COKE vs. DEO: Coca-Cola Consolidated vs. Diageo Stock Comparison

November 11, 2026

How do Coca-Cola Consolidated (COKE) and Diageo (DEO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Coca-Cola Consolidated (COKE) and Diageo (DEO) both belong to the Beverages industry, though COKE is classified under Soft Drinks & Non-alcoholic Beverages while DEO falls under Distillers & Vintners.

Coca-Cola Consolidated (COKE) trades as ordinary local shares, while Diageo (DEO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Profile Item	COKE	DEO
Name	Coca-Cola Consolidated Inc.	Diageo plc Sponsored ADR
Country/Region	United States	United Kingdom
GICS Sector	Consumer Staples	Consumer Staples
GICS Industry Group	Food, Beverage & Tobacco	Food, Beverage & Tobacco
GICS Industry	Beverages	Beverages
GICS Sub-Industry	Soft Drinks & Non-alcoholic Beverages	Distillers & Vintners
Market Capitalization	13.84 billion USD	55.56 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	February 21, 1973	March 14, 1991
Security Type	Common Stock	ADR

Price Performance

Cumulative Growth

COKE

DEO

GSPC

Coca-Cola Consolidated (COKE) vs. Diageo (DEO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Coca-Cola Consolidated (COKE) and Diageo (DEO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Coca-Cola Consolidated (COKE) and Diageo (DEO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
Total Return (1Y)	46.60%	13.51%
Total Return (3Y, Annualized)	45.46%	-11.57%
Total Return (5Y, Annualized)	37.59%	-10.73%

Risk Profile

Drawdown History

COKE

DEO

GSPC

Coca-Cola Consolidated (COKE) vs. Diageo (DEO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Coca-Cola Consolidated (COKE) and Diageo (DEO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
Volatility (1Y, Annualized)	37.13%	33.21%
Beta (5Y)	0.63	0.52
Max Drawdown (5Y)	-35.52%	-63.41%
Avg. Volume (3M)	510.01K	1.07M

Risk-Adjusted Performance

Risk-Return Positioning

COKE and DEO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
Sharpe Ratio (1Y)	1.14	0.28
Sortino Ratio (1Y)	1.56	0.38

Profitability

ROE (TTM)

Coca-Cola Consolidated (COKE) at 90.03% clears its industry range for ROE, a sharper capital-efficiency signal than Diageo (DEO) at 14.99%, which is closer to a typical peer reading.

COKE

Food, Beverage & Tobacco industry group

90.03%

COKE: 90.03%
Max: 32.02%
Q3: 16.61%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

DEO

Food, Beverage & Tobacco industry group

14.99%

Max: 32.02%
Q3: 16.61%
DEO: 14.99%
Median: 10.05%
Q1: 4.10%
Min: -10.50%

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

Both Coca-Cola Consolidated (COKE) at 7.49% and Diageo (DEO) at 8.84% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

COKE

Food, Beverage & Tobacco industry group

7.49%

Max: 24.83%
Q3: 11.22%
COKE: 7.49%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

DEO

Food, Beverage & Tobacco industry group

8.84%

Max: 24.83%
Q3: 11.22%
DEO: 8.84%
Median: 5.94%
Q1: 2.05%
Min: -11.49%

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Diageo (DEO) at 27.04% operates in the top operating margin quartile, ahead of Coca-Cola Consolidated (COKE) at 13.65%, which runs around its industry’s norm.

COKE

Food, Beverage & Tobacco industry group

13.65%

Max: 34.91%
Q3: 17.57%
COKE: 13.65%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

DEO

Food, Beverage & Tobacco industry group

27.04%

Max: 34.91%
DEO: 27.04%
Q3: 17.57%
Median: 11.06%
Q1: 4.15%
Min: -15.06%

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
ROE (TTM)	90.03%	14.99%
ROA (TTM)	12.41%	7.48%
Net Margin (TTM)	7.49%	8.84%
Operating Margin (TTM)	13.65%	27.04%
Gross Margin (TTM)	38.90%	59.82%

Growth

Revenue Growth

Coca-Cola Consolidated (COKE) at 4.76% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Coca-Cola Consolidated (COKE) at -2.63% and Diageo (DEO) at -26.30% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
Revenue Growth (YoY)	4.76%	-2.97%
Revenue Growth (3Y CAGR)	5.24%	-1.50%
EPS Growth (YoY)	-2.63%	-26.30%
EPS Growth (3Y CAGR)	14.19%	-27.84%

Financial Strength

Current Ratio (MRQ)

Both Coca-Cola Consolidated (COKE) at 1.33 and Diageo (DEO) at 1.60 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

COKE

Food, Beverage & Tobacco industry group

1.33

Max: 4.01
Q3: 2.35
Median: 1.53
COKE: 1.33
Q1: 1.02
Min: 0.33

DEO

Food, Beverage & Tobacco industry group

1.60

Max: 4.01
Q3: 2.35
DEO: 1.60
Median: 1.53
Q1: 1.02
Min: 0.33

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Diageo (DEO) carries debt-to-equity ratio of 1.71 against its industry range, while Coca-Cola Consolidated (COKE) reports no figure this period.

