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BTI vs. GIS: British American Tobacco vs. General Mills Stock Comparison

How do British American Tobacco (BTI) and General Mills (GIS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

British American Tobacco (BTI) and General Mills (GIS) both fall under the Food, Beverage & Tobacco industry group, but BTI is classified in Tobacco while GIS is classified in Food Products.

General Mills (GIS) trades as ordinary local shares, while British American Tobacco (BTI) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for British American Tobacco (BTI) and General Mills (GIS)
Profile ItemBTIGIS
NameBritish American Tobacco plc ADRGeneral Mills Inc.
Country/RegionUnited KingdomUnited States
GICS SectorConsumer StaplesConsumer Staples
GICS Industry GroupFood, Beverage & TobaccoFood, Beverage & Tobacco
GICS IndustryTobaccoFood Products
GICS Sub-IndustryTobaccoPackaged Foods & Meats
Market Capitalization130.83 billion USD18.99 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateApril 14, 1980March 17, 1980
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BTI
GIS
GSPC
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British American Tobacco (BTI) vs. General Mills (GIS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for British American Tobacco (BTI) and General Mills (GIS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for British American Tobacco (BTI) and General Mills (GIS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
Total Return (1Y)16.59%-20.22%
Total Return (3Y, Annualized)34.31%-14.80%
Total Return (5Y, Annualized)20.24%-7.41%

Risk Profile

Drawdown History

BTI
GIS
GSPC
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British American Tobacco (BTI) vs. General Mills (GIS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for British American Tobacco (BTI) and General Mills (GIS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

General Mills (GIS) reports a negative beta of -0.01, suggesting inverse market sensitivity over the measurement window. That is uncommon for ordinary equities and can reflect commodity-linked or hedge-like exposure, but it can also come from statistical noise. British American Tobacco (BTI) has a non-negative beta of 0.29.

Risk profile metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
Volatility (1Y, Annualized)26.28%30.85%
Beta (5Y)0.29-0.01
Max Drawdown (5Y)-29.84%-59.63%
Avg. Volume (3M)5.01M9.41M

Risk-Adjusted Performance

Risk-Return Positioning

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BTI and GIS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
Sharpe Ratio (1Y)0.47-0.79
Sortino Ratio (1Y)0.71-1.14

Profitability

ROE (TTM)

General Mills (GIS) reports a negative ROE of -10.50%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile British American Tobacco (BTI) reports 13.42%, ranking against industry peers normally.

BTI

Food, Beverage & Tobacco industry group

13.42%

Max
32.02%
Q3
16.61%
BTI
13.42%
Median
10.05%
Q1
4.10%
Min
-10.50%

GIS

Food, Beverage & Tobacco industry group

-10.50%

Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
GIS
-10.50%
Min
-10.50%
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their ROE against the Food, Beverage & Tobacco industry group benchmark.

Net Margin (TTM)

General Mills (GIS) reports a negative net margin of -4.89%, usually indicating a net loss over the period. Meanwhile British American Tobacco (BTI) reports 24.99%, ranking against industry peers normally.

BTI

Food, Beverage & Tobacco industry group

24.99%

BTI
24.99%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%

GIS

Food, Beverage & Tobacco industry group

-4.89%

Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
GIS
-4.89%
Min
-11.49%
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their net margin against the Food, Beverage & Tobacco industry group benchmark.

Operating Margin (TTM)

British American Tobacco (BTI) at 34.91% operates in the top operating margin quartile, ahead of General Mills (GIS) at 15.24%, which runs around its industry’s norm.

BTI

Food, Beverage & Tobacco industry group

34.91%

BTI
34.91%
Max
34.91%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%

GIS

Food, Beverage & Tobacco industry group

15.24%

Max
34.91%
Q3
17.57%
GIS
15.24%
Median
11.06%
Q1
4.15%
Min
-15.06%
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their operating margin against the Food, Beverage & Tobacco industry group benchmark.

Profitability Metrics

Profitability metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
ROE (TTM)13.42%-10.50%
ROA (TTM)5.12%5.65%
Net Margin (TTM)24.99%-4.89%
Operating Margin (TTM)34.91%15.24%
Gross Margin (TTM)82.72%33.73%

Growth

Revenue Growth

British American Tobacco (BTI) at -0.99% is around its peer norm for revenue growth, while General Mills (GIS) at -5.45% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their Revenue Growth across different time periods.

EPS Growth

British American Tobacco (BTI) at 156.69% delivers above-range EPS growth, while General Mills (GIS) at -103.90% falls into the bottom quartile — a wide split in earnings momentum.

