BTI vs. GIS: British American Tobacco vs. General Mills Stock Comparison
How do British American Tobacco (BTI) and General Mills (GIS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.
Company Profile
British American Tobacco (BTI) and General Mills (GIS) both fall under the Food, Beverage & Tobacco industry group, but BTI is classified in Tobacco while GIS is classified in Food Products.
General Mills (GIS) trades as ordinary local shares, while British American Tobacco (BTI) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.
| Profile Item | BTI | GIS |
|---|---|---|
| Name | British American Tobacco plc ADR | General Mills Inc. |
| Country/Region | United Kingdom | United States |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry Group | Food, Beverage & Tobacco | Food, Beverage & Tobacco |
| GICS Industry | Tobacco | Food Products |
| GICS Sub-Industry | Tobacco | Packaged Foods & Meats |
| Market Capitalization | 130.83 billion USD | 18.99 billion USD |
| Currency | USD | USD |
| Exchange | NYSE | NYSE |
| Listing Date | April 14, 1980 | March 17, 1980 |
| Security Type | ADR | Common Stock |
Price Performance
Cumulative Growth
Trailing Returns
Calendar-Year Returns
Performance Metrics
| Metric | BTI | GIS |
|---|---|---|
| Total Return (1Y) | 16.59% | -20.22% |
| Total Return (3Y, Annualized) | 34.31% | -14.80% |
| Total Return (5Y, Annualized) | 20.24% | -7.41% |
Risk Profile
Drawdown History
Return Distribution
Risk Metrics
General Mills (GIS) reports a negative beta of -0.01, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. British American Tobacco (BTI) has a non-negative beta of 0.29.
| Metric | BTI | GIS |
|---|---|---|
| Volatility (1Y, Annualized) | 26.28% | 30.85% |
| Beta (5Y) | 0.29 | -0.01 |
| Max Drawdown (5Y) | -29.84% | -59.63% |
| Avg. Volume (3M) | 5.01M | 9.41M |
Risk-Adjusted Performance
Risk-Return Positioning
Risk-Adjusted Metrics
| Metric | BTI | GIS |
|---|---|---|
| Sharpe Ratio (1Y) | 0.47 | -0.79 |
| Sortino Ratio (1Y) | 0.71 | -1.14 |
Profitability
ROE (TTM)
General Mills (GIS) reports a negative ROE of -10.50%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile British American Tobacco (BTI) reports 13.42%, ranking against industry peers normally.
BTI
Food, Beverage & Tobacco industry group
13.42%
- Max
- 32.02%
- Q3
- 16.61%
- BTI
- 13.42%
- Median
- 10.05%
- Q1
- 4.10%
- Min
- -10.50%
GIS
Food, Beverage & Tobacco industry group
-10.50%
- Max
- 32.02%
- Q3
- 16.61%
- Median
- 10.05%
- Q1
- 4.10%
- GIS
- -10.50%
- Min
- -10.50%
Net Margin (TTM)
General Mills (GIS) reports a negative net margin of -4.89%, usually indicating a net loss over the period. Meanwhile British American Tobacco (BTI) reports 24.99%, ranking against industry peers normally.
BTI
Food, Beverage & Tobacco industry group
24.99%
- BTI
- 24.99%
- Max
- 24.83%
- Q3
- 11.22%
- Median
- 5.94%
- Q1
- 2.05%
- Min
- -11.49%
GIS
Food, Beverage & Tobacco industry group
-4.89%
- Max
- 24.83%
- Q3
- 11.22%
- Median
- 5.94%
- Q1
- 2.05%
- GIS
- -4.89%
- Min
- -11.49%
Operating Margin (TTM)
British American Tobacco (BTI) at 34.91% operates in the top operating margin quartile, ahead of General Mills (GIS) at 15.24%, which runs around its industry’s norm.
BTI
Food, Beverage & Tobacco industry group
34.91%
- BTI
- 34.91%
- Max
- 34.91%
- Q3
- 17.57%
- Median
- 11.06%
- Q1
- 4.15%
- Min
- -15.06%
GIS
Food, Beverage & Tobacco industry group
15.24%
- Max
- 34.91%
- Q3
- 17.57%
- GIS
- 15.24%
- Median
- 11.06%
- Q1
- 4.15%
- Min
- -15.06%
Profitability Metrics
| Metric | BTI | GIS |
|---|---|---|
| ROE (TTM) | 13.42% | -10.50% |
| ROA (TTM) | 5.12% | 5.65% |
| Net Margin (TTM) | 24.99% | -4.89% |
| Operating Margin (TTM) | 34.91% | 15.24% |
| Gross Margin (TTM) | 82.72% | 33.73% |
Growth
Revenue Growth
British American Tobacco (BTI) at -0.99% is around its peer norm for revenue growth, while General Mills (GIS) at -5.45% drops into the bottom quartile, signaling weaker demand or pricing momentum.
EPS Growth
British American Tobacco (BTI) at 156.69% delivers above-range EPS growth, while General Mills (GIS) at -103.90% falls into the bottom quartile — a wide split in earnings momentum.
Growth Metrics
| Metric | BTI | GIS |
|---|---|---|
| Revenue Growth (YoY) | -0.99% | -5.45% |
| Revenue Growth (3Y CAGR) | -2.53% | -2.85% |
| EPS Growth (YoY) | 156.69% | -103.90% |
| EPS Growth (3Y CAGR) | 6.15% | -- |
Financial Strength
Current Ratio (MRQ)
Both British American Tobacco (BTI) at 0.84 and General Mills (GIS) at 0.70 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.
