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DEO vs. KOF: Diageo vs. Coca-Cola FEMSA Stock Comparison

How do Diageo (DEO) and Coca-Cola FEMSA (KOF) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and Coca-Cola FEMSA (KOF) both belong to the Beverages industry, though DEO is classified under Distillers & Vintners while KOF falls under Soft Drinks & Non-alcoholic Beverages.

Both Diageo (DEO) and Coca-Cola FEMSA (KOF) trade as ADRs — their core financials are comparable, but keep FX, depositary-program fees, and dividend withholding in view for each.

Company profile comparison for Diageo (DEO) and Coca-Cola FEMSA (KOF)
Profile ItemDEOKOF
NameDiageo plc Sponsored ADRCoca-Cola FEMSA, S.A.B. de C.V. - ADR
Country/RegionUnited KingdomMexico
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesBeverages
GICS Sub-IndustryDistillers & VintnersSoft Drinks & Non-alcoholic Beverages
Market Capitalization55.56 billion USD24.04 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 14, 1991September 14, 1993
Security TypeADRADR

Price Performance

Cumulative Growth

DEO
KOF
GSPC
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and Coca-Cola FEMSA (KOF). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and Coca-Cola FEMSA (KOF). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
Total Return (1Y)13.51%34.05%
Total Return (3Y, Annualized)-11.57%15.85%
Total Return (5Y, Annualized)-10.73%20.75%

Risk Profile

Drawdown History

DEO
KOF
GSPC
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and Coca-Cola FEMSA (KOF). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
Volatility (1Y, Annualized)33.21%24.28%
Beta (5Y)0.520.53
Max Drawdown (5Y)-63.41%-24.51%
Avg. Volume (3M)1.07M205.51K

Risk-Adjusted Performance

Risk-Return Positioning

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DEO and KOF are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
Sharpe Ratio (1Y)0.281.23
Sortino Ratio (1Y)0.381.94

Profitability

ROE (TTM)

Both Diageo (DEO) at 14.99% and Coca-Cola FEMSA (KOF) at 16.61% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%

KOF

Food, Beverage & Tobacco industry group

16.61%

Max
32.02%
KOF
16.61%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Diageo (DEO) at 8.84% and Coca-Cola FEMSA (KOF) at 7.96% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%

KOF

Food, Beverage & Tobacco industry group

7.96%

Max
24.83%
Q3
11.22%
KOF
7.96%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Diageo (DEO) at 27.04% operates in the top operating margin quartile, ahead of Coca-Cola FEMSA (KOF) at 14.73%, which runs around its industry’s norm.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

KOF

Food, Beverage & Tobacco industry group

14.73%

Max
34.91%
Q3
17.57%
KOF
14.73%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
ROE (TTM)14.99%16.61%
ROA (TTM)7.48%7.90%
Net Margin (TTM)8.84%7.96%
Operating Margin (TTM)27.04%14.73%
Gross Margin (TTM)59.82%46.79%

Growth

Revenue Growth

Coca-Cola FEMSA (KOF) at 4.27% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their Revenue Growth across different time periods.

EPS Growth

Diageo (DEO) at -26.30% is around its peer norm for EPS growth, while Coca-Cola FEMSA (KOF) at -87.43% drops into the bottom quartile, signaling weaker earnings momentum.

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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
Revenue Growth (YoY)-2.97%4.27%
Revenue Growth (3Y CAGR)-1.50%8.77%
EPS Growth (YoY)-26.30%-87.43%
EPS Growth (3Y CAGR)-27.84%-46.08%

Financial Strength

Current Ratio (MRQ)

Both Diageo (DEO) at 1.60 and Coca-Cola FEMSA (KOF) at 1.14 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33

KOF

Food, Beverage & Tobacco industry group

1.14

Max
4.01
Q3
2.35
Median
1.53
KOF
1.14
Q1
1.02
Min
0.33
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Coca-Cola FEMSA (KOF) at 0.58 carries an industry-typical debt-to-equity mix, while Diageo (DEO) at 1.71 uses more debt funding than most peers.

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

KOF

Food, Beverage & Tobacco industry group

0.58

Max
2.19
Q3
1.11
Median
0.68
KOF
0.58
Q1
0.33
Min
0.00
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
Current Ratio (MRQ)1.601.14
Debt / Equity (MRQ)1.710.58
Net Debt / EBITDA3.180.85

Dividends

Dividend Yield (TTM)

Diageo (DEO) at 0.50% pays an industry-typical yield; Coca-Cola FEMSA (KOF) at 67.45% is above its entire peer range — the higher number, but one that calls for a look at payout sustainability before treating it as an advantage.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%

KOF

Food, Beverage & Tobacco industry group

67.45%

KOF
67.45%
Max
9.38%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Diageo (DEO) at 106.52% and Coca-Cola FEMSA (KOF) at 501.47% report payout ratio above 100%, meaning dividends exceeded current-period earnings on both sides.

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

KOF

Food, Beverage & Tobacco industry group

501.47%

KOF
501.47%
Max
199.19%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
Dividend Yield (TTM)0.50%67.45%
Dividend Payout Ratio (TTM)106.52%501.47%

Valuation

P/E Ratio (TTM)

Both look expensive on trailing earnings: Diageo (DEO) at 31.97 sits in the richer P/E ratio quartile, and Coca-Cola FEMSA (KOF) at 139.55 is richer still, above its industry range.

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

KOF

Food, Beverage & Tobacco industry group

139.55

KOF
139.55
Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Coca-Cola FEMSA (KOF) at 0.08 looks cheap on sales in the lower P/S ratio quartile, while Diageo (DEO) at 2.83 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

KOF

Food, Beverage & Tobacco industry group

0.08

Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
KOF
0.08
Min
0.00
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Coca-Cola FEMSA (KOF) at 2.98 sits near its industry’s typical P/B ratio, while Diageo (DEO) at 91.95 prices above its benchmark range — DEO looks rich relative to book.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

KOF

Food, Beverage & Tobacco industry group

2.98

Max
6.35
Q3
3.07
KOF
2.98
Median
1.58
Q1
0.82
Min
0.00
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Diageo (DEO) vs. Coca-Cola FEMSA (KOF): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and Coca-Cola FEMSA (KOF)
MetricDEOKOF
P/E Ratio (TTM)31.97139.55
P/S Ratio (TTM)2.830.08
P/B Ratio (MRQ)91.952.98
Free Cash Flow Yield (TTM)4.62%78.07%