CRM vs. DOCU: Salesforce vs. DocuSign Stock Comparison

November 11, 2026

How do Salesforce (CRM) and DocuSign (DOCU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Salesforce (CRM) and DocuSign (DOCU) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

Company profile comparison for Salesforce (CRM) and DocuSign (DOCU)
Profile Item	CRM	DOCU
Name	Salesforce, Inc.	DocuSign Inc.
Country/Region	United States	United States
GICS Sector	Information Technology	Information Technology
GICS Industry Group	Software & Services	Software & Services
GICS Industry	Software	Software
GICS Sub-Industry	Application Software	Application Software
Market Capitalization	175.83 billion USD	14.51 billion USD
Currency	USD	USD
Exchange	NYSE	Nasdaq
Listing Date	June 23, 2004	April 27, 2018
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

CRM

DOCU

GSPC

Salesforce (CRM) vs. DocuSign (DOCU), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Salesforce (CRM) and DocuSign (DOCU). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Salesforce (CRM) and DocuSign (DOCU). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
Total Return (1Y)	-9.04%	12.03%
Total Return (3Y, Annualized)	1.64%	24.94%
Total Return (5Y, Annualized)	-6.57%	-22.27%

Risk Profile

Drawdown History

CRM

DOCU

GSPC

Salesforce (CRM) vs. DocuSign (DOCU), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Salesforce (CRM) and DocuSign (DOCU). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
Volatility (1Y, Annualized)	47.53%	48.32%
Beta (5Y)	1.24	0.79
Max Drawdown (5Y)	-58.67%	-86.00%
Avg. Volume (3M)	11.36M	2.99M

Risk-Adjusted Performance

Risk-Return Positioning

CRM and DOCU are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
Sharpe Ratio (1Y)	-0.28	0.16
Sortino Ratio (1Y)	-0.45	0.23

Profitability

ROE (TTM)

Salesforce (CRM) at 19.38% sits in the top ROE quartile, while DocuSign (DOCU) at 17.80% is closer to the peer norm — stronger capital efficiency for CRM.

CRM

Software & Services industry group

19.38%

Max: 53.85%
CRM: 19.38%
Q3: 17.90%
Median: 6.59%
Q1: -9.59%
Min: -50.52%

DOCU

Software & Services industry group

17.80%

Max: 53.85%
Q3: 17.90%
DOCU: 17.80%
Median: 6.59%
Q1: -9.59%
Min: -50.52%

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

Salesforce (CRM) at 21.99% retains a top-quartile share of revenue as profit, ahead of DocuSign (DOCU) at 9.82%, which keeps about the industry-typical share.

CRM

Software & Services industry group

21.99%

Max: 41.17%
CRM: 21.99%
Q3: 15.28%
Median: 4.63%
Q1: -5.42%
Min: -33.17%

DOCU

Software & Services industry group

9.82%

Max: 41.17%
Q3: 15.28%
DOCU: 9.82%
Median: 4.63%
Q1: -5.42%
Min: -33.17%

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

Salesforce (CRM) at 21.38% operates in the top operating margin quartile, ahead of DocuSign (DOCU) at 13.43%, which runs around its industry’s norm.

CRM

Software & Services industry group

21.38%

Max: 46.89%
CRM: 21.38%
Q3: 17.64%
Median: 8.73%
Q1: -2.13%
Min: -30.45%

DOCU

Software & Services industry group

13.43%

Max: 46.89%
Q3: 17.64%
DOCU: 13.43%
Median: 8.73%
Q1: -2.13%
Min: -30.45%

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
ROE (TTM)	19.38%	17.80%
ROA (TTM)	5.70%	6.35%
Net Margin (TTM)	21.99%	9.82%
Operating Margin (TTM)	21.38%	13.43%
Gross Margin (TTM)	77.28%	79.61%

Growth

Revenue Growth

Both Salesforce (CRM) at 9.58% and DocuSign (DOCU) at 8.16% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their Revenue Growth across different time periods.

