BTI vs. DEO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BTI and DEO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
Both BTI and DEO are American Depositary Receipts (ADRs). This provides U.S. investors with straightforward access to investing in these foreign-listed companies.
| Symbol | BTI | DEO |
|---|---|---|
| Company Name | British American Tobacco p.l.c. | Diageo plc |
| Country | United Kingdom | United Kingdom |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry | Tobacco | Beverages |
| Market Capitalization | 120.62 billion USD | 52.83 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | April 14, 1980 | March 14, 1991 |
| Security Type | ADR | ADR |
Historical Performance
This chart compares the performance of BTI and DEO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BTI | DEO |
|---|---|---|
| 5-Day Price Return | 3.04% | -2.81% |
| 13-Week Price Return | -2.32% | -14.57% |
| 26-Week Price Return | 27.51% | -20.77% |
| 52-Week Price Return | 50.73% | -26.39% |
| Month-to-Date Return | 5.79% | -1.34% |
| Year-to-Date Return | 43.40% | -31.96% |
| 10-Day Avg. Volume | 2.57M | 3.69M |
| 3-Month Avg. Volume | 2.82M | 3.25M |
| 3-Month Volatility | 18.75% | 22.31% |
| Beta | 0.36 | 0.33 |
Profitability
Return on Equity (TTM)
BTI
6.40%
Tobacco Industry
- Max
- 49.48%
- Q3
- 49.48%
- Median
- 13.16%
- Q1
- 5.02%
- Min
- 4.04%
BTI’s Return on Equity of 6.40% is on par with the norm for the Tobacco industry, indicating its profitability relative to shareholder equity is typical for the sector.
DEO
22.03%
Beverages Industry
- Max
- 45.90%
- Q3
- 22.74%
- Median
- 10.10%
- Q1
- 6.35%
- Min
- -13.21%
DEO’s Return on Equity of 22.03% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BTI
12.06%
Tobacco Industry
- Max
- 21.36%
- Q3
- 16.88%
- Median
- 10.39%
- Q1
- 7.51%
- Min
- 4.74%
BTI’s Net Profit Margin of 12.06% is aligned with the median group of its peers in the Tobacco industry. This indicates its ability to convert revenue into profit is typical for the sector.
DEO
11.63%
Beverages Industry
- Max
- 21.38%
- Q3
- 12.24%
- Median
- 8.43%
- Q1
- 5.97%
- Min
- 0.65%
DEO’s Net Profit Margin of 11.63% is aligned with the median group of its peers in the Beverages industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BTI
13.86%
Tobacco Industry
- Max
- 18.53%
- Q3
- 15.03%
- Median
- 11.76%
- Q1
- 11.00%
- Min
- 6.94%
BTI’s Operating Profit Margin of 13.86% is around the midpoint for the Tobacco industry, indicating that its efficiency in managing core business operations is typical for the sector.
DEO
20.61%
Beverages Industry
- Max
- 29.32%
- Q3
- 20.15%
- Median
- 13.14%
- Q1
- 10.74%
- Min
- 1.24%
An Operating Profit Margin of 20.61% places DEO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BTI | DEO |
|---|---|---|
| Return on Equity (TTM) | 6.40% | 22.03% |
| Return on Assets (TTM) | 2.70% | 4.89% |
| Net Profit Margin (TTM) | 12.06% | 11.63% |
| Operating Profit Margin (TTM) | 13.86% | 20.61% |
| Gross Profit Margin (TTM) | 83.38% | 60.13% |
Financial Strength
Current Ratio (MRQ)
BTI
0.87
Tobacco Industry
- Max
- 3.37
- Q3
- 1.84
- Median
- 1.26
- Q1
- 0.79
- Min
- 0.39
BTI’s Current Ratio of 0.87 aligns with the median group of the Tobacco industry, indicating that its short-term liquidity is in line with its sector peers.