BTI
Food, Beverage & Tobacco industry group
0.84
- Max
- 4.01
- Q3
- 2.35
- Median
- 1.53
- Q1
- 1.02
- BTI
- 0.84
- Min
- 0.33
GIS
Food, Beverage & Tobacco industry group
0.70
- Max
- 4.01
- Q3
- 2.35
- Median
- 1.53
- Q1
- 1.02
- GIS
- 0.70
- Min
- 0.33
Debt / Equity (MRQ)
British American Tobacco (BTI) at 0.72 carries an industry-typical debt-to-equity mix, while General Mills (GIS) at 1.82 uses more debt funding than most peers.
BTI
Food, Beverage & Tobacco industry group
0.72
- Max
- 2.19
- Q3
- 1.11
- BTI
- 0.72
- Median
- 0.68
- Q1
- 0.33
- Min
- 0.00
GIS
Food, Beverage & Tobacco industry group
1.82
- Max
- 2.19
- GIS
- 1.82
- Q3
- 1.11
- Median
- 0.68
- Q1
- 0.33
- Min
- 0.00
Financial Strength Metrics
| Metric | BTI | GIS |
|---|---|---|
| Current Ratio (MRQ) | 0.84 | 0.70 |
| Debt / Equity (MRQ) | 0.72 | 1.82 |
| Net Debt / EBITDA | 2.90 | 3.86 |
Dividends
Dividend Yield (TTM)
Both British American Tobacco (BTI) at 3.88% and General Mills (GIS) at 6.69% offer top-quartile dividend income relative to share price within their industries.
BTI
Food, Beverage & Tobacco industry group
3.88%
- Max
- 9.38%
- BTI
- 3.88%
- Q3
- 3.77%
- Median
- 1.76%
- Q1
- 0.00%
- Min
- 0.00%
GIS
Food, Beverage & Tobacco industry group
6.69%
- Max
- 9.38%
- GIS
- 6.69%
- Q3
- 3.77%
- Median
- 1.76%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
General Mills (GIS) at 59.41% pays out a band-typical share of earnings, while British American Tobacco (BTI) at 83.97% distributes more than its industry norm — less retained, thinner cover.
BTI
Food, Beverage & Tobacco industry group
83.97%
- Max
- 199.19%
- BTI
- 83.97%
- Q3
- 81.03%
- Median
- 41.52%
- Q1
- 0.00%
- Min
- 0.00%
GIS
Food, Beverage & Tobacco industry group
59.41%
- Max
- 199.19%
- Q3
- 81.03%
- GIS
- 59.41%
- Median
- 41.52%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Metrics
| Metric | BTI | GIS |
|---|---|---|
| Dividend Yield (TTM) | 3.88% | 6.69% |
| Dividend Payout Ratio (TTM) | 83.97% | 59.41% |
Valuation
P/E Ratio (TTM)
An earnings multiple is available for just one side: British American Tobacco (BTI) trades at 15.61 times trailing earnings, ranked against its peers, while General Mills (GIS) has no P/E ratio this period.
BTI
Food, Beverage & Tobacco industry group
15.61
- Max
- 52.52
- Q3
- 30.78
- Median
- 18.76
- BTI
- 15.61
- Q1
- 12.77
- Min
- 4.72
GIS
Food, Beverage & Tobacco industry group
--
- Max
- 52.52
- Q3
- 30.78
- Median
- 18.76
- Q1
- 12.77
- Min
- 4.72
- GIS
- --
P/S Ratio (TTM)
General Mills (GIS) at 1.04 prices around its industry’s typical P/S ratio, while British American Tobacco (BTI) at 5.08 clears its benchmark range — BTI looks notably rich on sales.
BTI
Food, Beverage & Tobacco industry group
5.08
- BTI
- 5.08
- Max
- 4.64
- Q3
- 2.27
- Median
- 1.17
- Q1
- 0.52
- Min
- 0.00
GIS
Food, Beverage & Tobacco industry group
1.04
- Max
- 4.64
- Q3
- 2.27
- Median
- 1.17
- GIS
- 1.04
- Q1
- 0.52
- Min
- 0.00
P/B Ratio (MRQ)
General Mills (GIS) at 2.55 sits near its industry’s typical P/B ratio, while British American Tobacco (BTI) at 10.59 prices above its benchmark range — BTI looks rich relative to book.
BTI
Food, Beverage & Tobacco industry group
10.59
- BTI
- 10.59
- Max
- 6.35
- Q3
- 3.07
- Median
- 1.58
- Q1
- 0.82
- Min
- 0.00
GIS
Food, Beverage & Tobacco industry group
2.55
- Max
- 6.35
- Q3
- 3.07
- GIS
- 2.55
- Median
- 1.58
- Q1
- 0.82
- Min
- 0.00
Valuation Metrics
| Metric | BTI | GIS |
|---|---|---|
| P/E Ratio (TTM) | 15.61 | -- |
| P/S Ratio (TTM) | 5.08 | 1.04 |
| P/B Ratio (MRQ) | 10.59 | 2.55 |
| Free Cash Flow Yield (TTM) | 2.69% | 6.86% |