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AAPL vs. AMZN: Apple vs. Amazon.com Stock Comparison

How do Apple (AAPL) and Amazon.com (AMZN) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Apple (AAPL) is classified in the Information Technology sector (Technology Hardware & Equipment), whereas Amazon.com (AMZN) belongs to Consumer Discretionary (Consumer Discretionary Distribution & Retail) — their GICS classifications point to very different parts of the market.

Company profile comparison for Apple (AAPL) and Amazon.com (AMZN)
Profile ItemAAPLAMZN
NameApple Inc.Amazon.com, Inc.
Country/RegionUnited StatesUnited States
GICS SectorInformation TechnologyConsumer Discretionary
GICS Industry GroupTechnology Hardware & EquipmentConsumer Discretionary Distribution & Retail
GICS IndustryTechnology Hardware, Storage & PeripheralsBroadline Retail
GICS Sub-IndustryTechnology Hardware, Storage & PeripheralsBroadline Retail
Market Capitalization4,813.63 billion USD2,662.92 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateDecember 12, 1980May 15, 1997
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AAPL
AMZN
GSPC
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Apple (AAPL) vs. Amazon.com (AMZN), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Apple (AAPL) and Amazon.com (AMZN). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Apple (AAPL) and Amazon.com (AMZN). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
Total Return (1Y)54.86%7.96%
Total Return (3Y, Annualized)20.08%23.95%
Total Return (5Y, Annualized)18.25%6.67%

Risk Profile

Drawdown History

AAPL
AMZN
GSPC
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Apple (AAPL) vs. Amazon.com (AMZN), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Apple (AAPL) and Amazon.com (AMZN). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
Volatility (1Y, Annualized)24.54%31.17%
Beta (5Y)1.091.46
Max Drawdown (5Y)-33.36%-55.77%
Avg. Volume (3M)54.88M48.85M

Risk-Adjusted Performance

Risk-Return Positioning

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AAPL and AMZN are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
Sharpe Ratio (1Y)2.070.13
Sortino Ratio (1Y)3.330.18

Profitability

ROE (TTM)

Apple (AAPL) at 141.47% clears its industry range for ROE, a sharper capital-efficiency signal than Amazon.com (AMZN) at 24.29%, which is closer to a typical peer reading.

AAPL

Technology Hardware & Equipment industry group

141.47%

AAPL
141.47%
Max
44.16%
Q3
18.89%
Median
10.96%
Q1
0.11%
Min
-25.92%

AMZN

Consumer Discretionary Distribution & Retail industry group

24.29%

Max
63.82%
Q3
31.99%
AMZN
24.29%
Median
14.10%
Q1
5.79%
Min
-29.94%
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their ROE against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Net Margin (TTM)

For every dollar of sales, both Apple (AAPL) at 27.15% and Amazon.com (AMZN) at 12.22% retain more as net profit than most peers, landing in the top net margin quartile of their industries.

AAPL

Technology Hardware & Equipment industry group

27.15%

AAPL
27.15%
Max
27.15%
Q3
12.01%
Median
4.40%
Q1
0.00%
Min
-14.09%

AMZN

Consumer Discretionary Distribution & Retail industry group

12.22%

Max
20.45%
AMZN
12.22%
Q3
8.98%
Median
3.75%
Q1
0.80%
Min
-11.15%
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their net margin against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Operating Margin (TTM)

Both Apple (AAPL) at 32.28% and Amazon.com (AMZN) at 13.14% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AAPL

Technology Hardware & Equipment industry group

32.28%

AAPL
32.28%
Max
32.28%
Q3
15.14%
Median
6.42%
Q1
1.49%
Min
-18.45%

AMZN

Consumer Discretionary Distribution & Retail industry group

13.14%

Max
23.15%
AMZN
13.14%
Q3
11.13%
Median
4.82%
Q1
1.65%
Min
-8.71%
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their operating margin against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Profitability Metrics

Profitability metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
ROE (TTM)141.47%24.29%
ROA (TTM)26.23%6.85%
Net Margin (TTM)27.15%12.22%
Operating Margin (TTM)32.28%13.14%
Gross Margin (TTM)47.86%50.60%

Growth

Revenue Growth

Amazon.com (AMZN) at 12.38% sits in the top revenue growth quartile, while Apple (AAPL) at 6.43% is closer to the peer norm — faster top-line expansion for AMZN.

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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their Revenue Growth across different time periods.

EPS Growth

Amazon.com (AMZN) at 29.66% sits in the top EPS growth quartile, while Apple (AAPL) at 22.70% is closer to the peer norm — faster per-share earnings growth for AMZN.

