BKNG vs. SW: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and SW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | SW |
|---|---|---|
| Company Name | Booking Holdings Inc. | Smurfit Westrock Plc |
| Country | United States | Ireland |
| GICS Sector | Consumer Discretionary | Materials |
| GICS Industry | Hotels, Restaurants & Leisure | Containers & Packaging |
| Market Capitalization | 175.66 billion USD | 21.05 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | June 17, 2008 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and SW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | SW |
|---|---|---|
| 5-Day Price Return | 0.38% | -5.31% |
| 13-Week Price Return | -6.81% | -13.94% |
| 26-Week Price Return | 15.67% | -11.64% |
| 52-Week Price Return | 32.06% | -13.55% |
| Month-to-Date Return | 0.38% | -5.31% |
| Year-to-Date Return | 9.09% | -25.16% |
| 10-Day Avg. Volume | 0.23M | 3.93M |
| 3-Month Avg. Volume | 0.20M | 3.96M |
| 3-Month Volatility | 18.15% | 30.74% |
| Beta | 1.27 | 1.05 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
SW
2.94%
Containers & Packaging Industry
- Max
- 36.99%
- Q3
- 19.86%
- Median
- 10.47%
- Q1
- 6.76%
- Min
- -0.20%
SW’s Return on Equity of 2.94% is in the lower quartile for the Containers & Packaging industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
SW
1.18%
Containers & Packaging Industry
- Max
- 10.84%
- Q3
- 8.25%
- Median
- 4.91%
- Q1
- 3.65%
- Min
- -0.12%
Falling into the lower quartile for the Containers & Packaging industry, SW’s Net Profit Margin of 1.18% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
SW
4.20%
Containers & Packaging Industry
- Max
- 22.03%
- Q3
- 13.09%
- Median
- 8.06%
- Q1
- 6.46%
- Min
- -0.07%
SW’s Operating Profit Margin of 4.20% is in the lower quartile for the Containers & Packaging industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
Profitability at a Glance
| Symbol | BKNG | SW |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 2.94% |
| Return on Assets (TTM) | 16.95% | 1.17% |
| Net Profit Margin (TTM) | 19.23% | 1.18% |
| Operating Profit Margin (TTM) | 32.85% | 4.20% |
| Gross Profit Margin (TTM) | 98.09% | 19.46% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
SW
1.45
Containers & Packaging Industry
- Max
- 1.96
- Q3
- 1.45
- Median
- 1.33
- Q1
- 1.09
- Min
- 0.87
SW’s Current Ratio of 1.45 aligns with the median group of the Containers & Packaging industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
SW
0.79
Containers & Packaging Industry
- Max
- 4.15
- Q3
- 2.03
- Median
- 1.20
- Q1
- 0.53
- Min
- 0.23
SW’s Debt-to-Equity Ratio of 0.79 is typical for the Containers & Packaging industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
SW
2.41
Containers & Packaging Industry
- Max
- 13.16
- Q3
- 8.10
- Median
- 3.38
- Q1
- 2.83
- Min
- 1.06
In the lower quartile for the Containers & Packaging industry, SW’s Interest Coverage Ratio of 2.41 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.
Financial Strength at a Glance
| Symbol | BKNG | SW |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.45 |
| Quick Ratio (MRQ) | 1.21 | 0.95 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.79 |
| Interest Coverage Ratio (TTM) | 29.94 | 2.41 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
SW
3.65%
Containers & Packaging Industry
- Max
- 7.14%
- Q3
- 4.65%
- Median
- 3.69%
- Q1
- 2.00%
- Min
- 0.00%
SW’s Dividend Yield of 3.65% is consistent with its peers in the Containers & Packaging industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
SW
85.87%
Containers & Packaging Industry
- Max
- 222.75%
- Q3
- 132.16%
- Median
- 65.79%
- Q1
- 28.53%
- Min
- 0.00%
SW’s Dividend Payout Ratio of 85.87% is within the typical range for the Containers & Packaging industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | SW |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 3.65% |
| Dividend Payout Ratio (TTM) | 25.16% | 85.87% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.73
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 36.73 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
SW
39.96
Containers & Packaging Industry
- Max
- 24.22
- Q3
- 20.28
- Median
- 17.07
- Q1
- 15.06
- Min
- 7.79
At 39.96, SW’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Containers & Packaging industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
BKNG
7.06
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 7.06 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
SW
0.47
Containers & Packaging Industry
- Max
- 1.99
- Q3
- 1.17
- Median
- 0.94
- Q1
- 0.55
- Min
- 0.31
In the lower quartile for the Containers & Packaging industry, SW’s P/S Ratio of 0.47 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
SW
1.23
Containers & Packaging Industry
- Max
- 4.79
- Q3
- 3.32
- Median
- 2.14
- Q1
- 1.60
- Min
- 0.89
SW’s P/B Ratio of 1.23 is in the lower quartile for the Containers & Packaging industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
Valuation at a Glance
| Symbol | BKNG | SW |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.73 | 39.96 |
| Price-to-Sales Ratio (TTM) | 7.06 | 0.47 |
| Price-to-Book Ratio (MRQ) | 91.90 | 1.23 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.13 | 40.43 |