AAPL vs. GOOGL: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AAPL and GOOGL, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AAPL | GOOGL |
|---|---|---|
| Company Name | Apple Inc. | Alphabet Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Communication Services |
| GICS Industry | Technology Hardware, Storage & Peripherals | Interactive Media & Services |
| Market Capitalization | 3,829.71 billion USD | 2,963.00 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | December 12, 1980 | August 19, 2004 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AAPL and GOOGL by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AAPL | GOOGL |
|---|---|---|
| 5-Day Price Return | 0.36% | -0.44% |
| 13-Week Price Return | 22.22% | 38.50% |
| 26-Week Price Return | 27.00% | 62.30% |
| 52-Week Price Return | 16.41% | 50.09% |
| Month-to-Date Return | 1.35% | 0.63% |
| Year-to-Date Return | 3.05% | 29.22% |
| 10-Day Avg. Volume | 43.27M | 27.75M |
| 3-Month Avg. Volume | 54.64M | 36.84M |
| 3-Month Volatility | 23.91% | 26.16% |
| Beta | 1.11 | 1.08 |
Profitability
Return on Equity (TTM)
AAPL
154.92%
Technology Hardware, Storage & Peripherals Industry
- Max
- 56.93%
- Q3
- 27.52%
- Median
- 9.18%
- Q1
- 5.14%
- Min
- -1.04%
AAPL’s Return on Equity of 154.92% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
GOOGL
34.31%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 33.08%
- Median
- 10.37%
- Q1
- 5.76%
- Min
- -24.17%
In the upper quartile for the Interactive Media & Services industry, GOOGL’s Return on Equity of 34.31% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
AAPL
24.30%
Technology Hardware, Storage & Peripherals Industry
- Max
- 16.15%
- Q3
- 7.95%
- Median
- 4.80%
- Q1
- 2.20%
- Min
- -0.29%
AAPL’s Net Profit Margin of 24.30% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
GOOGL
31.12%
Interactive Media & Services Industry
- Max
- 49.74%
- Q3
- 29.54%
- Median
- 20.53%
- Q1
- 7.52%
- Min
- -14.52%
A Net Profit Margin of 31.12% places GOOGL in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
AAPL
31.87%
Technology Hardware, Storage & Peripherals Industry
- Max
- 20.70%
- Q3
- 10.74%
- Median
- 6.27%
- Q1
- 4.07%
- Min
- 1.97%
AAPL’s Operating Profit Margin of 31.87% is exceptionally high, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
GOOGL
32.68%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.82%
- Median
- 18.53%
- Q1
- 7.69%
- Min
- -18.13%
GOOGL’s Operating Profit Margin of 32.68% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | AAPL | GOOGL |
|---|---|---|
| Return on Equity (TTM) | 154.92% | 34.31% |
| Return on Assets (TTM) | 28.95% | 24.88% |
| Net Profit Margin (TTM) | 24.30% | 31.12% |
| Operating Profit Margin (TTM) | 31.87% | 32.68% |
| Gross Profit Margin (TTM) | 46.68% | 58.94% |
Financial Strength
Current Ratio (MRQ)
AAPL
0.87
Technology Hardware, Storage & Peripherals Industry
- Max
- 3.37
- Q3
- 2.04
- Median
- 1.41
- Q1
- 0.98
- Min
- 0.11
AAPL’s Current Ratio of 0.87 falls into the lower quartile for the Technology Hardware, Storage & Peripherals industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
GOOGL
1.90
Interactive Media & Services Industry
- Max
- 3.92
- Q3
- 2.72
- Median
- 1.85
- Q1
- 1.20
- Min
- 0.25
GOOGL’s Current Ratio of 1.90 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
AAPL
1.54
Technology Hardware, Storage & Peripherals Industry
- Max
- 1.54
- Q3
- 0.85
- Median
- 0.32
- Q1
- 0.11
- Min
- 0.00
AAPL’s leverage is in the upper quartile of the Technology Hardware, Storage & Peripherals industry, with a Debt-to-Equity Ratio of 1.54. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
GOOGL
0.07
Interactive Media & Services Industry
- Max
- 0.85
- Q3
- 0.49
- Median
- 0.29
- Q1
- 0.04
- Min
- 0.00
GOOGL’s Debt-to-Equity Ratio of 0.07 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
AAPL
622.51
Technology Hardware, Storage & Peripherals Industry
- Max
- 143.63
- Q3
- 76.01
- Median
- 19.47
- Q1
- 5.91
- Min
- -23.93
With an Interest Coverage Ratio of 622.51, AAPL demonstrates a superior capacity to service its debt, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This stems from either robust earnings or a conservative debt load.
