AAPL vs. AMZN: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AAPL and AMZN, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AAPL | AMZN |
|---|---|---|
| Company Name | Apple Inc. | Amazon.com, Inc. |
| Country | United States | United States |
| GICS Sector | Information Technology | Consumer Discretionary |
| GICS Industry | Technology Hardware, Storage & Peripherals | Broadline Retail |
| Market Capitalization | 3,354.08 billion USD | 2,386.91 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | December 12, 1980 | May 15, 1997 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AAPL and AMZN by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AAPL | AMZN |
|---|---|---|
| 5-Day Price Return | -2.91% | -3.10% |
| 13-Week Price Return | 8.25% | 8.56% |
| 26-Week Price Return | -6.43% | -2.85% |
| 52-Week Price Return | 0.05% | 25.58% |
| Month-to-Date Return | 8.88% | -4.40% |
| Year-to-Date Return | -9.75% | 2.01% |
| 10-Day Avg. Volume | 61.85M | 37.19M |
| 3-Month Avg. Volume | 56.06M | 44.00M |
| 3-Month Volatility | 23.04% | 26.78% |
| Beta | 1.08 | 1.31 |
Profitability
Return on Equity (TTM)
AAPL
154.92%
Technology Hardware, Storage & Peripherals Industry
- Max
- 47.24%
- Q3
- 29.40%
- Median
- 9.11%
- Q1
- 6.06%
- Min
- -0.79%
AAPL’s Return on Equity of 154.92% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
AMZN
23.84%
Broadline Retail Industry
- Max
- 49.17%
- Q3
- 28.98%
- Median
- 19.22%
- Q1
- 10.86%
- Min
- -11.14%
AMZN’s Return on Equity of 23.84% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
AAPL
24.30%
Technology Hardware, Storage & Peripherals Industry
- Max
- 13.86%
- Q3
- 8.17%
- Median
- 4.62%
- Q1
- 3.65%
- Min
- -0.21%
AAPL’s Net Profit Margin of 24.30% is exceptionally high, placing it well beyond the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
AMZN
10.54%
Broadline Retail Industry
- Max
- 19.78%
- Q3
- 11.90%
- Median
- 8.63%
- Q1
- 5.21%
- Min
- 0.82%
AMZN’s Net Profit Margin of 10.54% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
AAPL
31.87%
Technology Hardware, Storage & Peripherals Industry
- Max
- 17.80%
- Q3
- 10.33%
- Median
- 6.31%
- Q1
- 4.86%
- Min
- 2.53%
AAPL’s Operating Profit Margin of 31.87% is exceptionally high, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This demonstrates outstanding efficiency in managing its core operations, which can be a result of strong pricing power or superior cost control.
AMZN
11.37%
Broadline Retail Industry
- Max
- 27.23%
- Q3
- 15.96%
- Median
- 11.13%
- Q1
- 8.31%
- Min
- 1.77%
AMZN’s Operating Profit Margin of 11.37% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | AAPL | AMZN |
|---|---|---|
| Return on Equity (TTM) | 154.92% | 23.84% |
| Return on Assets (TTM) | 28.95% | 11.14% |
| Net Profit Margin (TTM) | 24.30% | 10.54% |
| Operating Profit Margin (TTM) | 31.87% | 11.37% |
| Gross Profit Margin (TTM) | 46.68% | 49.61% |
Financial Strength
Current Ratio (MRQ)
AAPL
0.87
Technology Hardware, Storage & Peripherals Industry
- Max
- 2.47
- Q3
- 1.98
- Median
- 1.40
- Q1
- 1.26
- Min
- 0.70
AAPL’s Current Ratio of 0.87 falls into the lower quartile for the Technology Hardware, Storage & Peripherals industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
AMZN
1.02
Broadline Retail Industry
- Max
- 3.54
- Q3
- 2.42
- Median
- 1.49
- Q1
- 1.22
- Min
- 0.67
AMZN’s Current Ratio of 1.02 falls into the lower quartile for the Broadline Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
AAPL
1.54
Technology Hardware, Storage & Peripherals Industry
- Max
- 1.47
- Q3
- 0.93
- Median
- 0.32
- Q1
- 0.19
- Min
- 0.00
With a Debt-to-Equity Ratio of 1.54, AAPL operates with exceptionally high leverage compared to the Technology Hardware, Storage & Peripherals industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
AMZN
0.15
Broadline Retail Industry
- Max
- 2.14
- Q3
- 1.34
- Median
- 0.63
- Q1
- 0.27
- Min
- 0.00
Falling into the lower quartile for the Broadline Retail industry, AMZN’s Debt-to-Equity Ratio of 0.15 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
AAPL
622.51
Technology Hardware, Storage & Peripherals Industry
- Max
- 204.63
- Q3
- 90.22
- Median
- 21.70
- Q1
- 6.79
- Min
- -23.93
With an Interest Coverage Ratio of 622.51, AAPL demonstrates a superior capacity to service its debt, placing it well above the typical range for the Technology Hardware, Storage & Peripherals industry. This stems from either robust earnings or a conservative debt load.