DEO
1.63
Beverages Industry
- Max
- 3.52
- Q3
- 2.00
- Median
- 1.22
- Q1
- 0.87
- Min
- 0.55
DEO’s Current Ratio of 1.63 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BTI
0.75
Tobacco Industry
- Max
- 2.19
- Q3
- 2.19
- Median
- 0.58
- Q1
- 0.07
- Min
- 0.01
BTI’s Debt-to-Equity Ratio of 0.75 is typical for the Tobacco industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
DEO
2.14
Beverages Industry
- Max
- 2.14
- Q3
- 1.14
- Median
- 0.74
- Q1
- 0.37
- Min
- 0.00
DEO’s leverage is in the upper quartile of the Beverages industry, with a Debt-to-Equity Ratio of 2.14. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
BTI
-11.45
Tobacco Industry
- Max
- 306.04
- Q3
- 126.21
- Median
- 9.35
- Q1
- 6.32
- Min
- -11.45
BTI has a negative Interest Coverage Ratio of -11.45. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
DEO
11.78
Beverages Industry
- Max
- 78.96
- Q3
- 42.68
- Median
- 10.96
- Q1
- 3.86
- Min
- 0.81
DEO’s Interest Coverage Ratio of 11.78 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BTI | DEO |
|---|---|---|
| Current Ratio (MRQ) | 0.87 | 1.63 |
| Quick Ratio (MRQ) | 0.55 | 0.64 |
| Debt-to-Equity Ratio (MRQ) | 0.75 | 2.14 |
| Interest Coverage Ratio (TTM) | -11.45 | 11.78 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BTI
5.80%
Tobacco Industry
- Max
- 6.77%
- Q3
- 6.12%
- Median
- 5.06%
- Q1
- 3.83%
- Min
- 0.57%
BTI’s Dividend Yield of 5.80% is consistent with its peers in the Tobacco industry, providing a dividend return that is standard for its sector.
DEO
4.55%
Beverages Industry
- Max
- 7.92%
- Q3
- 4.37%
- Median
- 3.32%
- Q1
- 1.98%
- Min
- 0.00%
With a Dividend Yield of 4.55%, DEO offers a more attractive income stream than most of its peers in the Beverages industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio (TTM)
BTI
57.82%
Tobacco Industry
- Max
- 78.29%
- Q3
- 75.97%
- Median
- 64.37%
- Q1
- 50.14%
- Min
- 49.96%
BTI’s Dividend Payout Ratio of 57.82% is within the typical range for the Tobacco industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
DEO
97.62%
Beverages Industry
- Max
- 188.65%
- Q3
- 104.55%
- Median
- 72.60%
- Q1
- 40.31%
- Min
- 0.00%
DEO’s Dividend Payout Ratio of 97.62% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BTI | DEO |
|---|---|---|
| Dividend Yield (TTM) | 5.80% | 4.55% |
| Dividend Payout Ratio (TTM) | 57.82% | 97.62% |
Valuation
Price-to-Earnings Ratio (TTM)
BTI
29.11
Tobacco Industry
- Max
- 44.17
- Q3
- 36.23
- Median
- 27.79
- Q1
- 11.97
- Min
- 9.91
BTI’s P/E Ratio of 29.11 is within the middle range for the Tobacco industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
DEO
21.47
Beverages Industry
- Max
- 35.25
- Q3
- 22.66
- Median
- 17.17
- Q1
- 13.65
- Min
- 4.77
DEO’s P/E Ratio of 21.47 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BTI
3.51
Tobacco Industry
- Max
- 7.60
- Q3
- 5.15
- Median
- 2.97
- Q1
- 1.39
- Min
- 0.80
BTI’s P/S Ratio of 3.51 aligns with the market consensus for the Tobacco industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
DEO
2.50
Beverages Industry
- Max
- 4.06
- Q3
- 2.24
- Median
- 1.34
- Q1
- 0.86
- Min
- 0.39
DEO’s P/S Ratio of 2.50 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BTI
1.62
Tobacco Industry
- Max
- 4.76
- Q3
- 4.76
- Median
- 3.34
- Q1
- 1.97
- Min
- 1.05
BTI’s P/B Ratio of 1.62 is in the lower quartile for the Tobacco industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
DEO
4.83
Beverages Industry
- Max
- 6.90
- Q3
- 4.23
- Median
- 2.20
- Q1
- 1.51
- Min
- 0.69
DEO’s P/B Ratio of 4.83 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BTI | DEO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 29.11 | 21.47 |
| Price-to-Sales Ratio (TTM) | 3.51 | 2.50 |
| Price-to-Book Ratio (MRQ) | 1.62 | 4.83 |
| Price-to-Free Cash Flow Ratio (TTM) | 10.38 | 18.68 |