VIK vs. YUM: A Head-to-Head Stock Comparison

Updated on August 30, 2025

Here’s a clear look at VIK and YUM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	VIK	YUM
Company Name	Viking Holdings Ltd	Yum! Brands, Inc.
Country	Bermuda	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
Market Capitalization	28.28 billion USD	40.79 billion USD
Exchange	NYSE	NYSE
Listing Date	May 1, 2024	September 17, 1997
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of VIK and YUM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

VIK vs. YUM: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	VIK	YUM
5-Day Price Return	5.60%	0.05%
13-Week Price Return	43.89%	2.03%
26-Week Price Return	29.98%	-4.66%
52-Week Price Return	80.24%	8.35%
Month-to-Date Return	8.60%	1.96%
Year-to-Date Return	44.73%	9.55%
10-Day Avg. Volume	3.38M	1.87M
3-Month Avg. Volume	3.08M	1.97M
3-Month Volatility	23.64%	20.64%
Beta	1.42	0.73

Profitability

Return on Equity (TTM)

VIK

Hotels, Restaurants & Leisure Industry

Max: 83.01%
Q3: 39.51%
Median: 17.38%
Q1: 5.32%
Min: -45.92%

Return on Equity data for VIK is currently unavailable.

YUM

117.64%

Hotels, Restaurants & Leisure Industry

Max: 83.01%
Q3: 39.51%
Median: 17.38%
Q1: 5.32%
Min: -45.92%

YUM’s Return on Equity of 117.64% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.

VIK vs. YUM: A comparison of their Return on Equity (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Net Profit Margin (TTM)

VIK

14.20%

Hotels, Restaurants & Leisure Industry

Max: 26.45%
Q3: 14.67%
Median: 8.69%
Q1: 3.34%
Min: -11.30%

VIK’s Net Profit Margin of 14.20% is aligned with the median group of its peers in the Hotels, Restaurants & Leisure industry. This indicates its ability to convert revenue into profit is typical for the sector.

YUM

18.11%

Hotels, Restaurants & Leisure Industry

Max: 26.45%
Q3: 14.67%
Median: 8.69%
Q1: 3.34%
Min: -11.30%

A Net Profit Margin of 18.11% places YUM in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.

VIK vs. YUM: A comparison of their Net Profit Margin (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Operating Profit Margin (TTM)

VIK

21.61%

Hotels, Restaurants & Leisure Industry

Max: 38.76%
Q3: 21.15%
Median: 14.20%
Q1: 6.43%
Min: -14.56%

An Operating Profit Margin of 21.61% places VIK in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

YUM

30.93%

Hotels, Restaurants & Leisure Industry

Max: 38.76%
Q3: 21.15%
Median: 14.20%
Q1: 6.43%
Min: -14.56%

An Operating Profit Margin of 30.93% places YUM in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

VIK vs. YUM: A comparison of their Operating Profit Margin (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Profitability at a Glance

Symbol	VIK	YUM
Return on Equity (TTM)	--	117.64%
Return on Assets (TTM)	7.95%	21.40%
Net Profit Margin (TTM)	14.20%	18.11%
Operating Profit Margin (TTM)	21.61%	30.93%
Gross Profit Margin (TTM)	42.36%	46.48%

Financial Strength

Current Ratio (MRQ)

VIK

0.64

Hotels, Restaurants & Leisure Industry

Max: 2.68
Q3: 1.62
Median: 1.11
Q1: 0.74
Min: 0.19

VIK’s Current Ratio of 0.64 falls into the lower quartile for the Hotels, Restaurants & Leisure industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

YUM

0.82

Hotels, Restaurants & Leisure Industry

Max: 2.68
Q3: 1.62
Median: 1.11
Q1: 0.74
Min: 0.19

YUM’s Current Ratio of 0.82 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.

VIK vs. YUM: A comparison of their Current Ratio (MRQ) against the Hotels, Restaurants & Leisure industry benchmark.

Debt-to-Equity Ratio (MRQ)

VIK

20.33

Hotels, Restaurants & Leisure Industry

Max: 9.88
Q3: 4.54
Median: 1.52
Q1: 0.27
Min: 0.00

With a Debt-to-Equity Ratio of 20.33, VIK operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

YUM

30.97

Hotels, Restaurants & Leisure Industry

Max: 9.88
Q3: 4.54
Median: 1.52
Q1: 0.27
Min: 0.00

With a Debt-to-Equity Ratio of 30.97, YUM operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.