COKE

Food, Beverage & Tobacco industry group

Max: 2.19
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00
COKE: --

DEO

Food, Beverage & Tobacco industry group

1.71

Max: 2.19
DEO: 1.71
Q3: 1.11
Median: 0.68
Q1: 0.33
Min: 0.00

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): COKE does not report debt-to-equity ratio, so it has no value marker; DEO is benchmarked against the Food, Beverage & Tobacco industry group.

Financial Strength Metrics

Financial strength metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
Current Ratio (MRQ)	1.33	1.60
Debt / Equity (MRQ)	--	1.71
Net Debt / EBITDA	1.85	3.18

Dividends

Dividend Yield (TTM)

Both Coca-Cola Consolidated (COKE) at 0.47% and Diageo (DEO) at 0.50% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

COKE

Food, Beverage & Tobacco industry group

0.47%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
COKE: 0.47%
Q1: 0.00%
Min: 0.00%

DEO

Food, Beverage & Tobacco industry group

0.50%

Max: 9.38%
Q3: 3.77%
Median: 1.76%
DEO: 0.50%
Q1: 0.00%
Min: 0.00%

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Coca-Cola Consolidated (COKE) reports 11.74%, ranking against industry peers normally.

COKE

Food, Beverage & Tobacco industry group

11.74%

Max: 199.19%
Q3: 81.03%
Median: 41.52%
COKE: 11.74%
Q1: 0.00%
Min: 0.00%

DEO

Food, Beverage & Tobacco industry group

106.52%

Max: 199.19%
DEO: 106.52%
Q3: 81.03%
Median: 41.52%
Q1: 0.00%
Min: 0.00%

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
Dividend Yield (TTM)	0.47%	0.50%
Dividend Payout Ratio (TTM)	11.74%	106.52%

Valuation

P/E Ratio (TTM)

Coca-Cola Consolidated (COKE) at 24.40 is near its industry’s usual P/E ratio, while Diageo (DEO) at 31.97 sits in the richer quartile — DEO needs stronger growth or earnings quality to justify the premium.

COKE

Food, Beverage & Tobacco industry group

24.40

Max: 52.52
Q3: 30.78
COKE: 24.40
Median: 18.76
Q1: 12.77
Min: 4.72

DEO

Food, Beverage & Tobacco industry group

31.97

Max: 52.52
DEO: 31.97
Q3: 30.78
Median: 18.76
Q1: 12.77
Min: 4.72

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Coca-Cola Consolidated (COKE) at 1.78 is priced about in line with its industry on P/S ratio, while Diageo (DEO) at 2.83 sits in the pricier quartile — DEO costs more per dollar of sales.

COKE

Food, Beverage & Tobacco industry group

1.78

Max: 4.64
Q3: 2.27
COKE: 1.78
Median: 1.17
Q1: 0.52
Min: 0.00

DEO

Food, Beverage & Tobacco industry group

2.83

Max: 4.64
DEO: 2.83
Q3: 2.27
Median: 1.17
Q1: 0.52
Min: 0.00

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Coca-Cola Consolidated (COKE) reports a negative P/B ratio of -40.73, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Diageo (DEO) reports 91.95, ranking against industry peers normally.

COKE

Food, Beverage & Tobacco industry group

-40.73

Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00
COKE: -40.73

DEO

Food, Beverage & Tobacco industry group

91.95

DEO: 91.95
Max: 6.35
Q3: 3.07
Median: 1.58
Q1: 0.82
Min: 0.00

Coca-Cola Consolidated (COKE) vs. Diageo (DEO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Coca-Cola Consolidated (COKE) and Diageo (DEO)
Metric	COKE	DEO
P/E Ratio (TTM)	24.40	31.97
P/S Ratio (TTM)	1.78	2.83
P/B Ratio (MRQ)	-40.73	91.95
Free Cash Flow Yield (TTM)	2.66%	4.62%