CLX vs. DEO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at CLX and DEO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
CLX is a standard domestic listing, while DEO trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.
| Symbol | CLX | DEO |
|---|---|---|
| Company Name | The Clorox Company | Diageo plc |
| Country | United States | United Kingdom |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry | Household Products | Beverages |
| Market Capitalization | 14.83 billion USD | 64.03 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | February 21, 1973 | March 14, 1991 |
| Security Type | Common Stock | ADR |
Historical Performance
This chart compares the performance of CLX and DEO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | CLX | DEO |
|---|---|---|
| 5-Day Price Return | -0.27% | 2.90% |
| 13-Week Price Return | -10.08% | -2.01% |
| 26-Week Price Return | -19.58% | -4.16% |
| 52-Week Price Return | -18.72% | -15.92% |
| Month-to-Date Return | -3.43% | 13.01% |
| Year-to-Date Return | -25.34% | -17.48% |
| 10-Day Avg. Volume | 1.65M | 3.52M |
| 3-Month Avg. Volume | 1.77M | 3.27M |
| 3-Month Volatility | 20.36% | 27.55% |
| Beta | 0.52 | 0.54 |
Profitability
Return on Equity (TTM)
CLX
453.68%
Household Products Industry
- Max
- 226.04%
- Q3
- 106.83%
- Median
- 17.55%
- Q1
- 9.51%
- Min
- -8.31%
CLX’s Return on Equity of 453.68% is exceptionally high, placing it well beyond the typical range for the Household Products industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
DEO
22.03%
Beverages Industry
- Max
- 49.46%
- Q3
- 24.91%
- Median
- 11.13%
- Q1
- 5.27%
- Min
- -5.93%
DEO’s Return on Equity of 22.03% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
CLX
11.40%
Household Products Industry
- Max
- 12.48%
- Q3
- 10.54%
- Median
- 9.15%
- Q1
- 8.81%
- Min
- 8.58%
A Net Profit Margin of 11.40% places CLX in the upper quartile for the Household Products industry, signifying strong profitability and more effective cost management than most of its peers.
DEO
11.63%
Beverages Industry
- Max
- 21.86%
- Q3
- 12.24%
- Median
- 8.70%
- Q1
- 5.33%
- Min
- -4.40%
DEO’s Net Profit Margin of 11.63% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
CLX
15.17%
Household Products Industry
- Max
- 21.54%
- Q3
- 16.06%
- Median
- 13.28%
- Q1
- 12.03%
- Min
- 6.49%
CLX’s Operating Profit Margin of 15.17% is around the midpoint for the Household Products industry, indicating that its efficiency in managing core business operations is typical for the sector.
DEO
20.61%
Beverages Industry
- Max
- 29.32%
- Q3
- 18.25%
- Median
- 13.42%
- Q1
- 10.58%
- Min
- 0.71%
An Operating Profit Margin of 20.61% places DEO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | CLX | DEO |
|---|---|---|
| Return on Equity (TTM) | 453.68% | 22.03% |
| Return on Assets (TTM) | 14.63% | 4.89% |
| Net Profit Margin (TTM) | 11.40% | 11.63% |
| Operating Profit Margin (TTM) | 15.17% | 20.61% |
| Gross Profit Margin (TTM) | 45.16% | 60.13% |
Financial Strength
Current Ratio (MRQ)
CLX
0.84
Household Products Industry
- Max
- 3.31
- Q3
- 2.04
- Median
- 1.21
- Q1
- 0.76
- Min
- 0.55
CLX’s Current Ratio of 0.84 aligns with the median group of the Household Products industry, indicating that its short-term liquidity is in line with its sector peers.
