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APP vs. DOCU: AppLovin vs. DocuSign Stock Comparison

How do AppLovin (APP) and DocuSign (DOCU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

AppLovin (APP) and DocuSign (DOCU) are both classified in the Application Software sub-industry within the broader Software industry, placing them in the closest GICS peer bucket.

Company profile comparison for AppLovin (APP) and DocuSign (DOCU)
Profile ItemAPPDOCU
NameAppLovin Corporation Class A Common StockDocuSign Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyInformation Technology
GICS Industry GroupSoftware & ServicesSoftware & Services
GICS IndustrySoftwareSoftware
GICS Sub-IndustryApplication SoftwareApplication Software
Market Capitalization129.62 billion USD14.51 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateApril 15, 2021April 27, 2018
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

APP
DOCU
GSPC
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AppLovin (APP) vs. DocuSign (DOCU), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for AppLovin (APP) and DocuSign (DOCU). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for AppLovin (APP) and DocuSign (DOCU). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
Total Return (1Y)-34.71%12.03%
Total Return (3Y, Annualized)116.87%24.94%
Total Return (5Y, Annualized)31.34%-22.27%

Risk Profile

Drawdown History

APP
DOCU
GSPC
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AppLovin (APP) vs. DocuSign (DOCU), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for AppLovin (APP) and DocuSign (DOCU). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

AppLovin (APP) carries a highly aggressive beta of 2.25, indicating much higher sensitivity to broad-market moves, whereas DocuSign (DOCU) is closer to market-like at 0.79 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
Volatility (1Y, Annualized)80.36%48.32%
Beta (5Y)2.250.79
Max Drawdown (5Y)-91.90%-86.00%
Avg. Volume (3M)5.33M2.99M

Risk-Adjusted Performance

Risk-Return Positioning

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APP and DOCU are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
Sharpe Ratio (1Y)-0.490.16
Sortino Ratio (1Y)-0.690.23

Profitability

ROE (TTM)

AppLovin (APP) at 210.09% clears its industry range for ROE, a sharper capital-efficiency signal than DocuSign (DOCU) at 17.80%, which is closer to a typical peer reading.

APP

Software & Services industry group

210.09%

APP
210.09%
Max
53.85%
Q3
17.90%
Median
6.59%
Q1
-9.59%
Min
-50.52%

DOCU

Software & Services industry group

17.80%

Max
53.85%
Q3
17.90%
DOCU
17.80%
Median
6.59%
Q1
-9.59%
Min
-50.52%
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their ROE against the Software & Services industry group benchmark.

Net Margin (TTM)

AppLovin (APP) at 65.89% converts revenue to bottom-line profit above its industry’s benchmark range, while DocuSign (DOCU) at 9.82% keeps roughly the typical share for its industry.

APP

Software & Services industry group

65.89%

APP
65.89%
Max
41.17%
Q3
15.28%
Median
4.63%
Q1
-5.42%
Min
-33.17%

DOCU

Software & Services industry group

9.82%

Max
41.17%
Q3
15.28%
DOCU
9.82%
Median
4.63%
Q1
-5.42%
Min
-33.17%
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their net margin against the Software & Services industry group benchmark.

Operating Margin (TTM)

AppLovin (APP) at 78.22% turns sales into operating profit above its industry’s benchmark range, while DocuSign (DOCU) at 13.43% operates around its industry’s norm.

APP

Software & Services industry group

78.22%

APP
78.22%
Max
46.89%
Q3
17.64%
Median
8.73%
Q1
-2.13%
Min
-30.45%

DOCU

Software & Services industry group

13.43%

Max
46.89%
Q3
17.64%
DOCU
13.43%
Median
8.73%
Q1
-2.13%
Min
-30.45%
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their operating margin against the Software & Services industry group benchmark.

Profitability Metrics

Profitability metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
ROE (TTM)210.09%17.80%
ROA (TTM)49.57%6.35%
Net Margin (TTM)65.89%9.82%
Operating Margin (TTM)78.22%13.43%
Gross Margin (TTM)88.78%79.61%

Growth

Revenue Growth

AppLovin (APP) at 69.99% clears its industry range for revenue growth, far stronger top-line momentum than DocuSign (DOCU) at 8.16%, which is closer to a typical peer reading.

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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their Revenue Growth across different time periods.

