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BUD vs. DEO: Anheuser-Busch InBev vs. Diageo Stock Comparison

How do Anheuser-Busch InBev (BUD) and Diageo (DEO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Anheuser-Busch InBev (BUD) and Diageo (DEO) both belong to the Beverages industry, though BUD is classified under Brewers while DEO falls under Distillers & Vintners.

Both Anheuser-Busch InBev (BUD) and Diageo (DEO) trade as ADRs — their core financials are comparable, but keep FX, depositary-program fees, and dividend withholding in view for each.

Company profile comparison for Anheuser-Busch InBev (BUD) and Diageo (DEO)
Profile ItemBUDDEO
NameAnheuser-Busch InBev SA/NV Sponsored ADRDiageo plc Sponsored ADR
Country/RegionBelgiumUnited Kingdom
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryBeveragesBeverages
GICS Sub-IndustryBrewersDistillers & Vintners
Market Capitalization165.33 billion USD55.56 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateJuly 1, 2009March 14, 1991
Security TypeADRADR

Price Performance

Cumulative Growth

BUD
DEO
GSPC
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Anheuser-Busch InBev (BUD) and Diageo (DEO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Anheuser-Busch InBev (BUD) and Diageo (DEO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
Total Return (1Y)35.80%13.51%
Total Return (3Y, Annualized)14.02%-11.57%
Total Return (5Y, Annualized)8.59%-10.73%

Risk Profile

Drawdown History

BUD
DEO
GSPC
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Anheuser-Busch InBev (BUD) and Diageo (DEO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
Volatility (1Y, Annualized)25.37%33.21%
Beta (5Y)0.510.52
Max Drawdown (5Y)-33.13%-63.41%
Avg. Volume (3M)2.32M1.07M

Risk-Adjusted Performance

Risk-Return Positioning

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BUD and DEO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
Sharpe Ratio (1Y)1.240.28
Sortino Ratio (1Y)1.950.38

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Diageo (DEO) earns 14.99% on shareholders’ equity, ranked against its industry; Anheuser-Busch InBev (BUD) has no ROE this period.

BUD

Food, Beverage & Tobacco industry group

--

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
BUD
--

DEO

Food, Beverage & Tobacco industry group

14.99%

Max
32.02%
Q3
16.61%
DEO
14.99%
Median
10.05%
Q1
4.10%
Min
-10.50%
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): BUD does not report ROE, so it has no value marker; DEO is benchmarked against the Food, Beverage & Tobacco industry group.

Net Margin (TTM)

Anheuser-Busch InBev (BUD) at 15.42% retains a top-quartile share of revenue as profit, ahead of Diageo (DEO) at 8.84%, which keeps about the industry-typical share.

BUD

Food, Beverage & Tobacco industry group

15.42%

Max
24.83%
BUD
15.42%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%

DEO

Food, Beverage & Tobacco industry group

8.84%

Max
24.83%
Q3
11.22%
DEO
8.84%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

Both Anheuser-Busch InBev (BUD) at 27.48% and Diageo (DEO) at 27.04% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

BUD

Food, Beverage & Tobacco industry group

27.48%

Max
34.91%
BUD
27.48%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

DEO

Food, Beverage & Tobacco industry group

27.04%

Max
34.91%
DEO
27.04%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
ROE (TTM)--14.99%
ROA (TTM)--7.48%
Net Margin (TTM)15.42%8.84%
Operating Margin (TTM)27.48%27.04%
Gross Margin (TTM)56.47%59.82%

Growth

Revenue Growth

Anheuser-Busch InBev (BUD) at -0.75% is around its peer norm for revenue growth, while Diageo (DEO) at -2.97% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Anheuser-Busch InBev (BUD) at 16.10% and Diageo (DEO) at -26.30% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
Revenue Growth (YoY)-0.75%-2.97%
Revenue Growth (3Y CAGR)0.88%-1.50%
EPS Growth (YoY)16.10%-26.30%
EPS Growth (3Y CAGR)5.22%-27.84%

Financial Strength

Current Ratio (MRQ)

Short-term liquidity can only be read on one side of this pairing: Diageo (DEO) shows current ratio of 1.60 against its industry benchmark, while Anheuser-Busch InBev (BUD) has no reading this period.

