DEO vs. MNST: Diageo vs. Monster Beverage Stock Comparison

November 11, 2026

How do Diageo (DEO) and Monster Beverage (MNST) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and Monster Beverage (MNST) both belong to the Beverages industry, though DEO is classified under Distillers & Vintners while MNST falls under Soft Drinks & Non-alcoholic Beverages.

Monster Beverage (MNST) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Diageo (DEO) and Monster Beverage (MNST)
Profile Item	DEO	MNST
Name	Diageo plc Sponsored ADR	Monster Beverage Corporation
Country/Region	United Kingdom	United States
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Beverages	Beverages
GICS Sub-Industry	Distillers & Vintners	Soft Drinks & Non-alcoholic Beverages
Market Capitalization	55.56 billion USD	89.50 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	March 14, 1991	December 9, 1985
Security Type	ADR	Common Stock

Price Performance

Cumulative Growth

DEO

MNST

GSPC

Diageo (DEO) vs. Monster Beverage (MNST), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and Monster Beverage (MNST). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and Monster Beverage (MNST). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
Total Return (1Y)	13.51%	29.93%
Total Return (3Y, Annualized)	-11.57%	18.04%
Total Return (5Y, Annualized)	-10.73%	14.58%

Risk Profile

Drawdown History

DEO

MNST

GSPC

Diageo (DEO) vs. Monster Beverage (MNST), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and Monster Beverage (MNST). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
Volatility (1Y, Annualized)	33.21%	26.79%
Beta (5Y)	0.52	0.52
Max Drawdown (5Y)	-63.41%	-26.03%
Avg. Volume (3M)	1.07M	9.80M

Risk-Adjusted Performance

Risk-Return Positioning

DEO and MNST are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
Sharpe Ratio (1Y)	0.28	0.96
Sortino Ratio (1Y)	0.38	1.54

Profitability

ROE (TTM)

Monster Beverage (MNST) at 24.70% sits in the top ROE quartile, while Diageo (DEO) at 14.99% is closer to the peer norm — stronger capital efficiency for MNST.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max: 32.02%
Q3: 16.61%
DEO: 14.99%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

MNST

Food, Beverage & Tobacco industry group

24.70%

Max: 32.02%
MNST: 24.70%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Monster Beverage (MNST) at 22.66% retains a top-quartile share of revenue as profit, ahead of Diageo (DEO) at 8.84%, which keeps about the industry-typical share.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max: 24.83%
Q3: 11.22%
DEO: 8.84%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

MNST

Food, Beverage & Tobacco industry group

22.66%

Max: 24.83%
MNST: 22.66%
Q3: 11.22%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Diageo (DEO) at 27.04% and Monster Beverage (MNST) at 28.06% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max: 34.91%
DEO: 27.04%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

MNST

Food, Beverage & Tobacco industry group

28.06%

Max: 34.91%
MNST: 28.06%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
ROE (TTM)	14.99%	24.70%
ROA (TTM)	7.48%	16.44%
Net Margin (TTM)	8.84%	22.66%
Operating Margin (TTM)	27.04%	28.06%
Gross Margin (TTM)	59.82%	55.27%

Growth

Revenue Growth

Monster Beverage (MNST) at 10.70% sits in the top revenue growth quartile, while Diageo (DEO) at -2.97% is in the bottom quartile, showing a clear gap in revenue momentum.

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Diageo (DEO) at -26.30% and Monster Beverage (MNST) at 19.75% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
Revenue Growth (YoY)	-2.97%	10.70%
Revenue Growth (3Y CAGR)	-1.50%	9.54%
EPS Growth (YoY)	-26.30%	19.75%
EPS Growth (3Y CAGR)	-27.84%	20.28%

Financial Strength

Current Ratio (MRQ)

Diageo (DEO) at 1.60 keeps current ratio within its industry’s typical mid-range, while Monster Beverage (MNST) at 3.82 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

DEO

Food, Beverage & Tobacco industry group

1.60

Max: 4.01
Q3: 2.35
DEO: 1.60
Median: 1.53
Q1: 1.02
Min: 0.33

MNST

Food, Beverage & Tobacco industry group

3.82

Max: 4.01
MNST: 3.82
Q3: 2.35
Median: 1.53
Q1: 1.02
Min: 0.33

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Diageo (DEO) carries debt-to-equity ratio of 1.71 against its industry range, while Monster Beverage (MNST) reports no figure this period.

DEO

Food, Beverage & Tobacco industry group

1.71

Max: 2.19
DEO: 1.71
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00

MNST

Food, Beverage & Tobacco industry group

Max: 2.19
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00
MNST: --

Diageo (DEO) vs. Monster Beverage (MNST): MNST does not report debt-to-equity ratio, so it has no value marker; DEO is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
Current Ratio (MRQ)	1.60	3.82
Debt / Equity (MRQ)	1.71	--
Net Debt / EBITDA	3.18	-1.25

Dividends

Dividend Yield (TTM)

Monster Beverage (MNST) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Diageo (DEO) reports a yield of 0.50%, ranking against industry peers normally.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
DEO: 0.50%
Q1: 0.00%
Min: 0.00%

MNST

Food, Beverage & Tobacco industry group

0.00%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
MNST: 0.00%
Q1: 0.00%
Min: 0.00%

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings; Monster Beverage (MNST) pays no dividend (payout 0.00%).

DEO

Food, Beverage & Tobacco industry group

106.52%

Max: 199.19%
DEO: 106.52%
Q3: 81.03%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

MNST

Food, Beverage & Tobacco industry group

0.00%

Max: 199.19%
Q3: 81.03%
Median: 41.52%
MNST: 0.00%
Q1: 0.00%
Min: 0.00%

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
Dividend Yield (TTM)	0.50%	0.00%
Dividend Payout Ratio (TTM)	106.52%	0.00%

Valuation

P/E Ratio (TTM)

Both Diageo (DEO) at 31.97 and Monster Beverage (MNST) at 41.56 sit in the richer earnings-multiple quartile for P/E ratio, so investors are paying more for TTM earnings than they pay for typical peers.

DEO

Food, Beverage & Tobacco industry group

31.97

Max: 52.52
DEO: 31.97
Q3: 30.78
Median: 18.76
Q1: 12.77
Min: 4.72

MNST

Food, Beverage & Tobacco industry group

41.56

Max: 52.52
MNST: 41.56
Q3: 30.78
Median: 18.76
Q1: 12.77
Min: 4.72

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: Diageo (DEO) at 2.83 sits in the upper P/S ratio quartile, and Monster Beverage (MNST) at 9.34 prices even higher, above its industry range.

DEO

Food, Beverage & Tobacco industry group

2.83

Max: 4.64
DEO: 2.83
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

MNST

Food, Beverage & Tobacco industry group

9.34

MNST: 9.34
Max: 4.64
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Measured against book value, both Diageo (DEO) at 91.95 and Monster Beverage (MNST) at 9.09 look expensive — each P/B ratio sits above its industry’s benchmark range.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO: 91.95
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

MNST

Food, Beverage & Tobacco industry group

9.09

MNST: 9.09
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

Diageo (DEO) vs. Monster Beverage (MNST): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and Monster Beverage (MNST)
Metric	DEO	MNST
P/E Ratio (TTM)	31.97	41.56
P/S Ratio (TTM)	2.83	9.34
P/B Ratio (MRQ)	91.95	9.09
Free Cash Flow Yield (TTM)	4.62%	--