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AIZ vs. PFG: Assurant vs. Principal Financial Stock Comparison

How do Assurant (AIZ) and Principal Financial (PFG) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Assurant (AIZ) and Principal Financial (PFG) both belong to the Insurance industry, though AIZ is classified under Multi-line Insurance while PFG falls under Life & Health Insurance.

Company profile comparison for Assurant (AIZ) and Principal Financial (PFG)
Profile ItemAIZPFG
NameAssurant Inc.Principal Financial Group Inc.
Country/RegionUnited StatesUnited States
GICS SectorFinancialsFinancials
GICS Industry GroupInsuranceInsurance
GICS IndustryInsuranceInsurance
GICS Sub-IndustryMulti-line InsuranceLife & Health Insurance
Market Capitalization15.06 billion USD23.55 billion USD
CurrencyUSDUSD
ExchangeNYSENasdaq
Listing DateFebruary 5, 2004October 23, 2001
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AIZ
PFG
GSPC
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Assurant (AIZ) vs. Principal Financial (PFG), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Assurant (AIZ) and Principal Financial (PFG). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Assurant (AIZ) and Principal Financial (PFG). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
Total Return (1Y)42.48%43.88%
Total Return (3Y, Annualized)26.94%22.99%
Total Return (5Y, Annualized)16.38%15.02%

Risk Profile

Drawdown History

AIZ
PFG
GSPC
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Assurant (AIZ) vs. Principal Financial (PFG), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Assurant (AIZ) and Principal Financial (PFG). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
Volatility (1Y, Annualized)22.42%23.45%
Beta (5Y)0.480.86
Max Drawdown (5Y)-44.63%-29.32%
Avg. Volume (3M)365.61K1.26M

Risk-Adjusted Performance

Risk-Return Positioning

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AIZ and PFG are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
Sharpe Ratio (1Y)1.701.69
Sortino Ratio (1Y)2.572.67

Profitability

ROE (TTM)

Both Assurant (AIZ) at 18.27% and Principal Financial (PFG) at 16.11% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

AIZ

Insurance industry group

18.27%

Max
41.68%
Q3
22.04%
AIZ
18.27%
Median
14.81%
Q1
8.79%
Min
-10.66%

PFG

Insurance industry group

16.11%

Max
41.68%
Q3
22.04%
PFG
16.11%
Median
14.81%
Q1
8.79%
Min
-10.66%
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their ROE against the Insurance industry group benchmark.

Net Margin (TTM)

Both Assurant (AIZ) at 7.80% and Principal Financial (PFG) at 11.89% keep about the typical share of revenue as profit for their industries — neither bottom line stands out from peers.

AIZ

Insurance industry group

7.80%

Max
29.92%
Q3
17.03%
Median
10.97%
AIZ
7.80%
Q1
6.21%
Min
-4.68%

PFG

Insurance industry group

11.89%

Max
29.92%
Q3
17.03%
PFG
11.89%
Median
10.97%
Q1
6.21%
Min
-4.68%
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their net margin against the Insurance industry group benchmark.

Operating Margin (TTM)

Neither side reports a meaningful operating margin: for Assurant (AIZ) in Insurance and Principal Financial (PFG) in Insurance, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.

Profitability Metrics

Profitability metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
ROE (TTM)18.27%16.11%
ROA (TTM)2.57%0.46%
Net Margin (TTM)7.80%11.89%
Operating Margin (TTM)----
Gross Margin (TTM)----

Growth

Revenue Growth

Assurant (AIZ) at 7.89% is around its peer norm for revenue growth, while Principal Financial (PFG) at -3.11% drops into the bottom quartile, signaling weaker demand or pricing momentum.

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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their Revenue Growth across different time periods.

EPS Growth

Assurant (AIZ) at 17.08% is around its peer norm for EPS growth, while Principal Financial (PFG) at -21.41% drops into the bottom quartile, signaling weaker earnings momentum.

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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
Revenue Growth (YoY)7.89%-3.11%
Revenue Growth (3Y CAGR)7.93%-3.77%
EPS Growth (YoY)17.08%-21.41%
EPS Growth (3Y CAGR)49.67%-34.44%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Assurant (AIZ) in Insurance and Principal Financial (PFG) in Insurance both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Assurant (AIZ) in Insurance and Principal Financial (PFG) in Insurance run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Principal Financial (PFG) at 2.88% delivers top-quartile income for its industry, while Assurant (AIZ) at 1.15% pays a more typical yield — both are credible income propositions, PFG the richer one.

AIZ

Insurance industry group

1.15%

Max
5.12%
Q3
2.15%
AIZ
1.15%
Median
0.98%
Q1
0.00%
Min
0.00%

PFG

Insurance industry group

2.88%

Max
5.12%
PFG
2.88%
Q3
2.15%
Median
0.98%
Q1
0.00%
Min
0.00%
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their dividend yield against the Insurance industry group benchmark.

Dividend Payout Ratio (TTM)

Assurant (AIZ) at 16.60% pays out a band-typical share of earnings, while Principal Financial (PFG) at 36.19% distributes more than its industry norm — less retained, thinner cover.

AIZ

Insurance industry group

16.60%

Max
76.67%
Q3
35.18%
AIZ
16.60%
Median
14.74%
Q1
0.00%
Min
0.00%

PFG

Insurance industry group

36.19%

Max
76.67%
PFG
36.19%
Q3
35.18%
Median
14.74%
Q1
0.00%
Min
0.00%
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their payout ratio against the Insurance industry group benchmark.

Dividend Metrics

Dividend metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
Dividend Yield (TTM)1.15%2.88%
Dividend Payout Ratio (TTM)16.60%36.19%

Valuation

P/E Ratio (TTM)

Both Assurant (AIZ) at 14.48 and Principal Financial (PFG) at 12.35 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AIZ

Insurance industry group

14.48

Max
28.37
Q3
18.75
AIZ
14.48
Median
12.23
Q1
9.08
Min
2.32

PFG

Insurance industry group

12.35

Max
28.37
Q3
18.75
PFG
12.35
Median
12.23
Q1
9.08
Min
2.32
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their P/E ratio against the Insurance industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both Assurant (AIZ) at 1.10 and Principal Financial (PFG) at 1.42 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

AIZ

Insurance industry group

1.10

Max
4.03
Q3
2.25
Median
1.23
AIZ
1.10
Q1
0.85
Min
0.07

PFG

Insurance industry group

1.42

Max
4.03
Q3
2.25
PFG
1.42
Median
1.23
Q1
0.85
Min
0.07
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their P/S ratio against the Insurance industry group benchmark.

P/B Ratio (MRQ)

On P/B ratio, both Assurant (AIZ) at 2.52 and Principal Financial (PFG) at 2.00 are valued close to their industries’ norm against book — neither stands out from peers.

AIZ

Insurance industry group

2.52

Max
5.07
Q3
2.79
AIZ
2.52
Median
1.76
Q1
1.23
Min
0.30

PFG

Insurance industry group

2.00

Max
5.07
Q3
2.79
PFG
2.00
Median
1.76
Q1
1.23
Min
0.30
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Assurant (AIZ) vs. Principal Financial (PFG): A comparison of their P/B ratio against the Insurance industry group benchmark.

Valuation Metrics

Valuation metrics for Assurant (AIZ) and Principal Financial (PFG)
MetricAIZPFG
P/E Ratio (TTM)14.4812.35
P/S Ratio (TTM)1.101.42
P/B Ratio (MRQ)2.522.00
Free Cash Flow Yield (TTM)----