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AFRM vs. EQH: Affirm vs. Equitable Stock Comparison

How do Affirm (AFRM) and Equitable (EQH) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Affirm (AFRM) and Equitable (EQH) both belong to the Financial Services industry, though AFRM is classified under Transaction & Payment Processing Services while EQH falls under Diversified Financial Services.

Company profile comparison for Affirm (AFRM) and Equitable (EQH)
Profile ItemAFRMEQH
NameAffirm Holdings, Inc.Equitable Holdings Inc.
Country/RegionUnited StatesUnited States
GICS SectorFinancialsFinancials
GICS Industry GroupFinancial ServicesFinancial Services
GICS IndustryFinancial ServicesFinancial Services
GICS Sub-IndustryTransaction & Payment Processing ServicesDiversified Financial Services
Market Capitalization23.09 billion USD14.04 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateJanuary 13, 2021May 10, 2018
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AFRM
EQH
GSPC
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Affirm (AFRM) vs. Equitable (EQH), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Affirm (AFRM) and Equitable (EQH). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Affirm (AFRM) and Equitable (EQH). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
Total Return (1Y)-6.89%26.35%
Total Return (3Y, Annualized)40.23%32.07%
Total Return (5Y, Annualized)-15.36%12.88%

Risk Profile

Drawdown History

AFRM
EQH
GSPC
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Affirm (AFRM) vs. Equitable (EQH), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Affirm (AFRM) and Equitable (EQH). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Affirm (AFRM) carries a highly aggressive beta of 3.70, indicating much higher sensitivity to broad-market moves, whereas Equitable (EQH) is closer to market-like at 1.04 — a noticeable difference in market-sensitivity profile.

Risk profile metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
Volatility (1Y, Annualized)58.20%33.44%
Beta (5Y)3.701.04
Max Drawdown (5Y)-94.35%-35.85%
Avg. Volume (3M)4.46M2.71M

Risk-Adjusted Performance

Risk-Return Positioning

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AFRM and EQH are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
Sharpe Ratio (1Y)-0.190.66
Sortino Ratio (1Y)-0.280.94

Profitability

ROE (TTM)

Both companies show strong equity returns, but Equitable (EQH) at 171.08% is the standout with ROE above its industry range; Affirm (AFRM) at 44.49% also sits in the top quartile.

AFRM

Financial Services industry group

44.49%

Max
44.78%
AFRM
44.49%
Q3
21.85%
Median
12.91%
Q1
4.48%
Min
-18.71%

EQH

Financial Services industry group

171.08%

EQH
171.08%
Max
44.78%
Q3
21.85%
Median
12.91%
Q1
4.48%
Min
-18.71%
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their ROE against the Financial Services industry group benchmark.

Net Margin (TTM)

Affirm (AFRM) at 43.86% retains a top-quartile share of revenue as profit, ahead of Equitable (EQH) at 11.52%, which keeps about the industry-typical share.

AFRM

Financial Services industry group

43.86%

Max
62.84%
AFRM
43.86%
Q3
28.05%
Median
15.36%
Q1
4.82%
Min
-28.52%

EQH

Financial Services industry group

11.52%

Max
62.84%
Q3
28.05%
Median
15.36%
EQH
11.52%
Q1
4.82%
Min
-28.52%
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their net margin against the Financial Services industry group benchmark.

Operating Margin (TTM)

Both Affirm (AFRM) at 14.82% and Equitable (EQH) at 37.18% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

AFRM

Financial Services industry group

14.82%

Max
107.33%
Q3
55.90%
Median
30.09%
AFRM
14.82%
Q1
14.60%
Min
-44.34%

EQH

Financial Services industry group

37.18%

Max
107.33%
Q3
55.90%
EQH
37.18%
Median
30.09%
Q1
14.60%
Min
-44.34%
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their operating margin against the Financial Services industry group benchmark.

Profitability Metrics

Profitability metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
ROE (TTM)44.49%171.08%
ROA (TTM)2.42%0.45%
Net Margin (TTM)43.86%11.52%
Operating Margin (TTM)14.82%37.18%
Gross Margin (TTM)----

Growth

Revenue Growth

Affirm (AFRM) at 32.15% sits in the top revenue growth quartile, while Equitable (EQH) at -6.12% is in the bottom quartile, showing a clear gap in revenue momentum.