BUD

Food, Beverage & Tobacco industry group

--

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
Min
0.33
BUD
--

DEO

Food, Beverage & Tobacco industry group

1.60

Max
4.01
Q3
2.35
DEO
1.60
Median
1.53
Q1
1.02
Min
0.33
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): BUD does not report current ratio, so it has no value marker; DEO is benchmarked against the Food, Beverage & Tobacco industry group.

Debt / Equity (MRQ)

Anheuser-Busch InBev (BUD) at 0.72 carries an industry-typical debt-to-equity mix, while Diageo (DEO) at 1.71 uses more debt funding than most peers.

BUD

Food, Beverage & Tobacco industry group

0.72

Max
2.19
Q3
1.11
BUD
0.72
Median
0.68
Q1
0.33
Min
0.00

DEO

Food, Beverage & Tobacco industry group

1.71

Max
2.19
DEO
1.71
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
Current Ratio (MRQ)--1.60
Debt / Equity (MRQ)0.721.71
Net Debt / EBITDA3.193.18

Dividends

Dividend Yield (TTM)

Both Anheuser-Busch InBev (BUD) at 1.91% and Diageo (DEO) at 0.50% pay solid, industry-typical yields, sitting squarely within their peers’ usual range.

BUD

Food, Beverage & Tobacco industry group

1.91%

Max
9.38%
Q3
3.77%
BUD
1.91%
Median
1.76%
Q1
0.00%
Min
0.00%

DEO

Food, Beverage & Tobacco industry group

0.50%

Max
9.38%
Q3
3.77%
Median
1.76%
DEO
0.50%
Q1
0.00%
Min
0.00%
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

Diageo (DEO) reports payout ratio above 100% at 106.52%, meaning dividends exceeded current-period earnings and sustainability needs extra context. Meanwhile Anheuser-Busch InBev (BUD) reports 27.35%, ranking against industry peers normally.

BUD

Food, Beverage & Tobacco industry group

27.35%

Max
199.19%
Q3
81.03%
Median
41.52%
BUD
27.35%
Q1
0.00%
Min
0.00%

DEO

Food, Beverage & Tobacco industry group

106.52%

Max
199.19%
DEO
106.52%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
Dividend Yield (TTM)1.91%0.50%
Dividend Payout Ratio (TTM)27.35%106.52%

Valuation

P/E Ratio (TTM)

Anheuser-Busch InBev (BUD) at 17.07 is near its industry’s usual P/E ratio, while Diageo (DEO) at 31.97 sits in the richer quartile — DEO needs stronger growth or earnings quality to justify the premium.

BUD

Food, Beverage & Tobacco industry group

17.07

Max
52.52
Q3
30.78
Median
18.76
BUD
17.07
Q1
12.77
Min
4.72

DEO

Food, Beverage & Tobacco industry group

31.97

Max
52.52
DEO
31.97
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their P/E ratio against the Food, Beverage & Tobacco industry group benchmark.

P/S Ratio (TTM)

Both Anheuser-Busch InBev (BUD) at 2.58 and Diageo (DEO) at 2.83 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

BUD

Food, Beverage & Tobacco industry group

2.58

Max
4.64
BUD
2.58
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

DEO

Food, Beverage & Tobacco industry group

2.83

Max
4.64
DEO
2.83
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

Measured against book value, both Anheuser-Busch InBev (BUD) at 10.60 and Diageo (DEO) at 91.95 look expensive — each P/B ratio sits above its industry’s benchmark range.

BUD

Food, Beverage & Tobacco industry group

10.60

BUD
10.60
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

DEO

Food, Beverage & Tobacco industry group

91.95

DEO
91.95
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
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Anheuser-Busch InBev (BUD) vs. Diageo (DEO): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for Anheuser-Busch InBev (BUD) and Diageo (DEO)
MetricBUDDEO
P/E Ratio (TTM)17.0731.97
P/S Ratio (TTM)2.582.83
P/B Ratio (MRQ)10.6091.95
Free Cash Flow Yield (TTM)--4.62%