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DEO vs. SJM: Diageo vs. J. M. Smucker Stock Comparison

How do Diageo (DEO) and J. M. Smucker (SJM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and J. M. Smucker (SJM) both fall under the Food, Beverage & Tobacco industry group, but DEO is classified in Beverages while SJM is classified in Food Products.

J. M. Smucker (SJM) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Diageo (DEO) and J. M. Smucker (SJM)
Profile ItemDEOSJM
NameDiageo plc Sponsored ADRThe J. M. Smucker Company
Country/RegionUnited KingdomUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesFood Products
GICS Sub-IndustryDistillers & VintnersPackaged Foods & Meats
Market Capitalization55.56 billion USD13.95 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 14, 1991October 31, 1994
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

DEO
SJM
GSPC
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Diageo (DEO) vs. J. M. Smucker (SJM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and J. M. Smucker (SJM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and J. M. Smucker (SJM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
Total Return (1Y)13.51%29.86%
Total Return (3Y, Annualized)-11.57%11.19%
Total Return (5Y, Annualized)-10.73%4.32%

Risk Profile

Drawdown History

DEO
SJM
GSPC
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Diageo (DEO) vs. J. M. Smucker (SJM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and J. M. Smucker (SJM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
Volatility (1Y, Annualized)33.21%29.24%
Beta (5Y)0.520.26
Max Drawdown (5Y)-63.41%-38.11%
Avg. Volume (3M)1.07M1.26M

Risk-Adjusted Performance

Risk-Return Positioning

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DEO and SJM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
Sharpe Ratio (1Y)0.280.87
Sortino Ratio (1Y)0.381.47

Profitability

ROE (TTM)

Diageo (DEO) at 14.99% is around its peer norm for ROE, while J. M. Smucker (SJM) at 3.93% drops into the bottom quartile, signaling weaker returns on shareholders’ equity.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%

SJM

Food, Beverage & Tobacco industry group

3.93%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
SJM
3.93%
Min
-10.50%
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Diageo (DEO) at 8.84% and J. M. Smucker (SJM) at 2.51% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%

SJM

Food, Beverage & Tobacco industry group

2.51%

Max
24.83%
Q3
11.22%
Median
5.94%
SJM
2.51%
Q1
2.05%
Min
-11.49%
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Diageo (DEO) at 27.04% and J. M. Smucker (SJM) at 17.90% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

SJM

Food, Beverage & Tobacco industry group

17.90%

Max
34.91%
SJM
17.90%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
ROE (TTM)14.99%3.93%
ROA (TTM)7.48%6.26%
Net Margin (TTM)8.84%2.51%
Operating Margin (TTM)27.04%17.90%
Gross Margin (TTM)59.82%37.95%

Growth

Revenue Growth

J. M. Smucker (SJM) at 3.72% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Diageo (DEO) reports EPS growth of -26.30%, ranked against its industry; J. M. Smucker (SJM) has no EPS growth figure this period.

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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
Revenue Growth (YoY)-2.97%3.72%
Revenue Growth (3Y CAGR)-1.50%2.00%
EPS Growth (YoY)-26.30%--
EPS Growth (3Y CAGR)-27.84%--

Financial Strength

Current Ratio (MRQ)

Diageo (DEO) at 1.60 keeps current ratio within its industry’s typical mid-range, while J. M. Smucker (SJM) at 0.87 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for SJM.

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33

SJM

Food, Beverage & Tobacco industry group

0.87

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
SJM
0.87
Min
0.33
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Both Diageo (DEO) at 1.71 and J. M. Smucker (SJM) at 1.21 lean more heavily on debt funding than most peers, landing in the higher-leverage quartile of their industries.

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

SJM

Food, Beverage & Tobacco industry group

1.21

Max
2.19
SJM
1.21
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
Current Ratio (MRQ)1.600.87
Debt / Equity (MRQ)1.711.21
Net Debt / EBITDA3.183.05

Dividends

Dividend Yield (TTM)

Both Diageo (DEO) at 0.50% and J. M. Smucker (SJM) at 3.32% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%

SJM

Food, Beverage & Tobacco industry group

3.32%

Max
9.38%
Q3
3.77%
SJM
3.32%
Median
1.76%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Diageo (DEO) at 106.52% and J. M. Smucker (SJM) at 205.61% report payout ratio above 100%, meaning dividends exceeded current-period earnings on both sides.

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

SJM

Food, Beverage & Tobacco industry group

205.61%

SJM
205.61%
Max
199.19%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
Dividend Yield (TTM)0.50%3.32%
Dividend Payout Ratio (TTM)106.52%205.61%

Valuation

P/E Ratio (TTM)

Both look expensive on trailing earnings: Diageo (DEO) at 31.97 sits in the richer P/E ratio quartile, and J. M. Smucker (SJM) at 61.00 is richer still, above its industry range.

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

SJM

Food, Beverage & Tobacco industry group

61.00

SJM
61.00
Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

J. M. Smucker (SJM) at 1.52 is priced about in line with its industry on P/S ratio, while Diageo (DEO) at 2.83 sits in the pricier quartile — DEO costs more per dollar of sales.

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

SJM

Food, Beverage & Tobacco industry group

1.52

Max
4.64
Q3
2.27
SJM
1.52
Median
1.17
Q1
0.52
Min
0.00
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

J. M. Smucker (SJM) at 2.43 sits near its industry’s typical P/B ratio, while Diageo (DEO) at 91.95 prices above its benchmark range — DEO looks rich relative to book.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

SJM

Food, Beverage & Tobacco industry group

2.43

Max
6.35
Q3
3.07
SJM
2.43
Median
1.58
Q1
0.82
Min
0.00
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Diageo (DEO) vs. J. M. Smucker (SJM): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and J. M. Smucker (SJM)
MetricDEOSJM
P/E Ratio (TTM)31.9761.00
P/S Ratio (TTM)2.831.52
P/B Ratio (MRQ)91.952.43
Free Cash Flow Yield (TTM)4.62%10.50%