DEO
1.63
Beverages Industry
- Max
- 3.38
- Q3
- 1.97
- Median
- 1.21
- Q1
- 0.86
- Min
- 0.53
DEO’s Current Ratio of 1.63 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
CLX
7.75
Household Products Industry
- Max
- 1.47
- Q3
- 1.47
- Median
- 0.49
- Q1
- 0.16
- Min
- 0.01
With a Debt-to-Equity Ratio of 7.75, CLX operates with exceptionally high leverage compared to the Household Products industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
DEO
2.14
Beverages Industry
- Max
- 2.11
- Q3
- 1.23
- Median
- 0.79
- Q1
- 0.32
- Min
- 0.00
With a Debt-to-Equity Ratio of 2.14, DEO operates with exceptionally high leverage compared to the Beverages industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
CLX
8.17
Household Products Industry
- Max
- 83.52
- Q3
- 68.49
- Median
- 13.94
- Q1
- 9.41
- Min
- 4.76
In the lower quartile for the Household Products industry, CLX’s Interest Coverage Ratio of 8.17 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.
DEO
11.78
Beverages Industry
- Max
- 78.96
- Q3
- 40.67
- Median
- 9.62
- Q1
- 3.59
- Min
- 0.81
DEO’s Interest Coverage Ratio of 11.78 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | CLX | DEO |
|---|---|---|
| Current Ratio (MRQ) | 0.84 | 1.63 |
| Quick Ratio (MRQ) | 0.57 | 0.64 |
| Debt-to-Equity Ratio (MRQ) | 7.75 | 2.14 |
| Interest Coverage Ratio (TTM) | 8.17 | 11.78 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
CLX
4.03%
Household Products Industry
- Max
- 5.40%
- Q3
- 3.85%
- Median
- 2.82%
- Q1
- 1.83%
- Min
- 0.00%
With a Dividend Yield of 4.03%, CLX offers a more attractive income stream than most of its peers in the Household Products industry, signaling a strong commitment to shareholder returns.
DEO
3.66%
Beverages Industry
- Max
- 6.93%
- Q3
- 4.51%
- Median
- 3.09%
- Q1
- 2.03%
- Min
- 0.00%
DEO’s Dividend Yield of 3.66% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
CLX
74.32%
Household Products Industry
- Max
- 191.34%
- Q3
- 102.63%
- Median
- 70.63%
- Q1
- 34.62%
- Min
- 0.00%
CLX’s Dividend Payout Ratio of 74.32% is within the typical range for the Household Products industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
DEO
97.62%
Beverages Industry
- Max
- 143.36%
- Q3
- 99.22%
- Median
- 67.03%
- Q1
- 40.31%
- Min
- 0.00%
DEO’s Dividend Payout Ratio of 97.62% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | CLX | DEO |
|---|---|---|
| Dividend Yield (TTM) | 4.03% | 3.66% |
| Dividend Payout Ratio (TTM) | 74.32% | 97.62% |
Valuation
Price-to-Earnings Ratio (TTM)
CLX
18.44
Household Products Industry
- Max
- 33.84
- Q3
- 22.61
- Median
- 18.73
- Q1
- 14.08
- Min
- 13.61
CLX’s P/E Ratio of 18.44 is within the middle range for the Household Products industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
DEO
26.69
Beverages Industry
- Max
- 41.48
- Q3
- 28.35
- Median
- 19.09
- Q1
- 15.36
- Min
- 3.14
DEO’s P/E Ratio of 26.69 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
CLX
2.10
Household Products Industry
- Max
- 4.78
- Q3
- 2.70
- Median
- 1.93
- Q1
- 1.27
- Min
- 0.73
CLX’s P/S Ratio of 2.10 aligns with the market consensus for the Household Products industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
DEO
3.10
Beverages Industry
- Max
- 3.90
- Q3
- 2.38
- Median
- 1.54
- Q1
- 0.84
- Min
- 0.41
DEO’s P/S Ratio of 3.10 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
CLX
46.10
Household Products Industry
- Max
- 14.28
- Q3
- 14.28
- Median
- 4.13
- Q1
- 1.75
- Min
- 1.42
At 46.10, CLX’s P/B Ratio is at an extreme premium to the Household Products industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
DEO
4.95
Beverages Industry
- Max
- 6.29
- Q3
- 3.58
- Median
- 2.19
- Q1
- 1.68
- Min
- 0.91
DEO’s P/B Ratio of 4.95 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | CLX | DEO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 18.44 | 26.69 |
| Price-to-Sales Ratio (TTM) | 2.10 | 3.10 |
| Price-to-Book Ratio (MRQ) | 46.10 | 4.95 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.63 | 23.21 |