EPS Growth

Salesforce (CRM) at 22.64% is around its peer norm for EPS growth, while DocuSign (DOCU) at -70.87% drops into the bottom quartile, signaling weaker earnings momentum.

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
Revenue Growth (YoY)	9.58%	8.16%
Revenue Growth (3Y CAGR)	9.82%	8.57%
EPS Growth (YoY)	22.64%	-70.87%
EPS Growth (3Y CAGR)	233.65%	--

Financial Strength

Current Ratio (MRQ)

Both Salesforce (CRM) at 0.84 and DocuSign (DOCU) at 0.64 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

CRM

Software & Services industry group

0.84

Max: 5.11
Q3: 2.77
Median: 1.67
Q1: 1.01
CRM: 0.84
Min: 0.03

DOCU

Software & Services industry group

0.64

Max: 5.11
Q3: 2.77
Median: 1.67
Q1: 1.01
DOCU: 0.64
Min: 0.03

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both Salesforce (CRM) at 1.10 and DocuSign (DOCU) at 0.11 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

CRM

Software & Services industry group

1.10

Max: 2.52
Q3: 1.13
CRM: 1.10
Median: 0.40
Q1: 0.07
Min: 0.00

DOCU

Software & Services industry group

0.11

Max: 2.52
Q3: 1.13
Median: 0.40
DOCU: 0.11
Q1: 0.07
Min: 0.00

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
Current Ratio (MRQ)	0.84	0.64
Debt / Equity (MRQ)	1.10	0.11
Net Debt / EBITDA	2.40	-1.35

Dividends

Dividend Yield (TTM)

DocuSign (DOCU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a yield of 0.77%, ranking against industry peers normally.

CRM

Software & Services industry group

0.77%

CRM: 0.77%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

DOCU

Software & Services industry group

0.00%

DOCU: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

DocuSign (DOCU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Salesforce (CRM) reports a payout of 15.66%, ranking against industry peers normally.

CRM

Software & Services industry group

15.66%

CRM: 15.66%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

DOCU

Software & Services industry group

0.00%

DOCU: 0.00%
Max: 0.00%
Q3: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
Dividend Yield (TTM)	0.77%	0.00%
Dividend Payout Ratio (TTM)	15.66%	0.00%

Valuation

P/E Ratio (TTM)

Both Salesforce (CRM) at 19.55 and DocuSign (DOCU) at 47.32 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

CRM

Software & Services industry group

19.55

Max: 112.94
Q3: 60.32
Median: 32.91
CRM: 19.55
Q1: 18.77
Min: 6.69

DOCU

Software & Services industry group

47.32

Max: 112.94
Q3: 60.32
DOCU: 47.32
Median: 32.91
Q1: 18.77
Min: 6.69

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Salesforce (CRM) at 4.00 and DocuSign (DOCU) at 4.32 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

CRM

Software & Services industry group

4.00

Max: 17.91
Q3: 8.78
Median: 4.25
CRM: 4.00
Q1: 2.23
Min: 0.02

DOCU

Software & Services industry group

4.32

Max: 17.91
Q3: 8.78
DOCU: 4.32
Median: 4.25
Q1: 2.23
Min: 0.02

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Salesforce (CRM) at 4.58 and DocuSign (DOCU) at 8.50 are valued close to their industries’ norm against book — neither stands out from peers.

CRM

Software & Services industry group

4.58

Max: 16.63
Q3: 8.50
CRM: 4.58
Median: 4.30
Q1: 1.92
Min: -3.90

DOCU

Software & Services industry group

8.50

Max: 16.63
DOCU: 8.50
Q3: 8.50
Median: 4.30
Q1: 1.92
Min: -3.90

Salesforce (CRM) vs. DocuSign (DOCU): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for Salesforce (CRM) and DocuSign (DOCU)
Metric	CRM	DOCU
P/E Ratio (TTM)	19.55	47.32
P/S Ratio (TTM)	4.00	4.32
P/B Ratio (MRQ)	4.58	8.50
Free Cash Flow Yield (TTM)	10.08%	9.05%