TTD vs. ZBRA: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at TTD and ZBRA, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | TTD | ZBRA |
|---|---|---|
| Company Name | The Trade Desk, Inc. | Zebra Technologies Corporation |
| Country | United States | United States |
| GICS Sector | Communication Services | Information Technology |
| GICS Industry | Media | Electronic Equipment, Instruments & Components |
| Market Capitalization | 25.61 billion USD | 16.25 billion USD |
| Exchange | NasdaqGM | NasdaqGS |
| Listing Date | September 21, 2016 | August 15, 1991 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of TTD and ZBRA by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | TTD | ZBRA |
|---|---|---|
| 5-Day Price Return | -0.30% | 2.40% |
| 13-Week Price Return | -29.54% | 10.82% |
| 26-Week Price Return | -31.77% | -1.60% |
| 52-Week Price Return | -49.24% | -6.61% |
| Month-to-Date Return | -39.78% | -5.74% |
| Year-to-Date Return | -55.44% | -17.26% |
| 10-Day Avg. Volume | 16.03M | 0.50M |
| 3-Month Avg. Volume | 12.59M | 0.56M |
| 3-Month Volatility | 86.74% | 36.89% |
| Beta | 1.45 | 1.79 |
Profitability
Return on Equity (TTM)
TTD
15.19%
Media Industry
- Max
- 34.77%
- Q3
- 16.01%
- Median
- 10.70%
- Q1
- 2.80%
- Min
- -2.36%
TTD’s Return on Equity of 15.19% is on par with the norm for the Media industry, indicating its profitability relative to shareholder equity is typical for the sector.
ZBRA
15.38%
Electronic Equipment, Instruments & Components Industry
- Max
- 29.99%
- Q3
- 15.78%
- Median
- 9.05%
- Q1
- 5.63%
- Min
- -9.55%
ZBRA’s Return on Equity of 15.38% is on par with the norm for the Electronic Equipment, Instruments & Components industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
TTD
15.57%
Media Industry
- Max
- 16.04%
- Q3
- 10.15%
- Median
- 5.18%
- Q1
- 2.39%
- Min
- -3.66%
A Net Profit Margin of 15.57% places TTD in the upper quartile for the Media industry, signifying strong profitability and more effective cost management than most of its peers.
ZBRA
10.56%
Electronic Equipment, Instruments & Components Industry
- Max
- 25.55%
- Q3
- 12.80%
- Median
- 7.58%
- Q1
- 3.09%
- Min
- -8.70%
ZBRA’s Net Profit Margin of 10.56% is aligned with the median group of its peers in the Electronic Equipment, Instruments & Components industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
TTD
17.73%
Media Industry
- Max
- 24.65%
- Q3
- 13.68%
- Median
- 8.96%
- Q1
- 4.53%
- Min
- -8.09%
An Operating Profit Margin of 17.73% places TTD in the upper quartile for the Media industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
ZBRA
15.30%
Electronic Equipment, Instruments & Components Industry
- Max
- 30.04%
- Q3
- 16.04%
- Median
- 9.75%
- Q1
- 4.27%
- Min
- -12.63%
ZBRA’s Operating Profit Margin of 15.30% is around the midpoint for the Electronic Equipment, Instruments & Components industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | TTD | ZBRA |
|---|---|---|
| Return on Equity (TTM) | 15.19% | 15.38% |
| Return on Assets (TTM) | 7.17% | 6.96% |
| Net Profit Margin (TTM) | 15.57% | 10.56% |
| Operating Profit Margin (TTM) | 17.73% | 15.30% |
| Gross Profit Margin (TTM) | 79.41% | 48.59% |
Financial Strength
Current Ratio (MRQ)
TTD
1.71
Media Industry
- Max
- 2.97
- Q3
- 1.79
- Median
- 1.39
- Q1
- 0.92
- Min
- 0.24
TTD’s Current Ratio of 1.71 aligns with the median group of the Media industry, indicating that its short-term liquidity is in line with its sector peers.