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Affirm (AFRM) vs. Equitable (EQH): A comparison of their Revenue Growth across different time periods.

EPS Growth

Affirm (AFRM) at 3,586.67% sits above its peer range for EPS growth; Equitable (EQH) at -227.78% sits below its range, putting their earnings trajectories at opposite ends.

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Affirm (AFRM) vs. Equitable (EQH): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
Revenue Growth (YoY)32.15%-6.12%
Revenue Growth (3Y CAGR)38.96%-2.65%
EPS Growth (YoY)3,586.67%-227.78%
EPS Growth (3Y CAGR)----

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: Affirm (AFRM) in Financial Services and Equitable (EQH) in Financial Services both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: Affirm (AFRM) in Financial Services and Equitable (EQH) in Financial Services run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

Affirm (AFRM) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Equitable (EQH) reports a yield of 0.51%, ranking against industry peers normally.

AFRM

Financial Services industry group

0.00%

Max
9.77%
Q3
3.92%
Median
1.09%
AFRM
0.00%
Q1
0.00%
Min
0.00%

EQH

Financial Services industry group

0.51%

Max
9.77%
Q3
3.92%
Median
1.09%
EQH
0.51%
Q1
0.00%
Min
0.00%
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their dividend yield against the Financial Services industry group benchmark.

Dividend Payout Ratio (TTM)

Affirm (AFRM) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Equitable (EQH) reports a payout of 22.49%, ranking against industry peers normally.

AFRM

Financial Services industry group

0.00%

Max
241.07%
Q3
97.36%
Median
25.77%
AFRM
0.00%
Q1
0.00%
Min
0.00%

EQH

Financial Services industry group

22.49%

Max
241.07%
Q3
97.36%
Median
25.77%
EQH
22.49%
Q1
0.00%
Min
0.00%
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their payout ratio against the Financial Services industry group benchmark.

Dividend Metrics

Dividend metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
Dividend Yield (TTM)0.00%0.51%
Dividend Payout Ratio (TTM)0.00%22.49%

Valuation

P/E Ratio (TTM)

Both Affirm (AFRM) at 11.80 and Equitable (EQH) at 10.39 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AFRM

Financial Services industry group

11.80

Max
45.85
Q3
24.64
Median
15.37
AFRM
11.80
Q1
9.68
Min
0.16

EQH

Financial Services industry group

10.39

Max
45.85
Q3
24.64
Median
15.37
EQH
10.39
Q1
9.68
Min
0.16
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their P/E ratio against the Financial Services industry group benchmark.

P/S Ratio (TTM)

Equitable (EQH) at 1.08 looks cheap on sales in the lower P/S ratio quartile, while Affirm (AFRM) at 5.03 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

AFRM

Financial Services industry group

5.03

Max
9.23
AFRM
5.03
Q3
4.57
Median
2.72
Q1
1.28
Min
-0.55

EQH

Financial Services industry group

1.08

Max
9.23
Q3
4.57
Median
2.72
Q1
1.28
EQH
1.08
Min
-0.55
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their P/S ratio against the Financial Services industry group benchmark.

P/B Ratio (MRQ)

Equitable (EQH) reports a negative P/B ratio of -4.92, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Affirm (AFRM) reports 4.01, ranking against industry peers normally.

AFRM

Financial Services industry group

4.01

Max
7.79
AFRM
4.01
Q3
3.63
Median
1.57
Q1
0.81
Min
-0.39

EQH

Financial Services industry group

-4.92

Max
7.79
Q3
3.63
Median
1.57
Q1
0.81
Min
-0.39
EQH
-4.92
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Affirm (AFRM) vs. Equitable (EQH): A comparison of their P/B ratio against the Financial Services industry group benchmark.

Valuation Metrics

Valuation metrics for Affirm (AFRM) and Equitable (EQH)
MetricAFRMEQH
P/E Ratio (TTM)11.8010.39
P/S Ratio (TTM)5.031.08
P/B Ratio (MRQ)4.01-4.92
Free Cash Flow Yield (TTM)----