AMZN vs. PG: Amazon.com vs. Procter & Gamble Stock Comparison

November 11, 2026

How do Amazon.com (AMZN) and Procter & Gamble (PG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) is classified in the Consumer Discretionary sector (Consumer Discretionary Distribution & Retail), whereas Procter & Gamble (PG) belongs to Consumer Staples (Household & Personal Products) — their GICS classifications point to very different parts of the market.

Company profile comparison for Amazon.com (AMZN) and Procter & Gamble (PG)
Profile Item	AMZN	PG
Name	Amazon.com Inc.	The Procter & Gamble Company
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Staples
GICS Industry Group	Consumer Discretionary Distribution & Retail	Household & Personal Products
GICS Industry	Broadline Retail	Household Products
GICS Sub-Industry	Broadline Retail	Household Products
Market Capitalization	2,803.85 billion USD	383.36 billion USD
Currency	USD	USD
Exchange	Nasdaq	NYSE
Listing Date	May 15, 1997	January 2, 1962
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

AMZN

GSPC

Amazon.com (AMZN) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Procter & Gamble (PG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Procter & Gamble (PG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
Total Return (1Y)	9.80%	17.45%
Total Return (3Y, Annualized)	24.05%	6.50%
Total Return (5Y, Annualized)	8.46%	5.59%

Risk Profile

Drawdown History

AMZN

GSPC

Amazon.com (AMZN) vs. Procter & Gamble (PG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Procter & Gamble (PG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Amazon.com (AMZN) has an aggressive beta of 1.45, indicating higher sensitivity to broad-market moves, while Procter & Gamble (PG) is defensive at 0.35 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
Volatility (1Y, Annualized)	34.10%	21.15%
Beta (5Y)	1.45	0.35
Max Drawdown (5Y)	-55.73%	-23.77%
Avg. Volume (3M)	38.50M	9.19M

Risk-Adjusted Performance

Risk-Return Positioning

AMZN and PG are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
Sharpe Ratio (1Y)	0.16	0.62
Sortino Ratio (1Y)	0.26	0.96

Profitability

ROE (TTM)

Both Amazon.com (AMZN) at 27.42% and Procter & Gamble (PG) at 29.61% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

AMZN

Consumer Discretionary Distribution & Retail industry group

27.42%

Max: 62.17%
Q3: 29.44%
AMZN: 27.42%
Median: 15.69%
Q1: 6.73%
Min: -12.16%

PG

Household & Personal Products industry group

29.61%

Max: 42.18%
Q3: 31.87%
PG: 29.61%
Median: 17.80%
Q1: 9.28%
Min: -14.64%

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their ROE against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Net Margin (TTM)

For every dollar of sales, both Amazon.com (AMZN) at 16.90% and Procter & Gamble (PG) at 18.23% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

16.90%

Max: 16.94%
AMZN: 16.90%
Q3: 8.69%
Median: 3.55%
Q1: 1.14%
Min: -9.41%

PG

Household & Personal Products industry group

18.23%

Max: 23.47%
PG: 18.23%
Q3: 12.19%
Median: 8.50%
Q1: 3.08%
Min: -9.74%

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their net margin against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Operating Margin (TTM)

Procter & Gamble (PG) at 26.87% shows unusually strong operating efficiency — above its industry’s operating margin range — and Amazon.com (AMZN) at 13.90% also operates in the top quartile.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.90%

Max: 21.45%
AMZN: 13.90%
Q3: 10.89%
Median: 5.57%
Q1: 2.28%
Min: -7.12%

PG

Household & Personal Products industry group

26.87%

PG: 26.87%
Max: 23.94%
Q3: 17.03%
Median: 13.15%
Q1: 10.58%
Min: 1.87%

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their operating margin against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
ROE (TTM)	27.42%	29.61%
ROA (TTM)	6.62%	10.49%
Net Margin (TTM)	16.90%	18.23%
Operating Margin (TTM)	13.90%	26.87%
Gross Margin (TTM)	51.37%	50.59%

Growth

Revenue Growth

Both Amazon.com (AMZN) at 12.38% and Procter & Gamble (PG) at 3.26% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Amazon.com (AMZN) at 29.66% sits in the top EPS growth quartile, while Procter & Gamble (PG) at 1.69% is closer to the peer norm — faster per-share earnings growth for AMZN.

