BR vs. RTO: Broadridge Financial vs. Rentokil Initial Stock Comparison

November 11, 2026

How do Broadridge Financial (BR) and Rentokil Initial (RTO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Broadridge Financial (BR) and Rentokil Initial (RTO) both fall under the Commercial & Professional Services industry group, but BR is classified in Professional Services while RTO is classified in Commercial Services & Supplies.

Broadridge Financial (BR) trades as ordinary local shares, while Rentokil Initial (RTO) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Broadridge Financial (BR) and Rentokil Initial (RTO)
Profile Item	BR	RTO
Name	Broadridge Financial Solutions, Inc.	Rentokil Initial plc American Depositary Shares (each representing five Ordinary Shares)
Country/Region	United States	United Kingdom
GICS Sector	Industrials	Industrials
GICS Industry Group	Commercial & Professional Services	Commercial & Professional Services
GICS Industry	Professional Services	Commercial Services & Supplies
GICS Sub-Industry	Data Processing & Outsourced Services	Environmental & Facilities Services
Market Capitalization	21.54 billion USD	11.87 billion USD
Currency	USD	USD
Exchange	NYSE	NYSE
Listing Date	March 22, 2007	November 18, 1996
Security Type	Common Stock	ADR

Price Performance

Cumulative Growth

RTO

GSPC

Broadridge Financial (BR) vs. Rentokil Initial (RTO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Broadridge Financial (BR) and Rentokil Initial (RTO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Broadridge Financial (BR) and Rentokil Initial (RTO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
Total Return (1Y)	-11.66%	-10.02%
Total Return (3Y, Annualized)	4.69%	-1.88%
Total Return (5Y, Annualized)	3.28%	-8.85%

Risk Profile

Drawdown History

RTO

GSPC

Broadridge Financial (BR) vs. Rentokil Initial (RTO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Broadridge Financial (BR) and Rentokil Initial (RTO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
Volatility (1Y, Annualized)	30.13%	33.85%
Beta (5Y)	0.86	0.98
Max Drawdown (5Y)	-48.21%	-50.93%
Avg. Volume (3M)	1.03M	1.74M

Risk-Adjusted Performance

Risk-Return Positioning

BR and RTO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
Sharpe Ratio (1Y)	-0.53	-0.42
Sortino Ratio (1Y)	-0.74	-0.57

Profitability

ROE (TTM)

Broadridge Financial (BR) at 40.15% sits in the top ROE quartile, while Rentokil Initial (RTO) at 5.97% is closer to the peer norm — stronger capital efficiency for BR.

BR

Commercial & Professional Services industry group

40.15%

Max: 47.06%
BR: 40.15%
Q3: 25.43%
Median: 14.11%
Q1: 3.92%
Min: -20.15%

RTO

Commercial & Professional Services industry group

5.97%

Max: 47.06%
Q3: 25.43%
Median: 14.11%
RTO: 5.97%
Q1: 3.92%
Min: -20.15%

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their ROE against the Commercial & Professional Services industry group benchmark.

Net Margin (TTM)

Broadridge Financial (BR) at 13.95% retains a top-quartile share of revenue as profit, ahead of Rentokil Initial (RTO) at 6.70%, which keeps about the industry-typical share.

BR

Commercial & Professional Services industry group

13.95%

Max: 23.28%
BR: 13.95%
Q3: 11.35%
Median: 5.65%
Q1: 0.87%
Min: -8.60%

RTO

Commercial & Professional Services industry group

6.70%

Max: 23.28%
Q3: 11.35%
RTO: 6.70%
Median: 5.65%
Q1: 0.87%
Min: -8.60%

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their net margin against the Commercial & Professional Services industry group benchmark.

Operating Margin (TTM)

Both Broadridge Financial (BR) at 10.40% and Rentokil Initial (RTO) at 12.79% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BR

Commercial & Professional Services industry group

10.40%

Max: 38.50%
Q3: 18.84%
BR: 10.40%
Median: 10.40%
Q1: 5.59%
Min: -12.00%

RTO

Commercial & Professional Services industry group

12.79%

Max: 38.50%
Q3: 18.84%
RTO: 12.79%
Median: 10.40%
Q1: 5.59%
Min: -12.00%

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their operating margin against the Commercial & Professional Services industry group benchmark.

Profitability Metrics

Profitability metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
ROE (TTM)	40.15%	5.97%
ROA (TTM)	9.50%	4.00%
Net Margin (TTM)	13.95%	6.70%
Operating Margin (TTM)	10.40%	12.79%
Gross Margin (TTM)	31.52%	14.01%

Growth

Revenue Growth

Both Broadridge Financial (BR) at 8.53% and Rentokil Initial (RTO) at 4.40% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Broadridge Financial (BR) at 35.21% and Rentokil Initial (RTO) at 21.70% sit in the top peer quartile for EPS growth, so each is compounding per-share earnings faster than typical industry peers.

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
Revenue Growth (YoY)	8.53%	4.40%
Revenue Growth (3Y CAGR)	7.25%	15.40%
EPS Growth (YoY)	35.21%	21.70%
EPS Growth (3Y CAGR)	21.90%	10.00%

Financial Strength

Current Ratio (MRQ)

Broadridge Financial (BR) at 1.22 keeps current ratio within its industry’s typical mid-range, while Rentokil Initial (RTO) at 1.06 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for RTO.

