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Apple (AAPL) vs. Amazon.com (AMZN)

This page compares Apple (AAPL) with Amazon.com (AMZN) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.

Company Profile

Apple (AAPL) is classified in the Information Technology sector (Technology Hardware & Equipment), whereas Amazon.com (AMZN) belongs to Consumer Discretionary (Consumer Discretionary Distribution & Retail) — their GICS classifications point to very different parts of the market.

SymbolAAPLAMZN
NameApple Inc.Amazon.com, Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyConsumer Discretionary
GICS Industry GroupTechnology Hardware & EquipmentConsumer Discretionary Distribution & Retail
GICS IndustryTechnology Hardware, Storage & PeripheralsBroadline Retail
GICS Sub-IndustryTechnology Hardware, Storage & PeripheralsBroadline Retail
Market Capitalization4,267.41 billion USD2,626.78 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateDecember 12, 1980May 15, 1997
Security TypeCommon StockCommon Stock

Valuation

Price-to-Earnings Ratio (TTM)

Apple (AAPL) at 35.22 carries typical industry Price-to-Earnings Ratio (TTM), while Amazon.com (AMZN) at 31.51 sits in the higher-multiple quartile — AMZN carries a higher trailing earnings multiple relative to peers.

AAPL

Technology Hardware & Equipment industry group

35.22

Max
156.43
Q3
79.96
Median
40.12
Q1
24.19
Min
9.24

AMZN

Consumer Discretionary Distribution & Retail industry group

31.51

Max
53.61
Q3
30.55
Median
19.36
Q1
12.51
Min
1.10
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Price-to-Earnings Ratio (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Price-to-Sales Ratio (TTM)

Both Apple (AAPL) at 9.45 and Amazon.com (AMZN) at 3.54 command a richer price per dollar of sales than most peers, sitting in the upper Price-to-Sales Ratio (TTM) quartile of their industries.

AAPL

Technology Hardware & Equipment industry group

9.45

Max
17.39
Q3
8.10
Median
3.66
Q1
1.30
Min
0.00

AMZN

Consumer Discretionary Distribution & Retail industry group

3.54

Max
3.54
Q3
1.72
Median
0.67
Q1
0.28
Min
0.03
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Price-to-Sales Ratio (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Price-to-Book Ratio (MRQ)

Both look rich against book: Amazon.com (AMZN) at 5.94 sits in the upper Price-to-Book Ratio (MRQ) quartile, and Apple (AAPL) at 40.02 prices even higher, above its industry range.

AAPL

Technology Hardware & Equipment industry group

40.02

Max
17.69
Q3
8.96
Median
4.31
Q1
2.06
Min
0.39

AMZN

Consumer Discretionary Distribution & Retail industry group

5.94

Max
10.54
Q3
5.02
Median
2.14
Q1
1.08
Min
-3.34
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Price-to-Book Ratio (MRQ) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Valuation at a Glance

SymbolAAPLAMZN
Price-to-Earnings Ratio (TTM)35.2231.51
Price-to-Sales Ratio (TTM)9.453.54
Price-to-Book Ratio (MRQ)40.025.94
Free Cash Flow Yield2.37%0.37%

Profitability

Return on Equity (TTM)

Apple (AAPL) posts Return on Equity (TTM) of 141.47%, above its industry benchmark range, while Amazon.com (AMZN) at 24.29% sits closer to the industry mid-range.

AAPL

Technology Hardware & Equipment industry group

141.47%

Max
44.16%
Q3
18.89%
Median
10.96%
Q1
1.30%
Min
-24.11%

AMZN

Consumer Discretionary Distribution & Retail industry group

24.29%

Max
61.25%
Q3
31.26%
Median
12.94%
Q1
4.48%
Min
-29.94%
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Return on Equity (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Net Profit Margin (TTM)

For every dollar of sales, both Apple (AAPL) at 27.15% and Amazon.com (AMZN) at 12.22% retain more as net profit than most peers, landing in the top Net Profit Margin (TTM) quartile of their industries.

