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AAPL vs. BKNG: A Head-to-Head Stock Comparison

Updated

Here’s a clear look at AAPL and BKNG, comparing key factors like performance, valuation metrics, dividends, and financial strength. It’s built for investors or anyone curious to see how these two stocks match up.

Company Overview

AAPL dominates in value with a market cap of 3,018.38 billion USD, eclipsing BKNG’s 172.25 billion USD by roughly 17.52×.

With betas of 1.27 for AAPL and 1.43 for BKNG, both show similar volatility profiles relative to the overall market.

SymbolAAPLBKNG
Company NameApple Inc.Booking Holdings Inc.
CountryUSUS
SectorTechnologyConsumer Cyclical
IndustryConsumer ElectronicsTravel Services
CEOMr. Timothy D. CookMr. Glenn D. Fogel
Price202.09 USD5,293.31 USD
Market Cap3,018.38 billion USD172.25 billion USD
Beta1.271.43
ExchangeNASDAQNASDAQ
IPO DateDecember 12, 1980March 31, 1999
ADRNoNo

Performance Comparison

This chart compares the performance of AAPL and BKNG over the past year by tracking the growth of an initial $10,000 investment in each (starting one year ago).

Hover over the lines to see the investment’s value and total return (%) at specific dates.

Data is adjusted for dividends and splits.

Valuation Metrics Comparison

The section examines key financial ratios to assess the valuation of AAPL and BKNG based on earnings, cash flow, sales, and book value. Pay attention to the following notable points where extreme values stand out.

  • BKNG carries a sub-zero price-to-book ratio of -28.45, indicating negative equity. In contrast, AAPL (P/B 45.36) has positive book value.
SymbolAAPLBKNG
Price-to-Earnings Ratio (P/E, TTM)31.1431.97
Forward PEG Ratio (TTM)2.852.19
Price-to-Sales Ratio (P/S, TTM)7.547.15
Price-to-Book Ratio (P/B, TTM)45.36-28.45
Price-to-Free Cash Flow Ratio (P/FCF, TTM)30.6520.31
EV-to-EBITDA (TTM)22.2419.49
EV-to-Sales (TTM)7.717.19
EV-to-Free Cash Flow (TTM)31.3620.42

Dividend Comparison

Both AAPL and BKNG offer similar dividend yields (0.50% vs. 0.68%), indicating comparable approaches to balancing income and growth.

SymbolAAPLBKNG
Dividend Yield (TTM)0.50%0.68%

Financial Strength Metrics Comparison

This section dives into the financial resilience of AAPL and BKNG, spotlighting key metrics like liquidity, leverage, and debt coverage. Check out the standout observations below where notable differences or extremes pop up.

  • AAPL’s current ratio of 0.82 signals a possible liquidity squeeze, while BKNG at 1.22 comfortably covers its short-term obligations.
  • AAPL’s quick ratio of 0.78 suggests it may struggle to cover immediate liabilities without selling inventory or raising cash, whereas BKNG at 1.22 maintains a comfortable buffer of liquid assets.
  • BKNG has negative equity (debt-to-equity ratio -2.70), suggesting asset shortfalls, whereas AAPL at 1.47 preserves healthier equity coverage.
  • AAPL shows “--” for interest coverage, hinting at negligible interest costs, whereas BKNG (at 7.27) covers its interest obligations.
SymbolAAPLBKNG
Current Ratio (TTM)0.821.22
Quick Ratio (TTM)0.781.22
Debt-to-Equity Ratio (TTM)1.47-2.70
Debt-to-Assets Ratio (TTM)0.300.61
Interest Coverage Ratio (TTM)--7.27