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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
Revenue Growth (YoY)6.43%12.38%
Revenue Growth (3Y CAGR)1.81%11.73%
EPS Growth (YoY)22.70%29.66%
EPS Growth (3Y CAGR)6.88%--

Financial Strength

Current Ratio (MRQ)

Amazon.com (AMZN) at 1.18 keeps current ratio within its industry’s typical mid-range, while Apple (AAPL) at 1.07 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for AAPL.

AAPL

Technology Hardware & Equipment industry group

1.07

Max
5.80
Q3
3.15
Median
1.96
Q1
1.29
AAPL
1.07
Min
0.40

AMZN

Consumer Discretionary Distribution & Retail industry group

1.18

Max
2.97
Q3
1.87
Median
1.38
AMZN
1.18
Q1
1.03
Min
0.46
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their current ratio against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.53 keeps leverage in the lower industry quartile, while Apple (AAPL) at 0.80 runs a more typical debt-to-equity mix.

AAPL

Technology Hardware & Equipment industry group

0.80

Max
2.02
Q3
0.88
AAPL
0.80
Median
0.31
Q1
0.06
Min
0.00

AMZN

Consumer Discretionary Distribution & Retail industry group

0.53

Max
3.37
Q3
1.84
Median
1.10
Q1
0.72
AMZN
0.53
Min
0.01
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their debt-to-equity ratio against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
Current Ratio (MRQ)1.071.18
Debt / Equity (MRQ)0.800.53
Net Debt / EBITDA0.100.59

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Apple (AAPL) reports a yield of 0.32%, ranking against industry peers normally.

AAPL

Technology Hardware & Equipment industry group

0.32%

Max
0.84%
Q3
0.36%
AAPL
0.32%
Median
0.00%
Q1
0.00%
Min
0.00%

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
5.11%
Q3
2.34%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their dividend yield against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Apple (AAPL) reports a payout of 12.59%, ranking against industry peers normally.

AAPL

Technology Hardware & Equipment industry group

12.59%

Max
37.10%
Q3
15.24%
AAPL
12.59%
Median
0.00%
Q1
0.00%
Min
0.00%

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
78.51%
Q3
33.07%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their payout ratio against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Dividend Metrics

Dividend metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
Dividend Yield (TTM)0.32%0.00%
Dividend Payout Ratio (TTM)12.59%0.00%

Valuation

P/E Ratio (TTM)

Both Apple (AAPL) at 39.53 and Amazon.com (AMZN) at 29.93 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AAPL

Technology Hardware & Equipment industry group

39.53

Max
144.77
Q3
72.63
AAPL
39.53
Median
37.17
Q1
22.68
Min
8.96

AMZN

Consumer Discretionary Distribution & Retail industry group

29.93

Max
55.02
Q3
32.16
AMZN
29.93
Median
20.42
Q1
12.25
Min
1.08
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their P/E ratio against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

P/S Ratio (TTM)

Both Apple (AAPL) at 10.66 and Amazon.com (AMZN) at 3.59 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

AAPL

Technology Hardware & Equipment industry group

10.66

Max
16.05
AAPL
10.66
Q3
7.77
Median
3.47
Q1
1.40
Min
0.00

AMZN

Consumer Discretionary Distribution & Retail industry group

3.59

Max
4.00
AMZN
3.59
Q3
1.91
Median
0.78
Q1
0.31
Min
0.03
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their P/S ratio against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

P/B Ratio (MRQ)

Amazon.com (AMZN) at 6.02 sits near its industry’s typical P/B ratio, while Apple (AAPL) at 45.14 prices above its benchmark range — AAPL looks rich relative to book.

AAPL

Technology Hardware & Equipment industry group

45.14

AAPL
45.14
Max
17.07
Q3
8.65
Median
3.87
Q1
2.08
Min
-0.84

AMZN

Consumer Discretionary Distribution & Retail industry group

6.02

Max
12.69
AMZN
6.02
Q3
6.02
Median
2.27
Q1
1.18
Min
-4.00
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Apple (AAPL) vs. Amazon.com (AMZN): A comparison of their P/B ratio against their respective Technology Hardware & Equipment and Consumer Discretionary Distribution & Retail industry group benchmarks.

Valuation Metrics

Valuation metrics for Apple (AAPL) and Amazon.com (AMZN)
MetricAAPLAMZN
P/E Ratio (TTM)39.5329.93
P/S Ratio (TTM)10.663.59
P/B Ratio (MRQ)45.146.02
Free Cash Flow Yield (TTM)2.10%0.37%