AMZN
0.62
Broadline Retail Industry
- Max
- 37.34
- Q3
- 20.63
- Median
- 11.28
- Q1
- 4.22
- Min
- -19.29
AMZN’s Interest Coverage Ratio of 0.62 is a critical concern. A value below 1.0 means operating earnings are insufficient to cover interest expenses, indicating severe financial strain and high default risk.
Financial Strength at a Glance
| Symbol | AAPL | AMZN |
|---|---|---|
| Current Ratio (MRQ) | 0.87 | 1.02 |
| Quick Ratio (MRQ) | 0.83 | 0.81 |
| Debt-to-Equity Ratio (MRQ) | 1.54 | 0.15 |
| Interest Coverage Ratio (TTM) | 622.51 | 0.62 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AAPL
0.46%
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.50%
- Q3
- 3.66%
- Median
- 1.90%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Yield of 0.46% is consistent with its peers in the Technology Hardware, Storage & Peripherals industry, providing a dividend return that is standard for its sector.
AMZN
0.00%
Broadline Retail Industry
- Max
- 5.46%
- Q3
- 2.38%
- Median
- 0.43%
- Q1
- 0.00%
- Min
- 0.00%
AMZN currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
AAPL
15.47%
Technology Hardware, Storage & Peripherals Industry
- Max
- 142.87%
- Q3
- 66.07%
- Median
- 42.79%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Payout Ratio of 15.47% is within the typical range for the Technology Hardware, Storage & Peripherals industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
AMZN
0.00%
Broadline Retail Industry
- Max
- 131.17%
- Q3
- 63.48%
- Median
- 29.43%
- Q1
- 0.00%
- Min
- 0.00%
AMZN has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | AAPL | AMZN |
|---|---|---|
| Dividend Yield (TTM) | 0.46% | 0.00% |
| Dividend Payout Ratio (TTM) | 15.47% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
AAPL
33.94
Technology Hardware, Storage & Peripherals Industry
- Max
- 43.16
- Q3
- 27.56
- Median
- 17.85
- Q1
- 12.48
- Min
- 6.21
A P/E Ratio of 33.94 places AAPL in the upper quartile for the Technology Hardware, Storage & Peripherals industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
AMZN
34.03
Broadline Retail Industry
- Max
- 66.12
- Q3
- 35.17
- Median
- 16.29
- Q1
- 10.47
- Min
- 5.94
AMZN’s P/E Ratio of 34.03 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
AAPL
8.25
Technology Hardware, Storage & Peripherals Industry
- Max
- 4.27
- Q3
- 1.99
- Median
- 0.93
- Q1
- 0.45
- Min
- 0.04
With a P/S Ratio of 8.25, AAPL trades at a valuation that eclipses even the highest in the Technology Hardware, Storage & Peripherals industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
AMZN
3.59
Broadline Retail Industry
- Max
- 5.40
- Q3
- 3.33
- Median
- 2.04
- Q1
- 0.80
- Min
- 0.16
AMZN’s P/S Ratio of 3.59 is in the upper echelon for the Broadline Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
AAPL
46.55
Technology Hardware, Storage & Peripherals Industry
- Max
- 12.51
- Q3
- 6.11
- Median
- 1.73
- Q1
- 1.01
- Min
- 0.31
At 46.55, AAPL’s P/B Ratio is at an extreme premium to the Technology Hardware, Storage & Peripherals industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
AMZN
6.98
Broadline Retail Industry
- Max
- 9.06
- Q3
- 5.22
- Median
- 3.48
- Q1
- 1.90
- Min
- 0.74
AMZN’s P/B Ratio of 6.98 is in the upper tier for the Broadline Retail industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | AAPL | AMZN |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 33.94 | 34.03 |
| Price-to-Sales Ratio (TTM) | 8.25 | 3.59 |
| Price-to-Book Ratio (MRQ) | 46.55 | 6.98 |
| Price-to-Free Cash Flow Ratio (TTM) | 35.03 | 111.85 |