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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
Revenue Growth (YoY)-0.99%-5.45%
Revenue Growth (3Y CAGR)-2.53%-2.85%
EPS Growth (YoY)156.69%-103.90%
EPS Growth (3Y CAGR)6.15%--

Financial Strength

Current Ratio (MRQ)

Both British American Tobacco (BTI) at 0.84 and General Mills (GIS) at 0.70 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

BTI

Food, Beverage & Tobacco industry group

0.84

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
BTI
0.84
Min
0.33

GIS

Food, Beverage & Tobacco industry group

0.70

Max
4.01
Q3
2.35
Median
1.53
Q1
1.02
GIS
0.70
Min
0.33
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their current ratio against the Food, Beverage & Tobacco industry group benchmark.

Debt / Equity (MRQ)

British American Tobacco (BTI) at 0.72 carries an industry-typical debt-to-equity mix, while General Mills (GIS) at 1.82 uses more debt funding than most peers.

BTI

Food, Beverage & Tobacco industry group

0.72

Max
2.19
Q3
1.11
BTI
0.72
Median
0.68
Q1
0.33
Min
0.00

GIS

Food, Beverage & Tobacco industry group

1.82

Max
2.19
GIS
1.82
Q3
1.11
Median
0.68
Q1
0.33
Min
0.00
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their debt-to-equity ratio against the Food, Beverage & Tobacco industry group benchmark.

Financial Strength Metrics

Financial strength metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
Current Ratio (MRQ)0.840.70
Debt / Equity (MRQ)0.721.82
Net Debt / EBITDA2.903.86

Dividends

Dividend Yield (TTM)

Both British American Tobacco (BTI) at 3.88% and General Mills (GIS) at 6.69% offer top-quartile dividend income relative to share price within their industries.

BTI

Food, Beverage & Tobacco industry group

3.88%

Max
9.38%
BTI
3.88%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%

GIS

Food, Beverage & Tobacco industry group

6.69%

Max
9.38%
GIS
6.69%
Q3
3.77%
Median
1.76%
Q1
0.00%
Min
0.00%
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their dividend yield against the Food, Beverage & Tobacco industry group benchmark.

Dividend Payout Ratio (TTM)

General Mills (GIS) at 59.41% pays out a band-typical share of earnings, while British American Tobacco (BTI) at 83.97% distributes more than its industry norm — less retained, thinner cover.

BTI

Food, Beverage & Tobacco industry group

83.97%

Max
199.19%
BTI
83.97%
Q3
81.03%
Median
41.52%
Q1
0.00%
Min
0.00%

GIS

Food, Beverage & Tobacco industry group

59.41%

Max
199.19%
Q3
81.03%
GIS
59.41%
Median
41.52%
Q1
0.00%
Min
0.00%
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their payout ratio against the Food, Beverage & Tobacco industry group benchmark.

Dividend Metrics

Dividend metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
Dividend Yield (TTM)3.88%6.69%
Dividend Payout Ratio (TTM)83.97%59.41%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: British American Tobacco (BTI) trades at 15.61 times trailing earnings, ranked against its peers, while General Mills (GIS) has no P/E ratio this period.

BTI

Food, Beverage & Tobacco industry group

15.61

Max
52.52
Q3
30.78
Median
18.76
BTI
15.61
Q1
12.77
Min
4.72

GIS

Food, Beverage & Tobacco industry group

--

Max
52.52
Q3
30.78
Median
18.76
Q1
12.77
Min
4.72
GIS
--
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British American Tobacco (BTI) vs. General Mills (GIS): GIS does not report P/E ratio, so it has no value marker; BTI is benchmarked against the Food, Beverage & Tobacco industry group.

P/S Ratio (TTM)

General Mills (GIS) at 1.04 prices around its industry’s typical P/S ratio, while British American Tobacco (BTI) at 5.08 clears its benchmark range — BTI looks notably rich on sales.

BTI

Food, Beverage & Tobacco industry group

5.08

BTI
5.08
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00

GIS

Food, Beverage & Tobacco industry group

1.04

Max
4.64
Q3
2.27
Median
1.17
GIS
1.04
Q1
0.52
Min
0.00
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their P/S ratio against the Food, Beverage & Tobacco industry group benchmark.

P/B Ratio (MRQ)

General Mills (GIS) at 2.55 sits near its industry’s typical P/B ratio, while British American Tobacco (BTI) at 10.59 prices above its benchmark range — BTI looks rich relative to book.

BTI

Food, Beverage & Tobacco industry group

10.59

BTI
10.59
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00

GIS

Food, Beverage & Tobacco industry group

2.55

Max
6.35
Q3
3.07
GIS
2.55
Median
1.58
Q1
0.82
Min
0.00
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British American Tobacco (BTI) vs. General Mills (GIS): A comparison of their P/B ratio against the Food, Beverage & Tobacco industry group benchmark.

Valuation Metrics

Valuation metrics for British American Tobacco (BTI) and General Mills (GIS)
MetricBTIGIS
P/E Ratio (TTM)15.61--
P/S Ratio (TTM)5.081.04
P/B Ratio (MRQ)10.592.55
Free Cash Flow Yield (TTM)2.69%6.86%