ZBRA
1.46
Electronic Equipment, Instruments & Components Industry
- Max
- 4.43
- Q3
- 2.88
- Median
- 2.05
- Q1
- 1.52
- Min
- 0.64
ZBRA’s Current Ratio of 1.46 falls into the lower quartile for the Electronic Equipment, Instruments & Components industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
TTD
0.03
Media Industry
- Max
- 2.02
- Q3
- 1.06
- Median
- 0.58
- Q1
- 0.31
- Min
- 0.00
Falling into the lower quartile for the Media industry, TTD’s Debt-to-Equity Ratio of 0.03 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
ZBRA
0.60
Electronic Equipment, Instruments & Components Industry
- Max
- 1.14
- Q3
- 0.54
- Median
- 0.34
- Q1
- 0.11
- Min
- 0.00
ZBRA’s leverage is in the upper quartile of the Electronic Equipment, Instruments & Components industry, with a Debt-to-Equity Ratio of 0.60. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
TTD
44.57
Media Industry
- Max
- 44.57
- Q3
- 23.07
- Median
- 4.52
- Q1
- 2.14
- Min
- -10.82
TTD’s Interest Coverage Ratio of 44.57 is in the upper quartile for the Media industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
ZBRA
7.83
Electronic Equipment, Instruments & Components Industry
- Max
- 101.00
- Q3
- 43.88
- Median
- 13.27
- Q1
- 3.73
- Min
- -18.73
ZBRA’s Interest Coverage Ratio of 7.83 is positioned comfortably within the norm for the Electronic Equipment, Instruments & Components industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | TTD | ZBRA |
|---|---|---|
| Current Ratio (MRQ) | 1.71 | 1.46 |
| Quick Ratio (MRQ) | 1.68 | 0.98 |
| Debt-to-Equity Ratio (MRQ) | 0.03 | 0.60 |
| Interest Coverage Ratio (TTM) | 44.57 | 7.83 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
TTD
0.00%
Media Industry
- Max
- 7.76%
- Q3
- 4.16%
- Median
- 1.67%
- Q1
- 0.00%
- Min
- 0.00%
TTD currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
ZBRA
0.00%
Electronic Equipment, Instruments & Components Industry
- Max
- 4.86%
- Q3
- 2.53%
- Median
- 1.28%
- Q1
- 0.16%
- Min
- 0.00%
ZBRA currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
TTD
0.00%
Media Industry
- Max
- 165.03%
- Q3
- 96.17%
- Median
- 45.64%
- Q1
- 14.80%
- Min
- 0.00%
TTD has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
ZBRA
0.00%
Electronic Equipment, Instruments & Components Industry
- Max
- 161.37%
- Q3
- 67.12%
- Median
- 34.46%
- Q1
- 3.82%
- Min
- 0.00%
ZBRA has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | TTD | ZBRA |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
TTD
61.22
Media Industry
- Max
- 49.10
- Q3
- 35.07
- Median
- 17.34
- Q1
- 10.39
- Min
- 5.81
At 61.22, TTD’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Media industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
ZBRA
30.77
Electronic Equipment, Instruments & Components Industry
- Max
- 73.87
- Q3
- 41.11
- Median
- 25.31
- Q1
- 18.58
- Min
- 8.59
ZBRA’s P/E Ratio of 30.77 is within the middle range for the Electronic Equipment, Instruments & Components industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
TTD
9.53
Media Industry
- Max
- 3.23
- Q3
- 1.85
- Median
- 1.05
- Q1
- 0.78
- Min
- 0.22
With a P/S Ratio of 9.53, TTD trades at a valuation that eclipses even the highest in the Media industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
ZBRA
3.25
Electronic Equipment, Instruments & Components Industry
- Max
- 6.74
- Q3
- 3.49
- Median
- 2.03
- Q1
- 1.16
- Min
- 0.11
ZBRA’s P/S Ratio of 3.25 aligns with the market consensus for the Electronic Equipment, Instruments & Components industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
TTD
13.12
Media Industry
- Max
- 4.30
- Q3
- 2.57
- Median
- 1.83
- Q1
- 1.19
- Min
- 0.51
At 13.12, TTD’s P/B Ratio is at an extreme premium to the Media industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
ZBRA
4.34
Electronic Equipment, Instruments & Components Industry
- Max
- 6.45
- Q3
- 3.49
- Median
- 1.98
- Q1
- 1.31
- Min
- 0.35
ZBRA’s P/B Ratio of 4.34 is in the upper tier for the Electronic Equipment, Instruments & Components industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | TTD | ZBRA |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 61.22 | 30.77 |
| Price-to-Sales Ratio (TTM) | 9.53 | 3.25 |
| Price-to-Book Ratio (MRQ) | 13.12 | 4.34 |
| Price-to-Free Cash Flow Ratio (TTM) | 34.25 | 19.77 |