VIK vs. YUM: A comparison of their Debt-to-Equity Ratio (MRQ) against the Hotels, Restaurants & Leisure industry benchmark.

Interest Coverage Ratio (TTM)

VIK

1.28

Hotels, Restaurants & Leisure Industry

Max: 26.88
Q3: 11.95
Median: 3.87
Q1: 1.19
Min: -11.84

VIK’s Interest Coverage Ratio of 1.28 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.

YUM

4.68

Hotels, Restaurants & Leisure Industry

Max: 26.88
Q3: 11.95
Median: 3.87
Q1: 1.19
Min: -11.84

YUM’s Interest Coverage Ratio of 4.68 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.

VIK vs. YUM: A comparison of their Interest Coverage Ratio (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Financial Strength at a Glance

Symbol	VIK	YUM
Current Ratio (MRQ)	0.64	0.82
Quick Ratio (MRQ)	0.61	0.64
Debt-to-Equity Ratio (MRQ)	20.33	30.97
Interest Coverage Ratio (TTM)	1.28	4.68

Growth

Revenue Growth

VIK vs. YUM: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

VIK vs. YUM: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

VIK

0.00%

Hotels, Restaurants & Leisure Industry

Max: 5.88%
Q3: 2.37%
Median: 0.68%
Q1: 0.00%
Min: 0.00%

VIK currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

YUM

1.91%

Hotels, Restaurants & Leisure Industry

Max: 5.88%
Q3: 2.37%
Median: 0.68%
Q1: 0.00%
Min: 0.00%

YUM’s Dividend Yield of 1.91% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.

VIK vs. YUM: A comparison of their Dividend Yield (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Dividend Payout Ratio (TTM)

VIK

0.00%

Hotels, Restaurants & Leisure Industry

Max: 127.31%
Q3: 56.79%
Median: 19.58%
Q1: 0.00%
Min: 0.00%

VIK has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

YUM

53.77%

Hotels, Restaurants & Leisure Industry

Max: 127.31%
Q3: 56.79%
Median: 19.58%
Q1: 0.00%
Min: 0.00%

YUM’s Dividend Payout Ratio of 53.77% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

VIK vs. YUM: A comparison of their Dividend Payout Ratio (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Dividend at a Glance

Symbol	VIK	YUM
Dividend Yield (TTM)	0.00%	1.91%
Dividend Payout Ratio (TTM)	0.00%	53.77%

Valuation

Price-to-Earnings Ratio (TTM)

VIK

31.47

Hotels, Restaurants & Leisure Industry

Max: 59.44
Q3: 33.98
Median: 22.25
Q1: 15.53
Min: 7.61

VIK’s P/E Ratio of 31.47 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

YUM

28.18

Hotels, Restaurants & Leisure Industry

Max: 59.44
Q3: 33.98
Median: 22.25
Q1: 15.53
Min: 7.61

YUM’s P/E Ratio of 28.18 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

VIK vs. YUM: A comparison of their Price-to-Earnings Ratio (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Price-to-Sales Ratio (TTM)

VIK

4.47

Hotels, Restaurants & Leisure Industry

Max: 7.74
Q3: 3.88
Median: 2.05
Q1: 1.19
Min: 0.17

VIK’s P/S Ratio of 4.47 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

YUM

5.10

Hotels, Restaurants & Leisure Industry

Max: 7.74
Q3: 3.88
Median: 2.05
Q1: 1.19
Min: 0.17

YUM’s P/S Ratio of 5.10 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

VIK vs. YUM: A comparison of their Price-to-Sales Ratio (TTM) against the Hotels, Restaurants & Leisure industry benchmark.

Price-to-Book Ratio (MRQ)

VIK

84.85

Hotels, Restaurants & Leisure Industry

Max: 20.90
Q3: 9.78
Median: 4.29
Q1: 2.22
Min: 0.47

At 84.85, VIK’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

YUM

208.10

Hotels, Restaurants & Leisure Industry

Max: 20.90
Q3: 9.78
Median: 4.29
Q1: 2.22
Min: 0.47

At 208.10, YUM’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

VIK vs. YUM: A comparison of their Price-to-Book Ratio (MRQ) against the Hotels, Restaurants & Leisure industry benchmark.

Valuation at a Glance

Symbol	VIK	YUM
Price-to-Earnings Ratio (TTM)	31.47	28.18
Price-to-Sales Ratio (TTM)	4.47	5.10
Price-to-Book Ratio (MRQ)	84.85	208.10
Price-to-Free Cash Flow Ratio (TTM)	18.29	26.29