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
Revenue Growth (YoY)	12.38%	3.26%
Revenue Growth (3Y CAGR)	11.73%	2.00%
EPS Growth (YoY)	29.66%	1.69%
EPS Growth (3Y CAGR)	--	3.91%

Financial Strength

Current Ratio (MRQ)

Both Amazon.com (AMZN) at 0.99 and Procter & Gamble (PG) at 0.72 run current ratio in the tighter-liquidity quartile of industry peers, leaving thinner cushions against current liabilities than typical competitors.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.99

Max: 2.62
Q3: 1.75
Median: 1.35
Q1: 1.00
AMZN: 0.99
Min: 0.48

PG

Household & Personal Products industry group

0.72

Max: 4.26
Q3: 2.82
Median: 1.84
Q1: 0.92
PG: 0.72
Min: 0.65

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their current ratio against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.50 keeps leverage in the lower industry quartile, while Procter & Gamble (PG) at 0.70 runs a more typical debt-to-equity mix.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.50

Max: 3.93
Q3: 2.14
Median: 1.25
Q1: 0.73
AMZN: 0.50
Min: 0.01

PG

Household & Personal Products industry group

0.70

Max: 2.30
Q3: 2.12
Median: 0.81
PG: 0.70
Q1: 0.50
Min: 0.01

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their debt-to-equity ratio against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
Current Ratio (MRQ)	0.99	0.72
Debt / Equity (MRQ)	0.50	0.70
Net Debt / EBITDA	1.04	0.94

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Procter & Gamble (PG) reports a yield of 2.57%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 5.84%
Q3: 2.50%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

2.57%

Max: 5.00%
PG: 2.57%
Q3: 2.47%
Median: 1.30%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their dividend yield against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Procter & Gamble (PG) reports a payout of 64.62%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max: 72.73%
Q3: 32.44%
AMZN: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

PG

Household & Personal Products industry group

64.62%

Max: 140.00%
Q3: 73.75%
PG: 64.62%
Median: 46.43%
Q1: 0.00%
Min: 0.00%

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their payout ratio against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
Dividend Yield (TTM)	0.00%	2.57%
Dividend Payout Ratio (TTM)	0.00%	64.62%

Valuation

P/E Ratio (TTM)

Both Amazon.com (AMZN) at 20.96 and Procter & Gamble (PG) at 24.91 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.96

Max: 40.50
Q3: 24.26
AMZN: 20.96
Median: 19.23
Q1: 12.64
Min: 4.67

PG

Household & Personal Products industry group

24.91

Max: 37.57
Q3: 33.54
PG: 24.91
Median: 20.03
Q1: 15.76
Min: 6.45

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their P/E ratio against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

P/S Ratio (TTM)

Both Amazon.com (AMZN) at 3.52 and Procter & Gamble (PG) at 4.36 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.52

Max: 4.32
AMZN: 3.52
Q3: 1.99
Median: 0.70
Q1: 0.26
Min: 0.03

PG

Household & Personal Products industry group

4.36

PG: 4.36
Max: 4.36
Q3: 3.57
Median: 1.68
Q1: 0.76
Min: 0.30

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their P/S ratio against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

P/B Ratio (MRQ)

On P/B ratio, both Amazon.com (AMZN) at 4.57 and Procter & Gamble (PG) at 7.05 are valued close to their industries’ norm against book — neither stands out from peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

4.57

Max: 10.96
Q3: 5.26
AMZN: 4.57
Median: 2.16
Q1: 1.08
Min: -4.45

PG

Household & Personal Products industry group

7.05

Max: 12.30
Q3: 7.43
PG: 7.05
Median: 3.44
Q1: 1.30
Min: -3.91

Amazon.com (AMZN) vs. Procter & Gamble (PG): A comparison of their P/B ratio against their respective Consumer Discretionary Distribution & Retail and Household & Personal Products industry group benchmarks.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Procter & Gamble (PG)
Metric	AMZN	PG
P/E Ratio (TTM)	20.96	24.91
P/S Ratio (TTM)	3.52	4.36
P/B Ratio (MRQ)	4.57	7.05
Free Cash Flow Yield (TTM)	-1.24%	3.30%