EPS Growth

AppLovin (APP) at 115.23% sits in the top EPS growth quartile, while DocuSign (DOCU) at -70.87% is in the bottom quartile, showing a clear gap in earnings momentum.

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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
Revenue Growth (YoY)69.99%8.16%
Revenue Growth (3Y CAGR)24.84%8.57%
EPS Growth (YoY)115.23%-70.87%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

AppLovin (APP) at 3.81 carries current ratio above its industry’s typical mid-range, while DocuSign (DOCU) at 0.64 runs in the tighter-liquidity quartile — different working-capital profiles, both worth examining.

APP

Software & Services industry group

3.81

Max
5.11
APP
3.81
Q3
2.77
Median
1.67
Q1
1.01
Min
0.03

DOCU

Software & Services industry group

0.64

Max
5.11
Q3
2.77
Median
1.67
Q1
1.01
DOCU
0.64
Min
0.03
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their current ratio against the Software & Services industry group benchmark.

Debt / Equity (MRQ)

Both AppLovin (APP) at 1.07 and DocuSign (DOCU) at 0.11 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

APP

Software & Services industry group

1.07

Max
2.52
Q3
1.13
APP
1.07
Median
0.40
Q1
0.07
Min
0.00

DOCU

Software & Services industry group

0.11

Max
2.52
Q3
1.13
Median
0.40
DOCU
0.11
Q1
0.07
Min
0.00
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their debt-to-equity ratio against the Software & Services industry group benchmark.

Financial Strength Metrics

Financial strength metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
Current Ratio (MRQ)3.810.64
Debt / Equity (MRQ)1.070.11
Net Debt / EBITDA0.06-1.35

Dividends

Dividend Yield (TTM)

Neither AppLovin (APP) nor DocuSign (DOCU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

APP

Software & Services industry group

0.00%

APP
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

DOCU

Software & Services industry group

0.00%

DOCU
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their dividend yield against the Software & Services industry group benchmark.

Dividend Payout Ratio (TTM)

Neither AppLovin (APP) nor DocuSign (DOCU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

APP

Software & Services industry group

0.00%

APP
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

DOCU

Software & Services industry group

0.00%

DOCU
0.00%
Max
0.00%
Q3
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their payout ratio against the Software & Services industry group benchmark.

Dividend Metrics

Dividend metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

Both AppLovin (APP) at 26.34 and DocuSign (DOCU) at 47.32 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

APP

Software & Services industry group

26.34

Max
112.94
Q3
60.32
Median
32.91
APP
26.34
Q1
18.77
Min
6.69

DOCU

Software & Services industry group

47.32

Max
112.94
Q3
60.32
DOCU
47.32
Median
32.91
Q1
18.77
Min
6.69
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their P/E ratio against the Software & Services industry group benchmark.

P/S Ratio (TTM)

DocuSign (DOCU) at 4.32 is priced about in line with its industry on P/S ratio, while AppLovin (APP) at 17.04 sits in the pricier quartile — APP costs more per dollar of sales.

APP

Software & Services industry group

17.04

Max
17.91
APP
17.04
Q3
8.78
Median
4.25
Q1
2.23
Min
0.02

DOCU

Software & Services industry group

4.32

Max
17.91
Q3
8.78
DOCU
4.32
Median
4.25
Q1
2.23
Min
0.02
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their P/S ratio against the Software & Services industry group benchmark.

P/B Ratio (MRQ)

DocuSign (DOCU) at 8.50 sits near its industry’s typical P/B ratio, while AppLovin (APP) at 39.29 prices above its benchmark range — APP looks rich relative to book.

APP

Software & Services industry group

39.29

APP
39.29
Max
16.63
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90

DOCU

Software & Services industry group

8.50

Max
16.63
DOCU
8.50
Q3
8.50
Median
4.30
Q1
1.92
Min
-3.90
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AppLovin (APP) vs. DocuSign (DOCU): A comparison of their P/B ratio against the Software & Services industry group benchmark.

Valuation Metrics

Valuation metrics for AppLovin (APP) and DocuSign (DOCU)
MetricAPPDOCU
P/E Ratio (TTM)26.3447.32
P/S Ratio (TTM)17.044.32
P/B Ratio (MRQ)39.298.50
Free Cash Flow Yield (TTM)2.87%9.05%