AAPL vs. BKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AAPL and BKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AAPL | BKNG |
|---|---|---|
| Company Name | Apple Inc. | Booking Holdings Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Consumer Discretionary |
| GICS Industry | Technology Hardware, Storage & Peripherals | Hotels, Restaurants & Leisure |
| Market Capitalization | 3,829.12 billion USD | 175.60 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | December 12, 1980 | March 31, 1999 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AAPL and BKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| 5-Day Price Return | 1.41% | -0.67% |
| 13-Week Price Return | 20.82% | -5.23% |
| 26-Week Price Return | 16.16% | 17.61% |
| 52-Week Price Return | 13.78% | 31.35% |
| Month-to-Date Return | 1.33% | 0.35% |
| Year-to-Date Return | 3.03% | 9.05% |
| 10-Day Avg. Volume | 52.77M | 0.22M |
| 3-Month Avg. Volume | 55.25M | 0.20M |
| 3-Month Volatility | 24.17% | 18.16% |
| Beta | 1.11 | 1.27 |
Profitability
Return on Equity (TTM)
AAPL
154.92%
Technology Hardware, Storage & Peripherals Industry
- Max
- 56.93%
- Q3
- 27.52%
- Median
- 9.18%
- Q1
- 5.14%
- Min
- -1.04%
AAPL’s Return on Equity of 154.92% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
AAPL
24.30%
Technology Hardware, Storage & Peripherals Industry
- Max
- 16.15%
- Q3
- 7.95%
- Median
- 4.80%
- Q1
- 2.20%
- Min
- -0.29%
AAPL’s Net Profit Margin of 24.30% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
AAPL
31.87%
Technology Hardware, Storage & Peripherals Industry
- Max
- 20.70%
- Q3
- 10.74%
- Median
- 6.27%
- Q1
- 4.07%
- Min
- 1.97%
AAPL’s Operating Profit Margin of 31.87% is exceptionally high, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Return on Equity (TTM) | 154.92% | 139.63% |
| Return on Assets (TTM) | 28.95% | 16.95% |
| Net Profit Margin (TTM) | 24.30% | 19.23% |
| Operating Profit Margin (TTM) | 31.87% | 32.85% |
| Gross Profit Margin (TTM) | 46.68% | 98.09% |
Financial Strength
Current Ratio (MRQ)
AAPL
0.87
Technology Hardware, Storage & Peripherals Industry
- Max
- 3.37
- Q3
- 2.04
- Median
- 1.41
- Q1
- 0.98
- Min
- 0.11
AAPL’s Current Ratio of 0.87 falls into the lower quartile for the Technology Hardware, Storage & Peripherals industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
AAPL
1.54
Technology Hardware, Storage & Peripherals Industry
- Max
- 1.54
- Q3
- 0.85
- Median
- 0.32
- Q1
- 0.11
- Min
- 0.00
AAPL’s leverage is in the upper quartile of the Technology Hardware, Storage & Peripherals industry, with a Debt-to-Equity Ratio of 1.54. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
AAPL
622.51
Technology Hardware, Storage & Peripherals Industry
- Max
- 143.63
- Q3
- 76.01
- Median
- 19.47
- Q1
- 5.91
- Min
- -23.93
With an Interest Coverage Ratio of 622.51, AAPL demonstrates a superior capacity to service its debt, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This stems from either robust earnings or a conservative debt load.
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Current Ratio (MRQ) | 0.87 | 1.25 |
| Quick Ratio (MRQ) | 0.83 | 1.21 |
| Debt-to-Equity Ratio (MRQ) | 1.54 | 11.29 |
| Interest Coverage Ratio (TTM) | 622.51 | 29.94 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AAPL
0.40%
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.33%
- Q3
- 3.29%
- Median
- 1.76%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Yield of 0.40% is consistent with its peers in the Technology Hardware, Storage & Peripherals industry, providing a dividend return that is standard for its sector.
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
AAPL
15.47%
Technology Hardware, Storage & Peripherals Industry
- Max
- 142.87%
- Q3
- 77.17%
- Median
- 40.90%
- Q1
- 3.87%
- Min
- 0.00%
AAPL’s Dividend Payout Ratio of 15.47% is within the typical range for the Technology Hardware, Storage & Peripherals industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.40% | 0.69% |
| Dividend Payout Ratio (TTM) | 15.47% | 25.16% |
Valuation
Price-to-Earnings Ratio (TTM)
AAPL
38.67
Technology Hardware, Storage & Peripherals Industry
- Max
- 43.10
- Q3
- 28.67
- Median
- 19.23
- Q1
- 15.53
- Min
- 9.46
A P/E Ratio of 38.67 places AAPL in the upper quartile for the Technology Hardware, Storage & Peripherals industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
BKNG
36.65
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 36.65 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
AAPL
9.40
Technology Hardware, Storage & Peripherals Industry
- Max
- 5.63
- Q3
- 3.18
- Median
- 1.10
- Q1
- 0.49
- Min
- 0.04
With a P/S Ratio of 9.40, AAPL trades at a valuation that eclipses even the highest in the Technology Hardware, Storage & Peripherals industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
BKNG
7.05
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 7.05 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
AAPL
46.55
Technology Hardware, Storage & Peripherals Industry
- Max
- 13.94
- Q3
- 6.87
- Median
- 1.88
- Q1
- 0.94
- Min
- 0.32
At 46.55, AAPL’s P/B Ratio is at an extreme premium to the Technology Hardware, Storage & Peripherals industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 38.67 | 36.65 |
| Price-to-Sales Ratio (TTM) | 9.40 | 7.05 |
| Price-to-Book Ratio (MRQ) | 46.55 | 91.90 |
| Price-to-Free Cash Flow Ratio (TTM) | 39.92 | 19.09 |