CRWD vs. NOW: CrowdStrike vs. ServiceNow Stock Comparison

October 14, 2026

How do CrowdStrike (CRWD) and ServiceNow (NOW) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

CrowdStrike (CRWD) and ServiceNow (NOW) are both classified in the Systems Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

Company profile comparison for CrowdStrike (CRWD) and ServiceNow (NOW)
Profile Item	CRWD	NOW
Name	CrowdStrike Holdings, Inc.	ServiceNow Inc.
Country/Region	United States	United States
GICS Sector	Information Technology	Information Technology
GICS Industry Group	Software & Services	Software & Services
GICS Industry	Software	Software
GICS Sub-Industry	Systems Software	Systems Software
Market Capitalization	269.31 billion USD	145.07 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	June 12, 2019	June 29, 2012
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

CRWD

NOW

GSPC

CrowdStrike (CRWD) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for CrowdStrike (CRWD) and ServiceNow (NOW). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for CrowdStrike (CRWD) and ServiceNow (NOW). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
Total Return (1Y)	106.33%	-22.89%
Total Return (3Y, Annualized)	78.11%	9.02%
Total Return (5Y, Annualized)	31.15%	2.18%

Risk Profile

Drawdown History

CRWD

NOW

GSPC

CrowdStrike (CRWD) vs. ServiceNow (NOW), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for CrowdStrike (CRWD) and ServiceNow (NOW). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
Volatility (1Y, Annualized)	55.11%	57.44%
Beta (5Y)	1.17	0.97
Max Drawdown (5Y)	-67.69%	-64.54%
Avg. Volume (3M)	9.42M	17.32M

Risk-Adjusted Performance

Risk-Return Positioning

CRWD and NOW are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
Sharpe Ratio (1Y)	1.85	-0.48
Sortino Ratio (1Y)	3.07	-0.67

Profitability

ROE (TTM)

Both CrowdStrike (CRWD) at 1.46% and ServiceNow (NOW) at 14.24% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

CRWD

Software & Services industry group

1.46%

Max: 62.27%
Q3: 18.32%
Median: 5.48%
CRWD: 1.46%
Q1: -13.62%
Min: -59.77%

NOW

Software & Services industry group

14.24%

Max: 62.27%
Q3: 18.32%
NOW: 14.24%
Median: 5.48%
Q1: -13.62%
Min: -59.77%

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Both CrowdStrike (CRWD) at 0.83% and ServiceNow (NOW) at 11.34% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

CRWD

Software & Services industry group

0.83%

Max: 41.43%
Q3: 14.96%
Median: 4.26%
CRWD: 0.83%
Q1: -5.85%
Min: -30.95%

NOW

Software & Services industry group

11.34%

Max: 41.43%
Q3: 14.96%
NOW: 11.34%
Median: 4.26%
Q1: -5.85%
Min: -30.95%

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

CrowdStrike (CRWD) reports a negative operating margin of -2.26%, usually indicating that operating costs exceeded revenue at the operating-income line. Meanwhile ServiceNow (NOW) reports 4.06%, ranking against industry peers normally.

CRWD

Software & Services industry group

-2.26%

Max: 47.12%
Q3: 15.51%
Median: 4.87%
CRWD: -2.26%
Q1: -6.45%
Min: -39.13%

NOW

Software & Services industry group

4.06%

Max: 47.12%
Q3: 15.51%
Median: 4.87%
NOW: 4.06%
Q1: -6.45%
Min: -39.13%

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
ROE (TTM)	1.46%	14.24%
ROA (TTM)	-0.78%	4.25%
Net Margin (TTM)	0.83%	11.34%
Operating Margin (TTM)	-2.26%	4.06%
Gross Margin (TTM)	75.19%	74.77%

Growth

Revenue Growth

Both CrowdStrike (CRWD) at 21.71% and ServiceNow (NOW) at 20.88% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: ServiceNow (NOW) reports EPS growth of 22.08%, ranked against its industry; CrowdStrike (CRWD) has no EPS growth figure this period.

