is typical for the Household Products industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
ELF
11.53
Personal Care Products Industry
- Max
- 96.53
- Q3
- 54.83
- Median
- 21.36
- Q1
- 7.77
- Min
- -3.28
ELF’s Interest Coverage Ratio of 11.53 is positioned comfortably within the norm for the Personal Care Products industry, indicating a standard and healthy capacity to cover its interest payments.
PG
47.04
Household Products Industry
- Max
- 83.52
- Q3
- 68.49
- Median
- 17.34
- Q1
- 9.99
- Min
- 5.60
PG’s Interest Coverage Ratio of 47.04 is positioned comfortably within the norm for the Household Products industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | ELF | PG |
|---|---|---|
| Current Ratio (MRQ) | 2.70 | 0.71 |
| Quick Ratio (MRQ) | 1.33 | 0.46 |
| Debt-to-Equity Ratio (MRQ) | 0.75 | 0.67 |
| Interest Coverage Ratio (TTM) | 11.53 | 47.04 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
ELF
0.00%
Personal Care Products Industry
- Max
- 5.39%
- Q3
- 3.35%
- Median
- 1.73%
- Q1
- 0.82%
- Min
- 0.00%
ELF currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
PG
2.93%
Household Products Industry
- Max
- 5.56%
- Q3
- 3.53%
- Median
- 3.05%
- Q1
- 2.11%
- Min
- 1.42%
PG’s Dividend Yield of 2.93% is consistent with its peers in the Household Products industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
ELF
0.00%
Personal Care Products Industry
- Max
- 221.40%
- Q3
- 122.35%
- Median
- 68.48%
- Q1
- 44.97%
- Min
- 0.00%
ELF has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
PG
59.51%
Household Products Industry
- Max
- 189.95%
- Q3
- 111.93%
- Median
- 74.93%
- Q1
- 56.30%
- Min
- 30.76%
PG’s Dividend Payout Ratio of 59.51% is within the typical range for the Household Products industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | ELF | PG |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 2.93% |
| Dividend Payout Ratio (TTM) | 0.00% | 59.51% |
Valuation
Price-to-Earnings Ratio (TTM)
ELF
53.42
Personal Care Products Industry
- Max
- 45.79
- Q3
- 29.79
- Median
- 22.62
- Q1
- 17.33
- Min
- 0.00
At 53.42, ELF’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Personal Care Products industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
PG
20.34
Household Products Industry
- Max
- 31.74
- Q3
- 25.68
- Median
- 20.54
- Q1
- 14.94
- Min
- 14.20
PG’s P/E Ratio of 20.34 is within the middle range for the Household Products industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
ELF
3.15
Personal Care Products Industry
- Max
- 3.15
- Q3
- 2.43
- Median
- 1.96
- Q1
- 1.34
- Min
- 0.00
ELF’s P/S Ratio of 3.15 is in the upper echelon for the Personal Care Products industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
PG
4.01
Household Products Industry
- Max
- 4.24
- Q3
- 2.79
- Median
- 1.94
- Q1
- 1.34
- Min
- 1.04
PG’s P/S Ratio of 4.01 is in the upper echelon for the Household Products industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
ELF
6.60
Personal Care Products Industry
- Max
- 12.00
- Q3
- 6.22
- Median
- 2.92
- Q1
- 1.78
- Min
- 0.97
ELF’s P/B Ratio of 6.60 is in the upper tier for the Personal Care Products industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
PG
6.75
Household Products Industry
- Max
- 46.10
- Q3
- 20.24
- Median
- 5.19
- Q1
- 2.28
- Min
- 1.41
PG’s P/B Ratio of 6.75 is within the conventional range for the Household Products industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | ELF | PG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 53.42 | 20.34 |
| Price-to-Sales Ratio (TTM) | 3.15 | 4.01 |
| Price-to-Book Ratio (MRQ) | 6.60 | 6.75 |
| Price-to-Free Cash Flow Ratio (TTM) | 27.02 | 22.81 |