AAPL vs. BKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AAPL and BKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AAPL | BKNG |
|---|---|---|
| Company Name | Apple Inc. | Booking Holdings Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Consumer Discretionary |
| GICS Industry | Technology Hardware, Storage & Peripherals | Hotels, Restaurants & Leisure |
| Market Capitalization | 3,354.08 billion USD | 182.78 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | December 12, 1980 | March 31, 1999 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AAPL and BKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| 5-Day Price Return | -2.91% | 2.83% |
| 13-Week Price Return | 8.25% | 4.87% |
| 26-Week Price Return | -6.43% | 12.60% |
| 52-Week Price Return | 0.05% | 52.34% |
| Month-to-Date Return | 8.88% | 2.47% |
| Year-to-Date Return | -9.75% | 13.51% |
| 10-Day Avg. Volume | 61.85M | 0.18M |
| 3-Month Avg. Volume | 56.06M | 0.21M |
| 3-Month Volatility | 23.04% | 19.23% |
| Beta | 1.08 | 1.38 |
Profitability
Return on Equity (TTM)
AAPL
154.92%
Technology Hardware, Storage & Peripherals Industry
- Max
- 47.24%
- Q3
- 29.40%
- Median
- 9.11%
- Q1
- 6.06%
- Min
- -0.79%
AAPL’s Return on Equity of 154.92% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
AAPL
24.30%
Technology Hardware, Storage & Peripherals Industry
- Max
- 13.86%
- Q3
- 8.17%
- Median
- 4.62%
- Q1
- 3.65%
- Min
- -0.21%
AAPL’s Net Profit Margin of 24.30% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
AAPL
31.87%
Technology Hardware, Storage & Peripherals Industry
- Max
- 17.80%
- Q3
- 10.33%
- Median
- 6.31%
- Q1
- 4.86%
- Min
- 2.53%
AAPL’s Operating Profit Margin of 31.87% is exceptionally high, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Return on Equity (TTM) | 154.92% | 139.63% |
| Return on Assets (TTM) | 28.95% | 16.95% |
| Net Profit Margin (TTM) | 24.30% | 19.23% |
| Operating Profit Margin (TTM) | 31.87% | 32.85% |
| Gross Profit Margin (TTM) | 46.68% | 98.09% |
Financial Strength
Current Ratio (MRQ)
AAPL
0.87
Technology Hardware, Storage & Peripherals Industry
- Max
- 2.47
- Q3
- 1.98
- Median
- 1.40
- Q1
- 1.26
- Min
- 0.70
AAPL’s Current Ratio of 0.87 falls into the lower quartile for the Technology Hardware, Storage & Peripherals industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
AAPL
1.54
Technology Hardware, Storage & Peripherals Industry
- Max
- 1.47
- Q3
- 0.93
- Median
- 0.32
- Q1
- 0.19
- Min
- 0.00
With a Debt-to-Equity Ratio of 1.54, AAPL operates with exceptionally high leverage compared to the Technology Hardware, Storage & Peripherals industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
AAPL
622.51
Technology Hardware, Storage & Peripherals Industry
- Max
- 204.63
- Q3
- 90.22
- Median
- 21.70
- Q1
- 6.79
- Min
- -23.93
With an Interest Coverage Ratio of 622.51, AAPL demonstrates a superior capacity to service its debt, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This stems from either robust earnings or a conservative debt load.
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Current Ratio (MRQ) | 0.87 | 1.25 |
| Quick Ratio (MRQ) | 0.83 | 1.21 |
| Debt-to-Equity Ratio (MRQ) | 1.54 | 11.29 |
| Interest Coverage Ratio (TTM) | 622.51 | 29.94 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AAPL
0.46%
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.50%
- Q3
- 3.66%
- Median
- 1.90%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Yield of 0.46% is consistent with its peers in the Technology Hardware, Storage & Peripherals industry, providing a dividend return that is standard for its sector.
BKNG
0.66%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.66% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
AAPL
15.47%
Technology Hardware, Storage & Peripherals Industry
- Max
- 142.87%
- Q3
- 66.07%
- Median
- 42.79%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Payout Ratio of 15.47% is within the typical range for the Technology Hardware, Storage & Peripherals industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.46% | 0.66% |
| Dividend Payout Ratio (TTM) | 15.47% | 25.16% |
Valuation
Price-to-Earnings Ratio (TTM)
AAPL
33.94
Technology Hardware, Storage & Peripherals Industry
- Max
- 43.16
- Q3
- 27.56
- Median
- 17.85
- Q1
- 12.48
- Min
- 6.21
A P/E Ratio of 33.94 places AAPL in the upper quartile for the Technology Hardware, Storage & Peripherals industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
BKNG
37.84
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 37.84 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
AAPL
8.25
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.27
- Q3
- 1.99
- Median
- 0.93
- Q1
- 0.45
- Min
- 0.04
With a P/S Ratio of 8.25, AAPL trades at a valuation that eclipses even the highest in the Technology Hardware, Storage & Peripherals industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
BKNG
7.28
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.28 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
AAPL
46.55
Technology Hardware, Storage & Peripherals Industry
- Max
- 12.51
- Q3
- 6.11
- Median
- 1.73
- Q1
- 1.01
- Min
- 0.31
At 46.55, AAPL’s P/B Ratio is at an extreme premium to the Technology Hardware, Storage & Peripherals industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | AAPL | BKNG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 33.94 | 37.84 |
| Price-to-Sales Ratio (TTM) | 8.25 | 7.28 |
| Price-to-Book Ratio (MRQ) | 46.55 | 91.90 |
| Price-to-Free Cash Flow Ratio (TTM) | 35.03 | 19.71 |