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
Revenue Growth (YoY)	21.71%	20.88%
Revenue Growth (3Y CAGR)	29.01%	22.38%
EPS Growth (YoY)	--	22.08%
EPS Growth (3Y CAGR)	--	73.46%

Financial Strength

Current Ratio (MRQ)

CrowdStrike (CRWD) at 1.57 keeps current ratio within its industry’s typical mid-range, while ServiceNow (NOW) at 0.70 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for NOW.

CRWD

Software & Services industry group

1.57

Max: 5.11
Q3: 2.74
Median: 1.63
CRWD: 1.57
Q1: 1.02
Min: 0.03

NOW

Software & Services industry group

0.70

Max: 5.11
Q3: 2.74
Median: 1.63
Q1: 1.02
NOW: 0.70
Min: 0.03

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both CrowdStrike (CRWD) at 0.16 and ServiceNow (NOW) at 0.68 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

CRWD

Software & Services industry group

0.16

Max: 2.52
Q3: 1.10
Median: 0.35
CRWD: 0.16
Q1: 0.06
Min: 0.00

NOW

Software & Services industry group

0.68

Max: 2.52
Q3: 1.10
NOW: 0.68
Median: 0.35
Q1: 0.06
Min: 0.00

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
Current Ratio (MRQ)	1.57	0.70
Debt / Equity (MRQ)	0.16	0.68
Net Debt / EBITDA	-39.24	1.31

Dividends

Dividend Yield (TTM)

Neither CrowdStrike (CRWD) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

CRWD

Software & Services industry group

0.00%

CRWD: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW

Software & Services industry group

0.00%

NOW: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither CrowdStrike (CRWD) nor ServiceNow (NOW) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

CRWD

Software & Services industry group

0.00%

CRWD: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW

Software & Services industry group

0.00%

NOW: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

P/E Ratio (TTM)

Both look expensive on trailing earnings: ServiceNow (NOW) at 87.70 sits in the richer P/E ratio quartile, and CrowdStrike (CRWD) at 5,260.20 is richer still, above its industry range.

CRWD

Software & Services industry group

5,260.20

CRWD: 5,260.20
Max: 121.09
Q3: 60.42
Median: 31.84
Q1: 17.70
Min: 6.45

NOW

Software & Services industry group

87.70

Max: 121.09
NOW: 87.70
Q3: 60.42
Median: 31.84
Q1: 17.70
Min: 6.45

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

Both look expensive on sales: ServiceNow (NOW) at 9.85 sits in the upper P/S ratio quartile, and CrowdStrike (CRWD) at 49.91 prices even higher, above its industry range.

CRWD

Software & Services industry group

49.91

CRWD: 49.91
Max: 19.98
Q3: 9.41
Median: 4.36
Q1: 2.30
Min: 0.02

NOW

Software & Services industry group

9.85

Max: 19.98
NOW: 9.85
Q3: 9.41
Median: 4.36
Q1: 2.30
Min: 0.02

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

Both look rich against book: ServiceNow (NOW) at 11.59 sits in the upper P/B ratio quartile, and CrowdStrike (CRWD) at 52.78 prices even higher, above its industry range.

CRWD

Software & Services industry group

52.78

CRWD: 52.78
Max: 19.30
Q3: 9.10
Median: 4.43
Q1: 1.98
Min: -3.90

NOW

Software & Services industry group

11.59

Max: 19.30
NOW: 11.59
Q3: 9.10
Median: 4.43
Q1: 1.98
Min: -3.90

CrowdStrike (CRWD) vs. ServiceNow (NOW): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for CrowdStrike (CRWD) and ServiceNow (NOW)
Metric	CRWD	NOW
P/E Ratio (TTM)	5,260.20	87.70
P/S Ratio (TTM)	49.91	9.85
P/B Ratio (MRQ)	52.78	11.59
Free Cash Flow Yield (TTM)	0.74%	3.55%