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DEO vs. HRL: Diageo vs. Hormel Foods Stock Comparison

How do Diageo (DEO) and Hormel Foods (HRL) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Diageo (DEO) and Hormel Foods (HRL) both fall under the Food, Beverage & Tobacco industry group, but DEO is classified in Beverages while HRL is classified in Food Products.

Hormel Foods (HRL) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Diageo (DEO) and Hormel Foods (HRL)
Profile ItemDEOHRL
NameDiageo plc Sponsored ADRHormel Foods Corporation
Country/RegionUnited KingdomUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesFood Products
GICS Sub-IndustryDistillers & VintnersPackaged Foods & Meats
Market Capitalization55.56 billion USD12.08 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 14, 1991March 17, 1980
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

DEO
HRL
GSPC
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Diageo (DEO) vs. Hormel Foods (HRL), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Diageo (DEO) and Hormel Foods (HRL). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Diageo (DEO) and Hormel Foods (HRL). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
Total Return (1Y)13.51%6.06%
Total Return (3Y, Annualized)-11.57%-8.11%
Total Return (5Y, Annualized)-10.73%-9.33%

Risk Profile

Drawdown History

DEO
HRL
GSPC
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Diageo (DEO) vs. Hormel Foods (HRL), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Diageo (DEO) and Hormel Foods (HRL). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
Volatility (1Y, Annualized)33.21%29.42%
Beta (5Y)0.520.25
Max Drawdown (5Y)-63.41%-59.13%
Avg. Volume (3M)1.07M5.23M

Risk-Adjusted Performance

Risk-Return Positioning

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DEO and HRL are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
Sharpe Ratio (1Y)0.280.06
Sortino Ratio (1Y)0.380.09

Profitability

ROE (TTM)

Both Diageo (DEO) at 14.99% and Hormel Foods (HRL) at 4.29% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%

HRL

Food, Beverage & Tobacco industry group

4.29%

Max
32.02%
Q3
16.61%
Median
10.05%
HRL
4.29%
Q1
4.10%
Min
-10.50%
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Diageo (DEO) at 8.84% and Hormel Foods (HRL) at 2.82% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%

HRL

Food, Beverage & Tobacco industry group

2.82%

Max
24.83%
Q3
11.22%
Median
5.94%
HRL
2.82%
Q1
2.05%
Min
-11.49%
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Diageo (DEO) at 27.04% operates in the top operating margin quartile, ahead of Hormel Foods (HRL) at 8.62%, which runs around its industry’s norm.

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

HRL

Food, Beverage & Tobacco industry group

8.62%

Max
34.91%
Q3
17.57%
Median
11.06%
HRL
8.62%
Q1
4.15%
Min
-15.06%
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
ROE (TTM)14.99%4.29%
ROA (TTM)7.48%4.63%
Net Margin (TTM)8.84%2.82%
Operating Margin (TTM)27.04%8.62%
Gross Margin (TTM)59.82%15.74%

Growth

Revenue Growth

Hormel Foods (HRL) at 1.56% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Diageo (DEO) at -26.30% and Hormel Foods (HRL) at -40.82% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
Revenue Growth (YoY)-2.97%1.56%
Revenue Growth (3Y CAGR)-1.50%-0.95%
EPS Growth (YoY)-26.30%-40.82%
EPS Growth (3Y CAGR)-27.84%-21.81%

Financial Strength

Current Ratio (MRQ)

Both Diageo (DEO) at 1.60 and Hormel Foods (HRL) at 1.88 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33

HRL

Food, Beverage & Tobacco industry group

1.88

Max
4.01
Q3
2.35
HRL
1.88
Median
1.53
Q1
1.02
Min
0.33
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Hormel Foods (HRL) at 0.36 carries an industry-typical debt-to-equity mix, while Diageo (DEO) at 1.71 uses more debt funding than most peers.

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00

HRL

Food, Beverage & Tobacco industry group

0.36

Max
2.19
Q3
1.11
Median
0.68
HRL
0.36
Q1
0.33
Min
0.00
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
Current Ratio (MRQ)1.601.88
Debt / Equity (MRQ)1.710.36
Net Debt / EBITDA3.181.57

Dividends

Dividend Yield (TTM)

Hormel Foods (HRL) at 5.17% delivers top-quartile income for its industry, while Diageo (DEO) at 0.50% pays a more typical yield — both are credible income propositions, HRL the richer one.

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%

HRL

Food, Beverage & Tobacco industry group

5.17%

Max
9.38%
HRL
5.17%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Both Diageo (DEO) at 106.52% and Hormel Foods (HRL) at 188.31% report payout ratio above 100%, meaning dividends exceeded current-period earnings on both sides.

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

HRL

Food, Beverage & Tobacco industry group

188.31%

Max
199.19%
HRL
188.31%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
Dividend Yield (TTM)0.50%5.17%
Dividend Payout Ratio (TTM)106.52%188.31%

Valuation

P/E Ratio (TTM)

Both Diageo (DEO) at 31.97 and Hormel Foods (HRL) at 35.40 sit in the richer earnings-multiple quartile for P/E ratio, so investors are paying more for TTM earnings than they pay for typical peers.

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72

HRL

Food, Beverage & Tobacco industry group

35.40

Max
52.52
HRL
35.40
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Hormel Foods (HRL) at 0.99 is priced about in line with its industry on P/S ratio, while Diageo (DEO) at 2.83 sits in the pricier quartile — DEO costs more per dollar of sales.

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

HRL

Food, Beverage & Tobacco industry group

0.99

Max
4.64
Q3
2.27
Median
1.17
HRL
0.99
Q1
0.52
Min
0.00
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Hormel Foods (HRL) at 1.54 sits near its industry’s typical P/B ratio, while Diageo (DEO) at 91.95 prices above its benchmark range — DEO looks rich relative to book.

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

HRL

Food, Beverage & Tobacco industry group

1.54

Max
6.35
Q3
3.07
Median
1.58
HRL
1.54
Q1
0.82
Min
0.00
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Diageo (DEO) vs. Hormel Foods (HRL): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Diageo (DEO) and Hormel Foods (HRL)
MetricDEOHRL
P/E Ratio (TTM)31.9735.40
P/S Ratio (TTM)2.830.99
P/B Ratio (MRQ)91.951.54
Free Cash Flow Yield (TTM)4.62%5.15%