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BIDU vs. PINS: Baidu vs. Pinterest Stock Comparison

How do Baidu (BIDU) and Pinterest (PINS) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Pinterest (PINS) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Pinterest (PINS) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Pinterest (PINS)
Profile ItemBIDUPINS
NameBaidu Inc. ADRPinterest Inc.
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesInteractive Media & Services
GICS Sub-IndustryInteractive Media & ServicesInteractive Media & Services
Market Capitalization27.87 billion USD10.87 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005April 18, 2019
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
PINS
GSPC
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Baidu (BIDU) vs. Pinterest (PINS), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Pinterest (PINS). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Pinterest (PINS). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
Total Return (1Y)-36.07%-29.81%
Total Return (3Y, Annualized)-8.51%-15.27%
Total Return (5Y, Annualized)-13.01%-16.43%

Risk Profile

Drawdown History

BIDU
PINS
GSPC
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Baidu (BIDU) vs. Pinterest (PINS), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Pinterest (PINS). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
Volatility (1Y, Annualized)46.96%49.76%
Beta (5Y)0.560.95
Max Drawdown (5Y)-55.39%-68.40%
Avg. Volume (3M)2.67M13.18M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and PINS are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
Sharpe Ratio (1Y)-0.86-0.69
Sortino Ratio (1Y)-1.25-0.90

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Pinterest (PINS) reports 4.50%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

PINS

Media & Entertainment industry group

4.50%

Max
49.92%
Q3
17.95%
Median
7.20%
PINS
4.50%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Pinterest (PINS) reports 3.81%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

PINS

Media & Entertainment industry group

3.81%

Max
32.91%
Q3
11.75%
Median
5.04%
PINS
3.81%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and Pinterest (PINS) at 2.93% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

PINS

Media & Entertainment industry group

2.93%

Max
40.16%
Q3
18.72%
Median
8.63%
PINS
2.93%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
ROE (TTM)-1.39%4.50%
ROA (TTM)1.20%3.12%
Net Margin (TTM)-2.90%3.81%
Operating Margin (TTM)9.65%2.93%
Gross Margin (TTM)40.87%78.97%

Growth

Revenue Growth

Pinterest (PINS) at 15.79% sits in the top revenue growth quartile, while Baidu (BIDU) at -3.04% is in the bottom quartile, showing a clear gap in revenue momentum.

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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Baidu (BIDU) at -82.16% and Pinterest (PINS) at -77.15% post bottom-quartile EPS growth versus peers, pointing to weaker earnings momentum than typical rivals.

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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
Revenue Growth (YoY)-3.04%15.79%
Revenue Growth (3Y CAGR)1.44%14.63%
EPS Growth (YoY)-82.16%-77.15%
EPS Growth (3Y CAGR)-16.00%--

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Pinterest (PINS) at 4.28 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

PINS

Media & Entertainment industry group

4.28

Max
4.69
PINS
4.28
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Pinterest (PINS) at 0.39 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

PINS

Media & Entertainment industry group

0.39

Max
3.65
Q3
1.69
Median
0.46
PINS
0.39
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
Current Ratio (MRQ)2.334.28
Debt / Equity (MRQ)0.380.39
Net Debt / EBITDA-2.28-0.92

Dividends

Dividend Yield (TTM)

Neither Baidu (BIDU) nor Pinterest (PINS) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

PINS

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
PINS
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Baidu (BIDU) nor Pinterest (PINS) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

PINS

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
PINS
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Pinterest (PINS): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Pinterest (PINS) trades at 79.00 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

PINS

Media & Entertainment industry group

79.00

PINS
79.00
Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Pinterest (PINS): BIDU does not report P/E ratio, so it has no value marker; PINS is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Pinterest (PINS) at 2.32 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

PINS

Media & Entertainment industry group

2.32

Max
7.43
Q3
3.82
PINS
2.32
Median
1.40
Q1
0.70
Min
0.00
Loading chart…
Baidu (BIDU) vs. Pinterest (PINS): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Pinterest (PINS) at 3.50 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

PINS

Media & Entertainment industry group

3.50

Max
11.45
Q3
5.30
PINS
3.50
Median
1.84
Q1
0.77
Min
-2.61
Loading chart…
Baidu (BIDU) vs. Pinterest (PINS): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Pinterest (PINS)
MetricBIDUPINS
P/E Ratio (TTM)--79.00
P/S Ratio (TTM)0.222.32
P/B Ratio (MRQ)0.683.50
Free Cash Flow Yield (TTM)-7.52%11.11%