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BABA vs. MELI: Alibaba vs. MercadoLibre Stock Comparison

How do Alibaba (BABA) and MercadoLibre (MELI) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Alibaba (BABA) and MercadoLibre (MELI) are both classified in the Broadline Retail sub-industry within the broader Broadline Retail industry, placing them in the closest GICS peer bucket.

MercadoLibre (MELI) trades as ordinary local shares, while Alibaba (BABA) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Alibaba (BABA) and MercadoLibre (MELI)
Profile ItemBABAMELI
NameAlibaba Group Holding Ltd. ADRMercadoLibre Inc.
Country/RegionChinaUruguay
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer Discretionary Distribution & RetailConsumer Discretionary Distribution & Retail
GICS IndustryBroadline RetailBroadline Retail
GICS Sub-IndustryBroadline RetailBroadline Retail
Market Capitalization281.47 billion USD100.30 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateSeptember 19, 2014August 10, 2007
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BABA
MELI
GSPC
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Alibaba (BABA) vs. MercadoLibre (MELI), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Alibaba (BABA) and MercadoLibre (MELI). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Alibaba (BABA) and MercadoLibre (MELI). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
Total Return (1Y)-12.71%-18.18%
Total Return (3Y, Annualized)8.19%11.64%
Total Return (5Y, Annualized)-6.71%0.33%

Risk Profile

Drawdown History

BABA
MELI
GSPC
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Alibaba (BABA) vs. MercadoLibre (MELI), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Alibaba (BABA) and MercadoLibre (MELI). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Alibaba (BABA) is heavily traded at around 12.48M shares per day, whereas MercadoLibre (MELI) sees a more moderate 437.02K — larger orders in the latter may require more patience and tighter control over order sizing.

Risk profile metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
Volatility (1Y, Annualized)43.82%41.17%
Beta (5Y)0.471.29
Max Drawdown (5Y)-64.46%-68.64%
Avg. Volume (3M)12.48M437.02K

Risk-Adjusted Performance

Risk-Return Positioning

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BABA and MELI are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
Sharpe Ratio (1Y)-0.38-0.54
Sortino Ratio (1Y)-0.60-0.71

Profitability

ROE (TTM)

Both Alibaba (BABA) at 6.36% and MercadoLibre (MELI) at 27.50% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

BABA

Consumer Discretionary Distribution & Retail industry group

6.36%

Max
63.82%
Q3
32.42%
Median
14.20%
BABA
6.36%
Q1
5.73%
Min
-27.22%

MELI

Consumer Discretionary Distribution & Retail industry group

27.50%

Max
63.82%
Q3
32.42%
MELI
27.50%
Median
14.20%
Q1
5.73%
Min
-27.22%
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their ROE against the Consumer Discretionary Distribution & Retail industry group benchmark.

Net Margin (TTM)

Both Alibaba (BABA) at 7.04% and MercadoLibre (MELI) at 5.30% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

BABA

Consumer Discretionary Distribution & Retail industry group

7.04%

Max
20.45%
Q3
9.06%
BABA
7.04%
Median
3.37%
Q1
0.86%
Min
-10.82%

MELI

Consumer Discretionary Distribution & Retail industry group

5.30%

Max
20.45%
Q3
9.06%
MELI
5.30%
Median
3.37%
Q1
0.86%
Min
-10.82%
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their net margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Operating Margin (TTM)

Both Alibaba (BABA) at 7.30% and MercadoLibre (MELI) at 6.72% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BABA

Consumer Discretionary Distribution & Retail industry group

7.30%

Max
24.71%
Q3
11.23%
BABA
7.30%
Median
5.44%
Q1
2.16%
Min
-7.86%

MELI

Consumer Discretionary Distribution & Retail industry group

6.72%

Max
24.71%
Q3
11.23%
MELI
6.72%
Median
5.44%
Q1
2.16%
Min
-7.86%
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their operating margin against the Consumer Discretionary Distribution & Retail industry group benchmark.

Profitability Metrics

Profitability metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
ROE (TTM)6.36%27.50%
ROA (TTM)1.56%4.31%
Net Margin (TTM)7.04%5.30%
Operating Margin (TTM)7.30%6.72%
Gross Margin (TTM)38.20%47.75%

Growth

Revenue Growth

MercadoLibre (MELI) at 39.06% clears its industry range for revenue growth, far stronger top-line momentum than Alibaba (BABA) at 2.74%, which is closer to a typical peer reading.

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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Alibaba (BABA) at -17.91% and MercadoLibre (MELI) at 4.54% land near their industries' usual EPS growth ranges, so bottom-line momentum looks broadly in line with peers on both sides.