GOOGL
16.20
Interactive Media & Services Industry
- Max
- 23.65
- Q3
- 16.48
- Median
- 6.73
- Q1
- -0.87
- Min
- -3.62
GOOGL’s Interest Coverage Ratio of 16.20 is positioned comfortably within the norm for the Interactive Media & Services industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | AAPL | GOOGL |
|---|---|---|
| Current Ratio (MRQ) | 0.87 | 1.90 |
| Quick Ratio (MRQ) | 0.83 | 1.90 |
| Debt-to-Equity Ratio (MRQ) | 1.54 | 0.07 |
| Interest Coverage Ratio (TTM) | 622.51 | 16.20 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AAPL
0.40%
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.33%
- Q3
- 3.29%
- Median
- 1.76%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Yield of 0.40% is consistent with its peers in the Technology Hardware, Storage & Peripherals industry, providing a dividend return that is standard for its sector.
GOOGL
0.33%
Interactive Media & Services Industry
- Max
- 3.07%
- Q3
- 1.27%
- Median
- 0.28%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL’s Dividend Yield of 0.33% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
AAPL
15.47%
Technology Hardware, Storage & Peripherals Industry
- Max
- 142.87%
- Q3
- 77.17%
- Median
- 40.90%
- Q1
- 3.87%
- Min
- 0.00%
AAPL’s Dividend Payout Ratio of 15.47% is within the typical range for the Technology Hardware, Storage & Peripherals industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
GOOGL
8.54%
Interactive Media & Services Industry
- Max
- 101.53%
- Q3
- 40.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL’s Dividend Payout Ratio of 8.54% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | AAPL | GOOGL |
|---|---|---|
| Dividend Yield (TTM) | 0.40% | 0.33% |
| Dividend Payout Ratio (TTM) | 15.47% | 8.54% |
Valuation
Price-to-Earnings Ratio (TTM)
AAPL
38.53
Technology Hardware, Storage & Peripherals Industry
- Max
- 43.10
- Q3
- 28.67
- Median
- 19.23
- Q1
- 15.53
- Min
- 9.46
A P/E Ratio of 38.53 places AAPL in the upper quartile for the Technology Hardware, Storage & Peripherals industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
GOOGL
25.66
Interactive Media & Services Industry
- Max
- 50.72
- Q3
- 41.60
- Median
- 25.84
- Q1
- 18.18
- Min
- 1.76
GOOGL’s P/E Ratio of 25.66 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
AAPL
9.36
Technology Hardware, Storage & Peripherals Industry
- Max
- 5.63
- Q3
- 3.18
- Median
- 1.10
- Q1
- 0.49
- Min
- 0.04
With a P/S Ratio of 9.36, AAPL trades at a valuation that eclipses even the highest in the Technology Hardware, Storage & Peripherals industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
GOOGL
7.98
Interactive Media & Services Industry
- Max
- 23.76
- Q3
- 11.40
- Median
- 7.69
- Q1
- 2.49
- Min
- 0.00
GOOGL’s P/S Ratio of 7.98 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
AAPL
46.55
Technology Hardware, Storage & Peripherals Industry
- Max
- 13.94
- Q3
- 6.87
- Median
- 1.88
- Q1
- 0.94
- Min
- 0.32
At 46.55, AAPL’s P/B Ratio is at an extreme premium to the Technology Hardware, Storage & Peripherals industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
GOOGL
5.91
Interactive Media & Services Industry
- Max
- 16.71
- Q3
- 9.00
- Median
- 3.97
- Q1
- 2.19
- Min
- 0.33
GOOGL’s P/B Ratio of 5.91 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | AAPL | GOOGL |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 38.53 | 25.66 |
| Price-to-Sales Ratio (TTM) | 9.36 | 7.98 |
| Price-to-Book Ratio (MRQ) | 46.55 | 5.91 |
| Price-to-Free Cash Flow Ratio (TTM) | 39.77 | 44.44 |