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VIK vs. YUM: Viking vs. Yum! Brands Stock Comparison

How do Viking (VIK) and Yum! Brands (YUM) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Viking (VIK) and Yum! Brands (YUM) both belong to the Hotels, Restaurants & Leisure industry, though VIK is classified under Hotels, Resorts & Cruise Lines while YUM falls under Restaurants.

Yum! Brands (YUM) carries decades of public-market history since September 17, 1997, while Viking (VIK) listed on May 1, 2024 — long-window comparisons have far more historical data on the YUM side.

Company profile comparison for Viking (VIK) and Yum! Brands (YUM)
Profile ItemVIKYUM
NameViking Holdings Ltd.Yum! Brands, Inc.
Country/RegionBermudaUnited States
GICS SectorConsumer DiscretionaryConsumer Discretionary
GICS Industry GroupConsumer ServicesConsumer Services
GICS IndustryHotels, Restaurants & LeisureHotels, Restaurants & Leisure
GICS Sub-IndustryHotels, Resorts & Cruise LinesRestaurants
Market Capitalization39.07 billion USD43.35 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMay 1, 2024September 17, 1997
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

VIK
YUM
GSPC
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Viking (VIK) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Viking (VIK) and Yum! Brands (YUM). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Viking (VIK) and Yum! Brands (YUM). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
Total Return (1Y)49.03%10.53%
Total Return (3Y, Annualized)--11.17%
Total Return (5Y, Annualized)--7.10%

Risk Profile

Drawdown History

VIK
YUM
GSPC
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Viking (VIK) vs. Yum! Brands (YUM), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Viking (VIK) and Yum! Brands (YUM). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Viking (VIK) has an aggressive beta of 1.38, indicating higher sensitivity to broad-market moves, while Yum! Brands (YUM) is defensive at 0.52 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
Volatility (1Y, Annualized)41.04%24.53%
Beta (5Y)1.380.52
Max Drawdown (5Y)-35.39%-23.10%
Avg. Volume (3M)3.95M2.39M

Risk-Adjusted Performance

Risk-Return Positioning

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VIK and YUM are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
Sharpe Ratio (1Y)1.090.25
Sortino Ratio (1Y)1.710.37

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Viking (VIK) earns 139.62% on shareholders’ equity, ranked against its industry; Yum! Brands (YUM) has no ROE this period.

VIK

Consumer Services industry group

139.62%

VIK
139.62%
Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%

YUM

Consumer Services industry group

--

Max
76.75%
Q3
34.07%
Median
15.90%
Q1
3.23%
Min
-40.61%
YUM
--
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Viking (VIK) vs. Yum! Brands (YUM): YUM does not report ROE, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Yum! Brands (YUM) at 39.14% keeps the most of each sales dollar — above its industry’s net margin range — and Viking (VIK) at 19.33% also retains a top-quartile share.

VIK

Consumer Services industry group

19.33%

Max
25.52%
VIK
19.33%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%

YUM

Consumer Services industry group

39.14%

YUM
39.14%
Max
25.52%
Q3
12.95%
Median
6.63%
Q1
1.46%
Min
-14.36%
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Both Viking (VIK) at 29.40% and Yum! Brands (YUM) at 32.08% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

VIK

Consumer Services industry group

29.40%

Max
49.05%
VIK
29.40%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%

YUM

Consumer Services industry group

32.08%

Max
49.05%
YUM
32.08%
Q3
24.35%
Median
14.23%
Q1
5.67%
Min
-16.47%
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
ROE (TTM)139.62%--
ROA (TTM)8.14%21.91%
Net Margin (TTM)19.33%39.14%
Operating Margin (TTM)29.40%32.08%
Gross Margin (TTM)44.28%44.70%

Growth

Revenue Growth

Viking (VIK) at 21.89% sits in the top revenue growth quartile, while Yum! Brands (YUM) at 8.81% is closer to the peer norm — faster top-line expansion for VIK.

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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their Revenue Growth across different time periods.

EPS Growth

Viking (VIK) at 613.89% clears its industry range for EPS growth, a much stronger earnings trajectory than Yum! Brands (YUM) at 6.32%, which is closer to a typical peer reading.