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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
Revenue Growth (YoY)2.74%39.06%
Revenue Growth (3Y CAGR)5.62%38.91%
EPS Growth (YoY)-17.91%4.54%
EPS Growth (3Y CAGR)17.05%60.50%

Financial Strength

Current Ratio (MRQ)

Both Alibaba (BABA) at 1.36 and MercadoLibre (MELI) at 1.12 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BABA

Consumer Discretionary Distribution & Retail industry group

1.36

Max
3.13
Q3
1.88
Median
1.41
BABA
1.36
Q1
1.03
Min
0.49

MELI

Consumer Discretionary Distribution & Retail industry group

1.12

Max
3.13
Q3
1.88
Median
1.41
MELI
1.12
Q1
1.03
Min
0.49
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their current ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Debt / Equity (MRQ)

Alibaba (BABA) at 0.24 keeps leverage in the lower industry quartile, while MercadoLibre (MELI) at 1.69 runs a more typical debt-to-equity mix.

BABA

Consumer Discretionary Distribution & Retail industry group

0.24

Max
3.39
Q3
1.76
Median
1.08
Q1
0.66
BABA
0.24
Min
0.01

MELI

Consumer Discretionary Distribution & Retail industry group

1.69

Max
3.39
Q3
1.76
MELI
1.69
Median
1.08
Q1
0.66
Min
0.01
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their debt-to-equity ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
Current Ratio (MRQ)1.361.12
Debt / Equity (MRQ)0.241.69
Net Debt / EBITDA-1.201.92

Dividends

Dividend Yield (TTM)

MercadoLibre (MELI) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alibaba (BABA) reports a yield of 6.48%, ranking against industry peers normally.

BABA

Consumer Discretionary Distribution & Retail industry group

6.48%

BABA
6.48%
Max
4.87%
Q3
2.44%
Median
0.00%
Q1
0.00%
Min
0.00%

MELI

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
4.87%
Q3
2.44%
MELI
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their dividend yield against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Payout Ratio (TTM)

MercadoLibre (MELI) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alibaba (BABA) reports a payout of 24.04%, ranking against industry peers normally.

BABA

Consumer Discretionary Distribution & Retail industry group

24.04%

Max
67.85%
Q3
31.80%
BABA
24.04%
Median
0.00%
Q1
0.00%
Min
0.00%

MELI

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
67.85%
Q3
31.80%
MELI
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their payout ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Dividend Metrics

Dividend metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
Dividend Yield (TTM)6.48%0.00%
Dividend Payout Ratio (TTM)24.04%0.00%

Valuation

P/E Ratio (TTM)

Alibaba (BABA) at 25.62 is near its industry’s usual P/E ratio, while MercadoLibre (MELI) at 53.76 sits above its peer range — an unusually expensive price for MELI’s trailing earnings.

BABA

Consumer Discretionary Distribution & Retail industry group

25.62

Max
43.60
Q3
25.79
BABA
25.62
Median
17.46
Q1
12.45
Min
0.95

MELI

Consumer Discretionary Distribution & Retail industry group

53.76

MELI
53.76
Max
43.60
Q3
25.79
Median
17.46
Q1
12.45
Min
0.95
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their P/E ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/S Ratio (TTM)

Alibaba (BABA) at 0.27 looks cheap on sales in the lower P/S ratio quartile, while MercadoLibre (MELI) at 2.85 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BABA

Consumer Discretionary Distribution & Retail industry group

0.27

Max
3.35
Q3
1.59
Median
0.73
Q1
0.28
BABA
0.27
Min
0.03

MELI

Consumer Discretionary Distribution & Retail industry group

2.85

Max
3.35
MELI
2.85
Q3
1.59
Median
0.73
Q1
0.28
Min
0.03
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their P/S ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

P/B Ratio (MRQ)

Alibaba (BABA) at 1.69 sits near its industry’s typical P/B ratio, while MercadoLibre (MELI) at 12.80 prices above its benchmark range — MELI looks rich relative to book.

BABA

Consumer Discretionary Distribution & Retail industry group

1.69

Max
9.86
Q3
4.94
Median
1.88
BABA
1.69
Q1
1.17
Min
-3.73

MELI

Consumer Discretionary Distribution & Retail industry group

12.80

MELI
12.80
Max
9.86
Q3
4.94
Median
1.88
Q1
1.17
Min
-3.73
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Alibaba (BABA) vs. MercadoLibre (MELI): A comparison of their P/B ratio against the Consumer Discretionary Distribution & Retail industry group benchmark.

Valuation Metrics

Valuation metrics for Alibaba (BABA) and MercadoLibre (MELI)
MetricBABAMELI
P/E Ratio (TTM)25.6253.76
P/S Ratio (TTM)0.272.85
P/B Ratio (MRQ)1.6912.80
Free Cash Flow Yield (TTM)-29.36%0.35%