AEG vs. PUK: Aegon vs. Prudential Stock Comparison

Company Profile

Aegon (AEG) and Prudential (PUK) are both classified in the Life & Health Insurance sub-industry within the broader Insurance industry, placing them in the closest GICS peer bucket.

Both Aegon (AEG) and Prudential (PUK) trade as ADRs — their core financials are comparable, but keep FX, depositary-program fees, and dividend withholding in view for each.

Price Performance

Cumulative Growth

Trailing Returns

Calendar-Year Returns

Performance Metrics

Risk Profile

Drawdown History

Return Distribution

Risk Metrics

Risk-Adjusted Performance

Risk-Return Positioning

Risk-Adjusted Metrics

Profitability

Both Aegon (AEG) at 11.07% and Prudential (PUK) at 18.74% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

Prudential (PUK) at 25.49% retains a top-quartile share of revenue as profit, ahead of Aegon (AEG) at 8.62%, which keeps about the industry-typical share.

Neither side reports a meaningful operating margin: for Aegon (AEG) in Insurance and Prudential (PUK) in Insurance, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.

Profitability Metrics

Growth

Both companies are growing quickly, but Prudential (PUK) at 68.98% is the standout with revenue growth above its industry range; Aegon (AEG) at 37.63% also sits in the top quartile.

Both Aegon (AEG) at 59.46% and Prudential (PUK) at 82.74% sit in the top peer quartile for EPS growth, so each is compounding per-share earnings faster than typical industry peers.

Growth Metrics

Financial Strength

current ratio doesn’t apply on either side: Aegon (AEG) in Insurance and Prudential (PUK) in Insurance both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

debt-to-equity ratio is set aside for both: Aegon (AEG) in Insurance and Prudential (PUK) in Insurance run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Dividends

Aegon (AEG) at 4.96% delivers top-quartile income for its industry, while Prudential (PUK) at 1.10% pays a more typical yield — both are credible income propositions, AEG the richer one.

Prudential (PUK) at 18.71% pays out a band-typical share of earnings, while Aegon (AEG) at 61.52% distributes more than its industry norm — less retained, thinner cover.

Dividend Metrics

Valuation

Prudential (PUK) at 8.72 sits in the cheaper P/E ratio quartile, while Aegon (AEG) at 12.03 is closer to its industry’s usual earnings multiple — a discount for PUK, though growth and earnings durability still matter.

On P/S ratio, both Aegon (AEG) at 1.04 and Prudential (PUK) at 2.12 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

Aegon (AEG) at 1.23 sits near its industry’s typical P/B ratio, while Prudential (PUK) at 6.29 prices above its benchmark range — PUK looks rich relative to book.

Valuation Metrics