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DEO vs. MICC: Diageo vs. Magnum Ice Cream Stock Comparison

How do Diageo (DEO) and Magnum Ice Cream (MICC) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and Magnum Ice Cream (MICC) both fall under the Food, Beverage & Tobacco industry group, but DEO is classified in Beverages while MICC is classified in Food Products.

Diageo (DEO) has been public since March 14, 1991, giving it decades of market history across multiple cycles, while Magnum Ice Cream (MICC) listed only on December 8, 2025 and lacks comparable through-cycle data.

Magnum Ice Cream (MICC) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Diageo (DEO) and Magnum Ice Cream (MICC)
Profile ItemDEOMICC
NameDiageo plc Sponsored ADRThe Magnum Ice Cream Company N.V.
Country/RegionUnited KingdomNetherlands
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesFood Products
GICS Sub-IndustryDistillers & VintnersPackaged Foods & Meats
Market Capitalization55.56 billion USD11.74 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 14, 1991December 8, 2025
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

DEO
MICC
GSPC
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Diageo (DEO) vs. Magnum Ice Cream (MICC), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and Magnum Ice Cream (MICC). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and Magnum Ice Cream (MICC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
Total Return (1Y)13.51%--
Total Return (3Y, Annualized)-11.57%--
Total Return (5Y, Annualized)-10.73%--

Risk Profile

Drawdown History

DEO
MICC
GSPC
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Diageo (DEO) vs. Magnum Ice Cream (MICC), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and Magnum Ice Cream (MICC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
Volatility (1Y, Annualized)33.21%42.61%
Beta (5Y)0.520.53
Max Drawdown (5Y)-63.41%-34.27%
Avg. Volume (3M)1.07M817.08K

Risk-Adjusted Performance

Risk-Return Positioning

Both DEO and MICC need 1-year volatility and 1-year return to plot risk-return positioning.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
Sharpe Ratio (1Y)0.28--
Sortino Ratio (1Y)0.38--

Profitability

ROE (TTM)

Both Diageo (DEO) at 14.99% and Magnum Ice Cream (MICC) at 9.64% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%

MICC

Food, Beverage & Tobacco industry group

9.64%

Max
32.02%
Q3
16.61%
Median
10.05%
MICC
9.64%
Q1
4.10%
Min
-10.50%
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Diageo (DEO) at 8.84% and Magnum Ice Cream (MICC) at 2.24% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%

MICC

Food, Beverage & Tobacco industry group

2.24%

Max
24.83%
Q3
11.22%
Median
5.94%
MICC
2.24%
Q1
2.05%
Min
-11.49%
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Diageo (DEO) at 27.04% operates in the top operating margin quartile, ahead of Magnum Ice Cream (MICC) at 12.49%, which runs around its industry’s norm.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

MICC

Food, Beverage & Tobacco industry group

12.49%

Max
34.91%
Q3
17.57%
MICC
12.49%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
ROE (TTM)14.99%9.64%
ROA (TTM)7.48%7.26%
Net Margin (TTM)8.84%2.24%
Operating Margin (TTM)27.04%12.49%
Gross Margin (TTM)59.82%36.15%

Growth

Revenue Growth

Magnum Ice Cream (MICC) at -0.47% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their Revenue Growth across different time periods.

EPS Growth

Diageo (DEO) at -26.30% is around its peer norm for EPS growth, while Magnum Ice Cream (MICC) at -49.24% drops into the bottom quartile, signaling weaker earnings momentum.

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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
Revenue Growth (YoY)-2.97%-0.47%
Revenue Growth (3Y CAGR)-1.50%1.76%
EPS Growth (YoY)-26.30%-49.24%
EPS Growth (3Y CAGR)-27.84%-16.73%

Financial Strength

Current Ratio (MRQ)

Diageo (DEO) at 1.60 keeps current ratio within its industry’s typical mid-range, while Magnum Ice Cream (MICC) at 1.01 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MICC.

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33

MICC

Food, Beverage & Tobacco industry group

1.01

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
MICC
1.01
Min
0.33
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Both balance sheets lean debt-heavy versus peers, but MICC is more stretched: Diageo (DEO) at 1.71 sits in the higher-leverage quartile and Magnum Ice Cream (MICC) at 3.43 is above its industry benchmark range.

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

MICC

Food, Beverage & Tobacco industry group

3.43

MICC
3.43
Max
2.19
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
Current Ratio (MRQ)1.601.01
Debt / Equity (MRQ)1.713.43
Net Debt / EBITDA3.182.82

Dividends

Dividend Yield (TTM)

Magnum Ice Cream (MICC) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Diageo (DEO) reports a yield of 0.50%, ranking against industry peers normally.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%

MICC

Food, Beverage & Tobacco industry group

0.00%

Max
9.38%
Q3
3.77%
Median
1.76%
MICC
0.00%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings; Magnum Ice Cream (MICC) pays no dividend (payout 0.00%).

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

MICC

Food, Beverage & Tobacco industry group

0.00%

Max
199.19%
Q3
81.03%
Median
41.52%
MICC
0.00%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
Dividend Yield (TTM)0.50%0.00%
Dividend Payout Ratio (TTM)106.52%0.00%

Valuation

P/E Ratio (TTM)

Both Diageo (DEO) at 31.97 and Magnum Ice Cream (MICC) at 39.67 sit in the richer earnings-multiple quartile for P/E ratio, so investors are paying more for TTM earnings than they pay for typical peers.

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

MICC

Food, Beverage & Tobacco industry group

39.67

Max
52.52
MICC
39.67
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Magnum Ice Cream (MICC) at 1.45 is priced about in line with its industry on P/S ratio, while Diageo (DEO) at 2.83 sits in the pricier quartile — DEO costs more per dollar of sales.

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

MICC

Food, Beverage & Tobacco industry group

1.45

Max
4.64
Q3
2.27
MICC
1.45
Median
1.17
Q1
0.52
Min
0.00
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Measured against book value, both Diageo (DEO) at 91.95 and Magnum Ice Cream (MICC) at 9.80 look expensive — each P/B ratio sits above its industry’s benchmark range.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

MICC

Food, Beverage & Tobacco industry group

9.80

MICC
9.80
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
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Diageo (DEO) vs. Magnum Ice Cream (MICC): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and Magnum Ice Cream (MICC)
MetricDEOMICC
P/E Ratio (TTM)31.9739.67
P/S Ratio (TTM)2.831.45
P/B Ratio (MRQ)91.959.80
Free Cash Flow Yield (TTM)4.62%3.38%