AAPL

Technology Hardware & Equipment industry group

27.15%

Max
30.43%
Q3
12.33%
Median
4.57%
Q1
0.05%
Min
-14.09%

AMZN

Consumer Discretionary Distribution & Retail industry group

12.22%

Max
20.45%
Q3
8.62%
Median
3.31%
Q1
0.48%
Min
-11.15%
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Net Profit Margin (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Operating Profit Margin (TTM)

Both Apple (AAPL) at 32.28% and Amazon.com (AMZN) at 13.14% squeeze more operating profit from each sales dollar than most peers, ranking in the top Operating Profit Margin (TTM) quartile of their industries.

AAPL

Technology Hardware & Equipment industry group

32.28%

Max
35.67%
Q3
15.31%
Median
6.55%
Q1
1.61%
Min
-18.45%

AMZN

Consumer Discretionary Distribution & Retail industry group

13.14%

Max
23.15%
Q3
11.26%
Median
4.82%
Q1
1.65%
Min
-8.07%
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Operating Profit Margin (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Profitability at a Glance

SymbolAAPLAMZN
Return on Equity (TTM)141.47%24.29%
Return on Assets (TTM)26.23%6.85%
Net Profit Margin (TTM)27.15%12.22%
Operating Profit Margin (TTM)32.28%13.14%
Gross Profit Margin (TTM)47.86%50.60%

Growth

Revenue Growth

Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Revenue Growth across different time periods.

Revenue Growth at a Glance

SymbolAAPLAMZN
1-Year Revenue Growth6.43%12.38%
3-Year Revenue CAGR1.81%11.73%

EPS Growth

Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their EPS Growth across different time periods.

EPS Growth at a Glance

SymbolAAPLAMZN
1-Year EPS Growth22.70%29.66%
3-Year EPS CAGR6.88%--

Financial Strength

Current Ratio (MRQ)

Amazon.com (AMZN) at 1.18 keeps Current Ratio (MRQ) within its industry mid-range, while Apple (AAPL) at 1.07 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for AAPL.

AAPL

Technology Hardware & Equipment industry group

1.07

Max
5.80
Q3
3.18
Median
1.96
Q1
1.31
Min
0.40

AMZN

Consumer Discretionary Distribution & Retail industry group

1.18

Max
2.97
Q3
1.88
Median
1.38
Q1
1.03
Min
0.46
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Current Ratio (MRQ) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Debt-to-Equity Ratio (MRQ)

Amazon.com (AMZN) at 0.53 maintains Debt-to-Equity Ratio (MRQ) in the lower-leverage quartile of industry peers, ahead of Apple (AAPL) at 0.80, which sits around the industry mid-range.

AAPL

Technology Hardware & Equipment industry group

0.80

Max
2.02
Q3
0.90
Median
0.33
Q1
0.07
Min
0.00

AMZN

Consumer Discretionary Distribution & Retail industry group

0.53

Max
3.27
Q3
1.82
Median
1.09
Q1
0.72
Min
0.01
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Financial Strength at a Glance

SymbolAAPLAMZN
Current Ratio (MRQ)1.071.18
Debt-to-Equity Ratio (MRQ)0.800.53
Net Debt / EBITDA0.100.59

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — often a deliberate choice to reinvest earnings rather than return cash. Meanwhile Apple (AAPL) reports a yield of 0.37%, ranking against industry peers normally.

AAPL

Technology Hardware & Equipment industry group

0.37%

Max
1.41%
Q3
0.59%
Median
0.00%
Q1
0.00%
Min
0.00%

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
5.66%
Q3
2.58%
Median
0.00%
Q1
0.00%
Min
0.00%
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Dividend Yield (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Apple (AAPL) reports a payout of 12.59%, ranking against industry peers normally.

AAPL

Technology Hardware & Equipment industry group

12.59%

Max
39.42%
Q3
16.33%
Median
0.00%
Q1
0.00%
Min
0.00%

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
78.51%
Q3
33.85%
Median
0.00%
Q1
0.00%
Min
0.00%
Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Dividend Payout Ratio (TTM) against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Dividends at a Glance

SymbolAAPLAMZN
Dividend Yield (TTM)0.37%0.00%
Dividend Payout Ratio (TTM)12.59%0.00%

Performance & Risk

AAPL
AMZN
Loading price history…
Apple (AAPL) vs. Amazon.com (AMZN): Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Performance & Risk at a Glance

SymbolAAPLAMZN
1-Year Return48.46%14.82%
1-Year Volatility22.41%30.15%
Beta1.091.46
3-Month Avg. Volume45.47M44.44M