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DEO vs. MKC.V: Diageo vs. McCormick Stock Comparison

How do Diageo (DEO) and McCormick (MKC.V) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and McCormick (MKC.V) both fall under the Food, Beverage & Tobacco industry group, but DEO is classified in Beverages while MKC.V is classified in Food Products.

McCormick (MKC.V) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Diageo (DEO) and McCormick (MKC.V)
Profile ItemDEOMKC.V
NameDiageo plc Sponsored ADRMcCormick & Company, Incorporated Voting Common Stock
Country/RegionUnited KingdomUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesFood Products
GICS Sub-IndustryDistillers & VintnersPackaged Foods & Meats
Market Capitalization55.56 billion USD13.12 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 14, 1991October 7, 2003
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

DEO
MKC.V
GSPC
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Diageo (DEO) vs. McCormick (MKC.V), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and McCormick (MKC.V). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and McCormick (MKC.V). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
Total Return (1Y)13.51%-23.37%
Total Return (3Y, Annualized)-11.57%-6.90%
Total Return (5Y, Annualized)-10.73%-7.71%

Risk Profile

Drawdown History

DEO
MKC.V
GSPC
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Diageo (DEO) vs. McCormick (MKC.V), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and McCormick (MKC.V). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Diageo (DEO) trades around 1.07M shares per day on average, while McCormick (MKC.V) sees only 10.12K — a volume gap that can matter for position sizing, exit liquidity, and order execution.

Risk profile metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
Volatility (1Y, Annualized)33.21%33.74%
Beta (5Y)0.520.56
Max Drawdown (5Y)-63.41%-52.34%
Avg. Volume (3M)1.07M10.12K

Risk-Adjusted Performance

Risk-Return Positioning

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DEO and MKC.V are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
Sharpe Ratio (1Y)0.28-0.82
Sortino Ratio (1Y)0.38-1.11

Profitability

ROE (TTM)

McCormick (MKC.V) at 22.62% sits in the top ROE quartile, while Diageo (DEO) at 14.99% is closer to the peer norm — stronger capital efficiency for MKC.V.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%

MKC.V

Food, Beverage & Tobacco industry group

22.62%

Max
32.02%
MKC.V
22.62%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

McCormick (MKC.V) at 19.39% retains a top-quartile share of revenue as profit, ahead of Diageo (DEO) at 8.84%, which keeps about the industry-typical share.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%

MKC.V

Food, Beverage & Tobacco industry group

19.39%

Max
24.83%
MKC.V
19.39%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Diageo (DEO) at 27.04% and McCormick (MKC.V) at 17.76% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

MKC.V

Food, Beverage & Tobacco industry group

17.76%

Max
34.91%
MKC.V
17.76%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
ROE (TTM)14.99%22.62%
ROA (TTM)7.48%5.25%
Net Margin (TTM)8.84%19.39%
Operating Margin (TTM)27.04%17.76%
Gross Margin (TTM)59.82%38.91%

Growth

Revenue Growth

McCormick (MKC.V) at 1.73% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Diageo (DEO) at -26.30% and McCormick (MKC.V) at 0.34% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
Revenue Growth (YoY)-2.97%1.73%
Revenue Growth (3Y CAGR)-1.50%2.51%
EPS Growth (YoY)-26.30%0.34%
EPS Growth (3Y CAGR)-27.84%5.15%

Financial Strength

Current Ratio (MRQ)

Diageo (DEO) at 1.60 keeps current ratio within its industry’s typical mid-range, while McCormick (MKC.V) at 0.66 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MKC.V.

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33

MKC.V

Food, Beverage & Tobacco industry group

0.66

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MKC.V
0.66
Min
0.33
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

McCormick (MKC.V) at 0.66 carries an industry-typical debt-to-equity mix, while Diageo (DEO) at 1.71 uses more debt funding than most peers.

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

MKC.V

Food, Beverage & Tobacco industry group

0.66

Max
2.19
Q3
1.11
Median
0.68
MKC.V
0.66
Q1
0.33
Min
0.00
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
Current Ratio (MRQ)1.600.66
Debt / Equity (MRQ)1.710.66
Net Debt / EBITDA3.183.12

Dividends

Dividend Yield (TTM)

Both Diageo (DEO) at 0.50% and McCormick (MKC.V) at 3.77% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%

MKC.V

Food, Beverage & Tobacco industry group

3.77%

Max
9.38%
Q3
3.77%
MKC.V
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile McCormick (MKC.V) reports 34.18%, ranking against industry peers normally.

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

MKC.V

Food, Beverage & Tobacco industry group

34.18%

Max
199.19%
Q3
81.03%
Median
41.52%
MKC.V
34.18%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
Dividend Yield (TTM)0.50%3.77%
Dividend Payout Ratio (TTM)106.52%34.18%

Valuation

P/E Ratio (TTM)

McCormick (MKC.V) at 8.82 sits in the cheaper P/E ratio quartile, while Diageo (DEO) at 31.97 sits in the richer quartile — a clear split in what investors pay for each dollar of trailing earnings.

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

MKC.V

Food, Beverage & Tobacco industry group

8.82

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
MKC.V
8.82
Min
4.72
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

McCormick (MKC.V) at 1.71 is priced about in line with its industry on P/S ratio, while Diageo (DEO) at 2.83 sits in the pricier quartile — DEO costs more per dollar of sales.

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

MKC.V

Food, Beverage & Tobacco industry group

1.71

Max
4.64
Q3
2.27
MKC.V
1.71
Median
1.17
Q1
0.52
Min
0.00
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

McCormick (MKC.V) at 1.87 sits near its industry’s typical P/B ratio, while Diageo (DEO) at 91.95 prices above its benchmark range — DEO looks rich relative to book.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

MKC.V

Food, Beverage & Tobacco industry group

1.87

Max
6.35
Q3
3.07
MKC.V
1.87
Median
1.58
Q1
0.82
Min
0.00
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Diageo (DEO) vs. McCormick (MKC.V): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and McCormick (MKC.V)
MetricDEOMKC.V
P/E Ratio (TTM)31.978.82
P/S Ratio (TTM)2.831.71
P/B Ratio (MRQ)91.951.87
Free Cash Flow Yield (TTM)4.62%5.65%