BIDU vs. PINS: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BIDU and PINS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BIDU trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, PINS is a standard domestic listing.
| Symbol | BIDU | PINS |
|---|---|---|
| Company Name | Baidu, Inc. | Pinterest, Inc. |
| Country | China | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Interactive Media & Services |
| Market Capitalization | 30.75 billion USD | 24.33 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | August 5, 2005 | April 18, 2019 |
| Security Type | ADR | Common Stock |
Historical Performance
This chart compares the performance of BIDU and PINS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BIDU | PINS |
|---|---|---|
| 5-Day Price Return | 4.12% | -8.65% |
| 13-Week Price Return | -0.22% | 8.95% |
| 26-Week Price Return | 2.54% | 6.52% |
| 52-Week Price Return | 6.85% | 23.34% |
| Month-to-Date Return | 3.64% | -7.31% |
| Year-to-Date Return | 8.02% | 23.38% |
| 10-Day Avg. Volume | 3.65M | 16.21M |
| 3-Month Avg. Volume | 3.76M | 11.77M |
| 3-Month Volatility | 36.87% | 41.41% |
| Beta | 0.32 | 0.84 |
Profitability
Return on Equity (TTM)
BIDU
9.73%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
BIDU’s Return on Equity of 9.73% is on par with the norm for the Interactive Media & Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
PINS
44.93%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
In the upper quartile for the Interactive Media & Services industry, PINS’s Return on Equity of 44.93% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BIDU
18.98%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
BIDU’s Net Profit Margin of 18.98% is aligned with the median group of its peers in the Interactive Media & Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
PINS
49.30%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
A Net Profit Margin of 49.30% places PINS in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BIDU
15.14%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
BIDU’s Operating Profit Margin of 15.14% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
PINS
5.53%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
PINS’s Operating Profit Margin of 5.53% is in the lower quartile for the Interactive Media & Services industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
Profitability at a Glance
| Symbol | BIDU | PINS |
|---|---|---|
| Return on Equity (TTM) | 9.73% | 44.93% |
| Return on Assets (TTM) | 5.94% | 39.46% |
| Net Profit Margin (TTM) | 18.98% | 49.30% |
| Operating Profit Margin (TTM) | 15.14% | 5.53% |
| Gross Profit Margin (TTM) | 49.06% | 79.86% |
Financial Strength
Current Ratio (MRQ)
BIDU
2.29
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
BIDU’s Current Ratio of 2.29 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
PINS
8.76
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
PINS’s Current Ratio of 8.76 is exceptionally high, placing it well outside the typical range for the Interactive Media & Services industry. This indicates a very strong liquidity position, though such a high ratio may also suggest that the company is not using its assets efficiently to generate profits.
Debt-to-Equity Ratio (MRQ)
BIDU
0.35
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
BIDU’s Debt-to-Equity Ratio of 0.35 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
PINS
0.00
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
Falling into the lower quartile for the Interactive Media & Services industry, PINS’s Debt-to-Equity Ratio of 0.00 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
BIDU
--
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
Interest Coverage Ratio data for BIDU is currently unavailable.
PINS
62.73
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
PINS’s Interest Coverage Ratio of 62.73 is in the upper quartile for the Interactive Media & Services industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | BIDU | PINS |
|---|---|---|
| Current Ratio (MRQ) | 2.29 | 8.76 |
| Quick Ratio (MRQ) | 2.29 | 8.51 |
| Debt-to-Equity Ratio (MRQ) | 0.35 | 0.00 |
| Interest Coverage Ratio (TTM) | -- | 62.73 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
PINS
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
PINS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
PINS
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
PINS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BIDU | PINS |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BIDU
8.53
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/E Ratio of 8.53 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
PINS
12.57
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
In the lower quartile for the Interactive Media & Services industry, PINS’s P/E Ratio of 12.57 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
Price-to-Sales Ratio (TTM)
BIDU
1.62
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/S Ratio of 1.62 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
PINS
6.20
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
PINS’s P/S Ratio of 6.20 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BIDU
0.84
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
BIDU’s P/B Ratio of 0.84 is in the lower quartile for the Interactive Media & Services industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
PINS
5.04
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
PINS’s P/B Ratio of 5.04 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | BIDU | PINS |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 8.53 | 12.57 |
| Price-to-Sales Ratio (TTM) | 1.62 | 6.20 |
| Price-to-Book Ratio (MRQ) | 0.84 | 5.04 |
| Price-to-Free Cash Flow Ratio (TTM) | 10.22 | 23.11 |