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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
Revenue Growth (YoY)21.89%8.81%
Revenue Growth (3Y CAGR)26.97%6.28%
EPS Growth (YoY)613.89%6.32%
EPS Growth (3Y CAGR)--6.69%

Financial Strength

Current Ratio (MRQ)

Both Viking (VIK) at 0.81 and Yum! Brands (YUM) at 0.96 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

VIK

Consumer Services industry group

0.81

Max
3.41
Q3
1.85
Median
1.06
VIK
0.81
Q1
0.72
Min
0.22

YUM

Consumer Services industry group

0.96

Max
3.41
Q3
1.85
Median
1.06
YUM
0.96
Q1
0.72
Min
0.22
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Viking (VIK) carries debt-to-equity ratio of 3.75 against its industry range, while Yum! Brands (YUM) reports no figure this period.

VIK

Consumer Services industry group

3.75

Max
6.12
VIK
3.75
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01

YUM

Consumer Services industry group

--

Max
6.12
Q3
2.93
Median
1.29
Q1
0.37
Min
0.01
YUM
--
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Viking (VIK) vs. Yum! Brands (YUM): YUM does not report debt-to-equity ratio, so it has no value marker; VIK is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
Current Ratio (MRQ)0.810.96
Debt / Equity (MRQ)3.75--
Net Debt / EBITDA1.153.12

Dividends

Dividend Yield (TTM)

Viking (VIK) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Yum! Brands (YUM) reports a yield of 0.45%, ranking against industry peers normally.

VIK

Consumer Services industry group

0.00%

Max
4.10%
Q3
1.82%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

0.45%

Max
4.10%
Q3
1.82%
YUM
0.45%
Median
0.00%
Q1
0.00%
Min
0.00%
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Viking (VIK) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Yum! Brands (YUM) reports a payout of 23.83%, ranking against industry peers normally.

VIK

Consumer Services industry group

0.00%

Max
89.80%
Q3
36.83%
VIK
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

YUM

Consumer Services industry group

23.83%

Max
89.80%
Q3
36.83%
YUM
23.83%
Median
0.00%
Q1
0.00%
Min
0.00%
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
Dividend Yield (TTM)0.00%0.45%
Dividend Payout Ratio (TTM)0.00%23.83%

Valuation

P/E Ratio (TTM)

Yum! Brands (YUM) at 12.97 sits in the cheaper P/E ratio quartile, while Viking (VIK) at 29.06 is closer to its industry’s usual earnings multiple — a discount for YUM, though growth and earnings durability still matter.

VIK

Consumer Services industry group

29.06

Max
71.70
Q3
37.12
VIK
29.06
Median
21.88
Q1
13.00
Min
5.72

YUM

Consumer Services industry group

12.97

Max
71.70
Q3
37.12
Median
21.88
Q1
13.00
YUM
12.97
Min
5.72
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Both Viking (VIK) at 5.61 and Yum! Brands (YUM) at 4.93 command a richer price per dollar of sales than most peers, sitting in the upper P/S ratio quartile of their industries.

VIK

Consumer Services industry group

5.61

Max
6.40
VIK
5.61
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08

YUM

Consumer Services industry group

4.93

Max
6.40
YUM
4.93
Q3
3.01
Median
1.54
Q1
0.74
Min
0.08
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Yum! Brands (YUM) reports a negative P/B ratio of -7.03, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Viking (VIK) reports 24.05, ranking against industry peers normally.

VIK

Consumer Services industry group

24.05

VIK
24.05
Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51

YUM

Consumer Services industry group

-7.03

Max
12.02
Q3
5.58
Median
2.37
Q1
1.09
Min
-4.51
YUM
-7.03
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Viking (VIK) vs. Yum! Brands (YUM): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Viking (VIK) and Yum! Brands (YUM)
MetricVIKYUM
P/E Ratio (TTM)29.0612.97
P/S Ratio (TTM)5.614.93
P/B Ratio (MRQ)24.05-7.03
Free Cash Flow Yield (TTM)1.04%3.04%