BR

Commercial & Professional Services industry group

1.22

Max: 3.63
Q3: 2.14
Median: 1.55
BR: 1.22
Q1: 1.09
Min: 0.45

RTO

Commercial & Professional Services industry group

1.06

Max: 3.63
Q3: 2.14
Median: 1.55
Q1: 1.09
RTO: 1.06
Min: 0.45

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their current ratio against the Commercial & Professional Services industry group benchmark.

Debt / Equity (MRQ)

Rentokil Initial (RTO) at 1.11 carries an industry-typical debt-to-equity mix, while Broadridge Financial (BR) at 1.39 uses more debt funding than most peers.

BR

Commercial & Professional Services industry group

1.39

Max: 2.37
BR: 1.39
Q3: 1.25
Median: 0.88
Q1: 0.35
Min: 0.00

RTO

Commercial & Professional Services industry group

1.11

Max: 2.37
Q3: 1.25
RTO: 1.11
Median: 0.88
Q1: 0.35
Min: 0.00

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their debt-to-equity ratio against the Commercial & Professional Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
Current Ratio (MRQ)	1.22	1.06
Debt / Equity (MRQ)	1.39	1.11
Net Debt / EBITDA	1.87	2.93

Dividends

Dividend Yield (TTM)

Broadridge Financial (BR) at 2.07% delivers top-quartile income for its industry, while Rentokil Initial (RTO) at 0.53% pays a more typical yield — both are credible income propositions, BR the richer one.

BR

Commercial & Professional Services industry group

2.07%

Max: 4.33%
BR: 2.07%
Q3: 1.80%
Median: 0.60%
Q1: 0.00%
Min: 0.00%

RTO

Commercial & Professional Services industry group

0.53%

Max: 4.33%
Q3: 1.80%
Median: 0.60%
RTO: 0.53%
Q1: 0.00%
Min: 0.00%

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their dividend yield against the Commercial & Professional Services industry group benchmark.

Dividend Payout Ratio (TTM)

Both Broadridge Financial (BR) at 44.46% and Rentokil Initial (RTO) at 97.56% pay out an above-typical share of earnings for their industries, leaving thinner cover if profits dip.

BR

Commercial & Professional Services industry group

44.46%

Max: 99.58%
BR: 44.46%
Q3: 41.99%
Median: 17.27%
Q1: 0.00%
Min: -17.94%

RTO

Commercial & Professional Services industry group

97.56%

Max: 99.58%
RTO: 97.56%
Q3: 41.99%
Median: 17.27%
Q1: 0.00%
Min: -17.94%

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their payout ratio against the Commercial & Professional Services industry group benchmark.

Dividend Metrics

Dividend metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
Dividend Yield (TTM)	2.07%	0.53%
Dividend Payout Ratio (TTM)	44.46%	97.56%

Valuation

P/E Ratio (TTM)

Broadridge Financial (BR) at 21.09 is near its industry’s usual P/E ratio, while Rentokil Initial (RTO) at 37.48 sits in the richer quartile — RTO needs stronger growth or earnings quality to justify the premium.

BR

Commercial & Professional Services industry group

21.09

Max: 49.47
Q3: 33.76
Median: 24.16
BR: 21.09
Q1: 16.01
Min: 1.89

RTO

Commercial & Professional Services industry group

37.48

Max: 49.47
RTO: 37.48
Q3: 33.76
Median: 24.16
Q1: 16.01
Min: 1.89

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their P/E ratio against the Commercial & Professional Services industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Broadridge Financial (BR) at 2.85 and Rentokil Initial (RTO) at 1.66 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

BR

Commercial & Professional Services industry group

2.85

Max: 7.17
Q3: 3.35
BR: 2.85
Median: 1.33
Q1: 0.69
Min: 0.11

RTO

Commercial & Professional Services industry group

1.66

Max: 7.17
Q3: 3.35
RTO: 1.66
Median: 1.33
Q1: 0.69
Min: 0.11

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their P/S ratio against the Commercial & Professional Services industry group benchmark.

P/B Ratio (MRQ)

Rentokil Initial (RTO) at 2.16 is valued about in line with its industry on P/B ratio, while Broadridge Financial (BR) at 8.22 carries an above-peer premium to book — BR is pricier on assets.

BR

Commercial & Professional Services industry group

8.22

Max: 11.25
BR: 8.22
Q3: 6.08
Median: 2.92
Q1: 1.55
Min: -2.78

RTO

Commercial & Professional Services industry group

2.16

Max: 11.25
Q3: 6.08
Median: 2.92
RTO: 2.16
Q1: 1.55
Min: -2.78

Broadridge Financial (BR) vs. Rentokil Initial (RTO): A comparison of their P/B ratio against the Commercial & Professional Services industry group benchmark.

Valuation Metrics

Valuation metrics for Broadridge Financial (BR) and Rentokil Initial (RTO)
Metric	BR	RTO
P/E Ratio (TTM)	21.09	37.48
P/S Ratio (TTM)	2.85	1.66
P/B Ratio (MRQ)	8.22	2.16
Free Cash Flow Yield (TTM)	6.25%	8.85%